SEPTEMBER•OCTOBER 2014HEADL NES!

on-trade division

SCARILY GOOD PRICESAUTUMN

DEALS INSIDE

T 01525 370784 F 01525 853220 sales@edwardsdrinks.com www.edwardsdrinks.com

FOR THE FIRST TIME, 24 SIDES WILL CONTEST THE UEFA EUROPEAN

CHAMPIONSHIP WHEN IT TAKES PLACE

BETWEEN 10TH JUNE AND 10TH JULY 2016 IN FRANCE.

Sun 07 Sep Germany v Scotland Mon 08 Sep Switzerland v England Tue 09 Sep Andorra v Wales Thu 09 Oct England v San Marino Fri 10 Oct Wales v Bosnia-Herzegovina Sat 11 Oct Scotland v Georgia Sun 12 Oct Estonia v England Mon 13 Oct Wales v Cyprus Tue 14 Oct Poland v Scotland

EURO 2016 QUALIFIERS

INDEX

It’s still time for cider even as the weather cools down so look out for our deal from Bulmers.

C I D E R

Enjoy our case deals on VK, ‘the number one RTD drink for 18- 24 drinkers WKD’ and HOO’S for a HOOCH?

P A C K A G E D

Take stock of Jim Beam, the world’s number 1 Kentucky bourbon.S P I R I T S

Make sure your soft drinks range is ready for this Autumn and take advantage of our case deals on Appletiser, Britvic 55, Britvic Cordials

and Pepsi.

S O F T D R I N K S

D R A U G H TWatch out for Warsteiner – a world class international premium lager.

17 18 19 20 23 24 25 26 27 30 3121 22 28 29

DATESTO REMEMBER

S E P T E M B E R

O C T O B E R

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Cask Ale Week Begins (25th – 5th Oct)

Halloween British Summertime

EndsNational Curry Week

(13th - 19th)

01 02 03 04 05 06 07 08 09 10 11 13 14 1512

16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

British Food Fortnight (20th – 5th Oct)

Golf – The Ryder Cup (26th – 28th Sep)

There are some frighteningly good cask deals in this edition from Black Sheep, Greene King, Theakston and Caledonian Breweries and the aptly

named White Witch and Pendle Witches Brew from Moorhouse’s. Plus, we have our usual Headline prices for our featured cask ales in

September and October.

C A S K

inside front

I N F A L L I B L EA full bodied- warming malty ale with luxurious molasses and roasted malt

flavour scented with very light hop characteristic.

C R E S S E T A L EA rich malty sweetness blended with soft bitterness hop to give delightfully

mellow autumnal ale!

S E P T E M B E R O N L Y O C T O B E R O N L Y

£75.49per 9g

equivalent

T H E A K S T O N B R E W E R Y M A S H A M

C H A R M E D C I R C L EGolden ale, citric and tart fruit, light

biscuit malt & spicy hops for a zesty finish.

S E P T E M B E R O N L YT R O J A N H O R S E

Black beer with citric floral & herbal aroma bittersweet dark malt &

citric hop.

O C T O B E R O N L Y

3.8%

£92.27per 11g

4.5%

£75.49per 9g

4.0%

£81.99per 9g

4.2%

£69.99per 9g

4.0%

£69.99per 9g

C A L E D O N I A N B R E W E R Y E D I N B U R G H

4.4%

£70.99per 9g

5.5%

£80.99per 9g

F O R T H C O M I N G S E A S O N A L A L E S

F O R T H C O M I N G S E A S O N A L A L E S

£1.12 P E R

P I N T

£0.99 P E R

P I N T

3.8%

£71.49per 9g

£0.99 P E R

P I N T

£1.14 P E R

P I N T

£1.05 P E R

P I N T

£1.05 P E R

P I N T

£0.97 P E R

P I N T

£0.97 P E R

P I N T

Follow us on Facebook and Twitter www.caledonianbeer.com

Follow us on Facebook and Twitter www.caledonianbeer.com

HEADL NES!

SEPTEMBER•OCTOBER 2014

Lots of people say they like this fine ale because it’s well balanced with a refreshing, hoppy flavour and a clean, bitter finish. We create the hoppy aroma and flavour using two varieties of English hop – Challenger and First Gold. Our brewers adds the hops to the copper by hand, just as we’ve always done, and by blending in pale, crystal and black malts he balances the hops with the richness of the malts.

The refreshing flavour of Greene King IPA makes it a great accompaniment to spicier foods and curries (though it’s always nice simply enjoyed with friends...).

