1. 1. Dinosaurs, Ducks and MobileSAP Forum, NetherlandsJim JaquetHead of SAP Mobile Platform MarketingMar 27, 2013
2. 2. Quick update on SAPs Strategy
3. 3. During 2008, the number of things connected to the Internet exceeded thenumber of people on earth2003 20102015By 2020 there will be 50 billion**Berg Insight, 2012
4. 4. SAPs vision for Mobile ManagementMillions of devices, billions of apps and docs, trillions of thingsRichness Internetof Things Secure ContentMobileAppsMobileDevicesReach 2013 SAP AG. All rights reserved. 4
5. 5. SAPs Focus on 5 Market Categories, Delivering Customer Value Cloud 25 Industries11 Lines of BusinessDatabase and Technology MobileAnalyticsApplications Powered by SAP HANAProducts Solutions Customer Value 2013 SAP AG. All rights reserved. 5
6. 6. Our position is stronger than everdelivering Value and Innovation in 5 Markets $230 BCloud Database & TechnologyDatabase & Mobile Applications AnalyticsMobileCloud $110 B TechnologyBI/Analytics Analytics#1#1 #1 #4#3extending leadership growing again accelerating fastest growing acceleratingMiddlewareCore ERP + Applications Suite20102015 *Market Share growth from 2011 to 2012 2013 SAP AG. All rights reserved.6
7. 7. On to the main topic
8. 8. 2013 SAP AG. All rights reserved. 8
9. 9. The seven year mobile cycle SAP will extend leadership in the multichannel era 201720102003Consumer Multichannel UserExperience 1996 Grade AppsEmail& Content & Process Apps1989TextVoice 2013 SAP AG. All rights reserved.9
10. 10. How is our business climate changing?1Whats happening in mobile now?81Bapp downloads in 20132Today: 86% Globally 93% of people who use apps in stores have bought something at aphysical location in the last week (compared to 84% for non-app users)3Tablet use in the enterprise4:69%Email67%Working remotelySources: 1: Mary Meeker, 2011; 2: Gartner 11 Sep 2012;3: Wave Collapse2012; 4: Vertic 2012 2013 SAP AG. All rights reserved.10
11. 11. But its not just mobile InfluenceReach Demand RevenueEfficiencies Data management Time to marketBig Data = Value extractionLower TCO 2013 SAP AG. All rights reserved.11
12. 12. 2013 SAP AG. All rights reserved. 12
13. 13. Who evolved? 2013 SAP AG. All rights reserved. 13
14. 14. 2013 SAP AG. All rights reserved. 14
15. 15. 2013 SAP AG. All rights reserved. 15
16. 16. 2013 SAP AG. All rights reserved.Blue duck concept from Stanford University Bootcamp, 2002 16
17. 17. What have other blue ducks done?How do I become a blue duck? 2013 SAP AG. All rights reserved.17
18. 18. The secret: People want to be astonished Live 3D visualization Augmented reality, accelerometer, camera, GPS Location-based servicesSAP HANA integration 2013 SAP AG. All rights reserved.18
19. 19. 2013 SAP AG. All rights reserved. 19
20. 20. You can build these apps today! Visual Enterprise ViewerFree demo in Apple AppStoreEMR Unwired Wind PowerSNAP HEG Technologies
21. 21. 2013 SAP AG. All rights reserved. 21
22. 22. UUw Klanten 2013 SAP AG. All rights reserved.22
23. 23. Dank u!Contact informationJim Jaquet, Head of SAP Mobile Platform Marketing jim.jaquet@sap.com, @jimjaquet