MARCH•APRIL 2013HEADL NES!

GET REAL REFRESHMENT

NEWNEW

T 01525 370784 F 01525 853220enquiries@edwardsdrinks.com www.edwardsdrinks.com

HEADL NES!

MARCH FIXTURESSaturday 9th 14.30 Scotland v Wales Murrayfield

17.00 Ireland v France Aviva Stadium

Sunday 10th 15.00 England v Italy Twickenham

Saturday 16th 12.30 Italy v Ireland Stadio Olimpico 14.45 Wales v England Millennium Stadium 17.00 France v Scotland Stade de France

• With the climax of the 6 Nations on Saturday 16th and St Patrick’s Day on Sunday 17th it’s a great opportunity to increase trade with live rugby, live music, big hats and plenty of Guinness.

16TH 17TH&

INDEXINDEX DATESTO REMEMBER

M A R C H

A P R I L

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Grand National

Easter Monday

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

17 18 19 20 23 24 25 26 27 30 3121 22 28 29

St George’s Day

St Patrick’s Day

D R A U G H TTake advantage of our Installation offers on refreshing Coors Light and

‘Discover a Royal Lager’ with Kaltenberg.

C A S KMake the most of our great cask collection and ‘Regular Headliners’

featured on our cask spread. This edition has Thwaites Original ‘In The Limelight’. Plus, offers from Theakstons, Caledonian and for

St.George’s Day, the very English Bombardier.

C I D E RIntroducing the fantastic new Somersby Cider from Carlsberg with

a free installation kit that’s too good to miss! There are also new variants from Bulmers and a free case on offer from Kopparberg.

PA C K A G E DFREE cases galore - including Foster’s Gold and new Foster’s Radler - cut with cloudy lemon, as well as San Miguel Fresca and Carlsberg.

S P I R I T S‘Satisfy your Curiosity’ with great deals for free stock from Corky’s!

S O F T D R I N K SMake sure you have an attractive soft drink offering for Easter.

There are special offers from Coca-Cola to help get you prepared.

Mother’s Day

Easter Weekend(29th March - 1st April)

£82.99*per 9 gallon

*In the event of any duty increase this price will be maintained until 30th April 2013

ROLLING OUT NEXT EDITION - MAY & JUNE

C A S K P R O M O T I O N S F O R M A R C H

£72.99per 9 gallon

£82.49per 9 gallon

£68.49per 9 gallon

£82.99per 9 gallon

£69.99per 9 gallon

O U R R E G U L A R H E A D L I N E R SA V A I L A B L E T H R O U G H O U T T H E Y E A R

4.1%

THWAITES

Wainwright

4.2%

SHEPHERD NEAME

Spitfire

3.8%

BL ACK SHEEP

BestBitter

5.0%

GREENE KING

Abbot Ale

The glowing amber of this premium Kentish Ale has wonderfully generous aromasof tangy malt, soft raisins and sweet oranges, freshened by the floral, grassy notesof three different Kent-grown hop varieties (flowery Target, tangy First Gold andorange-fragrant East Kent Goldings). In the mouth, the finely balanced flavouropens with a blast of rounded malt before the rousing, almost spicy hops followthrough to provide a complex, multi-layered finish.

4.3%

WADWORTH

6X

Full bodied and distinctive, 6X remains one of the South’s most famous beers. The beer is mid-brown in colour, malty and fruity with balancing hop character.

£74.99per 9 gallon

£77.50per 9 gallon

£73.99per 9 gallon

£69.99per 9 gallon

£74.49per 9 gallon

All prices are subject to duty changes

THWAITES

Original Best Bitter3.6%

A clean dry tasting and refreshing session bitter with a glowing amber appearance. Brewed using premium

grade Maris Otter malt and a blend of traditional EnglishHops including Goldings and Fuggles to give a malty

flavoured beer with a delicate dry finish.

