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Nirma University

Institute of Management

Integrated BBA MBA Programme

Term I

of 192

NIRMA UNIVERSITY


Integrated Bachelor of Business Administration-Master of Business

Administration Programme

Term - I

L T PW C

3 1 - 4

Course Learning Outcomes (CLO): At the end of the course, the students will be able to:

1. Develop their vocabulary.

2. Determine the use of correct spellings.

3. Assess, review and recompose different pieces of writing.

4. Construct grammatically correct English.

Syllabus Teaching Hours

Unit I: Grammar

Overview of English Grammar.

Tenses and Verb Structure

Articles

Prepositions

Voices (Passive and Active)

Direct and Indirect Speech

Punctuations and Capitalization

Typical Mistakes by Non-English Speaking Individuals.

18

Unit II: Vocabulary and Orthography

Confusable Words

One Word Substitutes

Synonyms & Antonyms

Homophones

Idioms & Phrases

Plurals

Prefix & Suffix

07

Unit III: Comprehension and Usage

Unseen Passages

Precis & Summarizing

Expansion of Ideas

05

Suggested Readings

1. Bear, D., Invernizzi, M., Templeton, S. & Johnston, F. Words Their Way: Word

Study for Phonics, Vocabulary, And Spelling. New Jersey: Merrill/Prentice-Hall.

2. Beck, I.L., Mckeown, M.G. &Kucan, L. Bringing Words to Life: Robust

VocabularyInstruction.New York: Guilford Press.

Course Code BBA1CCOB02

Course Title Language Skills in English

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3. Brieger, N., Pohl, A. Technical English. Vocabulary and Grammar.

4. Eastwood, J.Oxford Guide to English Grammar. Oxford University Press.

5. lbbotson, M. Cambridge English for Engineering. Cambridge: Cambridge University

Press.

6. McCarthy. M. &O'Dell, F. Academic Vocabulary in Use. Cambridge:

CambridgeUniversity Press.

7. Mohan, K & Raman, M. Effective English Communication. New Delhi: Tata Mcgraw

Hill.

8. Nick, K. &Luque-Mortimer, L. Practice Tests. Harlow: Pearson Longman.

9. Osborne, C. Practice Tests. London: Heinle Cengage Learning.

10. Seely. J. The Oxford Guide to Effective Writing & Speaking. Oxford University Press.

11. Sethi, J. &Dhamija, P. V. A Course in Phonetics and Spoken English. New

Delhi:Prentice Hall of India Pvt. Ltd.

12. Swan, M. Practical English Usage. Oxford: Oxford University Press.

13. Wren P. C. &. Martin, M.High School English Grammar & Composition. Delhi: Sultan

Chand.

w.e.f. Academic Year 2019-20 and onwards

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Term - I

L T PW C

3 1 - 4

Course Learning Outcomes (CLO):

At the end of the course, students will be able to:

1. Identify the basic mathematical tools which are used in business.

2. Develop insights in mathematical concepts towards understanding business problems.

3. Analyze managerial situations using mathematical concept.


Unit I: Set Theory, Permutation and Combination

Basic Concepts sets, type of sets, Set Operations, Venn

Diagram.

Cardinality of a set, concept of ordered pairs, Cartesian

product of two sets. Applications of set theory.

Introduction to permutation and combination,

fundamental principle of counting, simple properties and

restricted combination.

7

Unit II: Quadratic Equations and Functions

Quadratic equations, finding roots of quadratic equations.

Formation of quadratic equation when the roots are given.

Basic Concept of function, types of functions, graphical

representation of functions.

Some special functions: logarithmic and exponential

functions and their properties.

Functions used in economics and business.

Applications of functions -Break-even analysis

8

Unit III: Limits and Continuity

Basic Concepts and Definitions.

Standard results on Limits and rules to evaluate limits.

Continuity of a function.

7

Unit IV: Coordinate Geometry and Progression

Cartesian coordinate system, the distance formula.

Standard forms of equations of a straight line, slope of a

straight line.

Perpendicular and parallel lines, general equation of

straight line, Applications of straight lines.

8

Course Code BBA1CCOQ01

Course Title Mathematics-I

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Sequence and series, general terms of sequence

Arithmetic progression (AP), general term of AP, sum to

first n- terms of an AP, Arithmetic Mean.

Geometric progression (GP), general term of GP, sum to

first n- terms of a GP, Geometric Mean.

Application of AP and GP.

Suggested Readings:

1. Kapoor, V.K., Business Mathematics, Sultan Chand & Sons.

2. Raghavachari, M., Mathematics for Management, latest edition, Tata McGraw Hill

Publication.

3. Sancheti, D.C & Kapoor, V.K., Business Mathematics, Sultan Chand Publications.

4. Jacques, I., Mathematics for Economics and Business, Pearson Education.

5. Mariappan, P., Business Mathematics, Pearson.

6. Renshaw, G., Mathematics for Economics, Oxford University Press.

7. Quazi, Z., Khanna, V. K., and Bhambri, S. K., Business Mathematics, Vikas Publishing

House.

. w.e.f. Academic Year 2019-20 and onwards

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Term - I

L T PW C

3 1 - 4



1. Illustrate the working of an economy at the micro level.

2. Compare the relationships between different microeconomic variables.

3. Develop analytical skills using the tools of microeconomics.


Unit I: Introduction to Economics

Overview of Microeconomics

Principles

02

Unit II: Consumer Behaviour

Consumer Choice

Budget Constraint and Indifference Curves

06

Unit III: Demand and Supply

Basic concepts

Elasticity and its Application

Managerial Implications

06

Unit IV: Theory of Production and Cost

Analysis of Production

Cost of Production

06

Unit V: Market Structures

Perfect Competition

Imperfect Competition

10

Suggested Readings:

1. Mankiw, N. G. Principles of Economics, Cengage Learning.

2. Froyen, R. T. & Greer, D. F. Principles of Economics, Macmillan India.

3. Samuelson, P. A. & Nordhaus, W. D. Economics, McGraw-Hill.

4. Dwivedi, D. Microeconomics, McGraw Hill.

4. Pindyck, R. and Rubinfeld, D. Microeconomics, Pearson India. w.e.f. Academic Year 2019-20 and onwards

Course Code BBA1CCEF01

Course Title Principles of Micro Economics

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Term - I

L T PW C

3 1 - 4



1. Explain the different functions of management

2. List the history of operations, information, systems, and contingency management.

3. Classify how companies can use plans at all management levels, from top to bottom.

4. Explain the departmentalization approach to organizational structure.

5. Discuss the various methods that managers can use to maintain control.


UNIT I: Management: An Introduction

Meaning & Scope of Management

Management a Science and/or Art?

