efolder expert series- how to host killer marketing events

How to Host Killer Marketing Eventsto Boost Your MSP

Ariane PollockEMEA Marketing [email protected] linkedin.com/in/arianepollock

© 2015 eFolder, Inc. All Rights Reserved.2

• Expert Introduction• Benefits of a Lunch and Learn• Pre-Lunch Checklist• “Host with the Most”• Post-Lunch Checklist• Additional Tips• Q&A

Agenda


Expert Introduction


Evoke IT

Founded in 2011

20 employees

40 active clients

Client base across Scotland

Serves SMBs of every industry

Benefits of a Lunch and Learn


Lunch and Learn

A Lunch and Learn is a lunch-hour presentation facilitated by an organization designed to circulate information to attendees on a specific topic.


Lunch and Learn

Why?

Strengthens Community

Networking Opportunity

Direct Form of Contact

Lead Generation


Lunch and Learns with Evoke IT

How has Evoke IT benefited from a Lunch and Learn

initiative?


Ideal Lunch and Learn Format for MSPs

• Upscale steakhouse with private room• 20-30 registrants• 15-20 attendees• Organized registration process• 1 hour session, with 45 minute

presentation• 3 course meal with beer + wine• Offer to close with• Don’t forget dessert!

Pre-Lunch Checklist


Lunch and Learn Timetable


2 Months from Lunch and Learn

www.espatial.com


Find a venue


1 Month from Lunch and Learn

• Build event registration page

• Send event dates and registration links to salespeople


3-4 Weeks from Lunch and Learn

• Create recipient list for email blasting• Search LinkedIn for additional prospects to invite


2-3 Weeks from Lunch and Learn• Begin email blast campaign

o 3-4 email invitationso Spread out over 2 weeks leading up to

evento Pardot, Marketo, Vertical Response,

MailChimp, Hubspot



What other ways does Evoke IT drive attendance for Lunch and Learns?


1-2 Weeks from Lunch and Learn

• Send out LinkedIn InMails if more registrants are necessary

• Begin “sanity checks” on registration lists to weed out ineligibles


Friday Prior to Lunch and Learn

• Send “wingman blast” emails to registrants

• Create name badges and check in list

• Prepare collateral • If traveling, ship package to

restaurant


1-2 Days before Lunch and Learn

• Update restaurant contact with logistical informationo How many people?o What time will guests

be arriving?o Confirm menu options


1 Day before Lunch and Learn

Reminder Calls!

“Host with the Most”



What does Evoke IT’s Lunch and Learn format look like?


Lunch and Learn Timeline

Time Action11:50-12:10 Guests arrive12:15-12:20 Start

presentation/salad drop

12:30 Salad plates cleared12:35-12:40 Entrée drop12:50-12:55 Entrée plates cleared1:00-1:15 Closing offer/dessert

drop

Post-Lunch Checklist


Post-Lunch Checklist• Mark

“Attended/Not Attended” on registrant excel sheet

• Make sure all attendee info is accurate; name, number, email

• Include walk-ins• Send to marketing

for sales handoff• Enjoy your own

lunch with a well deserved glass of wine!

Additional Lunch and Learn Tips


Lunch and Learn Tips

• A Great Invite List• Educational Content• Joint Partners• Killer Venue and Delicious Food• Professional Logistics• Strict RSVP List Management• Repetition


Other Event Formats

Questions & Discussion

Questions for Laura


• How do you overcome budget constrains?

• What marketing challenges do you face and how do you overcome them?

• What other marketing activities do you conduct and which ones are the most engaging?

• What advice do you have for partners who want to start marketing their solutions?

Thank You!

Ariane PollockEMEA Marketing [email protected] linkedin.com/in/arianepollock

efolder expert series- how to host killer marketing events

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