Download - Sponsorship Opportunities Other Revenue
© 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Sponsorship Opportunities – Other Revenue
Opportunities
Connecting buyers and sellers in meaningful ways
© 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Seek new revenue
new product categories
new budgets
Appeal to specific exhibitor needs
Target specific groups of attendees
Increase engagement
Year-round
Multi-media
Benefits:
© 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Non-Endemic: Going Beyond The Usual Suspects
Other Revenue Opportunities
Non-Endemic Sponsorships
Sponsorships based on your attendees’ consumer demographics.
Trump and Bentley for plastic surgeons
Subaru for speech pathologists
© 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Non-Endemic Sponsorships
Greenbuild
Electric cars at GreenBuild
At the street entrance…
© 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
…or on the show floor.
© 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Non-Endemic Exhibitors
“What is the point of the jewelry being here? It takes away from those of us educating.
I did buy some earrings, though.”
© 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Gluten-free product awareness building for digestive disease doctors
Mattress vendor for primary care (teach patients that their bed could affect back pain)
Semi-Endemic Sponsorships
• Not typical exhibitors• Booth would not make sense• But interested in attendees as
professional buyers
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Confidential.
New Exhibitors: Product Category Areas
Other Revenue Opportunities
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Confidential.
Category Pavilion
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Confidential.
Product Category Pavilion (Pre-fab)
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Confidential.
Country Pavilions
International Pavilion
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Confidential.
Start-up City
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Confidential.
Innovation Alley
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Confidential.
Related Consultants and Associations
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Confidential.
Meeting Rooms
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Confidential.
Meeting Rooms, as Booths
© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
Questions and closing thoughts
Melinda Kendall
571-814-2832