Mintzberg’s Ten Managerial Roles

Functions of Various Levels of Management

Managerial Skills

Impact of Environment on Organizations

03

Unit II: Evolution of Management

Early Classical Approaches – Scientific Management,

Administrative Management, Bureaucracy

Neo-Classical Approaches – Human Relations Movement,

Behavioural Approaches

Modern Approaches – Quantitative Approach; Systems

Approach; Contingency Approach

Application of the different approaches

05

Unit III: Planning

Planning: Meaning, Benefits and Pitfalls of Planning

Forecasting and Decision Making

How to Make a Plan That Works?

Planning from Top to Bottom

Different types of Plan

03

Unit IV: Organizing

Departmentalization

Organizational Authority

03

Course Code BBA1CCGM01

Course Title Principles of Management

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Job Design

Inter Organizational Processes

In Conclusion: Why Does It Matter?

Unit V: Staffing & Developing Diverse Workforce Human Resource Planning: Translating Strategy into Staffing

Requirements

Staffing a Diverse Workforce

Recruiting Job Applicants

Selecting Job Applicants

Orienting and Developing Employees

04

Unit VI: Directing Motivation

Communication

Leadership Supervision

Supervision

Coordination

05

Unit VII: Controlling

The Control Process

Control Methods

What to Control?

05

Unit VIII: Contemporary Issues in Management

Telework

Media as Mediator

Care the Underdog

Consistency & Adaption

Managing Information

02

Suggested Readings:

1. Williams, C., MGMT. South-Western Cengage Learning.

2. Byrnes, W. J. Management and the Arts. Focal Press.

3. Hill Charles, W. L., & McShane, S. L. Principles of management. New York.

4. Kinicki, A., Williams, B. K., Scott-Ladd, B. D., & Perry, M. Management: A practical

introduction. McGraw-Hill Irwin.

5. Kald, M., Nilsson, F., & Rapp, B. On strategy and management control: the importance

of classifying the strategy of the business. British Journal of Management, 11(3), 197-

212.

6. Chang, H. H. Technical and management perceptions of enterprise information system

importance, implementation and benefits. Information Systems Journal, 16(3), 263-

292.


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Term - I

L T PW C

3 - - 3

Course Learning Outcomes (CLO): At the end of the course, students will be able to:

1. Interpret the impact of renaissance, political and industrial revolution, and colonization in

shaping the modern world.

2. Explain the state of polity, economy, society and culture during the company raj.

3. Compare the different perspectives of nationalism during the British raj and explain their

respective contribution in independence movement.

4. Explain the emergence of India as an independent and sovereign country.

Syllabus Teaching Hours Unit I: Modern World History

The Renaissance period

Revolutions – French and American

Industrial revolution

European colonisation

06

Unit II: The Company Raj (1757 to 1857)

India during mid-18th century – state of polity, economy,

society and culture

Regional kingdoms – Bengal, Mysore, Maratha, Awadh

and Punjab

Battle of Plassey and battle of Buxar, Anglo-Mysore wars

and Anglo-Maratha wars

East India company – changes in polity, economy, society

and culture

First war of independence (1857)

07

Unit III: The British Raj (1857 to 1947)

Governance of India under the British crown – state of

polity, economy, society and culture

Early nationalism – emergence of congress, swadeshi and

revolutionary movements

Gandhian nationalism – non-cooperation movement,

Dandi march (salt satyagraha), Khilafat movement, the

quit India movement

11


Course Title Modern History

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All India Forward Bloc

Dalit movements, Akali movements, left movements,

tribal movements

Communalism – ideologies and practices

The Indian Independence Act, 1947

Unit IV: Emergence of New State

Negotiations for independence

Indian Constitution

Integration of princely states

Land reforms and inception of planning

06

Suggested Readings: 1. Bandhopadhyay, S., From Plassey to Partition: A History of Modern India. Delhi:

Orient Blackswan.

2. Roy, T., An Economic History of Early Modern India. London: Routledge.

3. Bipan, C., Nationalism and Colonialism in Modern India. Delhi: Orient Longman.

4. Sarkar, S., Modern India 1885-1947. Delhi: Macmillan.

5. Bandhopadhyay, S., National Movement in India: A Reader. New Delhi: Oxford

University Press.

6. Roberts, J. M., & Westad, O. A., The history of the world. Oxford University Press,

USA.

7. Lowe, N., Mastering modern world history. Macmillan International Higher

Education.


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Term - I

L T PW C

1 - - 1



1. Explain the concept and meaning of Art and Culture.

2. Examine the importance of various art forms in the development of human

personality.

3. Discuss the role and impact of culture in society


Unit I: Fundamental of Art

Fundamentals of visual art (line, shape, form, space, colour,

texture, tonal values, perspective, design).

Visual art principles of composition.

Representation through two and three dimensions in visual

art. Environmental, conceptual and perceptual aspects of art.

Various forms of visual arts and their inter-relationship

with other modes of creative expression, e.g. performing art,

cinema and literature.

05

Unit II: Fundamental of Culture

Traditional and Modern concepts of Culture-Notions of

Culture in textual tradition, anthropological, archaeological

and sociological understanding of the term culture.

Elements of Culture, concept and value system.

Relation between culture and civilization.

Historiography and approaches to the study of Indian Culture

– Stereotypes, Objectivity and Bias, Imperialist, Nationalist,

Marxist and Subaltern.

05

Suggested Readings:

1. Shastri K. A. Nilakanth, History of India Part I –Ancient India.

2. Basham A. L., The wonder That was India.

3. Vikram Singh, Glimpses of Indian Culture.

4. Kosambi D. D., The culture and civilization of ancient India.



Course Title Art & Culture - I

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Term - I

s


1. Develop an interest in reading and appreciating world literature.

2. Apply and analyze insights into the interactions of language and society.

3. Apply and analyze various aspects of fiction connected with life and aspects of

business.

