HELLO!

New Marketing: Using Social MediaThe What, Why & How of Social Media as a Marketing Tool

@danmoylewww.amerifirst.com

Who Am I?

“Just Some Guy”

• Morning news producer• Twitter: May 6, 2008

3,400+ followers*• LinkedIn: 500+ connections• AmeriFirst Home Mortgage

Social Reach: 9,000+

*average Twitter user: 27 followers

@danmoylewww.amerifirst.com

Social media helps establish your online reputation as a brand or personally.

@danmoylewww.amerifirst.com

What is Social Media?

Social media is, at its core, social.Think of it as a cocktail party or networking event.

@danmoylewww.amerifirst.com

900+ million

555 million

170 million

150 million

12 million

1.7 Billion users

@danmoylewww.amerifirst.com

The Original Social Media (Internet Version)

Blogs & Forums

Your blog (or website) is your home. Social media is a rented space meant to point to your main real estate. You cannot build a business with a just Facebook page.

@danmoylewww.amerifirst.com

Why Social Media?

@danmoylewww.amerifirst.com

Conversations are happening on social media. If you’re not there to listen and take part, your competition is.

ROI? I got your ROI….Social Media accounts for 5% of traffic for AmeriFirst.Social Media drives leads for AmeriFirst at about 4%.

@danmoylewww.amerifirst.com

Internet users spend 22.5% of their online time social networkingEvery minute of the day:• 100,000 tweets are sent• 684,478 pieces of content are shared on Facebook• 2 million search queries are made on Google• 48 hours of video are uploaded to YouTube• 3,600 photos are shared on Instagram• 571 websites are created• $272,000 is spent by consumers online

A Few Factsthesocialskinny.com

Social media has become a vital SEO tool. If you want to get found on Google, you need to be social.

@danmoylewww.amerifirst.com

How Do I “Do” Social Media?

Consistent

Connect

Follow the rules

CreativeContributing

Listen

@danmoylewww.amerifirst.com

Be patient. Over the course of 18 months, website views from social media at AmeriFirst Home Mortgage grew from about 75 a week to more than 400 a week. But it took time and effort.

Patience. Perseverance.

@danmoylewww.amerifirst.com

Be a leader. Be creative. Be different.

@danmoylewww.amerifirst.com

Marketing with Social Media

Questions?

@danmoylewww.amerifirst.com

Remember: Social media is one tool in your marketing tool box. The key to success is not the tool, but how you use it.

I’m not a social media guru. I’m a new-world marketer who uses social media as one (very useful) tool.

Final Thought