quikr ecomm. platform
TRANSCRIPT
Dr. Amar Tewari
Abhishek Gupta
Nikhil Singh
(DFT-5)
CONTENTS
Consumer-to-Consumer(C2C) ....................................................................................... 3
EXECUTIVE SUMMARY ................................................................................................ 4
Background of www.quikr.com .................................................................................... 5
STARTUP ............................................................................................................... 5
BUSINESS MODEL ...................................................................................................... 6
CLASSIFIEDS ............................................................................................................ 6
Revenue Model ........................................................................................................ 7
Rate Card of QUIKR for posting an AD ............................................................................ 8
Categories ............................................................................................................ 10
The QUIKR APP ....................................................................................................... 10
What makes QUIKR Special? ....................................................................................... 11
PRIVACY POLICY ..................................................................................................... 12
SWOT Analysis ........................................................................................................ 14
Quikr VS. OLX ........................................................................................................ 15
Quikr VS. traditional method ...................................................................................... 16
Recommendations ................................................................................................... 17
REFERENCES .......................................................................................................... 18
CONSUMER-TO-CONSUMER(C2C)
Consumer-to-consumer (C2C) (or citizen-to-citizen) electronic commerce involves the electronically
facilitated transactions between consumers through some third party. A common example is the
online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the
third party generally charges a flat fee or commission. The sites are only intermediaries, just there to
match consumers. They do not have to check quality of the products being offered.
Consumer-to-consumer(C2C) marketing is the creation of a product or service with the specific
promotional strategy being for consumers to share that product or service with others as brand
advocates based on the value of the product. The investment into concepting and developing a top of
the line product or service that consumers are actively looking for is equitable to a Business-to-
consumer (B2C) pre-launch product awareness marketing spends.
EXECUTIVE SUMMARY
Quikr is India's no.1 cross category classifieds platform where people connect with each
other to buy or sell goods and services on their mobile phones and other devices.
PranayChulet launched Quikr (formerly known as Kijiji India Private Limited) in 2008
with the vision for buyers and sellers to transact large number of categories. Headquartered in
Bangalore, Quikr has presence in 1000 cities across India and 30 million unique users. Quikr
has over 10 categories and 170 sub-categories, with the most popular being mobile phones
and electronics, real estate, cars and bikes. Quikr has created an online community which is
simple and secure. It is constantly innovating so that users can buy and sell in the easiest and
most convenient way possible.
Quikr recognized that getting a fair price could be a hurdle, and it developed a Maximum
Selling Price (MSP) calculator to help users estimate a reasonable price range. It pioneered
the Missed Call service in India, enabling first time or non-internet users help post an ad.
It’s recent innovation Quikr NXT is an instant messenger-type experience, where buyers and
sellers can chat and exchange photos but without having to reveal phone numbers.
In BAV® 2013 (a Brand Asset Valuator by Rediffusion-Y&R), Quikr was the only
classifieds platform to be featured in the list of top ten 'Best E-commerce Brands in
IndiaAmongst Youth'.
When Quikr.com, a Mumbai-based online and mobile classifieds firm, recently raised Rs.
550 crore ($90 million) from foreign investors, the company drew attention like never before.
No other online company in the listing or classified business had gone in for such a big round
of funding ever.
Quikr's investors include Warburg Pincus, Kinnevik, Tiger Global Management, Matrix
Partners India, Norwest Venture Partners, Nokia Growth Partners, Steadview Capital,
Omidyar Network, Ebay Inc.
BACKGROUND OF WWW.QUIKR.COM
AIM:- To empower every person in the country to independently connect with buyers and
sellers online.
Quikr has listings in over 1,000 cities in India in categories such as mobile phones,
household goods, cars, real estate, jobs, services and education.
The company provides classifieds across Web and mobile.
It provides a classifieds platform that brings various buyers and sellers together in
various categories, such as cars and bikes, electronics and technology, real estate,
home and lifestyle, jobs, mobiles, tablets, etc.
Buyer and seller also has an option to chat with each other.
