Transcript
Page 1: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Sponsorship Opportunities – Other Revenue

Opportunities

Connecting buyers and sellers in meaningful ways

Page 2: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Seek new revenue

new product categories

new budgets

Appeal to specific exhibitor needs

Target specific groups of attendees

Increase engagement

Year-round

Multi-media

Benefits:

Page 3: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Non-Endemic: Going Beyond The Usual Suspects

Other Revenue Opportunities

Page 4: Sponsorship Opportunities Other Revenue

Non-Endemic Sponsorships

Sponsorships based on your attendees’ consumer demographics.

Trump and Bentley for plastic surgeons

Subaru for speech pathologists

Page 5: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Non-Endemic Sponsorships

Greenbuild

Electric cars at GreenBuild

At the street entrance…

Page 6: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

…or on the show floor.

Page 7: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Non-Endemic Exhibitors

“What is the point of the jewelry being here? It takes away from those of us educating.

I did buy some earrings, though.”

Page 8: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Gluten-free product awareness building for digestive disease doctors

Mattress vendor for primary care (teach patients that their bed could affect back pain)

Semi-Endemic Sponsorships

• Not typical exhibitors• Booth would not make sense• But interested in attendees as

professional buyers

Page 9: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

New Exhibitors: Product Category Areas

Other Revenue Opportunities

Page 10: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Category Pavilion

Page 11: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Product Category Pavilion (Pre-fab)

Page 12: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Country Pavilions

International Pavilion

Page 13: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Start-up City

Page 14: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Innovation Alley

Page 15: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Related Consultants and Associations

Page 16: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Meeting Rooms

Page 17: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Meeting Rooms, as Booths

Page 18: Sponsorship Opportunities Other Revenue

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Questions and closing thoughts

Melinda Kendall

[email protected]

571-814-2832


Top Related