ecrm 2.0 solutions overview djingle /ecrm

1

Djingle eCRM2.0 Solutions Overview – version 3.2

eCRM 2.0 Solutions Overviewwww.djingle.com/ecrm

Hyper-Distribution Solutions

Contact : : +33 (0)9 52 055 055 : [email protected]

2


Company profile

Best IT (Capital IT 2004) and Best'Innov (Capital IT 2006)

• Djingle is a software company expert in intelligent content delivery technology and cost-killing solutions since 2002, awarded by 2 leading RnD public agencies:

• Product: Djingle Hyper-Distribution Platform

Software suite allowing to improve content delivery over IP:• Push the right content to the right user / eCRM and eMarketing enhanced

features• Smart and optimized delivery (speed-up, distribution costs killing, scalability

improving, predictive delivery)• Video Quality improvement, Security

• Our mission: Helping Brands and corporates to enter eCRM 2.0 world developing video on-Demand strategies

Awarded by OSEO and French Ministry of Research

3


Main clients Partners

Etc.

Main references

Djingle won prestigious Travolution Award 2008 for “Widget by Air France”.

4


•New usages & behaviors:• Social Networking, User Generated Content• Social Shopping (e-commerce), User reviews• Video on-Demand, Television on-Demand• Sharing, Peer to Peer• Etc.

•A mass media which is also a 1-to-1, interactive and participative communication channel

Video over Internet, new usages, user-centric Web new opportunities

Americans and west European now spend more time on Internet than in front of a TV screen.Impact of video on sales: +326% on bestbuy.comSrc: Bestbuy.com, 2007

5


Djingle eCRM 2.0 solutions introduction

Create your own 1-to-1 communication channel with your audience and take advantage of this relationship

6


Targets are:• Of course your clients & consumers • But also all stakeholders: employees, furnishers and distribution networks,

shareholders, press…

Keep in touch with your targets and develop sales, marketing and CRM

MAIN APPLICATIONS:• Improve direct marketing and sales• Present your products in an innovative and sophisticated way• CRM dematerialization: "Humanize" your customer

relationship, make consumers “be part of it” + Loyalty programs• Brand TV / community platforms

• E-learning programmes• Internal communication, Intranets• Corporate & financial communication, …

Djingle: Establish YOUR OWN communication channel

7


eCRM 2.0 solutionsWidgets and video-marketing solutions for Brands and corporates

Helping Brands to enter eCRM 2.0 world

Djingle eCRM 2.0 solutions: value propositions

Hyper-Distribution

Control your budget…

• Guaranteeing video quality and availability even in case of huge audiences (HD-enabled, regardless to peaks)

• Killing distribution costs (bandwidth & server loads) up to 90% savings

• Insuring unlimited scalability

Value proposition #2

Predictive deliveryThe right content to the right user…

• Creating qualified traffic, boosting sales

• Improving marketing and communication

• Dematerializing CRM, enhancing loyalty

• Adding new services (widgets, podcasting, alerting, recommendation engine, …)

• Dynamic Behavior-based 1-to-1 targeting

• Improving users Database knowledge

• Creating community platforms and allowing direct C-to-C distribution Enter the 2.0 world

Value proposition #1

8


Djingle provides you with Push2Desk, its powerful desktop widget technology.

Djingle is an expert in widgets / desktop alerts / desktop media players / fullscreen media players development.

Enhanced user interfaces: from desktop widgets to fullscreen video interfaces

9


Widget: word invented in 1920, and then popularised by IBM in the 70's. Means « user-interface component ».

55% of US e-merchants want to create their widgets.Src: Shop.org - “State of Retailing Online”, 2008

Widgets used by 177M people every month (21% of global Internet audience).Src: comScore, avril 2007

Widgets: an identifying communication channel

Because they use targeted 1-to-1 push

Because they allow you to be present on your consumer’s desktop,

Because they are usefull for end-users,

Widgets are the best way to improve users’ loyalty within your brand universe.Churn rate: 1.9% / Active users:

84%ROI: within 2 monthsSrc: Djingle

10


Needs:• UP-SELLING: create an efficient new sales 1-to-1 channel• COMMUNICATION: create an interactive communication channel• LOYALTY/CRM: enhance, personalize and dematerialize CR • INNOVATION/IMAGE: reinforce online strategy and enter 2.0

world

Answer:The first video Widget using video push as an up-selling tool

• 1-to-1 / targeted pushes (best fares, informations…) in real time• Practical tools, Trendy, Easy-to-use• Efficient:

• User loyalty improvement, Traffic boost, Up-selling• ROI, Database qualifying

Djingle Business case: Widget by Air France

Djingle won prestigious Travolution Award 2008 for this product.

