Download - SOTI Brand Guidelines 2014

8/10/2019 SOTI Brand Guidelines 2014

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SOTIBrandGuidelines

2014


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Legal:

Guidelines for Using SOTI Logos and Trademarks 3

SOTI Brand:

Logo 5

Typography 6

Enterprise Products:

MobiControl 7

Altatude Partner Program 11

MobiAssist 14

MobiScan 17

Pocket Controller for Enterprise 20

Consumer Products:

Pocket Controller Pro for Blackberry 23

Pocket Controller Pro for WIndows 26

Pocket Controller for Android 29

CONTENTS

SOTI Brand Guide


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Guidelines for Using SOTI Logos and Trademarks SOTI Logos

A logo is a work of art and as such, SOTI carefully limits the use of its logos. No third party may use SO

unless it has the express written permission of SOTI, or is licensed by SOTI to do so. The following gu

are the limited circumstances under which third parties may use SOTI logos. SOTI logos must always

pursuant to the specifications of the guidelines to follow. Any use outside of these specifications is stricprohibited.

Third parties may only use SOTI logos without a license only under the following limited circumstances

(i) In advertising, marketing collateral, or a website that reference your connection with SOTI provid

that the area in which the SOTI logo is used includes the corporate logo of at least one (1) other

company with which you have a similar relationship.

(ii) In an area of a website, advertising, or marketing collateral exclusively dedicated to the sales of SO

products, and in such a manner that associates licensed SOTI software with the SOTI corporate lo

1. The logo may not be used in any manner

that might imply that any non-SOTI materials,

including but not limited to goods, services,

websites, or publications are sponsored,

endorsed, licensed by, or affiliated with SOTI.

2. The logo may not be displayed as a primary or

prominent feature on any non-SOTI materials.

Third parties using the logo pursuant to these

guidelines must also display in the primary and

more prominent position, their own logo(s),

business name, product names, or other

branding.

3. The logo may not be imitated or used as a

design feature in any manner.

4. The logo may not be used in a manner tha

would disparage SOTI or its products or

services.

5. The logo must be used as provided by SO

with no changes, including but not limited

changes in the color, proportion, or design

removal of any words, artwork, or tradema

symbols. The logo may not be animated,

morphed, or otherwise distorted in perspe

or appearance.

The following guidelines must be followed for all use of SOTI logos:

SOTI/ Legal

Soft Object Technologies Incorporated, globally

known and operated as SOTI, prides in the

development and protection of its logos, trademarks,

service marks, trade names, trade dress, and

copyrights (SOTI Marks) and reserves all rights of

ownership in all active and pending SOTI Marks.

The following guidelines are for SOTI licensees,

authorized resellers, developers, customers, and

other third parties wishing to use SOTI Marks or

images in promotional, advertising, instructional, or

reference materials, or on their web sites, products,

labels, or packaging. Use of SOTI Marks may be

prohibited, unless expressly authorized.

If you are a licensee of a SOTI Mark and have

been provided with special mark usage guidelines

with your license agreement, please follow those

guidelines. If your license agreement does not provide

usage guidelines, then follow these guidelines. If you

are an authorized SOTI Reseller you may be subject

to additional restrictions.

SOTI Marks are valuable assets. In following these

guidelines, you assist SOTI to protect its valuable

mark rights and strengthen the SOTI corporate and

brand identities.

By using a SOTI Mark, in whole or in part, you are

acknowledging that SOTI is the sole owner of the

mark and promising that you will not interfere with

SOTIs rights in the mark, including challenging

SOTIs use, registration of, or application to register

such mark, alone or in combination with other words,

anywhere in the world, and that you will not harm,

misuse, or bring into disrepute any SOTI Mark.

The goodwill derived from using any part of a

SOTI Mark exclusively inures to the benefit of and

belongs to SOTI. Except for the limited right to use

as expressly permitted under these guidelines, no

other rights of any kind are granted hereunder, by

implication or otherwise. You take full responsibility

for any misuse, unauthorized use or damage caused

to any party as a result of your use of the SOTI Mark.

If you have any questions regarding these guidelines,

please contact to your SOTI representative or submit

your query to SOTIs legal department.

SOTI Brand Guide


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6. Use only approved SOTI logo artwork.

7. To properly stage the logo, a minimum clearance

between the logo and other elements must be

maintained.

8. The logo must always be at least 60 pixels in width.

9. The logo must appear only in a horizontal position.

10. The logo must stand alone and may not be

combined with any other object, including but not

limited to other logos, words, graphics, photos,

slogans, numbers, design features, or symbols.

11. The logo must not be incorporated or used in any

manner as part of, or in close proximity to another

companys name, domain name, product or service

name, logo, trade dress, design, slogan, or othertrademarks. The logo must never appear with

any other symbol or icon (except the registered

trademark symbol); contained within a box, circle, or

other shape; or combined with any other name, logo,

or icon to create a co-branded logo.

12. The attribution clause must accompany use of

the logo.

13. Neither the logo nor the SOTI name may be used in

any other company name, product name, service

name, domain name, website title, publication title,

or the like.

14. Non-SOTI materials should not mimic any SOTI

advertising, product packaging, or website d esign.

15. Under no circumstances may third parties use,

imitate, or play off of the SOTI corporate tagline (We

Manage MobilityTM).

The absence of a SOTI Mark from this list does not

imply that SOTI does not use the mark, that the mark

is not a registered trademark of SOTI or that the

SOTI product or service is not actively marketed or is

not significant within its relevant market.

On product, product documentation, or other

product communications that will be distributed, use

the appropriate trademark symbol (TM, SM, ) the

first time the SOTI Mark appears in the text of the

advertisement, brochure, documentation or other

material.

Refer to the SOTI Mark list for the correct trademark

symbol, spelling of the trademark, and generic term

to use with the trademark. Generally, the symbol

appears at the right shoulder of the trademark.

Include an attribution of SOTI ownership of

trademark in the credit notice section of your

documentation, advertisement, or page/screen.

Please follow this format example:

MobiControl is a registered trademark of SOTI Inc in

the United States and in other jurisdictions.

Do not shorten, abbreviate, or create acronyms for

SOTI Marks.

Do not change the form or representation o

the product name, including capitalization o

punctuation.

Do not translate the text of any SOTI Mark

SOTI Marks should never be used in the po

or plural form. The product name should b

as a proper adjective followed by an a ppro

descriptor.

Do not use SOTI Marks in your product or

name or your company name.

Do not use product, service, or company n

could be confused with SOTI Marks.

Do not mimic or copy product packaging,

advertising, or trade dress for any of the SO

Do not use any SOTI Mark more prominen

your product or service name. You should

a visual distinction between your company

product name and any SOTI Mark.

Do not create or use any logos that include

Marks unless your use is pursuant to a lice

SOTI.

SOTI marks in the following list are registered or pending with the U.S.

Patent and Trademark Office and in other jurisdictions:

SOTI reserves the right in its sole discretion to terminate or modify permission to display logos, and may request that

third parties modify or delete any use of a logo that, in SOTIs sole judgment, does not comply with these guidelines, or

might otherwise impair SOTIs rights in the logo. SOTI further reserves the right to object to unfair uses or misuses of its

trademarks or other violations of applicable law.

BlitFireTM

MobiAssist

MobiControl

MobiScan

PocketController

SOTI

SOTI Logos (ctd.)

SOTI/ Legal

1. The logo may not be used in any manner that might

imply that any non-SOTI materials, including but not

limited to goods, services, websites, or publications

are sponsored, endorsed, licensed b y, or affiliated

with SOTI.

2. The logo may not be displayed as a primary or

prominent feature on any non-SOTI materials. Third

parties using the logo pursuant to these guidelines

must also display in the primary and more prominent

position, their own logo(s), business name, product

names, or other branding.

3. The logo may not be imitated or used as a design

feature in any manner.

4. The logo may not be used in a manner that would

disparage SOTI or its products or services.

5. The logo must be used as provided by SOTI with

no changes, including but not limited to changes in

the color, proportion, or design, or removal of any

words, artwork, or trademark symbols. The logo may

not be animated, morphed, or otherwise distorted in

perspective or appearance.

SOTI Brand Guide


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Safe area determined by the character

height of SOTI formed into a square.

Colors

Spacing

*The SOTI trademark () must always be included on the top right corner of the logo.

Pantone: 2945 C

Process Colors:

C 100, M 74, Y 50, K 5

Web Colors:

R 0, G 74, B 151

Hex Color:

004A97

Pantone: 446 C

Process Colors:

C 67, M 61, Y 58, K 44

Web Colors:

R 67, G 66, B 68

Hex Color:

434244 Color

Gray

White

Color

SOTI/ Logo Usage

SOTI Brand Guide


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SOTI Fonts

SOTI Typography

SOTI uses thes following select fonts from the Helvetica Neue family:

Helvetica Neue 25 Ultra Light

Helvetica Neue 27 Ultra Light Condensed

Helvetica Neue 33 Thin Extended

Helvetica Neue 43 Light Extended

Helvetica Neue 45 Light

Helvetica Neue 53 Extended

Helvetica Neue 57 Condensed

Helvetica Neue 73 Bold Extended

Helvetica Neue 77 Bold Condensed

Headings:

Helvetica Neue 25 Ultra Light 24pt

Example:

Enterprise Mobile Device Managementfor Smartphones, Tablets & Rugged Devices

Body Copy:

Helvetica Neue 45 Light

Example:

Custom application catalogs ensure all employees have secure and easy

access to enterprise and 3rd party applications. Track and report on a

variety of live device information to monitor status, security, and condition

of all mobile assets.

SOTI/ Typography

SOTI Substitute FontsWhen Helvetica is not available, please use Calibri.

Calibri

Calibri Italic

Calibri Bold

Calibri Bold Italic

SOTI Brand Guide


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Pantone: Cool Gray 10 C

Process Colors:

C 63, M 54 Y 52, K 25

Web Colors:

R 92, G 93, B 95

Hex Color:

5c5d5f

SOTI MobiControl/ Logo Usage

SOTI Brand Guide


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*The SOTI MobiControl trademark () must always be included on the top right corner of the logo.*The SOTI MobiControl trademark () must always be included on the top right corner of the logo.

SOTI MobiControl with icon:

Color

Black

Grayscale

Color

SOTI MobiControl without icon:

Color

Black

White

Color

SOTI MobiControl/ Logo Color matrix

SOTI Brand Guide


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Safe area determined by 1/4

square size of icon. This size

runs equal on all 4 sides of

the icon.

Safe area determined

by the height of the M

formed into a square.

Safe area determined

by the height of the M


SOTI MobiControl/ Logo Spacing

SOTI Brand Guide


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SOTI MobiControl/ Power Point usage

Personalize the fields, Calibri 20pt. Keep bullet points beside the image.

SOTI gray, Calibri 18pt, left justified.

Headings in SOTI blue,

Calibri Light 40pt

Titles in wh

Calibri Ligh

Subheads in

SOTI orange,

Calibri 24pt

Title page slide: Bullet-point slide: Section slide:

Maintain breathing

room around SOTI

logo.

Maintain breathing

room around SOTI

logo.

Maintain b

ing room a

SOTI logo.

SOTI Brand Guide


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Pantone: 5285

Process Colors:

C 40, M 40, Y 146, K 170

Web Colors:

R 133, G 146, B 170

Hex Color:

a196a9

Pantone: 282

Process Colors:

C 11, M 12 Y 0, K 0

Web Colors:

R 221, G 218, B 237

Hex Color:

dfdbed

SOTI AltitudePartner Program/ Logo Usage

SOTI Brand Guide


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*The SOTI trademark () must always be included on the top right corner of the SOTI logo.

SOTI Altitude Partner Program logo:

Color

Black

White

Color

SOTI Altitude Partner Program badges:

SOTI Altitude Partner Program/ Logo Color matrix

Safe area determined by

the height of the space

between the title and

the bottom of the badge


Do not reduce badge

size roo small that tex

becomes difficult to

read. Keep larger than

1 wide.

1

SOTI Brand Guide


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the width of the icon formed

into a square. This size runs

equal on all 4 sides.


the width of the icon formed

into a square. This size runs

equal on all 4 sides of the logo.

SOTI Altitude Partner Program/ Logo spacing

SOTI Brand Guide


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Pantone: 5285

Process Colors:

C 51, M 38, Y 22, K 0

Web Colors:

R 135, G 146, B 170

Hex Color:

999999

Pantone: 282

Process Colors:

C 100, M 87 Y 37, K 29

Web Colors:

R 25, G 49, B 91

Hex Color:

19315b

SOTI MobiAssist/ Logo Usage

SOTI Brand Guide


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*The SOTI MobiAssist trademark () must always be included on the top right corner of the logo.*The SOTI MobiAssist trademark () must always be included on the top right corner of the logo.

SOTI MobiAssist with icon:

Color

Black

White

Color

SOTI MobiAssist without icon:

Color

Black

White

Color

SOTI MobiAssist/ Logo Color matrix

SOTI Brand Guide


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Safe area determined by the height of

the M formed into a square.

Safe area determined by the height of

the M formed into a square.


square size of icon. This size

runs equal on all 4 sides of

the icon.

SOTI MobiAssist/ Logo spacing

SOTI Brand Guide


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Pantone: 660

Process Colors:

C 71, M 521 Y 2, K 0

Web Colors:

R 84, G 120, B 183

Hex Color:

5478B7

SOTI MobiScan/ Logo Usage

SOTI Brand Guide


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*The SOTI MobiScan trademark () must always be included on the top right corner of the logo.*The SOTI MobiScan trademark () must always be included on the top right corner of the logo.

