soti brand guidelines 2014
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SOTIBrandGuidelines
2014
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Legal:
Guidelines for Using SOTI Logos and Trademarks 3
SOTI Brand:
Logo 5
Typography 6
Enterprise Products:
MobiControl 7
Altatude Partner Program 11
MobiAssist 14
MobiScan 17
Pocket Controller for Enterprise 20
Consumer Products:
Pocket Controller Pro for Blackberry 23
Pocket Controller Pro for WIndows 26
Pocket Controller for Android 29
CONTENTS
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Guidelines for Using SOTI Logos and Trademarks SOTI Logos
A logo is a work of art and as such, SOTI carefully limits the use of its logos. No third party may use SO
unless it has the express written permission of SOTI, or is licensed by SOTI to do so. The following gu
are the limited circumstances under which third parties may use SOTI logos. SOTI logos must always
pursuant to the specifications of the guidelines to follow. Any use outside of these specifications is stricprohibited.
Third parties may only use SOTI logos without a license only under the following limited circumstances
(i) In advertising, marketing collateral, or a website that reference your connection with SOTI provid
that the area in which the SOTI logo is used includes the corporate logo of at least one (1) other
company with which you have a similar relationship.
(ii) In an area of a website, advertising, or marketing collateral exclusively dedicated to the sales of SO
products, and in such a manner that associates licensed SOTI software with the SOTI corporate lo
1. The logo may not be used in any manner
that might imply that any non-SOTI materials,
including but not limited to goods, services,
websites, or publications are sponsored,
endorsed, licensed by, or affiliated with SOTI.
2. The logo may not be displayed as a primary or
prominent feature on any non-SOTI materials.
Third parties using the logo pursuant to these
guidelines must also display in the primary and
more prominent position, their own logo(s),
business name, product names, or other
branding.
3. The logo may not be imitated or used as a
design feature in any manner.
4. The logo may not be used in a manner tha
would disparage SOTI or its products or
services.
5. The logo must be used as provided by SO
with no changes, including but not limited
changes in the color, proportion, or design
removal of any words, artwork, or tradema
symbols. The logo may not be animated,
morphed, or otherwise distorted in perspe
or appearance.
The following guidelines must be followed for all use of SOTI logos:
SOTI/ Legal
Soft Object Technologies Incorporated, globally
known and operated as SOTI, prides in the
development and protection of its logos, trademarks,
service marks, trade names, trade dress, and
copyrights (SOTI Marks) and reserves all rights of
ownership in all active and pending SOTI Marks.
The following guidelines are for SOTI licensees,
authorized resellers, developers, customers, and
other third parties wishing to use SOTI Marks or
images in promotional, advertising, instructional, or
reference materials, or on their web sites, products,
labels, or packaging. Use of SOTI Marks may be
prohibited, unless expressly authorized.
If you are a licensee of a SOTI Mark and have
been provided with special mark usage guidelines
with your license agreement, please follow those
guidelines. If your license agreement does not provide
usage guidelines, then follow these guidelines. If you
are an authorized SOTI Reseller you may be subject
to additional restrictions.
SOTI Marks are valuable assets. In following these
guidelines, you assist SOTI to protect its valuable
mark rights and strengthen the SOTI corporate and
brand identities.
By using a SOTI Mark, in whole or in part, you are
acknowledging that SOTI is the sole owner of the
mark and promising that you will not interfere with
SOTIs rights in the mark, including challenging
SOTIs use, registration of, or application to register
such mark, alone or in combination with other words,
anywhere in the world, and that you will not harm,
misuse, or bring into disrepute any SOTI Mark.
The goodwill derived from using any part of a
SOTI Mark exclusively inures to the benefit of and
belongs to SOTI. Except for the limited right to use
as expressly permitted under these guidelines, no
other rights of any kind are granted hereunder, by
implication or otherwise. You take full responsibility
for any misuse, unauthorized use or damage caused
to any party as a result of your use of the SOTI Mark.
If you have any questions regarding these guidelines,
please contact to your SOTI representative or submit
your query to SOTIs legal department.
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6. Use only approved SOTI logo artwork.
7. To properly stage the logo, a minimum clearance
between the logo and other elements must be
maintained.
8. The logo must always be at least 60 pixels in width.
9. The logo must appear only in a horizontal position.
10. The logo must stand alone and may not be
combined with any other object, including but not
limited to other logos, words, graphics, photos,
slogans, numbers, design features, or symbols.