STARTUP
Founded in 2008 by Pranay Chulet and Jiby Thomas, Quikr was originally started as Kijiji
India.
Quikr was launched because they saw the need for a place where the local community within
a city could come together, meet, trade and help each other in many ways.
To date, the firm has raised $50 million in five rounds of funding from Warburg Pincus,
Norwest Venture Partners, Matrix Partners India, Nokia Growth Partners, Omidyar Network
and eBay.
Recently, its co-founder Jiby Thomas quit launching a digital marketing company called Web
Butter Jam.
Quikr India Private Limited is a former subsidiary of eBay Inc.
BUSINESS MODEL
Focusses on both C2C (consumer to consumer) and B2C (business to consumer) model.
C2C model helps connecting individual buyers and sellers while B2C model help small
businesses grow.
The C2C model helps connect individual buyers and sellers, the idea
The B2C model is to help small businesses grow their businesses on the strength of our
platform.
They Say “Our site takes care of one of the key challenges SMBs face in India - marketing.”
Sources of consumer base:
I. Word Of Mouth
II. Search Engines
III. Marketing
CLASSIFIEDS
Types of classifieds:
Vert
ical
Cla
ssif
ieds • Specialized service
offering in single category Example :
• Shaadi.com
• Cardekho.com
Hori
zonta
l C
lass
ifie
ds • Service offering in
different categories with little or less differentiation
• Provide a platform for the stakeholder to do transaction under one roof Example:
• Quikr, Olx, Sulekha
Benefits of online classifieds:
Easy to post ads
Live tracking of your ads via email, SMS, and website
Free or less cost involved
Better Service
More targeted search capabilities
Time Saving
IT Driven
Customer Support
Simplicity to understand functioning of mobile apps
REVENUE MODEL
There are two different ways of looking at this business;
1. The media business, where you basically take money from advertisers.
2. Second is where you get a little closer to the transaction, and still not getting in the
way of it. That’s when you start looking at featured listings or leads for small
businesses.
Quikr is testing customer leads.
Now Quikr is drawing over half of its revenue from premium listing & lead generation for
businesses.
There are 2 types of Premium ads in the Premium Lists:-
1. Top of Page
A Top of Page ad costs more than an Urgent ad because of its position on the page and
ability to get you more visibility.
They appear right at the Top of each category’s ad results.
They are highlighted in blue for increased visibility.
2. Urgent
You can even combine the two options and buy a Top Urgent Ad.
They are indicated by this Green Star before the title.
RATE CARD OF QUIKR FOR POSTING AN AD
CATEGORY Top of
PAGE (₹) URGENT (₹) TOP+URGENT (₹)
Mobile Phones 110.00 66.00 176.00
Electronics &
Technology 110.00 66.00 176.00
Pets & Pets Care 115.00 79.00 194.00
RE
VE
NU
E M
OD
EL
ONLINE ADS Company list their ads with Quikr similar to Google Ads
PREMIUM LISTS You pay Rs. 1000 for print ads, here you need to pay Rs. 100 extra for same ad. The pricing strategy differs from category to category
LEAD GENERATION Small businesses in categories like real estate and automobiles want to expand their business via advertising and here we provide them with leads.
Home & Lifestyle 110.00 66.00 176.00
Community 115.00 86.00 201.00
Real Estate 330.00 196.00 526.00
Education 330.00 193.00 523.00
Jobs 299.00 184.00 483.00
Matrimonial 299.00 179.00 478.00
Services 219.00 140.00 359.00
Cars & Bikes 149.00 103.00 252.00
Entertainment 190.00 114.00 304.00
Events 190.00 127.00 316.00
Currently, quikr offers 3 modes of payment options for Premium ads:
1. Credit/Debit/Cash Card payment
2. Cheque payment
3. Payment through Quikr’s Ad Credits.
One can choose either of these options to pay for the Premium ad. More details about these are part of
the Post Ad process on Quikr.
