ECOMM 2014 - Florence

Mobility study per sector in Toulouse

Valérie VINCENT – Tisséo-SMTC

Aurore ASOREY – Tisséo-SMTC

Toulouse and the agglomeration in some figures

950 000 inhabitants within Tisséo-SMTC perimeter

(450 000 inhabitants in the city of Toulouse)

Around 500 000 employees, of which 300 000 from private sector

100 000 students

4th French city

European capital of aeronautic industry

30 700 business units

Tisséo Public Transport Network … in a nutshell

91 urban lines796,8 km of lines

1 line – T114,8 km 24 stations

2 lines – A and B27,1 km 37 stations

Tisséo-SMTC is the Greater Toulouse PUBLIC TRANSPORT AUTHORITY

Perimeter of action = 99 Municipalities

9 lines

MobibusTAD for disabled people

Mobility services proposed by Tisséo-SMTC

Alternatives to individual cars

carpoolingWeb Site

covoiturage.tisseo.fr

280 locked slots 11 P&R6900 parking slots

Mobility advise for Businesses

135 businesses and administration implementing a WMP

Mobility Agency

Support to urban mobility awareness

SUMP : action H40 - sectorial mobility studiesH – Meet the challenges of work-related mobility 38 Support the development of Workplace Mobility Plans

39 Create a label for reward best WMP practices

40 Conduct sectorial mobility studies in business areas

… To better understand HOW business areas work: schedules, accesses, mobility initiatives etc.

To succeed in, we need…

… “PDIE”: commuting plan (or workplace mobility plan) at the business area level

… PARTNERSHIP : companies, shopping centres, local authorities/ administrations

Partnerships

North sector of Toulouse

- Natural and artificial cuts- Entrance from the North

to Toulouse (RD 820)- A lot of small business

activities

Sectorial Mobility study

4 steps – 8 months

Step 1: DiagnosticStep 2: SurveysStep 3: CommunicationStep 4: Action Plan

Cars and parking access

Step 1 - Diagnostic

Soft modes access

Access by Public Transport commun

Sources : - Household Travel Surveys 2013 - Origin-Destination Surveys- Use of the Public Transport Network- HGV and LV traffic

- Understand HOW companies work

- Understand their CONSTRAINTS and EXPECTATIONS

Step 2 – Inquiry “companies”

L'accès à Toulouse

L’accès à la zone aéroportuaire

Les difficultés de circulation des poids lourds dans la zone

Le manque d’aménagements de la voirie pour les piétons et vélo

La saturation des axes de circulation en heure de pointe

Le stationnement

La sécurité routière

Les transports en commun

Les déplacements internes à votre zone d’activités

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Priorité 1Priorité 2Priorité 3

Companies expectations in terms of mobility offer improvements

Return rate of 50 % on 500 companies inquired

Inquiry “employees”

- ASSES the level of information/ knowledge on mobility

- UNDERSTAND the barriers and the mobility « PROFILES » of employees

- UNDERSTAND employees’ mobility

Return rate of 40 % on 3 000 employees inquired

- UNDERSTAND clients’ mobility

Inquiry “shopping centre”

- UNDERSTAND the barriers and the mobility « PROFILES »

Step 3 - Communication

Communication posters for the inquiry towards employees

Communication Kit tool createdfor mobility “key reference” resources within companies

CommunicationFORUM « Companies » :

- COMMUNICATE on results of the diagnostic and inquiries

- EXCHANGE on the action plan

Step 4- Action plan

- MOBILITY PROFILES - Expectations typologies - MODAL SHIFT potentialities

50 %Carpooling charter

Benefits in kind

Registration campaigns

ACTIONS in function of profils

Get back guarantee (carpooling)

The employee with questions

The employee who experiments

The employee who is

« alternative »

All employees

Mobility Profiles

Get back guarantee (carpooling)

Aurore ASOREYEU Project Manager aurore.asorey@tisseo.fr

Valérie VINCENTMobility Advisor for Companiesvalerie.vincent@tisseo.fr

Solenne COLOSIMOMobility Advisor for Companiessolenne.colosimo@tisseo.fr

THANK YOU!