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ECOMM-GURU Strategies to
Boost Your Sales
BY ECOMM-GURU TEAM
LET’S START TO THE ROADMAP
OF MAKING MORE SALES AND
SALES BOOST STARTERGIES
Establishing an ecommerce presence is pretty much a no- brainer for any modern retailer. Having an online storefront
not only gives you an additional sales channel, it also enables you to serve customers across both physical and digital channels–a capability that’s proven to be invaluable in
And the good news is, in this day and age, merchants have plenty of options when it comes to opening an online store. You can, for example, set up a branded online store through solutions like Shopify, NopCommerce and Magento, or you can choose to sell on existing marketplaces such as Amazon
HOW TO BE MORE EFFECTIVE IN SELLING ON MARKETPLACES?
BY ECOMM-GURU TEAM
BEFORE PRODUCT LISTING
IDENTIFY THE RIGHT MARKETPLACES START RESEARCH ANALYSIS YOUR BUSINESS
IDENTIFY THE RIGHT MARKETPLACES Ask a few questions to yourself
POPULARITY How well does the marketplace rank when searching for similar products and services?
For Example Indian Marketplaces: Amazon, Flipkart, eBay, Snapdeal, Shopclues and more International Marketplaces: Amazon, Rakuten, Sears, NewEgg, Etsy and more
VISITORS Will customers go to this site? If they do, will they be persuaded to buy other products?
BRAND VISIBILITY What options exist for setting up a business page that includes your brand?
FEES What fees are charged? Are ongoing monthly fees included and/or per transaction charge?
USER FRIENDLY How easy is it to update on your products online?
START RESEARCH Price competitively and use item specifics. It also means delivering the great service that helps you achieve Top Rated Seller status and offering services that help your listings sell.
INTERNET SEARCH ENGINES Google, Yahoo, Ask.com, few search engines to check how your product listing would go
USE KEYWORDS Pick three to five keywords that relate closely to your item. Ask yourself what words people are likely to use in a search engine when looking for what you're selling. Once you have these keywords, use them appropriately in your listing title and item description.
For Example [gender], [brand_name], [material], [occasion] [short_product_name]
ADD UNIQUE IDENTIFIER Add UPC/GTIN/manufacturer part number/etc. information on your listing
For Example Adidas Men's training ultimate tee S14036 Nike Men's Downshifter 6 MSL Dark Grey and Black Electric Green White Running Shoes (684658-030)
DESCRIPTION ▪ Create Good Content ▪ Avoid Keyword Spamming ▪ Avoid Hidden Text ▪ Vary Font Strength ▪ Include Links ▪ Use Image Alt Tags
TITLE Include the most important keywords or keyword phrases in your listing title. Don’t use word like “wow” or “like” or “amazing”
TYPOS, MISSPELLING & SPELLING MISTAKES Aware of using homophone words like Slippers or Sleepers | accessary, accessory | licence, license | shoe, shoo | ball, bawl | steal, steel | broach, brooch.
DECENT PHOTOGRAPHY Have you ever heard the saying “A picture is worth a thousand online sales?” Maybe it hasn’t caught on just yet, but it certainly applies in ecommerce. You know product photos are important for your online store. In fact, they may be the most important element.
ANALYSIS YOUR BUSINESS You should be a quick responder for all your business related queries and time management should be on top of all major aspect of online business.
MEET AN EXPERT Digital industry moves at an incredible pace. Consult with Expert in Ecommerce to download the latest updates of online market, they will provide you in depth information about current status of online market which will help you to reduce your queries and you can focus on your business growth.
MAKE A FORMULA You might think of some algebraic and mathematical terms while formula comes in mind but not in case of online business. Prepare a very basic points to follow till the time you started thinking of selling your products online.
DON’T START WITH VAST EXPECTATIONS Creating a successful online business is not an easy task. It doesn’t matter how good or unique your products and services are, you’ll have to compete with a lot of other businesses for your targeted audience’s attention. It’s a competitive world out there, and everyone is looking to make some money from their expertise.