Churn rate: 1.9%Active users rate: 84%ROI: within 2 monthsSrc: Djingle

Very high push adoption rate: 89%Very high click rates: from 10 to 70% upon messageSrc: Djingle

11


Djingle widgets auto-update in the background to propose new features to end-users:

• Mileage, other personal information• Community features• Virtual luggage widget• Mobile phone version

Djingle Business case: Widget evolutions toward an eCRM 2.0 application

12


Efficient metrics and ROI reporting

Djingle: ROI control

13


Djingle platform dramatically increases ROI by:• Improving loyalty & boosting traffic

• Push with dynamic behavior-based targeting• Efficient reminder medium: you already « have a foothold in your customer’s

home »• Boosting traffic / creating qualified audience: this is a one-click gateway to

your website• Anticipating emailing decline

• Increasing sales• Up-selling, Cross-selling, Couponing, Premium fares, Private sales

> Relevancy and efficiency of the message

• Measurable ROI: full tracking, behavior analysis

• Enhancing communicationEnd-users surf in a fully branded environment, they reach a lot of user friendly services and custom informations.

• Dematerializing CRM and becoming greener

• Demonstrating your innovation entering eCRM 2.0 strategies

Summary of Djingle main benefits

14


Régis Cazanave

: +33 (0)9 52 055 055

: [email protected]

Contacts

www.djingle.com/ecrm

15


eCRM 2.0 sample screenshots

16


1-to-1 desktop alerts allow end-users to be informed in real time.

eCRM2.0 sample: Loyalty programs

Several kind of alerts are possible

17


eCRM2.0 sample: User-friendly business-related widget

Dedicated business-related desktop widgetHere a full-featured city guide allowing end-users to learn more about a selection of destinations

18


eCRM2.0 sample: User-friendly business-related widget

Dedicated business-related desktop widgetHere a virtual luggage allowing end-users to find all needed information on his destination

19


eCRM2.0 sample: Syndicate content easily

Embedded contents also benefit from Djingle optimizations.

20


eCRM2.0 sample: Community features

Share contents with friends and family

21


High video quality allows to enter the fullscreen & overlays world!

High definition Video / Fullscreen

Viral marketingDirect connection with other usersSocial Networking, C-to-C

Premium contentSocial Shopping

Hypervideo AdsMonetizing content

eCRM 2.0 sample: Fullscreen video & overlay

22


Appendices

23


Push of relevant contents (behavior-based targeting)

Video alerts, widget Behavior tracking, analysis

and user's profile auto-update

Push of more and more relevant contents

+ Smart spreading management regarding content’s instant popularity

Push of targeted video ads

Push of relevant contents (behavior-based targeting)

Video alerts, widget Behavior tracking, analysis

and user's profile auto-update

Push of more and more relevant contents

+ Smart spreading management regarding content’s instant popularity

Push of targeted video ads

The right content to the right user at the right time…

Value proposition #1: Targeted push and predictive delivery Push2One

BUSINESS CASE: Tiscali Player

•Views x14 in only 3 months

•Videos penetration:

73%

24


Value proposition #2: Fully control your budget Push2Peers

• Personal TV strategies involve:

• Huge and uncontrollable distribution costs

Bandwidth costs + server loads when users nb

• Limited infrastructures, no scalability

• Videos availability not guaranteed (peaks)

Success penalty

Djingle introduces Push2Peers, the Hyper-Distribution platform:

• Distribution costs killing (up to 90% savings)

• Illimited infrastructure, unlimited scalability

• Videos availability guaranteed (even in case of peaks)

• HD-enabled

Learn more about this technology in appendix

25


WITHOUT Djingle

Success penalty

WITH DjingleSuccess penalty & Hyper-Distribution (Push2Peers)

26


Back-Office tool screenshots

Secured Back-Office tool, with different access levels

Simple publishing process through the Back-Office interface or directly from your existing CMS

A very easy-to-use and efficient tool

27


Djingle is perfect to develop video community platforms:• User friendly• Enhanced functionalities• Linked to the widget, this creates an innovative modern-

looking fully branded environment

eCRM 2.0: Focus on Community features

ecrm 2.0 solutions overview djingle /ecrm

Documents