4. Create a socially responsible attitude by being exposed to texts from various places

and time.

Unit-I: Types of Narration and Narrative Techniques

Introduction to Literature

Types of Short Stories

Literary and Non-literary Texts & Excerpts

04

Unit-II: Structure of Literary Compositions Narrative Technique

Plot Construction and Themes

Short Stories

Poem

Essays/Speeches

04

Unit-III: Introduction to Literary and Non-Literary Analyses

Adaptations/Translations of Literary Classics

02

Suggested Readings: - 1. Tagore, R.,Gora. Sahitya Academy.

2. Austen, J., & Barnes, A. Emma. Harlow: Pearson Education.

3. Defoe, D., Theroux, P., & Mayer, R. Robinson Crusoe. New York: Signet Classics.

4. Premacanda, & Ratan, J., Godan a novel of peasant India. Ahmedabad: Jaico Publ.

House.

5. Bandopadhyay, B., Patherpanchali. Delhi: Sahitya Academy.

6. Angelou, M., Wilson, E. G., & Lagarrigue, J., Maya Angelou. New York: Sterling

Childrens Books.

7. Blake, W., Kaldewey, G. A., & Meyer, S., The tyger. Poestenkill, NY: Kaldewey Press.

8. Tagore, R., &Sonī, R., Chokherabāli. Rājakoṭa: MihiraPrakāśana.

L T PW C

1 1 - 2


Course Title Great Books-I

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9. Roy, A., The god of small things: A novel. New York: Random House Trade

Paperbacks, an imprint of Random House, a division of Penguin Random House LLC.

10. Seth, V., Suitable boy. Place of publication not identified: Weidenfeld & Nicolson.

11. Ford, F. M., The good soldier. Bodley Head.

12. Forster, E. M., A passage to india. Leeds: E.J.Arnold.

13. Nasser, S., A beautiful mind: The life of mathematical genius and Nobel Laureate John

Nash. New York: Simon & Schuster.

14. Lahiri, J., The namesake. Waterville, ME: Wheeler Pub.

15. Hemingway, E. (n.d.). The Sun also rises.

16. Gulliver´s travels, Burlington.

17. Dark, L., The O. Henry Awards prize stories,. New York, NY: Anchor Books.

18. Mitchell, L., & Lahiri, J., Jhumpa Lahiris Interpreter of Maladies. Seven Hills, N.S.W.:

Five Senses Education.

19. Rushdie, S. (n.d.). Midnights children. London: Vintage.

20. The Guide, by R.K. Narayan: A study guide., Craighall: Guidelines.

21. Desai, K., The Inheritance of Loss: Life & Death In Karachi. London: Penguin.

22. Carpenter, J. A., & Carpenter, J. A. Gitanjali: (Song-Offerings): Poems by

Rabindranath Tagore. New York: Schirmer.

23. Singh, K. Train to Pakistan: With an introduction by Arthur Lall. New York: Grove

Press.

24. Mehta, S., & Barrett, P., Maximum city: Bombay lost and found. Auckland, N.Z.: Royal

New Zealand Foundation of the Blind.

25. Wordsworth, W., & Enright, D., Wordsworth: Daffodils and other poems. London:

Michael OMara Books Limited.

26. Kipling, R., Reeve, T., Megido, R., Olivares, N., & Gifford, J., If and other poems.

Oxford: Oxford University Press.

27. Milton, J., Paradise lost. Place of publication not identified: Create Space Independent

Publishing Platform.

28. Frost, R., & Mineker, V., The road not taken. Sanger, CA: Familius.

29. POE, E. A., RAVEN. Place of publication not identified: LUCIA MARQUAND.

30. Beckett, S., Murphy. Montreuil: Calder. 31. Dutta, K. Rabindranath Tagore: An Anthology. Ed by Krishna Dutta and Andrew Robinson.

London Macmillan Press Ltd.

32. Gardner, J. The Art of Fiction. New York: Alfred A. Knopf.

33. Gilbert, S. M. & Gubar, S. (Eds.) The Norton Anthology of Literature byWomen: The Tradition

in English. New York: W.W. Norton.

34. Gottlieb, V. The Cambridge Companion to Chekhov. Edited by Vera Gottlieb and Paul Allain.

Cambridge: Cambridge University Press.

35. Jadav, K. Contemporary Gujarati Short Stories: An Anthology. Ed by Kishore Jadav. Delhi

Indian Publishers Distributors.

36. Kermode, F. & Hollander, J. The Oxford Anthology of English Literature. New York: Oxford

University Press.

37. Kettle, A. An Introduction to the English Novel.Vol. I. London: OUP.

38. Meghani, J. The Shade Crimson: A Collection of Short Stories and Features Based on the

Folklore of Saurashtra. by Jhaverchand Meghani. Mumbai: Bhartiya VidyaBhavan.

39. Nijhawan, S. Nationalism in the Vernacular: Hindi, Urdu and the Literature of Indian

Freedom. Ed by Shobna Nijhawan. Delhi Permanent Black.

40. Rainey, L. Modernism: An Anthology. Ed by Lawrence Rainey. Malden Blackwell Publishing.

41. Ryan, M.Cultural Studies: An Anthology. Ed by Michael Ryan.Oxford Blackwell Publishers

Ltd.

42. Sarang, V. Indian English Poetry: Since 1950 An Anthology. Ed by Vilas Sarang -Hyderabad:

Orient Longman.

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43. Zeitlin, S. Because God Loves Stories: An Anthology of Jewish Storytelling .NewYork:

Touchstone.

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BBA-MBA Five Year Integrated Programme

Enrichment Course I: Yoga and Total Health Credit Hours: 1 credit Course Code: BBA1CCXX01, BM117

Course Objective:

1. To prepare the students to integrate physical, mental and spiritual faculties. 2. To enable the students have a good mental and physical health. 3. To enable emotional stability and integrate moral values.

Learning Outcomes: At the end of the course, student should be able to:

1. Understand concepts of Balanced living and improved health. 2. Develop enhanced ability to resolve conflicts and monitor aggression, and 3. Develop skills to enhance learning abilities.