AVAIL ABLE THROUGHOUT MARCH & APRIL

C A S K P R O M O T I O N S F O R J U N E

2 13R O L L O U TC ASK

GREENE KING

I.P.A.FULLER’S

LondonPride

4.4%

THWAITES

LancasterBomber

4.0%

WELLS & YOUNG’S

Young’sLondon Gold

Known and loved for its distinctive, rounded flavour, London Pride is the award-winning beer for which Fuller’s is most famous. In recent years its popularity hasgrown to the extent that it is now Britain’s leading premium ale: a welcome fixturein many pubs and off licences around the country, and now winning new friendsabroad. To the beer afficiando looking for the classic English pint, we say this:Whatever you do, take Pride.

4.5%

GREENE KING

OldSpeckledHen

Old Speckled Hen has a full, smooth flavour and is very easy to drink. Its richamber colour and superb fruity aromas are complemented by a delicious blend ofmalty tastes. Toffee and malt combine with bitterness on the back of the tongue togive a balanced sweetness, followed by a refreshingly dry finish.

I N T H EL I M E L I G H T

3.6% 4.1%£62.49

per 9 gallon

£75.99per 9 gallon

£66.49per 9 gallon

£88.49per 9 gallon

£55.99per 9 gallon

£74.99per 9 gallon

P A R A D I S E A L EA full bodied ale, with a light,

lusciously flavoured fruity taste thatappeals to the discerning drinker.

A taste of Paradise!.

M A R C H O N L YD O U B L E C R O S S I P A

In the style of the original export ale this is a full bodied and

satisfying ale with a clean and fresh tasting flavour.

A P R I L O N L Y

£72.99per 9g

equivalent

T H E A K S T O N B R E W E R Y Y O R K S H I R E

D R Y D O C KDark brew with coffee and roast

aromas, bitter and creamy roastedbarley flavours.

M A R C H O N L YB R E W E R ’ S P A S S I O N

Pale with a fresh floral aroma fromthis light drinking ale infused with

a subtle hint of natural passion fruit,complemented by the floral hop

and malty body.

A P R I L O N L Y

3.8%

£89.21per 11g

£72.49per 9g

equivalent

3.8%

£88.60per 11g

4.1%

£76.49per 9g

4.0%

£73.99per 9g

4.2%

£71.99per 9g

4.2%

£71.99per 9g

C A L E D O N I A N B R E W E R Y E D I N B U R G H

4.1%

£71.99per 9g

4.3%

£72.99per 9g

F O R T H C O M I N G S E A S O N A L A L E S

F O R T H C O M I N G S E A S O N A L A L E S

£1.01P E R

P I N T

£1.00P E R

P I N T

£1.01P E R

P I N T

£1.03P E R

P I N T

£1.01P E R

P I N T

£1.06P E R

P I N T

£1.00P E R

P I N T

£1.00P E R

P I N T

In the event of any duty increase all prices will be maintained until 30th April 2013

In the event of any duty increase all prices will be maintained until 30th April 2013

Buy 2 x firkins of Lancaster Bomber, Thwaites Wainwright or Thwaites Original

RECEIVE A BOTTLE OF SMIRNOFF FREE*

*whilst stocks last

£75.99per 9 gallon

£73.99per 9 gallon

£55.99per 9 gallon

per 9g

In the event of any duty increase all prices will be maintained until 30th April 2013

PAY O N LY

£69.99*per 9g

PAY O N LY

£72.99*per 9g

*In the event of any duty increase this price will be maintained until 30th April 2013 *In the event of any duty increase this price will be maintained until 30th April 2013

MARCH• APRIL 2013

HEADL NES!

M A R C H O N LY

MARCH• APRIL 2013

70cl Deals 1.5Ltr Deals

M A R C H O N LY

M A R C H O N LY

M A R C H O N LY

A L L D E A L SM A R C H O N LY

FRIDAY 29TH MARCH - MONDAY 1ST APRILFRIDAY 29TH MARCH - MONDAY 1ST APRIL

• Promote food offers externally and internally, making it clear that you are aiming your promotions at families by calling them “FAMILY FOOD OFFERS” or “SPRING BBQS FOR FAMILIES”

