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Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS

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Page 1: Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS

Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS3) Appeal to LOGOS

Page 2: Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS

What is a Persuasive Appeal?An argument that a

speaker/writer directs toward a certain belief/feeling/attitude that his/her audience holds

Allows speaker/writer to tailor his/her argument in the best possible way according to his/her audience’s needs/desires

Page 3: Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS

Appeals to ETHOS: -Based on the

authority/credibility of the writer

-Writer must convince the audience of his/her good character, good sense, and good motives

-Created through known experience, expertise, credentials/certificiation, polished presentation of material

Page 4: Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS

Appeals to Pathos: -use emotions to persuade -attempt to persuade by making reader/listener feel guilt,

love, security, greed, pity, humor, etc. -shown through vivid, emotional language, and sensory

details -are sometimes dangerous—when used as the main

support for an argument, they may be masking weak arguments

Page 5: Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS

Appeals to Logos: -normally considered

most effective appeal -based on the logic,

facts, and evidence, which is usually considered to be most important to readers/listeners

-shown through details, statistics, expert testimony of a credible source, facts, definitions, witness statements

Page 6: Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS

Geico Commercial

http://www.youtube.com/watch?v=kWBhP0EQ1lA

What is the appeal?

http://www.youtube.com/watch?v=kWBhP0EQ1lA
http://www.youtube.com/watch?v=kWBhP0EQ1lA
Page 7: Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS

Nike Commercial

http://www.youtube.com/watch?v=RERnwAEkd04

What is the appeal?

http://www.youtube.com/watch?v=RERnwAEkd04
http://www.youtube.com/watch?v=RERnwAEkd04
Page 8: Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS

Animal Fund Commercial

http://www.youtube.com/watch?v=9gspElv1yvc

What is the appeal?

http://www.youtube.com/watch?v=9gspElv1yvc
http://www.youtube.com/watch?v=9gspElv1yvc
Page 9: Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS

Orkin Commercial

http://www.youtube.com/watch?v=QQ-JQ_bc9ag

What is the appeal?

http://www.youtube.com/watch?v=QQ-JQ_bc9ag
http://www.youtube.com/watch?v=QQ-JQ_bc9ag
Page 10: Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS

Doritos Commercial

http://www.youtube.com/watch?v=HY4L1ihRkaY

What is the appeal?

http://www.youtube.com/watch?v=HY4L1ihRkaY
http://www.youtube.com/watch?v=HY4L1ihRkaY
Page 11: Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS

Persuasive Appeals

Based on what you have seen, which persuasive appeal would you say is most effective? Why? Cite at least two specific examples to prove your point.

Page 12: Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS

On a separate sheet of paper, write one paragraph using ethos, pathos, or logos to convince me that your teen angst problem is the worst.


Persuasive Rhetorical Appeals in Advertising. An appeal to emotion An advertisement using PATHOS will attempt to evoke

Brosura Pathos

Aristotle’s Ways to Persuade Logos Ethos Pathos Kairos

{ Rhetorical Devices Logos Pathos Ethos. Appeal to reason and logic Logos

PATHOS - Cellabcellab.se/pdf/Milestone/Pathos broschyr.pdf · 2010-08-31 · •PATHOS processed slides enable the pathologist to deliver same-day diagnosis of permanent slideswith

English Language Arts - Montclair Public Schools … ·  · 2015-06-19English Language Arts Curriculum Guide ... Rhetorical Appeal Ethos Pathos Logos ... Using a graphic organizer

Ethos, Pathos, or Logos? - WikispacesAd... · Ethos, Pathos, or Logos? What appeal are advertisers using to get you to buy their product?

