soti brand guidelines 2014

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    SOTIBrandGuidelines

    2014

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    Legal:

    Guidelines for Using SOTI Logos and Trademarks 3

    SOTI Brand:

    Logo 5

    Typography 6

    Enterprise Products:

    MobiControl 7

    Altatude Partner Program 11

    MobiAssist 14

    MobiScan 17

    Pocket Controller for Enterprise 20

    Consumer Products:

    Pocket Controller Pro for Blackberry 23

    Pocket Controller Pro for WIndows 26

    Pocket Controller for Android 29

    CONTENTS

    SOTI Brand Guide

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    Guidelines for Using SOTI Logos and Trademarks SOTI Logos

    A logo is a work of art and as such, SOTI carefully limits the use of its logos. No third party may use SO

    unless it has the express written permission of SOTI, or is licensed by SOTI to do so. The following gu

    are the limited circumstances under which third parties may use SOTI logos. SOTI logos must always

    pursuant to the specifications of the guidelines to follow. Any use outside of these specifications is stricprohibited.

    Third parties may only use SOTI logos without a license only under the following limited circumstances

    (i) In advertising, marketing collateral, or a website that reference your connection with SOTI provid

    that the area in which the SOTI logo is used includes the corporate logo of at least one (1) other

    company with which you have a similar relationship.

    (ii) In an area of a website, advertising, or marketing collateral exclusively dedicated to the sales of SO

    products, and in such a manner that associates licensed SOTI software with the SOTI corporate lo

    1. The logo may not be used in any manner

    that might imply that any non-SOTI materials,

    including but not limited to goods, services,

    websites, or publications are sponsored,

    endorsed, licensed by, or affiliated with SOTI.

    2. The logo may not be displayed as a primary or

    prominent feature on any non-SOTI materials.

    Third parties using the logo pursuant to these

    guidelines must also display in the primary and

    more prominent position, their own logo(s),

    business name, product names, or other

    branding.

    3. The logo may not be imitated or used as a

    design feature in any manner.

    4. The logo may not be used in a manner tha

    would disparage SOTI or its products or

    services.

    5. The logo must be used as provided by SO

    with no changes, including but not limited

    changes in the color, proportion, or design

    removal of any words, artwork, or tradema

    symbols. The logo may not be animated,

    morphed, or otherwise distorted in perspe

    or appearance.

    The following guidelines must be followed for all use of SOTI logos:

    SOTI/ Legal

    Soft Object Technologies Incorporated, globally

    known and operated as SOTI, prides in the

    development and protection of its logos, trademarks,

    service marks, trade names, trade dress, and

    copyrights (SOTI Marks) and reserves all rights of

    ownership in all active and pending SOTI Marks.

    The following guidelines are for SOTI licensees,

    authorized resellers, developers, customers, and

    other third parties wishing to use SOTI Marks or

    images in promotional, advertising, instructional, or

    reference materials, or on their web sites, products,

    labels, or packaging. Use of SOTI Marks may be

    prohibited, unless expressly authorized.

    If you are a licensee of a SOTI Mark and have

    been provided with special mark usage guidelines

    with your license agreement, please follow those

    guidelines. If your license agreement does not provide

    usage guidelines, then follow these guidelines. If you

    are an authorized SOTI Reseller you may be subject

    to additional restrictions.

    SOTI Marks are valuable assets. In following these

    guidelines, you assist SOTI to protect its valuable

    mark rights and strengthen the SOTI corporate and

    brand identities.

    By using a SOTI Mark, in whole or in part, you are

    acknowledging that SOTI is the sole owner of the

    mark and promising that you will not interfere with

    SOTIs rights in the mark, including challenging

    SOTIs use, registration of, or application to register

    such mark, alone or in combination with other words,

    anywhere in the world, and that you will not harm,

    misuse, or bring into disrepute any SOTI Mark.

    The goodwill derived from using any part of a

    SOTI Mark exclusively inures to the benefit of and

    belongs to SOTI. Except for the limited right to use

    as expressly permitted under these guidelines, no

    other rights of any kind are granted hereunder, by

    implication or otherwise. You take full responsibility

    for any misuse, unauthorized use or damage caused

    to any party as a result of your use of the SOTI Mark.

    If you have any questions regarding these guidelines,

    please contact to your SOTI representative or submit

    your query to SOTIs legal department.

    SOTI Brand Guide

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    6. Use only approved SOTI logo artwork.

    7. To properly stage the logo, a minimum clearance

    between the logo and other elements must be

    maintained.

    8. The logo must always be at least 60 pixels in width.

    9. The logo must appear only in a horizontal position.

    10. The logo must stand alone and may not be

    combined with any other object, including but not

    limited to other logos, words, graphics, photos,

    slogans, numbers, design features, or symbols.

    11. The logo must not be incorporated or used in any

    manner as part of, or in close proximity to another

    companys name, domain name, product or service

    name, logo, trade dress, design, slogan, or othertrademarks. The logo must never appear with

    any other symbol or icon (except the registered

    trademark symbol); contained within a box, circle, or

    other shape; or combined with any other name, logo,

    or icon to create a co-branded logo.

    12. The attribution clause must accompany use of

    the logo.

    13. Neither the logo nor the SOTI name may be used in

    any other company name, product name, service

    name, domain name, website title, publication title,

    or the like.

    14. Non-SOTI materials should not mimic any SOTI

    advertising, product packaging, or website d esign.

    15. Under no circumstances may third parties use,

    imitate, or play off of the SOTI corporate tagline (We

    Manage MobilityTM).

    The absence of a SOTI Mark from this list does not

    imply that SOTI does not use the mark, that the mark

    is not a registered trademark of SOTI or that the

    SOTI product or service is not actively marketed or is

    not significant within its relevant market.

    On product, product documentation, or other

    product communications that will be distributed, use

    the appropriate trademark symbol (TM, SM, ) the

    first time the SOTI Mark appears in the text of the

    advertisement, brochure, documentation or other

    material.

    Refer to the SOTI Mark list for the correct trademark

    symbol, spelling of the trademark, and generic term

    to use with the trademark. Generally, the symbol

    appears at the right shoulder of the trademark.

    Include an attribution of SOTI ownership of

    trademark in the credit notice section of your

    documentation, advertisement, or page/screen.

    Please follow this format example:

    MobiControl is a registered trademark of SOTI Inc in

    the United States and in other jurisdictions.

    Do not shorten, abbreviate, or create acronyms for

    SOTI Marks.

    Do not change the form or representation o

    the product name, including capitalization o

    punctuation.

    Do not translate the text of any SOTI Mark

    SOTI Marks should never be used in the po

    or plural form. The product name should b

    as a proper adjective followed by an a ppro

    descriptor.

    Do not use SOTI Marks in your product or

    name or your company name.

    Do not use product, service, or company n

    could be confused with SOTI Marks.

    Do not mimic or copy product packaging,

    advertising, or trade dress for any of the SO

    Do not use any SOTI Mark more prominen

    your product or service name. You should

    a visual distinction between your company

    product name and any SOTI Mark.

    Do not create or use any logos that include

    Marks unless your use is pursuant to a lice

    SOTI.

    SOTI marks in the following list are registered or pending with the U.S.

    Patent and Trademark Office and in other jurisdictions:

    SOTI reserves the right in its sole discretion to terminate or modify permission to display logos, and may request that

    third parties modify or delete any use of a logo that, in SOTIs sole judgment, does not comply with these guidelines, or

    might otherwise impair SOTIs rights in the logo. SOTI further reserves the right to object to unfair uses or misuses of its

    trademarks or other violations of applicable law.

    BlitFireTM

    MobiAssist

    MobiControl

    MobiScan

    PocketController

    SOTI

    SOTI Logos (ctd.)

    SOTI/ Legal

    1. The logo may not be used in any manner that might

    imply that any non-SOTI materials, including but not

    limited to goods, services, websites, or publications

    are sponsored, endorsed, licensed b y, or affiliated

    with SOTI.

    2. The logo may not be displayed as a primary or

    prominent feature on any non-SOTI materials. Third

    parties using the logo pursuant to these guidelines

    must also display in the primary and more prominent

    position, their own logo(s), business name, product

    names, or other branding.

    3. The logo may not be imitated or used as a design

    feature in any manner.

    4. The logo may not be used in a manner that would

    disparage SOTI or its products or services.

    5. The logo must be used as provided by SOTI with

    no changes, including but not limited to changes in

    the color, proportion, or design, or removal of any

    words, artwork, or trademark symbols. The logo may

    not be animated, morphed, or otherwise distorted in

    perspective or appearance.

    SOTI Brand Guide

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    Safe area determined by the character

    height of SOTI formed into a square.

    Colors

    Spacing

    *The SOTI trademark () must always be included on the top right corner of the logo.

    Pantone: 2945 C

    Process Colors:

    C 100, M 74, Y 50, K 5

    Web Colors:

    R 0, G 74, B 151

    Hex Color:

    004A97

    Pantone: 446 C

    Process Colors:

    C 67, M 61, Y 58, K 44

    Web Colors:

    R 67, G 66, B 68

    Hex Color:

    434244 Color

    Gray

    White

    Color

    SOTI/ Logo Usage

    SOTI Brand Guide

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    SOTI Fonts

    SOTI Typography

    SOTI uses thes following select fonts from the Helvetica Neue family:

    Helvetica Neue 25 Ultra Light

    Helvetica Neue 27 Ultra Light Condensed

    Helvetica Neue 33 Thin Extended

    Helvetica Neue 43 Light Extended

    Helvetica Neue 45 Light

    Helvetica Neue 53 Extended

    Helvetica Neue 57 Condensed

    Helvetica Neue 73 Bold Extended

    Helvetica Neue 77 Bold Condensed

    Headings:

    Helvetica Neue 25 Ultra Light 24pt

    Example:

    Enterprise Mobile Device Managementfor Smartphones, Tablets & Rugged Devices

    Body Copy:

    Helvetica Neue 45 Light

    Example:

    Custom application catalogs ensure all employees have secure and easy

    access to enterprise and 3rd party applications. Track and report on a

    variety of live device information to monitor status, security, and condition

    of all mobile assets.

    SOTI/ Typography

    SOTI Substitute FontsWhen Helvetica is not available, please use Calibri.

    Calibri

    Calibri Italic

    Calibri Bold

    Calibri Bold Italic

    SOTI Brand Guide

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    Pantone: Cool Gray 10 C

    Process Colors:

    C 63, M 54 Y 52, K 25

    Web Colors:

    R 92, G 93, B 95

    Hex Color:

    5c5d5f

    SOTI MobiControl/ Logo Usage

    SOTI Brand Guide

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    *The SOTI MobiControl trademark () must always be included on the top right corner of the logo.*The SOTI MobiControl trademark () must always be included on the top right corner of the logo.

    SOTI MobiControl with icon:

    Color

    Black

    Grayscale

    Color

    SOTI MobiControl without icon:

    Color

    Black

    White

    Color

    SOTI MobiControl/ Logo Color matrix

    SOTI Brand Guide

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    Safe area determined by 1/4

    square size of icon. This size

    runs equal on all 4 sides of

    the icon.

    Safe area determined

    by the height of the M

    formed into a square.

    Safe area determined

    by the height of the M

    formed into a square.

    SOTI MobiControl/ Logo Spacing

    SOTI Brand Guide

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    SOTI MobiControl/ Power Point usage

    Personalize the fields, Calibri 20pt. Keep bullet points beside the image.

    SOTI gray, Calibri 18pt, left justified.

    Headings in SOTI blue,

    Calibri Light 40pt

    Titles in wh

    Calibri Ligh

    Subheads in

    SOTI orange,

    Calibri 24pt

    Title page slide: Bullet-point slide: Section slide:

    Maintain breathing

    room around SOTI

    logo.

    Maintain breathing

    room around SOTI

    logo.

    Maintain b

    ing room a

    SOTI logo.

    SOTI Brand Guide

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    Pantone: 5285

    Process Colors:

    C 40, M 40, Y 146, K 170

    Web Colors:

    R 133, G 146, B 170

    Hex Color:

    a196a9

    Pantone: 282

    Process Colors:

    C 11, M 12 Y 0, K 0

    Web Colors:

    R 221, G 218, B 237

    Hex Color:

    dfdbed

    SOTI AltitudePartner Program/ Logo Usage

    SOTI Brand Guide

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    *The SOTI trademark () must always be included on the top right corner of the SOTI logo.

    SOTI Altitude Partner Program logo:

    Color

    Black

    White

    Color

    SOTI Altitude Partner Program badges:

    SOTI Altitude Partner Program/ Logo Color matrix

    Safe area determined by

    the height of the space

    between the title and

    the bottom of the badge

    formed into a square.

    Do not reduce badge

    size roo small that tex

    becomes difficult to

    read. Keep larger than

    1 wide.

    1

    SOTI Brand Guide

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    Safe area determined by 1/2

    the width of the icon formed

    into a square. This size runs

    equal on all 4 sides.

    Safe area determined by 1/2

    the width of the icon formed

    into a square. This size runs

    equal on all 4 sides of the logo.

    SOTI Altitude Partner Program/ Logo spacing

    SOTI Brand Guide

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    Pantone: 5285

    Process Colors:

    C 51, M 38, Y 22, K 0

    Web Colors:

    R 135, G 146, B 170

    Hex Color:

    999999

    Pantone: 282

    Process Colors:

    C 100, M 87 Y 37, K 29

    Web Colors:

    R 25, G 49, B 91

    Hex Color:

    19315b

    SOTI MobiAssist/ Logo Usage

    SOTI Brand Guide

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    *The SOTI MobiAssist trademark () must always be included on the top right corner of the logo.*The SOTI MobiAssist trademark () must always be included on the top right corner of the logo.

    SOTI MobiAssist with icon:

    Color

    Black

    White

    Color

    SOTI MobiAssist without icon:

    Color

    Black

    White

    Color

    SOTI MobiAssist/ Logo Color matrix

    SOTI Brand Guide

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    Safe area determined by the height of

    the M formed into a square.

    Safe area determined by the height of

    the M formed into a square.

    Safe area determined by 1/4

    square size of icon. This size

    runs equal on all 4 sides of

    the icon.

    SOTI MobiAssist/ Logo spacing

    SOTI Brand Guide

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    Pantone: 660

    Process Colors:

    C 71, M 521 Y 2, K 0

    Web Colors:

    R 84, G 120, B 183

    Hex Color:

    5478B7

    SOTI MobiScan/ Logo Usage

    SOTI Brand Guide

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    *The SOTI MobiScan trademark () must always be included on the top right corner of the logo.*The SOTI MobiScan trademark () must always be included on the top right corner of the logo.

    SOTI MobiScan wordmark with icon: SOTI MobiScan wordmark without icon:

    Color

    Black

    White

    Color

    Color

    Black

    White

    Color

    SOTI MobiScan/ Logo Color matrix

    White

    SOTI Brand Guide

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    Safe area determined by the

    character height of the M

    formed into a square.

    Safe area determined by the

    character height of the M

    formed into a square.

    Safe area determined by the

    width and 1/2 height of the

    icon. This size runs equal on all

    4 sides of the icon.

    SOTI MobiScan/ Logo spacing

    SOTI Brand Guide

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    Pantone: Cool Gray 7

    Process Colors:

    C 43, M 35, Y 35, K 1

    Web Colors:

    R 153, G 153, B 153

    Hex Color:

    999999

    Pantone: 294

    Process Colors:

    C 98, M 77, Y 50, K 56

    Web Colors:

    R 3, G 71, B 149

    Hex Color:

    034795

    SOTI Pocket ControllerEnterprise/ Logo Usage

    SOTI Brand Guide

    SOTI P k t C t ll E t i

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    *The SOTI Pocket Controller Enterprise trademark () must always be included on the top right corner of the logo.*The SOTI Pocket Controller Enterprise Trademark () must always be included on the top right corner of the logo.

    SOTI Pocket Controller Enterprise with icon: SOTI Pocket Controller Enterprise without icon:

    Color

    Black

    White

    Color

    Color

    Black

    White

    Color

    SOTI Pocket Controller Enterprise/ Logo Color matrix

    SOTI Brand Guide

    SOTI Pocket Controller Enterprise / L i

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    Safe area determined by

    1/4 square size of icon.

    This size runs equal on all4 sides of the icon.

    Safe area

    determined by 1/4square size of icon.

    Safe area

    determined by 1/4square size of icon.

    SOTI Pocket Controller Enterprise/ Logo spacing

    SOTI Brand Guide

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    Pantone: Black 6

    Process Colors:

    C 20, M 20, Y 20, K 100

    Web Colors:

    R 0, G 0, B 0

    Hex Color:

    000000

    Pantone: 294

    Process Colors:

    C 98, M 77, Y 50, K 56

    Web Colors:

    R 3, G 71, B 149

    Hex Color:

    034795

    SOTI Pocket Controller ProFor BlackBerry/ Logo Usage

    SOTI Brand Guide

    SOTI Pocket Controller Pro for BlackBerry / Logo Color matrix

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    *The SOTI Pocket Controller Pro for BlackBerry trademark () must always be included on the top right corner of the log*The SOTI Pocket Controller Pro for BlackBerry trademark () must always be included on the top right corner of the logo.

    SOTI Pocket Controller Pro for BlackBerry with icon: SOTI Pocket Controller Pro for BlackBerry without icon:

    Color

    Black

    White

    Color

    Color

    Black

    White

    Color

    SOTI Pocket Controller Pro for BlackBerry/ Logo Color matrix

    SOTI Brand Guide

    SOTI Pocket Controller Pro for BlackBerry / Logo Spacing

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    Safe area determined by

    1/4 square size of icon.

    This size runs equal on all

    4 sides of the icon.

    Safe area determined bythe character height of

    CONTROLLER formed

    into a square.

    Safe area determined by

    the character height of

    CONTROLLER formed

    into a square.

    SOTI Pocket Controller Pro for BlackBerry/ Logo Spacing

    SOTI Brand Guide

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    SOTI Pocket Controller Pro for Windows / Logo Color matrix

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    *The SOTI Pocket Controller Pro for Windows trademark () must always be included on the top right corner of the logo*The SOTI Pocket Controller Pro for Windows trademark () must always be included on the top right corner of the logo.

    SOTI Pocket Controller Pro for Windows with icon: SOTI Pocket Controller Pro for Windows without icon:

    Color

    Black

    White

    Color

    Color

    Black

    White

    Color

    SOTI Pocket Controller Pro for Windows/ Logo Color matrix

    SOTI Brand Guide

    SOTI Pocket Controller Pro for Windows / Logo Spacing

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    Safe area determined by

    1/4 square size of icon.

    This size runs equal on all

    4 sides of the icon.

    Safe area determined bythe character height of

    CONTROLLER formed

    into a square.

    Safe area determined by

    the character height of

    CONTROLLER formed

    into a square.

    SOTI Pocket Controller Pro for Windows/ Logo Spacing

    SOTI Brand Guide

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    Pantone: Black 6

    Process Colors:

    C 20, M 20, Y 20, K 100

    Web Colors:

    R 0, G 0, B 0

    Hex Color:000000

    Pantone: 376C

    Process Colors:

    C 55, M 3, Y 100, K 0

    Web Colors:

    R 130, G 188, B 0

    Hex Color:A4C639

    SOTI Pocket ControllerFor Android/ Logo Usage

    SOTI Brand Guide

    SOTI PocketController for Android/ Logo Color matrix

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    *The SOTI Pocket Controller for Android trademark () must always be included on the top right corner of the logo.*The SOTI Pocket Controller for Android trademark () must always be included on the top right corner of the logo.

    SOTI Pocket Controller for Android with icon: SOTI Pocket Controller for Android without icon:

    Color

    Black

    White

    Color

    Color

    Black

    White

    Color

    SOTI Brand Guide

    SOTI PocketController for Android/ Logo Spacing

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    Safe area determined by

    1/4 square size of icon.

    This size runs equal on all

    4 sides of the icon.

    Safe area determined bythe character height of

    CONTROLLER formed

    into a square.

    Safe area determined by

    the character height of

    CONTROLLER formed

    into a square.

    SOTI Brand Guide

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    For any branding inquiriesplease [email protected]

    Copyright 2014 SOTI Inc. All rights reserved.

    SOTIBrandGuidelines

    2014