Syllabus: Introduction of Yoga, Asthang, Suksmayog (Light exercise), Suryanamaskar, Rules of Asans (before and after), Asans for relaxation and rest, Kriya (Kapalbhati and Tratak) Bhastrika, Tribandha, Ujjayi Pranayam (Anulom Vilom); Omkar (Brahmeri) Importance of Diet for Total Health. Suggested Readings:

1. Swami Ramdev, Yog:Its Philosophy & Practice, Haridwar, Divya Prakashan, 2. Swami Ramdev, Pranayam: Its Philosophy & Practive, Haridwar, Divya

Prakashan, 2004. 3. Acharya Balkrishna, Ayurved: Its Principles & Philosophies, Haridwar, Divya

Prakashan, 2007. 4. B.K.S. Iyengar, The Concise Light on Yoga (Part I, & II), New York, Schoken,

1982.

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Term II

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Term - II

L T PW C

3 1 - 4



1. Discuss the accounting framework and role of accounting in business.

2. Apply accounting principles, concepts and conventions to record business transactions

culminating into final accounts.

3. Apply the financial accounting concepts using any standard accounting package.

Suggested Readings:

1. Gupta, R. L., & Gupta, V. L. Financial Accounting. Sultan Chand & Sons.

2. Maheshwari, S.N. & Maheshwari, S.K. Financial Accounting. Vikas Publications,

3. Shukla, M. C., Grewal, T.S., & Gupta, S.C. Advanced Accounts. S.Chand,

4. Sehgal, A., & Sehgal, D. Fundamentals of Fianncial Accounting. Taxmann Publication,


Course Title Financial Accounting


Unit I: Introduction to Accounting & Conceptual Framework

Meaning, scope & branches of accounting

Financial accounting: objectives, accounting as a

measurement discipline

Accounting and book-keeping, terms used in accounting

Users of accounting information, limitations of accounting

Accounting concepts, principles and conventions

06

Unit II: Recording of Accounting Transactions

Accounting process: vouchers, journal, subsidiary books,

ledger, cash book, and trial balance

Errors and rectification

Bank reconciliation statement

14

Unit III: Preparation of Final Accounts

Preparation of final accounts of sole proprietary business

Hands on experience of standard computerised accounting

packages (eg. Tally)

10

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5. Horngren, C. T., Sundem, G. L., Elliot, J. A., & Philbrick, D. Introduction to Financial

Accounting. Pearson Education Publication,


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Term - II

L T PW C

3 1 4


Course Title Business Communication


1. Appraise written business communication and evaluate its relevance.

2. Create, examine, and structure project reports, business proposals, recommendations, and

evaluation reports etc. employing effective strategies of persuasion.

3. Construct effective and persuasive written communication for diverse businesses and

audiences.

Syllabus Teaching

Hours Unit I: Introduction and Paragraph Writing

Introduction to business writing

Structuring a paragraph

Construction of a paragraph and types of content

Techniques of paragraph writing

05

Unit II: Essay Writing Introduction and types of essays

Characteristic features of an essay

Components of an essay

Essay writing and editing

Guiding principles

03

Unit III: Business Letters and Email Writing Business letters - structure and layout

Business letters – elements of style

Types of business letters

Email writing basics

Email writing etiquette

06

Unit IV: Business Report Writing Features of a business report

Types of business reports

Preparing for business reports

Styles of reports

04

Unit V: Proposal Writing Purpose of proposal writing

Types of proposals

Structure of proposals

Developing a proposal

02

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Unit VI: Creative Writing

Types of creative writing

Writing for advertising

Writing reviews

03

Unit VII: Cover Letter and Resume Writing

Application and cover letters

Types of resumes

Features of a resume

Preparing a resume

04

Unit VIII: Other Types of Business Writing

Inter- office memos

Circulars

Notice, agenda and minutes

03

Suggested Readings (Latest Edition): 1. Kaul, A. Business Communication. New Delhi: Prentice Hall of India Private Limited.

2. Lesikar, R. V. and Flately, M. E. Basic Business Communication: Skills for

Empowering the Internet Generation. New Delhi: Tata McGraw Hill.

3. Mehra, P. Business Communication for Managers. Pearson.


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Term - II

L T PW C

3 1 - 4


Course Title Mathematics – II

Course Learning Outcomes (CLO): At the end of the course, students will be able to -

1. Identify the basic mathematical tools which are used in business

2. Develop insights in mathematical concepts towards understanding business problems.

3. Analyze managerial situations using mathematical concept.

Syllabus Teaching Hours Unit I: Differential Calculus

Introduction to differentiation and basic concepts.

Differentiation using first principle, Rules of

differentiation, Derivatives of standard functions

(without proof).

Chain rule, Logarithmic differentiation, and

Differentiation of Implicit function

Higher order (up to second order) derivative

8

Unit II: Applications of Differentiation

Concepts of total, average and marginal functions of

Cost, Revenue, Profit and its applications.

Maxima and Minima of a function

Elasticity of demand.

6

Unit III: Integral Calculus

Introduction to integration and basic concepts

Rules of Integration, Integrals of some standard

functions (without proof)

Integration by substitution

Integration by parts

Definite integrals and its properties

Integrals as area and applications of integration

9

Unit IV: Matrices and System of Linear Equations

Introduction to Matrices, Type of matrices

Matrix operations(up to order 3), Transpose of a matrix

and its properties

Determinants of a square matrix, Inverse of a matrix up

to order 3 using standard formula.

7

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System of linear equations: Cramer’s rule, Solution of

system of linear equations using matrix inversion

method, Applications of matrices.

Suggested Readings: 1. Allen, R.G.D. Mathematical Analysis for Economists, Macmillan Press.

2. Chiang, A.C' Fundamental Methods of Mathematical Economics, Tata McGraw Hill.

3. ]acques, I. Mathematics for Economics and Business, Pearson.

4. Kapoor, V. K. Business Mathematics, Sultan Chand & Sons.

5. Qazi., Khanna, V. K. & Bhambri, S. K. Business Mathematics, Vikas Publishing House

Pvt Ltd.

6. Raghavachari, M. Mathematics for Management-An Introduction, Tata McGraw Hill.

7. Renshaw, G. Maths for Economics, Oxford University Press.

8. Sancheti, D. C. & Kapoor, V. K., Business Mathematics, Sultan Chand & Son.

9. P. Mariappan, Business Mathematics, Pearson.


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3 1 - 4


At the end of the course, the students will be able to:

1. Explain macroeconomics concepts like national income, money & consumption

function, and investment function.