Peer Writing We have accomplished: How to write a thesis statement How to make an argumentation How to appeal egos, pathos and logos How to gather information

Persuasive Appeals. Lets Review Logos – Logic – An appeal to logic or reasoning through use of evidence. Pathos – Emotion – Appealing to a listener through

Business-to-Business Brand Pathos

RHETORICAL DEVICES: PATHOS, LOGOS & · PDF fileRHETORICAL DEVICES: PATHOS, LOGOS & ETHOS ENGLISH 11. Pathos: an emotional appeal Using emotions, pulling at the heartstrings, to convince/persuade

Page 21 Write a persuasive letter to a person of your choice in which you use these devices – questions, Pathos (appeal to emotions), and an anaphora (repeated

Visual arguments shape your message Images can appeal to ethos, pathos, or logos on their own, but are best used in conjunction with strong supporting

Rapport Pathos

Ethos, Pathos, or Logos? What appeal are advertisers using to get you to buy their product?

Ethos, Pathos, & Logos - Weebly · Logos: – The Greek word logos is the basis for the English word logic. – Logos refers to any attempt to appeal to the intellect, the general

Ethos, logos, pathos Persuasive techniques - TypePadcampbellms.typepad.com/files/ethos-logos-pathos-notes-and-practice.… · Pathos, Ethos, Logos, 3 Persuasive Techniques Pathos:

Recommandations de codage PATHOS Formation 2013. Guide pratique du codage - Formation 2013 pathos 2 Quand faire la coupe PATHOS •PATHOS, outil statistique,

Ethos, Pathos, or Logos? - Wikispaces - Ms. Jodonmjodon.wikispaces.com/file/view/EthosPathosLogos+Ad+Activity.pdf · Ethos, Pathos, or Logos? What appeal are advertisers using to

Persuasive Messages. Appeal to reader’s interests through: Credibility/Expertise (Ethos) Logic/Facts (Logos) Emotion (Pathos)

The Appeal of Rhetoric ACTIVITY 2€¦ · audience by using the rhetorical appeals first identified by Aristotle as pathos, ethos, and logos (also referred to as emotional, ethical,

Pathos presentation

Emotional Appeal (Pathos€¦ · Emotional Appeal (Pathos) • Arouses and enlists the emotions of the reader • Elicits sympathy; appeals to fear, sadness, anger, joy, patriotism,

Rhetoric Modes of Persuasion. Rhetoric Logos – An appeal to logic & reason Pathos – An appeal to emotion Ethos – An appeal to the character of the speaker

Ethos/Pathos/Logos Argument in Writing. Ethos O Ethos, or ethical appeal, means to convince an audience of the author’s credibility or character. Suit

Scanned by CamScanner · equality of all blacks by employing rhetorical and literary devices. ... Both Dr. King and Frederick Douglass employ pathos to appeal to their audiences

Pathos, Ethos, and Logos. Logos Logos: (LOGIC) Logos refers to any attempt to appeal to the intellect: the "logical argument." Yes, these arguments will

Pathos: appeal to the heart with loaded words (diction which induces emotion) Ethos: appeal by trustworthy speaker Logos: appeal to the logic of the audience

What is rhetoric?Aristotle’s Three Ways to Persuade Logos Ethos Pathos DO NOT WRITE. What is logos, ethos, and pathos? Logos = Logic Ethos = Ethics, Image Pathos = Emotions (Passion)

Appeals to Ethos, Pathos, and Logos

A: NOPE! It’s Greek. Ethos, pathos, and logos · LOGOS: Logical appeal Logos is an appeal to logic and reasoning. • The speaker must prove his/her claims with evidence and reasoning

APPEALING TO YOUR AUDIENCE ETHOS, PATHOS, & LOGOS

acT one leaderShIP and PoWer - SchoolsOnline Killed the king in ... according to Aristotle, are: ethos, logos, pathos. Ethos – This is an appeal to the listener based on the

PATHOS - Emotional Appeal (adapted from Thos. Kane, Oxford Guide to Writing, 1983)

WHAT APPEAL ARE ADVERTISERS USING TO GET YOU TO BUY THEIR PRODUCT? Ethos, Pathos, or Logos?