• Advertise! Make sure you start advertising your event at least two weeks in advance• Using A boards and chalkboards to make people aware of the facilities you can offer in your outdoor

areas will generate more trade, as well as promoting forthcoming events• A large, eye-catching banner displayed prominently to catch the attention of passing trade is a great

way to publicise events and facilities• Drop leaflets into local houses and shops• Facebook and Twitter are fantastic for spreading the word and allowing people to join the event• Having an attractive play area will secure you plenty of customers for long periods at the Bank Holiday weekend• Make sure your staff are always fully briefed about what your pub has to offer this Easter• Family Fun Days! With a little thought and planning, you can significantly increase your family trade. Putting up

attractive point of sale with special offers is a sure-fire way of giving families a reason to come and spend time at your pub

• Family pub garden Easter Egg Hunts and Easter Bonnet Parades remain two of the most popular events to mark the holiday

• Make everyone welcome. Spruce up the front of the pub to attract passing trade and give the right impression. Hanging baskets and tubs full of plants brighten things up hugely and set a cheerful, welcoming tone you can carry through to your other outdoor areas

For the first time since Christmas, many people have a few days off to get together as a family and the pub is wherefamily eating and drinking works best. Over the Easter Bank Holiday pubs have the opportunity to establish their outletsas the perfect family venue for a good relaxing time. With brighter and longer evenings people are keener to spend moretime out of home.

More and more people like to stay in the UK for the Bank Holidays so pub sales will increase dramatically, particularly ifthe sun comes out!

There has been a big growth in casual dining in the last few years so you should aim to capitalize on your customers’appetite for meals and snacks in pubs.

THEEASTERWEEKEND

GEARUPFORTHEEASTERWEEKEND

ST. DAVID’S DAY FRIDAY 1ST MARCH

ST. PATRICK’S DAY SUNDAY 17TH MARCH

ST. GEORGE’S DAY TUESDAY 23RD APRIL

STPATRICK,SDAY

A really busy day for pubs and a fantastic opportunity to boost trade.It’s time to get Craicing! With the climax of the 6 Nations on Saturday 16th and St Patrick’s Day on Sunday it’s a great opportunity to increase trade with live rugby, live music, big hats and plenty of Guinness.

Here are our tips:• Make it a great Irish Weekend• Get your big screen ready and show the live rugby• Deck out your outlet in green and orange • Hold a themed event and Irish themed menus• Include family-friendly activities• Offer promotions all weekend• Let your customers know!

SUNDAY

MARCH17 T H

STGEORGE,SDAY

St George’s Day has grown dramatically in popularity and significance in recent years and presents a great opportunity to run an event to drive up trade. You should also have all your spring and summer key dates and events up and ready for everyone to see.

Here are a few English ideas to boost your trade:• Serve traditional English food such as bangers & mash, roast beef or even English picnic food• Why not hold a Cask Ale Festival highlighting some favourite English beers like Bombardier?

(see our Cask Ale Spread with special cask prices)• Revive some English sporting nostalgia with the Ashes victory or the 1966 World Cup win• Decorate your pub with St George’s bunting, flags and a real red and white theme• Hold an English quiz night, always sure to pull in the regulars• Run a themed music night with all the great English hits

TUESDAY

APRIL23R D

Mother’s DayMother’s Day is one of the busiest trading days of the year so make sure you’re geared up for maximum profits:

• Brief your staff well in advance and provide the best service for the mums

• Advertise in advance with flyers and A boards• Feminise your pubs with flowers• Book in extra staff• It’s a family day so make sure all your amenities are ready• Create a special Mother’s Day menu• Wine will be a winner and with spring just around the corner you should

add a rosé to your specials

SUNDAY

MARCH10T H

Terms and Conditions1. All offers are available from 1st March to 30th April 2013 unless otherwise stated. 2. All offers are subject to

regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beertie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as

an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements,

should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.

Edwards Beers & Minerals Ltd.Unit 5, Grovebury Place, Grovebury Road, Leighton Buzzard, Beds, LU7 4SH.Tel: 01525 370784 Fax: 01525 853220Email: enquiries@edwardsdrinks.comWeb: www.edwardsdrinks.com