2. Compare the relationships across different macroeconomic variables.

3. Identify the relevance of monetary and fiscal policy.


Unit I: Introduction to Macroeconomics

Introduction to Macroeconomics

National Income: Concepts & Its Measurement

09

Unit II: Keynesian Thoughts

Keynesian Schools of Thought

Consumption Function

Investment Function

Concept of Multiplier

10

Unit III: Money and Banking

Money Demand

Money Supply

Money Multiplier

Banking

6

Unit IV: Macroeconomic Policy

Macroeconomic Objectives, Instruments

Fiscal Policy

Monetary Policy

5

Suggested Readings:

1. Mankiw, N. G. Principles of Economics, Cengage Learning.

2. Samuelson, P. and W. Nordhaus, Economics, McGraw Hill.

3. Rangarajan, C. and Dholakia, B.H.: Principles of Macroeconomics, McGraw Hill.

4. Gupta, G.S., Macroeconomics: Theory and Applications, McGraw Hill.

5. Agarwal, V., Macroeconomics: Theory and Policy, Pearson Publishing.


Course Title Principles of Macro Economics

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Term - II

L T PW C

3 - - 3

Course Code BBA1CCIM01

Course Title Fundamentals of Information Technology


1. Explain the importance of computer hardware and software.

2. Develop understanding about the computer networks and internet and how they

influence the modern business environment

3. Elaborate on contemporary technological innovations and their application in business

Syllabus Teaching

Hours

Unit I: Computer Hardware

Computer Architecture

Generation of Computers

Computer Applications in Various Industries

Computer Organization

Computer Memory - Primary Memory and Secondary Memory

Secondary Storage Devices – Magnetic and Optical media

Peripheral Devices

8

Unit II: Computer Software

Computer Software - Machine Language and High Level

Language

Application Software

Computer Programs

Operating System

Malware and Computer Security

Elements of MS DOS and Windows OS

Computer Arithmetic- Binary, Octal and Hexadecimal Number

Systems

Algorithm and Flowcharts

Basics of Coding

12

Unit III: Computer Networks

Network of Computers

Types of Networks

10

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Internet Applications

Search engines

General Framework of Electronic Commerce

Electronic Commerce & Technology Convergence

Technology Architecture of Electronic Commerce

Mobile Commerce Fundamentals

Network Security Fundamentals

Contemporary technologies (ex. SAAS, Cloud, Grid Computing

etc.)

Suggested Readings 1. Raj S., Management Information Systems, Pearson Education Inc, New Delhi

2. ITL Education Solution Limite. Introduction no Information Technology. Person

Education.

3. Behl, R., Information Technology for Management, Mc. Graw Hill Education


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Term - II

L T PW C

1 - - 1



1. Define the nature of art and culture in society.

2. Explain individual aesthetics and cultural identities,

3. Explain the transformation of Indian culture in different time period.

4. Examine the importance of the art forms in the development of human personality.


Unit I:Introduction to Art Forms

Art History

Indian: Sculpture,

Indian: Architecture, Painting and Modern Art.

Indian Folk and Tribal Art

History of Drawing and Painting, Aesthetics.

05

Unit II: Study of Indian Culture

Archaeological: cultural remains, Monuments, Numismatics,

Epigraphy; Literary

Pre-historic and Proto-historic Cultures.

Vedic and post-Vedic Period

Mauryan and Post-Mauryan period

Modern Culture

05

Suggested Readings:

1. Shastri K. A. Nilakanth, History of India Part I –Ancient India, Latest Edition

2. Basham A. L., The wonder That was India, Latest Edition

3. Vikram Singh, Glimpses of Indian Culture, Latest Edition

4. Kosambi D. D., The culture and civilization of ancient India, Latest Edition



Course Title Art & Culture - II

of 192

NIRMA UNIVERSITY




Term - II





business.


and time.

Syllabus Teaching Hours Unit I: Different forms of Literary and Non-Literary Analyses

Short Stories

Poem

Essays


04

Unit II: Introduction to the Drama Form

Genesis of The Drama Form

How to Read a Play?

03

Unit III: Structure and types of the Drama Form

Play Reading

Parts of a Play

Analysis of the Play with respect to its Context

Social Implications of a Literary Genre

03

Suggested Readings: - 1. Tagore, R., Gora. Sahitya Academy.

2. Austen, J., & Barnes, A., Emma. Harlow: Pearson Education.

3. Defoe, D., Theroux, P., & Mayer, R.,.Robinson Crusoe. New York: Signet Classics.


House.


6. Angelou, M., Wilson, E. G., &Lagarrigue, J., Maya Angelou. New York: Sterling

Childrens Books.



L T PW C

1 1 - 2


Course Title Great Books-II

of 192



10. Seth, V., Suitable boy. Place of publication not identified: Weidenfeld& Nicolson.







16. Gulliver´s travels., Burlington.

17. Dark, L., The O. Henry Awards prize stories, 1999. New York, NY: Anchor Books.

18. Mitchell, L., &Lahiri, J., JhumpaLahiris Interpreter of Maladies. Seven Hills, N.S.W.:





22. Carpenter, J. A., & Carpenter, J. A., Gitanjali: (Song-Offerings): Poems by

Rabindranath Tagore. New York: Schirmer.

23. Singh, K., Train to Pakistan: With an introduction by Arthur Lall. New York: Grove

Press.







27. Milton, J., Paradise lost. Place of publication not identified: CreateSpace Independent


28. Frost, R., &Mineker, V., The road not taken. Sanger, CA: Familius.





33. Gilbert, S. M.&Gubar, S. (Eds.) The Norton Anthology of Literature by Women: The Tradition







University Press.

37. Kettle, A. An Introduction to the English Novel. Vol. I. London: OUP.


Folklore of Saurashtra. by JhaverchandMeghani. Mumbai: BhartiyaVidyaBhavan.

39. Nijhawan, S. Nationalism in the Vernacular: Hindi, Urdu and the Literature of Indian

Freedom. Ed by Shobna Nijhawan. Delhi Permanent Black.


