sap mobility strategy and portfolio - sap

SAP Mobile

March 2012

© 2011 SAP AG. All rights reserved. 2

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SAP’s Five Market Categories

Go to

Market

PRODUCT VALUE SOLUTION

Cloud

Database and Technology

Mobile

Analytics

Applications 11 L

ines o

f B

usin

ess

11 Lines of Business

24 Industries

Powered by SAP HANA


#1

#1

200

60 Million

1.8B+

5.2B

The Demand for Mobility is Tremendous!

Enterprise Mobility Market € Billion

SAP/Sybase

Achievements

in Mobile Device Management

In the Mobile Enterprise Applications

Platforms market

mobile applications

users sold on SUP and Afaria

messages delivered per day via Sybase

365

mobile subscribers reached via Sybase

365

4

26

2010 2015


2011 2012

Customers

2500+

1000+ 169

250

112

250

SAP Mobile is €500M in 2012

Revenue

2011 2012

€500M

€281M

Platform & Apps Sybase 365


Total Apps

2011 2012

1000

200 169

250

112

250

SAP Mobile is €500M in 2012

Revenue

2011 2012

€500M

€281M

Platform & Apps Sybase 365


Mobile Strategy

Mobile Apps

Business to Employee Business to Partner Business to Consumer

Application Platform

Security & Messaging

Device Security Data Security Identity Mgmt. B2B / B2C Messaging


Mobile Strategy – Build, Buy, Partner

Mobile Apps

Application Platform

Security & Messaging

SAP Mobility Platform SUP MEAP + MCAP specific services + AFARIA MDM - Mobile Device Management

Mobility Development Tools/SDK

Build Partner Ecosystem

Cloud Services Enterprise On Board

Service Provider

Cockpit

Mobile Services Authentication

Push

Device Management

App Management

Security

mCommerce mBanking

mRemittance

mPayments

Coupons/Loyalty

Mobile

Ass

et

Mgt

/ Fie

ld S

vc

Mobile

Biz

Suite

Mobile

OD

Apps

Oth

er In

dust

ry,

LoB

, Analy

tic

Part

ner A

pps

Reta

il

Auto

motiv

e

Bankin

g

Oth

er In

dust

ry

Part

ner

Apps

Direct S

tore

Deliv

ery

Media

& E

nt.

Tra

vel &

Hosp

.

Part

ner

Apps

Part

ner

Apps

Part

ner A

pps

CD

P M

obile

App


SAP - A Complete Mobile Solution

Leading Devices

Mobilize Business Processes

Backend Agnostic

One Platform

RDS

cloud

MEAP MDM MCAP

consulting Scalable & Cost Effective

SAP Mobile Applications

LOB / PRODUCTIVITY

INDUSTRY / PROCESS

BI, ANALYTICS & EPM

CONSUMER

CUSTOM


B2E – LOB / PRODUCTIVITY

Human Capital

Management •SAP Employee Lookup

•SAP Interview Assistant

•SAP Manager Insight

•SAP HR Approvals

•SAP Leave Request

•SAP Timesheet

SCM and

Manufacturing •SAP Cart Approval

•SAP ERP Quality Issue

SAP Employees •SAP Now

•SAP Box

•SAP ValueVu

•SAP Streamwork

•CRM@SAP

Finance and Risk •SAP Access Approver

•SAP Payment Approvals

•SAP Travel Expense

Approval

•SAP Travel Receipt

Capture

Sales and Service •SAP CRM Sales

•SAP Customer Briefing

•SAP Customers and

Contacts

•SAP Customer Financial

Factsheet

•SAP ERP Order Status

•SAP Material Availability

•SAP Sales OnDemand

•SAP Sales Order

Notification

•Sybase Mobile Sales

and Workflow


Mobile Apps Showcase


INDUSTRY/PROCESS

SAP CRM Sales Mobile App

SAP Retail

Execution Mobile App

Banking

• Executive dashboard

• Retail banking

Healthcare

• Vital signs capturing

• Computerized physician order entry

Insurance

• Insurance agent

Manufacturing and Consumer

• Plant manager cockpit

• Warehouse management

Oil and Gas

• Equipment fact sheet

• SAP EAM Work Order (execution add-

on)