All ads on Quikr stay on site for 90 days as long as they meet the Listing Policy and Terms of
Use of the website. All Premium ads currently whether Top Of Page or Urgent stay as a
Premium ad on thewebsite for 30 days. And after the first 30 days they continue to be active on
the site for another -30 days as a normal ad. ( Not in a premium position )
All Premium ads go live to site after 24 Hours of the ad being posted. However, in case you opt
for a payment option by cheque, your Premium ad will get active on the website only after the
cheque is encashed by Quikr.
A person can renew his Premium ad after 30 days.
Listing Fees for your Premium ad are NOT refundable, except in the instance of deletion of the
ad by Quikr at the time of review (within 24 hours of it being posted) due to violation of Listing
Policy/ Terms of Use or mis-categorization of the ad.
CATEGORIES
The categories that are offered at quikr.com are
Mobile Phones
Electronics & Technology
Home & Lifestyle
Entertainment
Pets & Pet Care
Jobs
Services
Real Estate
Cars & Bikes
Education & Learning
Community
Events
Matrimonial
THE QUIKR APP
Quikr, India’s number one online classifieds company, joined hands with Microsoft on October 29,
2014 to launch the Quikr app on the Windows Phone Store.
The salient features of the Quikr app for Windows are:
Automatic detection of user’s location to show him ads from his city.
Posting Category based adverts –Users can simply click a photograph using their Windows smart
phone and post ads for free under categories such as phones, home and lifestyle, cars/bikes in less
than a minute.
Search to browse simple – User can search for products in various categories. User can further get
a more accurate match by using price, brand, and other product specific filters.
Buyers and sellers can contact each other using app over phone, email, and messaging. User can
also easily share ads over chat and social networks.
The Quikr app is also available on multiple operating systems including Android, iOS and Java.
The app has been downloaded by over 10 million users.
1. Built on CMS – Joomla 2.5-Joomla is an award-winning content management system (CMS),
which enables you to build Web sites and powerful online applications. Many aspects, including
its ease-of-use and extensibility, have made Joomla the most popular Web site software
available. Best of all, Joomla is an open source solution that is freely available to everyone.
2. Employs Listbingo, a classified Gobingo extension
3. Extensive use of ‘jQuery’, and further technical customization to meet the customer
requirements.
jQuery is a cross-platform JavaScript library designed to simplify the client-side
scripting of HTML.
jQuery's syntax is designed to make it easier to navigate a document, select DOM elements,
create animations, handle events, and develop Ajax applications.
WHAT MAKES QUIKR SPECIAL?
Project becomes a success if the idea behind it is carefully planned. In order to facilitate the
people of the country, the team started a small project where the locals from a community
can meet, trade and help each other by sharing a same platform. In short, it works like a shop
that has everything in it.
Unlike other online classifieds company, quikr offers an easy user interface where the users
find it easier to interact with the site, as well as the potential dealers. The customized settings
are powerful enough, not to make you regret to invest your time while searching for your
requirements.
Also you can check the MSP(maximum selling price ) of any service or object .
PRIVACY POLICY
Information posted on Quikr is obviously publicly available. Their servers are located in Mumbai,
India. Therefore, if customers choose to provide with personal information, they are consenting to the
transfer and storage of that information on their servers. They collect and store the following personal
information:
1. Email address, physical contact information, and (depending on the service used) sometimes
financial information
2. Computer sign-on data, statistics on page views, traffic to and from Quikr and Ad data (all
through cookies – you can take steps to disable the cookies on your browser although this is
likely to affect your ability to use the site)
3. Information, including users IP address and standard web log information.
Use- They use users' personal information to:
provide services
resolve disputes, collect fees, and troubleshoot problems
encourage safe trading and enforce our policies
customize users' experience, measure interest in our services, and inform users about services
and updates
communicate marketing and promotional offers to you
Do other things for users as described when they collect the information
Disclosure-All information contained by Quikr is treated as strictly confidential and Quikr does not
and will not disclose or share such confidential information to / with any external organization.
Quikr also reserves the right to make use of the personal information in any investigation or
judicial process relating to fraud on account of such transactions during the period Quikr
retains such information. Quikr may also share personal information with:
-Corporate affiliates who help detect or prevent potentially illegal acts and provide joint
services (Our corporate affiliates will market only to users who ask them to)
-Service providers who help with our business operations.