41. Ryan, M. Cultural Studies: An Anthology. Ed by Michael Ryan. Oxford Blackwell Publishers

Ltd.

42. Sarang, V. Indian English Poetry: Since 1950 An Anthology. Ed by Vilas Sarang - Hyderabad:

Orient Longman.

of 192

43. Zeitlin, S. Because God Loves Stories: An Anthology of Jewish Storytelling. New York:

Touchstone. w.e.f. Academic Year 2019-20 and onwards

of 192

NIRMA UNIVERSITY



Enrichment Course II: Time Management Credit Hours: 1 credit Course Code: BBA1CCXX02, BM127

Course Objective:

1. To make the students aware importance of time management. 2. To develop time management skill.


1. Discuss the relevance of time management. 2. Develop time management skill, and 3. Illustrate the ability to plan, organize and manage time.

Syllabus: Understanding Time Management, Relevance of time Management, Time Wasters, Managing Time Wasters; Time Management Tools, Prioritization – Urgent vs Important; Planning and Scheduling; SMART Goals. Suggested Readings:

1. Bixler, S. & Dugan, L. S. (2010). 5 Steps to Professional Presence. MA: Adams Media.

2. Covey, S. R. (2004). The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change. London: Pocket Books.

3. Hurlock, E. B. (1976). Personality Development. New Delhi: Tata McGraw Hill.

of 192

Term III

of 192

Course Learning Outcomes (CLO): At the end of the course, students will be able to:

1. Define Indian Constitution and Polity

2. Develop an understanding about the Indian political system and parliamentary system

3. Analyze functioning of government agencies in the context of Indian constitution.

Syllabus Teaching Hours Unit I: The Constitutional Framework

Sources and history of formation of Indian Constitution,

Philosophical Foundation, overview of constitution

Basic Features: Citizenship, Preamble, Fundamental Rights and

Duties, Directive Principles of State

Process of amendment and Important Amendments, Basic

Structure Doctrine

Power of Executive, Legislature and Judiciary Constitutional

Bodies

10

Unit II: The Indian Parliamentary System

The Indian Parliament: The Executive, Legislature, Judiciary,

Parliament functions, Parliamentary procedure and

Parliamentary proceedings.

Different parliamentary committees,

Bill and law making procedure, Parliamentary control, Zero

Hour, Type of questions, Private bill

8

Unit III: The Indian Political System

Political and Party System and Emergence of Coalition

Governments

Emergence of Non State Actors (NGOs)

Diversity

Electoral system and election commission

Role and Functions of Governor and Chief Minister in State

Issues in Local Administration

Role of civil services in a democracy

Discussion of relevant themes in current affairs

12

Suggested Readings: 1. Basu, D.D, Indian Constitution, Lexis Nexis

NIRMA UNIVERSITY




Term - III

L T PW C

3 1 - 4


Course Title Indian Polity and Constitution

of 192

2. Laxmikanth, M., Indian Polity, McGraw Hill Education

3. Pylee, M.V., Indian Polity, S.Chand

4. Bakshi, P.M., The constitution of India, Universal Law Publishing

w.e.f. Academic Year 2019-20 and onwards.

of 192

NIRMA UNIVERSITY




Term - III

L T PW C

3 1 - 4



1. Apply accounting concepts to record transactions relating to equity share capital, debt

capital and preferred capital.

2. Apply provisions of accounting standards and companies act to prepare financial

statements of companies.

3. Interpret and analyse financial statements of companies.


Unit I: Accounting for Shares and Debentures

Equity shares – issue, forfeiture and reissue

Preference shares – issue and redemption

Debentures – issue and redemption

10

Unit II: Preparation of Financial Statements

Conceptual framework for preparation and presentation of

financial statements

Preparation of income statement and balance sheet as per the

latest provisions of companies act

Preparation of cash flow statement as per the prevailing

accounting standard

14

Unit III: Financial Statement Analysis

Introduction

Tools and techniques of financial statement analysis:

- Ratio Analysis

- Trend analysis

06

Suggested Readings:

1. Gupta, R. L., & Gupta, V. L. Advanced Accounts. Sultan Chand & Sons.

2. Maheshwari, S. N., &Maheshwari, S. K. Corporate Accounting. Vikas publications,

3. Shukla, M. C., Grewal, T. S., & Gupta, S. C. Advanced Accounts. Sultan Chand & Sons,

4. Sehgal, A., & Sehgal, D. Fundamentals of Financial Accounting.Taxmann Publication

Pvt Ltd.

5. Tulsian, P. C. Advanced Accounts. S. Chand & Company, w.e.f. Academic Year 2019-20 and onwards


Course Title Company Accounts

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Term - III

L T PW C

3 1 - 4



1. Demonstrate the basics of strategic reasoning and problem solving.

2. Identify assumptions and unstated premises in argumentative writing and construct sound

arguments of their own.

3. Criticize common fallacies in reasoning

4. Develop thinking skills to problems in day to day situations


Unit I: Introduction to Critical Thinking and Logic

Basic Concepts of Critical Thinking

The Nature and Value of Critical Thinking

Barriers to Critical Thinking

Types of Claims (Compound, Complex and General)

06

Unit II: Argument Analysis

The Nature of Arguments

Good Argument Form

02

Unit III:Logic and Valid Arguments

Introduction to Formal Logic

Syllogisms and validity

Types of proposition

Formal Methods of Checking Validity

Informal fallacies for arguments

09

Unit IV: Scientific Reasoning

Basic Principles of Scientific Reasoning

The Hypothetical Deductive Method

Scientific Reasoning and Inductive Arguments

Basics Of Causality

06

Unit V: Strategic Reasoning

Problem Solving – Understanding the Problem

Problem Solving Techniques

Basic Decision Theory

07


Course Title Logic & Critical Thinking

of 192

Suggested Readings:

1. Jetli, P., and Prabhakar, M., Logic, Pearson, Delhi

2. Sen, M., An Introduction to Critical Thinking, Pearson, Delhi

3. Jason, G., Critical Thinking: Developing an Effective World View, Wadsworth

Publishing Company, US

4. Jones, M. D., The Thinker's Toolkit: Fourteen Powerful Techniques for Problem

Solving, New York Three Rivers Press, US

5. Epstein, R. L., Critical Thinking, Cengage Learning, US

6. Copi, I.M., Cohen, C., & McMahon, M., Introduction to logic, Routledge.

7. Salmon, M. H., Introduction to logic and critical thinking, Cengage Learning.


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NIRMA UNIVERSITY




Term - III

L T PW C

2 1 - 3

Course code BBA1CCGM07

Course Title Introduction to Sociology


At the end of the course, students will be able to: 1. Outline the role of sociological way of thinking.

2. Analyse and criticise the relationship between sociology and other fields of social sciences.

3. Discuss the role of various units like individuals, group, culture and society in sociology

Syllabus Teaching Hours Unit I: Sociology: Discipline and Perspective

Thinking sociologically,

Emergence of sociology and anthropology

03

Unit II: Sociology and other Social Sciences

Sociology and social anthropology,

Sociology and psychology

Sociology and history

05

Unit III: Basic concepts

Individual and group, associations & institutions,

culture and society and social change,

issues of gender parity

03

Unit IV: Social Structure and Caste System

Rural and Agrarian Structure

Idea of villages and village studies

Caste System, perspectives on the study of Caste System

Features of Caste System

Untouchability: forms and perspectives

05

Unit V: Religion and Society

Sociological theories of religion

Types of religious practices

Religion in modern society, religion and science, secularization,

fundamentalism

04

Suggested Readings: 1. Weigert, J.A., Sociology of Everyday Life. New York. Longman

2. Berger, Peter L Invitation to Sociology. Penguin Books. Great Britain

3. Allan, G., Friendship: Developing a Sociological Perspective. Boulder and San

4. Francisco. Westview Press.

5. Giddens, A.,Introduction to Sociology. New York. W. W. Norton and Company.

6. Mills, C.W.,Sociological Imagination. New York. Oxford University Press.

7. Ben, H., The Everyday Life Reader. London. Routledge w.e.f. Academic year 2019-20 and onwards

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NIRMA UNIVERSITY




Term - III

L T PW C

3 1 -- 4


Course Title Statistics

Course Learning Outcomes (CLO): At the end of the course, students will be able to :

1. Identify the role of statistics in business.

2. Analyze and solve business problems using statistical tools and techniques.

3. Solve statistical problems using computer.


Unit I: Theory of Probability

Random Experiments, Sample Space, Events and types of

events.

Definition of probability: classical, subjective and relative

frequency definitions of probability, Addition rule for two

and three events.

Conditional Probability, Multiplication Rule and statistical

independence. Baye’s Rule (without proof) and its

applications.

8

Unit II: Random Variable and Probability Distributions

Definition of Random Variable, Discrete Random

Variables.

Concept of probability distribution –probability mass

function (p.m.f), cumulative distribution function and its

properties.

Expected Value (Mean) of Discrete Random Variable and

its properties (without proof)

Variance and standard deviation of Discrete Random

Variable and its properties (without proof).

3

Unit III: Specific Probability Distributions

Binomial Distribution: Bernoulli trials, characteristics of

binomial distribution and its p.m.f, Mean and variance of

binomial distribution.

Poisson Distribution: characteristics of Poisson

distribution and its p.m.f, Mean and variance of Poisson

distribution. Binomial approximation to Poisson.

7

of 192

Continuous random variable, concept of probability

density function (p.d.f), the Normal Distribution and its

properties,

Standard normal distribution, area under standard normal

distribution.

Unit IV: Correlation and Regression

Concept of correlation, the scatter diagram, Pearson’s

Coefficient of correlation and its properties.

Spearman’s rank correlation, tied ranks.

Difference between regression and correlation, simple

linear regression model, principle of least squares.

Estimated regression lines, Coefficient of Determination

and its interpretation.

Statistics using excel.

6

Unit V: Time Series Forecasting

Introduction to time series, Components of time series

Measurements of forecasting error (MAD and MSE)

Smoothing methods - moving average and exponential

smoothing, Linear and Quadratic trend fitting.

Statistics using excel

6

Suggested Readings: 1. G. Davis, and Pecar B, Business Statistics using Excel, Oxford.

2. Hooda, R.P, Introduction to Statistics, Vikas Publications.

3. Sancheti, D.C., and Kapoor, V.K., Statistics: Theory, Methods and Application, Sultan

Chand & Sons.

4. Sharma, J.K., Business Statistics- Problems and Solutions, Pearson.

5. Sharma, J.K., Fundamentals of Business Statistics, Pearson.

6. Gupta, S.C., Fundamental of statistics, Himalaya Publishing House.

7. Das, N.G., Statistical Methods (Vol. 1, 2), McGraw Hill Education (India).

8. Hazarika, P., A Textbook of Business Statistics, S. Chand.

w.e.f. Academic Year 2019-20 and onwards.

of 192

NIRMA UNIVERSITY




Term – I to III

L T PW C 1 1*

Course Code BBA1CCSM01 BBA1CCSM02 BBA1CCSM03

Course Title Industry Readiness I –III

Course Learning Outcomes (CLO): At the end of the course, students will be able to: -

1. Identify opportunities and challenges related to various industries.

2. Examine their own strength and weaknesses for different jobs and roles.

3. Take part in multiple knowledge based and skills based events and forums for value-

addition.

4. Formulate strategy for grooming own persona and enhancing own brand.

Course Description: -

This course intends to equip students to sharpen their contemporary business and industry

knowledge. It will also enhance their confidence so as to make them ready to interact with

industry officials in professional manner. Multiple exposure to such sessions will facilitate

them in facing tough business situations as well during interviews. It will be entirely taught

through co-curricular activities and during entire term. Pedagogy will include (but not limit to)

conclaves, conferences, seminars, workshops, films, documentaries, field visits, industry visits,

group discussions, exhibitions, projects etc.

Suggested Readings: 1 Sarsby, A.,SWOT Analysis: A Guide to Swot for Business Studies Students,Spectaris

Ltd

2 Jones J. S.,Job Readiness Handbook,Xulon Press

Fine, G. L.,The SWOT Analysis: Using Your Strength to Overcome Weaknesses, Using

Opportunities to Overcome Threats,Createspace Independent Pub

w.e.f. Academic Year 2019-20 and onwards. * - Term I to III – 1 credit course in each term

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NIRMA UNIVERSITY




Term - III

L T PW C

1 - - 1



1. Explain the concept and meaning of Applied Art.

2. Examine the importance of the Indian culture in the development of civilization in

India.