G R E E N E K I N G I P A

£65.49per 9g

TITANIC

TRIPLE SCREWABV 4.5%

£79.99per 9 gallon

TITANIC

PLUM PORTERABV 4.9%

£82.49per 9 gallon

ADNAMS

GHOST SHIPABV 4.5%

£74.99per 9 gallon

STRAW

GOLDEN ALE ABV 4.1%

FRUIT, CITRUS

FRUITY, SWEET, CITRIC,REFRESHING

Copper coloured like falling leaves. Single variety hopped with cluster hops from the USA, giving a fruity

flavour with a bitter finish.

ADNAMS

TOPAZ GOLDABV 4.0%

£70.99per 9 gallon

This beer is dark strong and well rounded; the richness of such a rotund beer is

brought to an even keel by the late addition of Goldings hops and natural plum

flavouring. Take the opportunity and go for the low hanging fruit, this sumptuous beer

really is a plum!

THWAITES

WAINWRIGHTABV 4.1%

£71.99per 9 gallon

MORDUE

AUTUMN TYNEABV 4.0%

£69.99per 9 gallon

A pale golden ale at 4.0% abv with soft apricot and lychee notes,

medium body and bitterness but with a crisp finish.

O U R C A S K S P E C I A L S

A L L P R I C E S A R E S U B J E C T T O D U T Y C H A N G E S

SEPTEM

BER

STRAW

GHOSTLY PALE ALE ABV 4.5%

LEMON, LIME

CITRUS

DARK RUBY

TRADITIONAL ALE ABV 4.5%

RICH, MALTY, HINT OF HOPS

DEEPLY HOPPY, MALTY,SMOOTH

PALE GOLD

GOLDEN ALE ABV 4.0%

LEMON, GRAPEFRUIT, ELDERFLOWER

SOFT FRUITS, MELON,LIGHT HOP

LANCASTER

BLONDEABV 4.0%

£68.99per 9 gallon

A dark amber ale with burnt Seville orange and grapefruit flavours. Cascade

hops bring its flavour bursting out.

LANCASTER

PUMPKIN PIEABV 3.8%

£65.99per 9 gallon

Summit, Copper, Amarillo and Chinook hops combine with Crystal & Pale Ale malts to brew this ruby

red ale of frightening quality.

BLACK SHEEP

REAPERABV 4.1%

£78.99per 9 gallon

LIGHT AMBER, GOLDEN

GOLDEN ALE ABV 4.7%

RICH FRUIT, FRUITY HOP

FRUIT, CRISP BITTER FINISH

BLACK SHEEP

BEST BITTERABV 3.8%

£74.49per 9 gallon

OCTOBER

MOORHOUSE’S

WHITE WITCHABV 3.9%

£70.49per 9 gallon

MOORHOUSE’SPENDLE WITCHES BREW

ABV 5.1%

£83.49per 9 gallon

AMBER

GOLDEN ALE ABV 5.1%

NUTTY, WINEY, FRUITY

SWEET, TROPICAL FRUIT,WARMING

Moorhouse’s brewers have blended Brewers Goldhops with the ‘noble’ German origin Tettnang variety for blonde style ale that delivers a refreshing fruity springtime

flavour with a bit of citrus, flowers and rich peppery spice on the aroma.

A T H E A D L I N E P R I C E S

BUY ANY 2 FIRKINS, GET A LIMITED EDITION POLO SHIRT FREE

COMING UP IN CASK

SEPTEMBER•OCTOBER 2014

SEPTEMBER•OCTOBER 2014

BUY 7 CASES GET ONE FREE

BRITVIC CORDIALSBuy 4 x 1Ltr cases

RECEIVE 1 x CASE OF 160ml TONIC FREE

PEPSI/DIET PEPSIBuy 6 x 200ml casesRECEIVE 1 x ADDITIONAL CASE FREE

BRITVIC 55Buy 6 x 275ml cases

RECEIVE 1 x ADDITIONAL CASE FREE

SEPTEMBER•OCTOBER 2014

HEADL NES!

Beer & Food Matching

• LAGER - The light, smooth flavour has a dry edge so is great paired with fish. • ALES - Classic British ales are perfect with their British food counterparts such as roasts, pies and steak. • SPECIALITY BEERS - Great for refreshing the palate after spicy foods. Blonde ales are great with creamy sauces and dressings whereas fruit beers go well with the bitterness of dark chocolate and tart summer berries.• CIDER - Pork cooked in cider is a tasty alternative to cooking with beer or wine.

20th September – 5th October

This September Cask Ale Week and British Food Fortnight coincide, offering the perfect opportunity to focus on natural and local ingredients to promote the partnership between beer and food aswell as draw in extra customers!