11. The logo must not be incorporated or used in any
manner as part of, or in close proximity to another
companys name, domain name, product or service
name, logo, trade dress, design, slogan, or othertrademarks. The logo must never appear with
any other symbol or icon (except the registered
trademark symbol); contained within a box, circle, or
other shape; or combined with any other name, logo,
or icon to create a co-branded logo.
12. The attribution clause must accompany use of
the logo.
13. Neither the logo nor the SOTI name may be used in
any other company name, product name, service
name, domain name, website title, publication title,
or the like.
14. Non-SOTI materials should not mimic any SOTI
advertising, product packaging, or website d esign.
15. Under no circumstances may third parties use,
imitate, or play off of the SOTI corporate tagline (We
Manage MobilityTM).
The absence of a SOTI Mark from this list does not
imply that SOTI does not use the mark, that the mark
is not a registered trademark of SOTI or that the
SOTI product or service is not actively marketed or is
not significant within its relevant market.
On product, product documentation, or other
product communications that will be distributed, use
the appropriate trademark symbol (TM, SM, ) the
first time the SOTI Mark appears in the text of the
advertisement, brochure, documentation or other
material.
Refer to the SOTI Mark list for the correct trademark
symbol, spelling of the trademark, and generic term
to use with the trademark. Generally, the symbol
appears at the right shoulder of the trademark.
Include an attribution of SOTI ownership of
trademark in the credit notice section of your
documentation, advertisement, or page/screen.
Please follow this format example:
MobiControl is a registered trademark of SOTI Inc in
the United States and in other jurisdictions.
Do not shorten, abbreviate, or create acronyms for
SOTI Marks.
Do not change the form or representation o
the product name, including capitalization o
punctuation.
Do not translate the text of any SOTI Mark
SOTI Marks should never be used in the po
or plural form. The product name should b
as a proper adjective followed by an a ppro
descriptor.
Do not use SOTI Marks in your product or
name or your company name.
Do not use product, service, or company n
could be confused with SOTI Marks.
Do not mimic or copy product packaging,
advertising, or trade dress for any of the SO
Do not use any SOTI Mark more prominen
your product or service name. You should
a visual distinction between your company
product name and any SOTI Mark.
Do not create or use any logos that include
Marks unless your use is pursuant to a lice
SOTI.
SOTI marks in the following list are registered or pending with the U.S.
Patent and Trademark Office and in other jurisdictions:
SOTI reserves the right in its sole discretion to terminate or modify permission to display logos, and may request that
third parties modify or delete any use of a logo that, in SOTIs sole judgment, does not comply with these guidelines, or
might otherwise impair SOTIs rights in the logo. SOTI further reserves the right to object to unfair uses or misuses of its
trademarks or other violations of applicable law.
BlitFireTM
MobiAssist
MobiControl
MobiScan
PocketController
SOTI
SOTI Logos (ctd.)
SOTI/ Legal
1. The logo may not be used in any manner that might
imply that any non-SOTI materials, including but not
limited to goods, services, websites, or publications
are sponsored, endorsed, licensed b y, or affiliated
with SOTI.
2. The logo may not be displayed as a primary or
prominent feature on any non-SOTI materials. Third
parties using the logo pursuant to these guidelines
must also display in the primary and more prominent
position, their own logo(s), business name, product
names, or other branding.
3. The logo may not be imitated or used as a design
feature in any manner.
4. The logo may not be used in a manner that would
disparage SOTI or its products or services.
5. The logo must be used as provided by SOTI with
no changes, including but not limited to changes in
the color, proportion, or design, or removal of any
words, artwork, or trademark symbols. The logo may
not be animated, morphed, or otherwise distorted in
perspective or appearance.
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Safe area determined by the character
height of SOTI formed into a square.
Colors
Spacing
*The SOTI trademark () must always be included on the top right corner of the logo.
Pantone: 2945 C
Process Colors:
C 100, M 74, Y 50, K 5
Web Colors:
R 0, G 74, B 151
Hex Color:
004A97
Pantone: 446 C
Process Colors:
C 67, M 61, Y 58, K 44
Web Colors:
R 67, G 66, B 68
Hex Color:
434244 Color
Gray
White
Color
SOTI/ Logo Usage
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SOTI Fonts
SOTI Typography
SOTI uses thes following select fonts from the Helvetica Neue family:
Helvetica Neue 25 Ultra Light
Helvetica Neue 27 Ultra Light Condensed
Helvetica Neue 33 Thin Extended
Helvetica Neue 43 Light Extended
Helvetica Neue 45 Light
Helvetica Neue 53 Extended
Helvetica Neue 57 Condensed
Helvetica Neue 73 Bold Extended
Helvetica Neue 77 Bold Condensed
Headings:
Helvetica Neue 25 Ultra Light 24pt
Example:
Enterprise Mobile Device Managementfor Smartphones, Tablets & Rugged Devices
Body Copy:
Helvetica Neue 45 Light
Example:
Custom application catalogs ensure all employees have secure and easy
access to enterprise and 3rd party applications. Track and report on a
variety of live device information to monitor status, security, and condition
of all mobile assets.
SOTI/ Typography
SOTI Substitute FontsWhen Helvetica is not available, please use Calibri.
Calibri
Calibri Italic
Calibri Bold
Calibri Bold Italic
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Pantone: Cool Gray 10 C
Process Colors:
C 63, M 54 Y 52, K 25
Web Colors:
R 92, G 93, B 95
Hex Color:
5c5d5f
SOTI MobiControl/ Logo Usage
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*The SOTI MobiControl trademark () must always be included on the top right corner of the logo.*The SOTI MobiControl trademark () must always be included on the top right corner of the logo.
SOTI MobiControl with icon:
Color
Black
Grayscale
Color
SOTI MobiControl without icon:
Color
Black
White
Color
SOTI MobiControl/ Logo Color matrix
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Safe area determined by 1/4
square size of icon. This size
runs equal on all 4 sides of
the icon.
Safe area determined
by the height of the M
formed into a square.
Safe area determined
by the height of the M
formed into a square.
SOTI MobiControl/ Logo Spacing
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SOTI MobiControl/ Power Point usage
Personalize the fields, Calibri 20pt. Keep bullet points beside the image.
SOTI gray, Calibri 18pt, left justified.
Headings in SOTI blue,
Calibri Light 40pt
Titles in wh
Calibri Ligh
Subheads in
SOTI orange,
Calibri 24pt
Title page slide: Bullet-point slide: Section slide:
Maintain breathing
room around SOTI
logo.
Maintain breathing
room around SOTI
logo.
Maintain b
ing room a
SOTI logo.
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Pantone: 5285
Process Colors:
C 40, M 40, Y 146, K 170
Web Colors:
R 133, G 146, B 170
Hex Color:
a196a9
Pantone: 282
Process Colors:
C 11, M 12 Y 0, K 0
Web Colors:
R 221, G 218, B 237
Hex Color:
dfdbed
SOTI AltitudePartner Program/ Logo Usage
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*The SOTI trademark () must always be included on the top right corner of the SOTI logo.
SOTI Altitude Partner Program logo:
Color
Black
White
Color
SOTI Altitude Partner Program badges:
SOTI Altitude Partner Program/ Logo Color matrix
Safe area determined by
the height of the space
between the title and
the bottom of the badge
formed into a square.
Do not reduce badge
size roo small that tex
becomes difficult to
read. Keep larger than
1 wide.
1
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Safe area determined by 1/2
the width of the icon formed
into a square. This size runs
equal on all 4 sides.
Safe area determined by 1/2
the width of the icon formed
into a square. This size runs
equal on all 4 sides of the logo.
SOTI Altitude Partner Program/ Logo spacing
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Pantone: 5285
Process Colors:
C 51, M 38, Y 22, K 0
Web Colors:
R 135, G 146, B 170
Hex Color:
999999
Pantone: 282
Process Colors:
C 100, M 87 Y 37, K 29
Web Colors:
R 25, G 49, B 91
Hex Color:
19315b
SOTI MobiAssist/ Logo Usage
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*The SOTI MobiAssist trademark () must always be included on the top right corner of the logo.*The SOTI MobiAssist trademark () must always be included on the top right corner of the logo.
SOTI MobiAssist with icon:
Color
Black
White
Color
SOTI MobiAssist without icon:
Color
Black
White
Color
SOTI MobiAssist/ Logo Color matrix
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Safe area determined by the height of
the M formed into a square.
Safe area determined by the height of
the M formed into a square.
Safe area determined by 1/4
square size of icon. This size
runs equal on all 4 sides of
the icon.
SOTI MobiAssist/ Logo spacing
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Pantone: 660
Process Colors:
C 71, M 521 Y 2, K 0
Web Colors:
R 84, G 120, B 183
Hex Color:
5478B7
SOTI MobiScan/ Logo Usage
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*The SOTI MobiScan trademark () must always be included on the top right corner of the logo.*The SOTI MobiScan trademark () must always be included on the top right corner of the logo.
SOTI MobiScan wordmark with icon: SOTI MobiScan wordmark without icon:
Color
Black
White
Color
Color
Black
White
Color
SOTI MobiScan/ Logo Color matrix
White
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Safe area determined by the
character height of the M
formed into a square.
