eubc | gastcollege creative marketing | door toine nagel
DESCRIPTION
Op uitnodiging van de Eindhoven University Business Club toont Toine Nagel, in 45 minuten 'guest lecture', een aantal marketing 'pitfalls' waar nogal wat student starters mee op hun snuit gaan. Aan de orde komen: Simon Sinek, BBDO's Bob Spofford en de Apple brand piramid, de inmiddels fameuze Fish Filosofy en een reeks guerrilla marketing campagnes ter inspiratie (om toch vooral anders dan anders reclame te maken)TRANSCRIPT
guest lecture for
by toine nagel
Social Design
Creative Marketing
In 45 mins?
let’s focus on ‘how’
Most organizations are focused on their output…
Products
ServicesIP
Graduates
Which makes them ‘factories’…
They forgot…
Why?!
they are doing what they are doing…
https://www.youtube.com/watch?v=d2SEPoQEgqA#t=260
Simon Sinek…
Okay, that’s the ‘why’ from the perspective of the organization
How about the ‘why’ from the consumer perspective?
Let’s find out at the source…
https://www.youtube.com/watch?v=S99yP2m-3N8
Bob Spofford
Okay, so…
Why…
are you (your company)
on earth?
do people want your products?
actualy… they don’t
its fulfilling the (psychological or material) ‘need’ which makes them
feel good
(Apple = ‘instrument’ = makes you feel creative)
Knowing that the next step is:
How…
do you draw attention?
How many Apple adds have you seen on Dutch TV?
https://www.youtube.com/watch?v=2-rwLt7m7RE
How…Why… / Why
So there you have it…
That’s your
&
Now you figure out…
What
mind-blowing invention you’re going to market…
As long as you fulfill a ‘need’…
and market it the ‘fish philosophy’ way…
You’re heading for success!
http://www.youtube.com/watch?v=Q2vB4AC8EUo
In the meantime, here is some more ideas to draw attention …
toinenagel.nl
http://www.linkedin.com/in/toinenagel