Beer is the perfect partner to all kinds of food and offers a larger variety of flavours than wine. It can also often work out cheaper for the customer than a full bottle of wine.

Pairing beer and food can provide you with the point of difference from your competitors and make you stand out from the crowd!

The Perfect Match

Spooktacular TIPS FOR HALLOWEEN “Shocktober” 31st

13th – 19th October

• Run a fancy dress competition; offer a prize to the customer with the best costume. Encourage bar staff to get in the holiday spirit and dress up.

• Cocktails provide high profit margins, so why not create your very own spooky selection of green and orange themed Halloween drinks?

• Stock up on seasonal ales such as Hobgoblin (the unofficial beer of Halloween), Black Sheep Reaper and the Moorhouse’s Witch range!

• Decorate your outlet with cobwebs, pumpkins and skeletons.

• Make a spooky soundtrack! Include Halloween classics such as Ghostbusters, Highway to Hell, Monster Mash and of course, Thriller!

• Create your own trick or treat envelopes to be given with certain drinks purchased. Offer meal vouchers or a free bottle of wine to the lucky winners.

• Halloween games such as bobbing apples, pin the nose on the skull and pumpkin hunts are irresistible to the young at heart.

• Halloween is a great family occasion and falls during half-term making it the perfect opportunity to attract families during the afternoon and early evening - host a family themed event such as a barbecue (weather permitting!)

Continue the trend into National Curry Week • Curry matches perfectly with a variety of strong-hopped IPAs

• Stouts complement rich, creamy curry such as korma

Experimenting is key to finding the perfect match, but here are a few basic guidelines!

Halloween is a perfect event to boost profits in your outlet! It’s a fun, social occasion that involves drinking, eating and decorations - in other words an ideal event for pubs! Draw the crowds this October with these frightastic top tips:

Halloween falls on a Friday this year so make the most of it and have a treat of a weekend!

Following on from the success of 2013, Cask Ale Week is a national event organised by Cask Marque celebrating the nation’s favourite drink and the home of cask ale – the Great British Pub! Breweries, pub companies and pubs across the country support the event by organising a range of exciting activities including tutored tastings, special brews and offers, promotions, free pints and much, much more!

This brochure gives you a fantastic range of cask ales at great prices which you could showcase during the week encouraging existing customers to try new ales and tempting new customers.

FREE PINTS ALL ROUND!This year the Daily Telegraph is supporting Cask Ale Week with a free pint offer in pubs. Get involved! This is a sure fire way of increasing footfall in your outlet during Cask Ale Week!

TRY BEFORE YOU BUYThe 2011 Cask Ale Week saw the introduction of the ‘Try Before You Buy’ theme, utilising 1/3 pint glasses to allow customers to try small amounts of different Cask Ales before purchasing. Try Before You Buy is a fantastic way to recruit new drinkers and is a great opportunity for bar staff to engage customers about cask ales and generate interest throughout your outlet.

• Beer Festival. A beer festival is a guaranteed way to pull in the crowds. Make sure you offer ‘try before you buy’ on available ales.• Ladies Night. A great way to break the gender divide when it comes to cask ales. Offer promotions for the ladies to help banish the idea that cask ales are just for men.• Beer and Food Pairing. Create a special menu recommending meals to go with the beers you are selling.• Offer 3 x 1/3 Pints for the price of a pint! This remains a popular trend and encourages customers to be adventurous!• Quiz nights are always popular; test your customers’ knowledge with some fun beer trivia.• Prize draw! The Daily Telegraph is also encouraging readers to visit local breweries – contact breweries in your area to arrange a brewery tour prize for a lucky customer!

• Meet the brewer. A great way to generate local interest about regional cask ales.• Create awareness by offering facts on beer flavours and about the products and breweries.• Make use of social media such as Facebook and Twitter to promote your events.• Don’t forget to advertise your promotions and events on chalkboards around your outlet.• Useful links are www.caskaleweek.co.uk and www.camra.org.uk/caskaleweek• For more information call 01206 752212

ONLY IN BRITAIN. ONLY IN PUBS

Terms and Conditions1. All offers are available from 1st September to 31st October 2014 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer

tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5.This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be

considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.

Edwards Beers & Minerals Ltd.Unit 5, Grovebury Place, Grovebury Road, Leighton Buzzard, Beds, LU7 4SHTel: 01525 370784 Fax: 01525 853220Email: sales@edwardsdrinks.com Web: www.edwardsdrinks.com

9000 pubs now have Cask Marque accreditation

PROMOTING Cask Ale Week is the perfect platform for promotion and profits! Why not consider hosting some of the following: