Download - SAP Mobility Forum - Keynote
Dinosaurs, Ducks and Mobile SAP Forum, Netherlands
Jim Jaquet
Head of SAP Mobile Platform Marketing
Mar 27, 2013
Quick update on SAP’s Strategy
During 2008, the number of things
connected to the Internet exceeded the
number of people on earth
2003
2010
2015
By 2020 there
will be 50 billion*
*Berg Insight, 2012
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SAP’s vision for Mobile Management Millions of devices, billions of apps and docs, trillions of “things”
Internet
of Things
Secure Content
Mobile
Apps
Reach
Ric
hness
Mobile
Devices
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SAP’s Focus on 5 Market Categories, Delivering Customer Value
11
Lin
es o
f B
usin
ess
25 Industries
Products Solutions Customer Value
Powered by SAP HANA
Cloud
Analytics
Mobile
Applications
Database and Technology Database and Technology
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Our position is stronger than ever
delivering Value and Innovation in 5 Markets
*Market Share growth from 2011 to 2012
#1 accelerating
#4 fastest growing
#3 accelerating
#1 extending leadership
#1 growing again
Applications Analytics Mobile Cloud Database &
Technology Mobile
Database &
Technology
Cloud
Analytics
Applications
BI/Analytics
Middleware
Core ERP +
Suite
2010 2015
$110 B
$230 B
On to the main topic…
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The seven year mobile cycle –
SAP will extend leadership in the multichannel era
Voice
1989 Text
1996 Email
& Process Apps
2003
Consumer Grade Apps & Content
2010
2017
Multichannel User Experience
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How is our business climate changing?
Sources: 1: Mary Meeker, 2011; 2: Gartner 11 Sep 2012;3: Wave Collapse
2012; 4: Vertic 2012
Today: 86% Globally
What’s happening in mobile now?
•81B app downloads in 20132
•93% of people who use apps in
stores have bought something at a
physical location in the last week
(compared to 84% for non-app
users)3
•Tablet use in the enterprise4:
•69% Email
•67% Working remotely
1
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But it’s not just mobile…
• Time to market
• Lower TCO
• Data management
• Big Data = Value extraction
• Influence
• Demand
Reach
•Revenue
•Efficiencies
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Who evolved?
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16 Blue duck concept from Stanford University Bootcamp, 2002
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What have other blue ducks done?
How do I become a blue duck?
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People want to be astonished
Live 3D visualization
Augmented reality, accelerometer,
camera, GPS
Location-based services
SAP HANA integration
The secret:
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You can build these apps today! Visual Enterprise Viewer
EMR Unwired
Wind Power
SNAP
HEG Technologies
Free demo in Apple AppStore
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U Uw Klanten
Dank u!
Contact information
Jim Jaquet, Head of SAP Mobile Platform Marketing
[email protected], @jimjaquet