Retail

• In-store merchandise and inventory

management

• On-shelf availability

Telecommunications

• Customer analysis and retention for

telcos

• Convergent charging

Utilities

• Platform for utilities

• SAP EAM Work Order for utilities


B2E – Analytics

SAP BusinessObjects Explorer

SAP BusinessObjects Mobile

SAP BusinessObjects Experience


Sybase 365 mCommerce

Customer Success

Business Consulting Support for all Mobile Channels

Integrated Mobile Marketing Embedded Business Intelligence

Global Reach

Interoperability Global Messaging

Global Data Roaming

Industry Solutions

Banking Telco Utilities

Adaptable

Mobile Apps

Retail Corporate Branchless Banking Payments, Wallet , Loyalty

Retail

. . . . . .


B2C – mCommerce - Sybase 365

Sybase mBanking 365

Sybase mPayments 365

Sybase mRemittance 365

Sybase mCRM


B2C Case Study: mBanking – Royal Bank of Canada

RBC Mobile Banking

Devices:

iPhone, iPod, iPad

Blackberry, Android

Services

•Transfer money

between RBC accounts

•Check account

balances

•View account activity

•Review transaction

history

•Send Interac‡ e-

transfers

•Pay bills

•Find RBC Branches

and ATMs using

device's GPS


B2C Case Study: mPayments - Paybox Austria

National payment system across A1, Orange, T-Mobile and tele.ring. Postpaid customers, direct billed to bank accounts or carrier bill: Early 2010 700,000 active users, 5.5 M Mobile Payments

Services – 6000

merchants

• Vending

• Books

• Eating / Drinking

• Send Money

•Train/Bus Ticketing

•Parking

•Prepaid Recharge

•Cinema/Event Ticketing

•Lotto/Betting

•Donations

•Online Merchants

•Payments •Pay with phone

•Pay securely on the web

•Billed to operator bill or

bank account or prepaid

cards


B2C Case Study: mCRM - Facebook

• Messaging to 200 countries

• Indonesia, Mexico, Turkey

among top 5 worldwide

supported destinations

• 25m mobile messages

delivered daily worldwide

• Primary services – New

User Activations, User

Status Updates Notifications,

and Security Challenges

facebook

http://rds.yahoo.com/_ylt=A2KJkK2J6w1PSmsAR4ejzbkF;_ylu=X3oDMTBpcGszamw0BHNlYwNmcC1pbWcEc2xrA2ltZw--/SIG=12ld24gk5/EXP=1326341129/**http:/www.elimperiocordobes.com/2010/07/nuevo-look-facebook.html

http://rds.yahoo.com/_ylt=A2KJkK2J6w1PSmsAS4ejzbkF;_ylu=X3oDMTBpcGszamw0BHNlYwNmcC1pbWcEc2xrA2ltZw--/SIG=11tjrl1me/EXP=1326341129/**http:/www.somego.co/?attachment_id=816


Consumer Loyalty

Campaign : reduce erosion of

100% market share for

newborns as child ages

SMS based Mobile

enrollment, balance inquiries, and redemption

Integrated into packaging

Redemption for next size

8% increase in market share

Learn, Win and More with the Pampers Club

2009

B2C Case Study: mCRM – P&G


CUSTOM

http://dewdfms0004.wdf.sap.corp:8080/hudson/job/SolutionExperience_(Build)_29971_BMW_dev/2/artifact/app/BMW.ipa

http://dewdfms0004.wdf.sap.corp:8080/hudson/view/Productive Builds/job/STS_(Build)_Nestle_dev/lastSuccessfulBuild/artifact/app/Nestle.ipa

http://dewdfms0004.wdf.sap.corp:8080/hudson/job/SolutionExperience_(Build)_TommyHilfiger_dev/lastSuccessfulBuild/artifact/app/TommyHilfiger.ipa


1000 APPS IN 2012

© 2010 SAP AG. All rights reserved. / Page 26

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