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  • ECOMM-GURU Strategies to

    Boost Your Sales

    In Online

    Marketplaces and

    CMS

    BY ECOMM-GURU TEAM

    LET’S START TO THE ROADMAP

    OF MAKING MORE SALES AND

    SALES BOOST STARTERGIES

  • Establishing an ecommerce presence is pretty much a no- brainer for any modern retailer. Having an online storefront

    not only gives you an additional sales channel, it also enables you to serve customers across both physical and digital channels–a capability that’s proven to be invaluable in

    modern retail.

    And the good news is, in this day and age, merchants have plenty of options when it comes to opening an online store. You can, for example, set up a branded online store through solutions like Shopify, NopCommerce and Magento, or you can choose to sell on existing marketplaces such as Amazon

    and eBay.

    HOW TO BE MORE EFFECTIVE IN SELLING ON MARKETPLACES?

    BY ECOMM-GURU TEAM

  • BEFORE

    PRODUCT LISTING

    AFTER

    PRODUCT LISTING

    ON GOING

    REVIEWS

    START YOUR

    JOURNEY

    ECOMM-GURU

  • BEFORE PRODUCT LISTING

     IDENTIFY THE RIGHT MARKETPLACES  START RESEARCH  ANALYSIS YOUR BUSINESS

  • IDENTIFY THE RIGHT MARKETPLACES Ask a few questions to yourself

    POPULARITY How well does the marketplace rank when searching for similar products and services?

    For Example  Indian Marketplaces: Amazon, Flipkart, eBay, Snapdeal, Shopclues and more  International Marketplaces: Amazon, Rakuten, Sears, NewEgg, Etsy and more

    VISITORS Will customers go to this site? If they do, will they be persuaded to buy other products?

    BRAND VISIBILITY What options exist for setting up a business page that includes your brand?

    FEES What fees are charged? Are ongoing monthly fees included and/or per transaction charge?

    USER FRIENDLY How easy is it to update on your products online?

  • START RESEARCH Price competitively and use item specifics. It also means delivering the great service that helps you achieve Top Rated Seller status and offering services that help your listings sell.

    INTERNET SEARCH ENGINES Google, Yahoo, Ask.com, few search engines to check how your product listing would go

    USE KEYWORDS Pick three to five keywords that relate closely to your item. Ask yourself what words people are likely to use in a search engine when looking for what you're selling. Once you have these keywords, use them appropriately in your listing title and item description.

    For Example [gender], [brand_name], [material], [occasion] [short_product_name]

    ADD UNIQUE IDENTIFIER Add UPC/GTIN/manufacturer part number/etc. information on your listing

    For Example Adidas Men's training ultimate tee S14036 Nike Men's Downshifter 6 MSL Dark Grey and Black Electric Green White Running Shoes (684658-030)

  • DESCRIPTION ▪ Create Good Content ▪ Avoid Keyword Spamming ▪ Avoid Hidden Text ▪ Vary Font Strength ▪ Include Links ▪ Use Image Alt Tags

    TITLE Include the most important keywords or keyword phrases in your listing title. Don’t use word like “wow” or “like” or “amazing”

    TYPOS, MISSPELLING & SPELLING MISTAKES Aware of using homophone words like Slippers or Sleepers | accessary, accessory | licence, license | shoe, shoo | ball, bawl | steal, steel | broach, brooch.

    DECENT PHOTOGRAPHY Have you ever heard the saying “A picture is worth a thousand online sales?” Maybe it hasn’t caught on just yet, but it certainly applies in ecommerce. You know product photos are important for your online store. In fact, they may be the most important element.

  • ANALYSIS YOUR BUSINESS You should be a quick responder for all your business related queries and time management should be on top of all major aspect of online business.

    MEET AN EXPERT Digital industry moves at an incredible pace. Consult with Expert in Ecommerce to download the latest updates of online market, they will provide you in depth information about current status of online market which will help you to reduce your queries and you can focus on your business growth.

    MAKE A FORMULA You might think of some algebraic and mathematical terms while formula comes in mind but not in case of online business. Prepare a very basic points to follow till the time you started thinking of selling your products online.

    DON’T START WITH VAST EXPECTATIONS Creating a successful online business is not an easy task. It doesn’t matter how good or unique your products and services are, you’ll have to compete with a lot of other businesses for your targeted audience’s attention. It’s a competitive world out there, and everyone is looking to make some money from their expertise.