Data Security-Quikr uses a number of mechanisms (encryption, passwords, physical security) to
protect the security and integrity of your personal information against unauthorized access and
disclosure.
Confidentiality of Information-Users who use any of the features on Quikr agree and accept that
they have been fully informed by Quikr that the use of features may lead to publication, to all users of
Quikr, of any personal information posted by them while using any specific feature on Quikr.
SWOT ANALYSIS
Strengths:
• Among world top 250 Private Companies
• Over seven million users every month
• Huge Advertisement cost
• Offers Faster, Better and Cheaper Online Visibility.
Weaknesses:
•Online presentation of information
•Weak R&D
•Weak supply chain management
•Lack of scale
•Not appropriate customer service
•Weak brand
Opportunities:
•Coinage(innovation) -Market can be easily expand by increasing their product categories Using better services and product mix.
•Come up with own online store -E.g. Can be start own online store with existing business-line.
•Entering in International market. -Can be become global player by liberalise their policy (only 83 cities)
•Start charging for free advertisement to create good brand.
Threats:
•Bad Economy By Decreasing the number of potential customers
•International Competition & Substitute Products like OLX, AMAZON, EBAY
•Political and Government risk
QUIKR VS. OLX
The fight for supremacy in the online classifieds space has intensified recently, with aggressive mass
media marketing of the two key players – OLX and Quikr.
3. Olx outperforms Quikr in terms of performance
4. Olx generates 4 times response compared to Quikr in Car and Mobile category
5. Olx has well organized ERP system to track the ads posted by user
6. Quikr’s site had ranked 225 in the global & 37 in Indian market.
7. Percentage of Visitors
Country Percent of visitors
India 94.4%
China 4.6%
U.S.A 1%
QUIKR VS. TRADITIONAL METHOD
Very much Time
consuming
Less time consumption
No ease of access Very easy to access
You can only look for a
particular product
A wide range of
products
Through Newspapers,
Magazines, etc.
Ad posting is easier via
App
Limited People You can see how many
people visits your ad
You can contact only if
the mobile no. Or other
details are provided
You can chat, contact
via E-mails, Ph. No.,
etc all through 1 App
Posting an ad in
Classified Columns are
chargeable.
No Charges. Option for
posting a free Ad.
Fewer or no Details of
the product
Proper Specification of
the product
Confined to a particular
region or area.
Worldwide Access
RECOMMENDATIONS
1. Problems with the Existing Website
Visually, the site did not impart an accurate impression of a classified ads website, where
users could place ads pertaining to real estate, housing, goods, transportation, job
vacancies, etc. Creating new pages and adding content on the site was cumbersome.
The site allowed limited access and control to users in buying, selling, and other
community activities
The site lacked an effective content management system and was challenging and
expensive to update.
Poor security configuration
The users could not display their ads on their social networking profiles.
2. The New Site Development
User management, ad type and condition management of goods, managing listing
settings, and search all listings by keywords, or by categories, etc.
Multi-level category, option to view all the goods and services of a customer in an
assorted way, sorting of ads on the basis of price and keywords, mail template
management.
Multilingual site – currently facilitating regional and English languages.
Template management allowing resetting the position of elements on all pages, creation
of unlimited number of extra fields including select lists, checkboxes, file upload, date
field, and single or multi line text fields related to the specific category, etc.
Promoting the ads through feature ads, banner management and “multi listing“on linked
directories (subdirectories)
Payment management system facilitating three ways to post ads: free to post, pay per
post, package based.
User’s engagement can be through private message system via website, and mail.
Security configuration for expurgating offensive content.
REFERENCES
1. limeonline.org/wp-content/uploads/2016/09/LIME-7-case-Study-Quikr.pdf
2. www.thesmartceo.in/magazine/growth-enterprise/quick-quikr-quickest.html
3. http://www.thehindubusinessline.com/info-tech/quikr-merges-realty-vertical-with-
commonfloor/article8078002.ece\
4. www.quikr.com