Sponsorship Opportunities Other Revenue

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<p>PowerPoint Presentation</p> <p>Sponsorship Opportunities Other Revenue OpportunitiesConnecting buyers and sellers in meaningful ways</p> <p> 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.1Seek new revenuenew product categoriesnew budgetsAppeal to specific exhibitor needsTarget specific groups of attendeesIncrease engagementYear-roundMulti-mediaBenefits: 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.Non-Endemic: Going Beyond The Usual SuspectsOther Revenue Opportunities 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.Non-Endemic Sponsorships</p> <p>Sponsorships based on your attendees consumer demographics.Trump and Bentley for plastic surgeonsSubaru for speech pathologistsNon-endemic sponsors are interested in reaching targeted event audiences. Be creative in the types of offerings that can come to life at an event: Subaru for pathologists, BMW for ophthalmologists, etc., based on the demographics of the attendees as consumers. Start with some research about your attendees non-professional buying habits to arm yourself for the conversations with prospective sponsors.4Non-Endemic SponsorshipsGreenbuild</p> <p>Electric cars at GreenBuildAt the street entrance 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.GreenBuild had half a dozen electric car sponsors, as the ecologically sound cars fit perfectly with the demographic of people involved in sustainable buildings.5</p> <p>or on the show floor. 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.Non-endemic car sponsors can be on the show floor, hold drawings, or have test drives outside the convention center.6</p> <p>Non-Endemic ExhibitorsWhat is the point of the jewelry being here? It takes away from those of us educating. </p> <p>I did buy some earrings, though. 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.Some non-endemic exhibitors have a less clear fit with the attendees, like cashmere scarves or inexpensive jewelry at a dental show. Are the extra exhibitor fees worth the lack of focus?7</p> <p>Gluten-free product awareness building for digestive disease doctorsMattress vendor for primary care (teach patients that their bed could affect back pain)Semi-Endemic Sponsorships</p> <p>Not typical exhibitorsBooth would not make senseBut interested in attendees as professional buyers 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.There are also sponsorship opportunities a bit in-between traditional and non-endemic, but they require extra creativity. These are appropriate to the attendees in their professional capacity as members of your industry, but are not typical exhibitors. A booth may not be appropriate for these slightly tangential products; perhaps a meeting room, demonstration area, product giveaway, or game are more appropriate.8New Exhibitors: Product Category AreasOther Revenue Opportunities 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.</p> <p>Category Pavilion</p> <p> 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.Calling attention to new exhibitors in their own pavilion. Pavilions are a great way to showcase a new or emerging product category, that will get more attention and success as a group than spread out over the show floor. The Aquatic Lounge at Pet Expo clumps all the fish farm aquariums in one area where they make more sense and get maximum impact.10Product Category Pavilion (Pre-fab)</p> <p> 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.Pavilions can be 10x10 standard pipe and drape booths or they can be pre-fab units, depending on the type of products being shown. Medical software only needs a small countertop and plasma display.11</p> <p>Country Pavilions</p> <p>International Pavilion 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.If your industry has international vendors, an in-country broker can sell individual country pavilions or a space in an International Pavilion for a commission. All the booth fixtures must be pre-fab, and there is extra work explaining rules and negotiating customs and visas.12Start-up City</p> <p> 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.It is often easier to sell to small, new companies by giving them a turn-key package and featuring them in a start-up city on the show floor. Set your own rules for what type of vendor can participate and for how long before they need to move onto the regular floor plan. 13Innovation Alley</p> <p> 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.Another form of start-up city. Attendees generally flock to these areas first, as they are drawn to whats new. So you might put them in the back of the hall.14</p> <p>Related Consultants and Associations 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.Areas for consultants and associations related to the overall event. If they have their own, different turn-key space, you can price them differently than the regular exhibitors, with clear rules on who is eligible. They are a value to attendees and additional revenue. This could include any group that is slightly tangentialpublications, consultants, software that supports the industry, associations, etc.15</p> <p>Meeting Rooms 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.Sponsored meeting rooms for private meetings off the show floor. Usually sold only to exhibitors. No risk in offering these; you only build the ones that sell.16</p> <p>Meeting Rooms, as Booths 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.Or meeting rooms on the show floor that replace the normal booths, for potential exhibitors for whom a normal booth is not the best way to showcase their service. This is the programming area of the Cable Show. On the side of the show floor, it moves the hard-walled spaces off the normal show floor where they block sight lines, and has its own, longer hours for appointments.17Questions and closing thoughtsMelinda Kendallmelinda.kendall@freemanco.com571-814-2832 2011 Freeman. All rights Reserved. Proprietary &amp; Confidential.18</p>