  • SOCIAL MEDIA Facebook, Twitter, Pinterest, Linkedin, Instagram, Reddit, YouTube, Vimeo, Vine, Hacker News, Polyvore and more

    Strong Recommendation to have your business page on Facebook and connect with millions of active users, recent data shows the majority of orders are coming from Facebook while using the social media for online business.

    CREATE A BUSINESS BLOG You can offer coupons, discounts and make announcements about new products or events. People thought of using Blog to want traffic in their Store/Marketplace surprisingly Blog can use for many profitable ways.

    BUILD A SIMPLE WEBSITE With white background, no animation, readable content, clear navigation, east buy button. For Example XDORIALIFE SHOP4REEBOK LECOQSPORTIF SPYDER KIPLING OAKSTREETBOOTMAKERS

    PPC/ADVERTISING IN WEBISTE  Campaigns  Keywords/Adwords  Advertisement  Google Analytics  Video Ads

    https://xdorialife.com/ https://shop4reebok.com/ http://www.lecoqsportif.com/uk-en/ http://www.spyder.com/ http://www.kipling.com/uk-en/?___from_store=int https://oakstreetbootmakers.com/

  • AFTER PRODUCT LISTING

  • OPTIMIZE YOUR LISTINGS

    Product uploading into correct categories, less violation alerts

    from marketplaces.

    Example of Violation Alerts

    • Less ODR Rate

    • Late Shipment Rate

    • Product Listed Under Wrong Category

    • Wrong Details Added

    ENCOURAGE MULTIPLE PURCHASES

    If selling one item is a good thing, selling more than one item

    to the same customer is even better. The very first and vastly

    effective way to encourage the customer for more sale is to

    provide free/discount on shipping of multiple purchases

    GO GLOBAL

    ACHIEVE GREAT FEEDBACKS & RATINGS

    Maintaining the highest rating and positive feedback will

    impact the sales

    Increase Revenue More Customers

    Improving Your Brand Reputation Learning a New Culture

    Market Development Physical Presence

  • USE PROMOTIONAL SECTION OF MARKETPLACES

    Research proved that the customers has ordered sooner

    rather than later for the products having the limited time

    offers & effective promotions For Example

     Sponsored products, buy box in Amazon

     Creating discount on product, money off and more

    AUTOMATE YOUR LISTING AND ORDERS

    Using Tool available on market (recommended if your stock is

    higher, more than 200 products)

    Examples of Tools Available in India

    ORDERHIVE UNICOMMERCE SELLERWORX BROWNTAPE

    Examples of Tools Available in USA

    CHANNELADVISOR SOLIDCOMMERECE SALESWARP SHIPSTATION

    OFFER FREE SHIPPING AND 30 DAYS RETURN

    Research show that 50% of the customers see for this offer for

    the product they willing to buy

    Improves Efficiency Document Management

    Reduce Error Rates Improves Delivery Times

    Streamlines Inventory Enhance Decision-Making

    http://www.orderhive.com/ http://www.unicommerce.com/ http://www.sellerworx.com/ http://browntape.com/ http://www.channeladvisor.com/ http://solidcommerce.com/ https://www.saleswarp.com/ http://www.shipstation.com/

  • ON GOING REVIEWS

    FALL IN LOVE WITH YOUR BUSINESS

  • USE THE SELLER DASHBOARD

    Reporting, Order, Account Health, Sales, Inventory and many

    more options available in all competitive online marketplaces.

    BUYER AND SELLER COMMUNICATION

     Exceptional Communication

     Give Something Extra

     Keeping in Contact

    UPSELLING

    At least 36 percent of people who have purchased from you

    once will buy from you again if you don’t lose customer

    interest.

    EMAIL MARKETING

     Cost Effective

     Performance Measurement

     More Traffic

     Higher Rate of Interest

    Example of Email Marketing Tool

    mail chimp, Emma, Campaign Monitor, Soundest, etc.)

  • REWARDS TO REGULAR CUSTOMERS

    Reward your customers for their loyalty and they'll become

    even more loyal.

    MAINTAIN A LOW DEFECT RATE

     Improve Your Listings

     Maintenance of Stock Very Carefully

     Keep Priority Top on Shipping & Tracking

     Consistent High Quality Customer Service

    Be a Part of SEASONAL/VACATION/FESTIVAL SALES. Be

    Habitual of DIFFERENT MARKETPLACES

    INFRASTRUCTURE. PARTICIPATE ON ALL ENGAGEMENTS of marketplaces like webinars, forum, etc. Use your

    store/company/brand name in your EMAIL SIGNATURE

    CLICK HERE TO SEE THE OUR TESTIMONIA