E-commerce in Latin America

Source: América Economía Intelligence

Latam E-commerce penetration

by country

Latam E-commerce GMV

(US$ millions)

Top E-Retail Markets

Why Latin America and Brazil?

● E-commerce is among the fastest-growing industries in the region;

● Forrester report forecasts combined e-commerce revenue in Brazil,

Argentina and Mexico will increase by 135%, from US$ 20 billion in 2013

to US$ 47 billion in 2018;

● Forrester forecasts that overall online retail revenue in Brazil will grow from

US$ 15 billion in 2013 to US$ 35 billion by 2018, a compound annual

growth rate of 18.5%, and the number of online buyers will increase by

79.3% from 30.9 million to 55.4 million within the same period;

E-commerce in Brazil growing fast

Top 10 Brazilian categories are:

● Apparel, accessories, and jewelry (19%)

● Beauty and cosmetic products (18%)

● Household appliances (10%)

● Books and subscriptions (9%)

● Computer hardware, software and peripherals

(7%)

● Cell Phones (6%)

● Home furnishings and accessories (6%)

● Consumer electronics (5%)

● Sports goods (5%)

● Toy and video games (3%)

Challenges in selling overseas

Why do you need to have domestic e-commerce platform?

● Different customer culture demands specific design and e-commerce workflow;

● Particular payment services available in each country;

● Tax laws are very different in each country;

● Each country has specific shipping fees, duties and delivery time that need to be

managed by your platform;

● Merchandising tools adapted to the local customer;

● Customer trust and sense of security - increase sales, conversion and profitability;

● Integrated with the largest local ERP, WMS and fraud control systems;

● Ready to sync across largest local marketplaces;

● Time-to-market.