SOCIAL MEDIA Facebook, Twitter, Pinterest, Linkedin, Instagram, Reddit, YouTube, Vimeo, Vine, Hacker News, Polyvore and more
Strong Recommendation to have your business page on Facebook and connect with millions of active users, recent data shows the majority of orders are coming from Facebook while using the social media for online business.
CREATE A BUSINESS BLOG You can offer coupons, discounts and make announcements about new products or events. People thought of using Blog to want traffic in their Store/Marketplace surprisingly Blog can use for many profitable ways.
BUILD A SIMPLE WEBSITE With white background, no animation, readable content, clear navigation, east buy button. For Example XDORIALIFE SHOP4REEBOK LECOQSPORTIF SPYDER KIPLING OAKSTREETBOOTMAKERS
PPC/ADVERTISING IN WEBISTE Campaigns Keywords/Adwords Advertisement Google Analytics Video Ads
https://xdorialife.com/ https://shop4reebok.com/ http://www.lecoqsportif.com/uk-en/ http://www.spyder.com/ http://www.kipling.com/uk-en/?___from_store=int https://oakstreetbootmakers.com/
AFTER PRODUCT LISTING
OPTIMIZE YOUR LISTINGS
Product uploading into correct categories, less violation alerts
Example of Violation Alerts
• Less ODR Rate
• Late Shipment Rate
• Product Listed Under Wrong Category
• Wrong Details Added
ENCOURAGE MULTIPLE PURCHASES
If selling one item is a good thing, selling more than one item
to the same customer is even better. The very first and vastly
effective way to encourage the customer for more sale is to
provide free/discount on shipping of multiple purchases
ACHIEVE GREAT FEEDBACKS & RATINGS
Maintaining the highest rating and positive feedback will
impact the sales
Increase Revenue More Customers
Improving Your Brand Reputation Learning a New Culture
Market Development Physical Presence
USE PROMOTIONAL SECTION OF MARKETPLACES
Research proved that the customers has ordered sooner
rather than later for the products having the limited time
offers & effective promotions For Example
Sponsored products, buy box in Amazon
Creating discount on product, money off and more
AUTOMATE YOUR LISTING AND ORDERS
Using Tool available on market (recommended if your stock is
higher, more than 200 products)
Examples of Tools Available in India
ORDERHIVE UNICOMMERCE SELLERWORX BROWNTAPE
Examples of Tools Available in USA
CHANNELADVISOR SOLIDCOMMERECE SALESWARP SHIPSTATION
OFFER FREE SHIPPING AND 30 DAYS RETURN
Research show that 50% of the customers see for this offer for
the product they willing to buy
Improves Efficiency Document Management
Reduce Error Rates Improves Delivery Times
Streamlines Inventory Enhance Decision-Making
http://www.orderhive.com/ http://www.unicommerce.com/ http://www.sellerworx.com/ http://browntape.com/ http://www.channeladvisor.com/ http://solidcommerce.com/ https://www.saleswarp.com/ http://www.shipstation.com/
ON GOING REVIEWS
FALL IN LOVE WITH YOUR BUSINESS
USE THE SELLER DASHBOARD
Reporting, Order, Account Health, Sales, Inventory and many
more options available in all competitive online marketplaces.
BUYER AND SELLER COMMUNICATION
Give Something Extra
Keeping in Contact
At least 36 percent of people who have purchased from you
once will buy from you again if you don’t lose customer
Higher Rate of Interest
Example of Email Marketing Tool
mail chimp, Emma, Campaign Monitor, Soundest, etc.)
REWARDS TO REGULAR CUSTOMERS
Reward your customers for their loyalty and they'll become
even more loyal.
MAINTAIN A LOW DEFECT RATE
Improve Your Listings
Maintenance of Stock Very Carefully
Keep Priority Top on Shipping & Tracking
Consistent High Quality Customer Service
Be a Part of SEASONAL/VACATION/FESTIVAL SALES. Be
Habitual of DIFFERENT MARKETPLACES
INFRASTRUCTURE. PARTICIPATE ON ALL ENGAGEMENTS of marketplaces like webinars, forum, etc. Use your
store/company/brand name in your EMAIL SIGNATURE
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