activating ecrm - campaign example - ribena
DESCRIPTION
Ribena (UK) wanted to encourage its customers to try its new variants. By activating its eCRM and sending its customers 'free samples' in the form of digital printable coupons, they were able to increase cross-selling as well as reward customer loyalty.TRANSCRIPT
How Do Ribena Encourage Customers To Try New Variants?
Objective: New Product Trial With Existing Customers
GSK - Ribena Tropical Flavours
Activation: Read Email To Get Your Coupon
GSK - Ribena Tropical Flavours
Results: Activate Cross-Selling; Support New Product Launch; High Open & CTRs
Activate Cross-Selling
High Open & Click-Through Rates
Support New Product Launch
GSK - Ribena Tropical Flavours
Discover How Coupons Can Help Activate Your Digital Campaigns
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