Safe area determined by the
character height of the M
formed into a square.
Safe area determined by the
width and 1/2 height of the
icon. This size runs equal on all
4 sides of the icon.
SOTI MobiScan/ Logo spacing
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Pantone: Cool Gray 7
Process Colors:
C 43, M 35, Y 35, K 1
Web Colors:
R 153, G 153, B 153
Hex Color:
999999
Pantone: 294
Process Colors:
C 98, M 77, Y 50, K 56
Web Colors:
R 3, G 71, B 149
Hex Color:
034795
SOTI Pocket ControllerEnterprise/ Logo Usage
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*The SOTI Pocket Controller Enterprise trademark () must always be included on the top right corner of the logo.*The SOTI Pocket Controller Enterprise Trademark () must always be included on the top right corner of the logo.
SOTI Pocket Controller Enterprise with icon: SOTI Pocket Controller Enterprise without icon:
Color
Black
White
Color
Color
Black
White
Color
SOTI Pocket Controller Enterprise/ Logo Color matrix
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Safe area determined by
1/4 square size of icon.
This size runs equal on all4 sides of the icon.
Safe area
determined by 1/4square size of icon.
Safe area
determined by 1/4square size of icon.
SOTI Pocket Controller Enterprise/ Logo spacing
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Pantone: Black 6
Process Colors:
C 20, M 20, Y 20, K 100
Web Colors:
R 0, G 0, B 0
Hex Color:
000000
Pantone: 294
Process Colors:
C 98, M 77, Y 50, K 56
Web Colors:
R 3, G 71, B 149
Hex Color:
034795
SOTI Pocket Controller ProFor BlackBerry/ Logo Usage
SOTI Brand Guide
SOTI Pocket Controller Pro for BlackBerry / Logo Color matrix
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*The SOTI Pocket Controller Pro for BlackBerry trademark () must always be included on the top right corner of the log*The SOTI Pocket Controller Pro for BlackBerry trademark () must always be included on the top right corner of the logo.
SOTI Pocket Controller Pro for BlackBerry with icon: SOTI Pocket Controller Pro for BlackBerry without icon:
Color
Black
White
Color
Color
Black
White
Color
SOTI Pocket Controller Pro for BlackBerry/ Logo Color matrix
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Safe area determined by
1/4 square size of icon.
This size runs equal on all
4 sides of the icon.
Safe area determined bythe character height of
CONTROLLER formed
into a square.
Safe area determined by
the character height of
CONTROLLER formed
into a square.
SOTI Pocket Controller Pro for BlackBerry/ Logo Spacing
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SOTI Pocket Controller Pro for Windows / Logo Color matrix
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*The SOTI Pocket Controller Pro for Windows trademark () must always be included on the top right corner of the logo*The SOTI Pocket Controller Pro for Windows trademark () must always be included on the top right corner of the logo.
SOTI Pocket Controller Pro for Windows with icon: SOTI Pocket Controller Pro for Windows without icon:
Color
Black
White
Color
Color
Black
White
Color
SOTI Pocket Controller Pro for Windows/ Logo Color matrix
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Safe area determined by
1/4 square size of icon.
This size runs equal on all
4 sides of the icon.
Safe area determined bythe character height of
CONTROLLER formed
into a square.
Safe area determined by
the character height of
CONTROLLER formed
into a square.
SOTI Pocket Controller Pro for Windows/ Logo Spacing
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Pantone: Black 6
Process Colors:
C 20, M 20, Y 20, K 100
Web Colors:
R 0, G 0, B 0
Hex Color:000000
Pantone: 376C
Process Colors:
C 55, M 3, Y 100, K 0
Web Colors:
R 130, G 188, B 0
Hex Color:A4C639
SOTI Pocket ControllerFor Android/ Logo Usage
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*The SOTI Pocket Controller for Android trademark () must always be included on the top right corner of the logo.*The SOTI Pocket Controller for Android trademark () must always be included on the top right corner of the logo.
SOTI Pocket Controller for Android with icon: SOTI Pocket Controller for Android without icon:
Color
Black
White
Color
Color
Black
White
Color
SOTI Brand Guide
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Safe area determined by
1/4 square size of icon.
This size runs equal on all
4 sides of the icon.
Safe area determined bythe character height of
CONTROLLER formed
into a square.
Safe area determined by
the character height of
CONTROLLER formed
into a square.
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For any branding inquiriesplease [email protected].
Copyright 2014 SOTI Inc. All rights reserved.
SOTIBrandGuidelines
2014