SOTI MobiScan wordmark with icon: SOTI MobiScan wordmark without icon:

Color

Black

White

Color

Color

Black

White

Color

SOTI MobiScan/ Logo Color matrix

White

SOTI Brand Guide


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Safe area determined by the

character height of the M



character height of the M



width and 1/2 height of the

icon. This size runs equal on all

4 sides of the icon.

SOTI MobiScan/ Logo spacing

SOTI Brand Guide


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Pantone: Cool Gray 7

Process Colors:

C 43, M 35, Y 35, K 1

Web Colors:

R 153, G 153, B 153

Hex Color:

999999

Pantone: 294

Process Colors:

C 98, M 77, Y 50, K 56

Web Colors:

R 3, G 71, B 149

Hex Color:

034795

SOTI Pocket ControllerEnterprise/ Logo Usage

SOTI Brand Guide

SOTI P k t C t ll E t i


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*The SOTI Pocket Controller Enterprise trademark () must always be included on the top right corner of the logo.*The SOTI Pocket Controller Enterprise Trademark () must always be included on the top right corner of the logo.

SOTI Pocket Controller Enterprise with icon: SOTI Pocket Controller Enterprise without icon:

Color

Black

White

Color

Color

Black

White

Color

SOTI Pocket Controller Enterprise/ Logo Color matrix

SOTI Brand Guide

SOTI Pocket Controller Enterprise / L i


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1/4 square size of icon.

This size runs equal on all4 sides of the icon.

Safe area

determined by 1/4square size of icon.

Safe area

determined by 1/4square size of icon.

SOTI Pocket Controller Enterprise/ Logo spacing

SOTI Brand Guide


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Pantone: Black 6

Process Colors:

C 20, M 20, Y 20, K 100

Web Colors:

R 0, G 0, B 0

Hex Color:

000000

Pantone: 294

Process Colors:

C 98, M 77, Y 50, K 56

Web Colors:

R 3, G 71, B 149

Hex Color:

034795

SOTI Pocket Controller ProFor BlackBerry/ Logo Usage

SOTI Brand Guide

SOTI Pocket Controller Pro for BlackBerry / Logo Color matrix


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*The SOTI Pocket Controller Pro for BlackBerry trademark () must always be included on the top right corner of the log*The SOTI Pocket Controller Pro for BlackBerry trademark () must always be included on the top right corner of the logo.

SOTI Pocket Controller Pro for BlackBerry with icon: SOTI Pocket Controller Pro for BlackBerry without icon:

Color

Black

White

Color

Color

Black

White

Color

SOTI Pocket Controller Pro for BlackBerry/ Logo Color matrix

SOTI Brand Guide

SOTI Pocket Controller Pro for BlackBerry / Logo Spacing


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This size runs equal on all


Safe area determined bythe character height of

CONTROLLER formed

into a square.


the character height of

CONTROLLER formed

into a square.

SOTI Pocket Controller Pro for BlackBerry/ Logo Spacing

SOTI Brand Guide


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SOTI Pocket Controller Pro for Windows / Logo Color matrix


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*The SOTI Pocket Controller Pro for Windows trademark () must always be included on the top right corner of the logo*The SOTI Pocket Controller Pro for Windows trademark () must always be included on the top right corner of the logo.

SOTI Pocket Controller Pro for Windows with icon: SOTI Pocket Controller Pro for Windows without icon:

Color

Black

White

Color

Color

Black

White

Color

SOTI Pocket Controller Pro for Windows/ Logo Color matrix

SOTI Brand Guide

SOTI Pocket Controller Pro for Windows / Logo Spacing


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CONTROLLER formed

into a square.



CONTROLLER formed

into a square.

SOTI Pocket Controller Pro for Windows/ Logo Spacing

SOTI Brand Guide


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Pantone: Black 6

Process Colors:

C 20, M 20, Y 20, K 100

Web Colors:

R 0, G 0, B 0

Hex Color:000000

Pantone: 376C

Process Colors:

C 55, M 3, Y 100, K 0

Web Colors:

R 130, G 188, B 0

Hex Color:A4C639

SOTI Pocket ControllerFor Android/ Logo Usage

SOTI Brand Guide

SOTI PocketController for Android/ Logo Color matrix


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*The SOTI Pocket Controller for Android trademark () must always be included on the top right corner of the logo.*The SOTI Pocket Controller for Android trademark () must always be included on the top right corner of the logo.

SOTI Pocket Controller for Android with icon: SOTI Pocket Controller for Android without icon:

Color

Black

White

Color

Color

Black

White

Color

SOTI Brand Guide

SOTI PocketController for Android/ Logo Spacing


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CONTROLLER formed

into a square.



CONTROLLER formed

into a square.

SOTI Brand Guide

Download - SOTI Brand Guidelines 2014

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