Download - Salah kaprah dan penghambat kreativitas
INDUSTRI KREATIF
=BIDANG SENI DAN
TEKNOLOGI?
INDUSTRI KREATIF
=BIDANG SENI DAN
TEKNOLOGI?X
KREATIF=
OTAK KANAN?
KREATIF=
OTAK KANAN?X
“Creativity meansnot copying.”Jacques Maximin, chef
“Creativity iscoming up withsomething newby letting go ofconvention.”Kenneth Heilman, neurologist
“Creativity is just connecting things.
When you ask creative people how they did
something, they feel a little guilty because they
didn't really do it, they just saw something. It
seemed obvious to them after a while. That's
because they were able to connect experiences
they've had and synthesize new things.”
Steve Jobs
“Creativity involves breaking out of established patterns in order to look at things in a different way.”Edward de Bono
• God’s perspective
“nothing to something”
• Human’s perspective
“Proses kognitif (otak, KIRI & KANAN), pengembangan ide, komoditi, konsep, atau temuan yang baru bagi penemu dan ‘audien’”
WHAT’sTHAT?
LEFT vs RIGHT brain(Roger Sperry)
Common Creativity
Creativity in doing business
SEMUA!
Bisnis apa yang harus kreatif?
Takut Puas diri (camper mental) Rutinitas Mental malas Eskalasi komitmen Birokrasi Seragam/ pola Stereotyping Ego (aku sudah tahu, aku lebih baik) Pendidikan (informal, formal)
• Gunakan tangan kanan• Sains (MaFiKim) lebih superior• Pola menghafal• Catatan wajib dalam kalimat• Seragam
Bagaimana saya dididik?
“Life ends when we are no longer able to provide value for
others”
Email: [email protected]: 081331995536inspirasisolusibisnis.blogspot.com
Bonnie.Soeherman
@Bonnie_Soe
• Co-Founder Mechanimotion Entertainment
• Academician• Author