3. Discuss the contribution of ancient India culture in modern society


Unit I: Applied Arts

Elements & principles of design

Basics of Graphic Design/Applied Art: Image and Text;

Developing message to promote product.

History of advertising in India and rest of the world

Advertising forms and media

Design, campaign and packaging

05

Unit II: Indian Culture

Vedic Varanshram system

Four Purusharth of Indian Tradition.

Indian culture as reflected in Ramayana.

Indian culture as reflected in Mahabharata

Contribution of Jainism to Indian culture

Contribution of Buddhism to Indian culture

05

Suggested Readings:

1. Shastri, K. A., Nilakanth, History of India Part I –Ancient India

2. Basham, A. L., The wonder That was India.

3. Singh,V., Glimpses of Indian Culture.

4. Kosambi, D. D., The culture and civilization of ancient India.

w.e.f. Academic Year 2019-20 onwards


Course Title Art & Culture - III

of 192

NIRMA UNIVERSITY




Term - III





business.


and time.

Syllabus Teaching

Hours Unit I: Advanced analyses of Different Genres

Short Stories

Poems

Essays/Excerpts


04

Unit II: Introduction to the Novel Form

Genesis of the Novel Form

How to Read a Novel

03

Unit III: Structure and types of the Novel Form

Novel Reading

Parts of a Novel

Analysis of the Novel with respect to its Context

Social Implications of a Literary Genre

03

Suggested Readings: - 1. Tagore, R., Gora. Sahitya Academy.

2. Austen, J., & Barnes, A., Emma. Harlow: Pearson Education.

3. Defoe, D., Theroux, P., & Mayer, R.,.Robinson Crusoe. New York: Signet Classics.


House.


6. Angelou, M., Wilson, E. G., &Lagarrigue, J., Maya Angelou. New York: Sterling

Childrens Books.



L T PW C

1 1 - 2


Course Title Great Books- III

of 192



10. Seth, V., Suitable boy. Place of publication not identified: Weidenfeld& Nicolson.







16. Gulliver´s travels., Burlington.

17. Dark, L., The O. Henry Awards prize stories, 1999. New York, NY: Anchor Books.

18. Mitchell, L., &Lahiri, J., JhumpaLahiris Interpreter of Maladies. Seven Hills, N.S.W.:





22. Carpenter, J. A., & Carpenter, J. A., Gitanjali: (Song-Offerings): Poems by Rabindranath

Tagore. New York: Schirmer.

23. Singh, K., Train to Pakistan: With an introduction by Arthur Lall. New York: Grove

Press.







27. Milton, J., Paradise lost. Place of publication not identified: CreateSpace Independent


28. Frost, R., &Mineker, V., The road not taken. Sanger, CA: Familius.





33. Gilbert, S. M.&Gubar, S. (Eds.) The Norton Anthology of Literature by Women: The Tradition







University Press.

37. Kettle, A. An Introduction to the English Novel. Vol. I. London: OUP.


Folklore of Saurashtra. by JhaverchandMeghani. Mumbai: BhartiyaVidyaBhavan.

39. Nijhawan, S. Nationalism in the Vernacular: Hindi, Urdu and the Literature of Indian Freedom.

Ed by Shobna Nijhawan. Delhi Permanent Black.


41. Ryan, M. Cultural Studies: An Anthology. Ed by Michael Ryan. Oxford Blackwell Publishers

Ltd.

42. Sarang, V. Indian English Poetry: Since 1950 An Anthology. Ed by Vilas Sarang - Hyderabad:

Orient Longman.

of 192

43. Zeitlin, S. Because God Loves Stories: An Anthology of Jewish Storytelling. New York:

Touchstone.


of 192

NIRMA UNIVERSITY



Enrichment Course III: Working with Spreadsheets Credit Hours: 1 credit Course Code: BBA1CCXX03, BM237

Course Objective:

1. To make the students aware of functions and features of a spreadsheet application.

2. To provide students a hands-on experience of a spreadsheet application. Learning Outcomes: At the end of the course, student should be able to:

1. Demonstrate the use of various features of spreadsheet application to perform numerical calculations, create charts, organize lists, manipulate text and analyze data.

2. Apply various formulas and functions of spreadsheet to collect, extract, present and prepare charts, data analysis and presentation.

Syllabus: Spreadsheet environment and tools: Entering and editing worksheet data, Essential worksheet operations, working with cells, Ranges and tables, worksheet formatting and templates; Working with formulas and Functions: Manipulation of text, Date and Time functions, Count and Sum functions, lookup and financial functions, Array and miscellaneous functions: Creating Charts and Graphics; Using Advanced Spreadsheet Features; Analyzing Data with Spreadsheets: Pivot Tables, What-if analysis. Suggested Readings:

1. Frye, C.D. (2014). Microsoft Excel 2013 Step by Step. Prentice Hall India Publication.

2. Walkenbach, J. (2014). Microsoft Excel 2013 Bible. Wiley Publication

of 192

NIRMA UNIVERSITY



Course Title: Summer Project I, II, III IV

Course Code: BBA1CCXX04/BMSP1, BMSP2, BMSP3, BMSP-IV

Summer Project(s)/Internship(s): All students will have to complete

summer project(s)/internship(s) of with a social or an industrial or business or

service organization for a duration as prescribed in the Teaching and

Examination Scheme.

Semester I

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NIRMA UNIVERSITY



Semester – I

Course Title: Business English - I

Credit Hours: 4

Course Number: BM111 Course Objectives

To equip the students with basic knowledge of correct English and its usage. To develop writing skills.

Learning Outcomes At the end of the course, students should be able to

1. Write grammatically correct English, 2. Enrich their vocabulary, 3. Use Correct Spellings, and 4. Comprehend different pieces of writings.

Syllabus

Module 1: GRAMMAR

Overview of English Grammar

Tenses & Verb Structures

Articles

Prepositions

Voices (Passive & Active)

Direct and Indirect speech

Punctuations & Capitalization

Typical mistakes by Non-English Speaking Individuals

of 192

Module 2: VOCABULARY & ORTHOGRAPHY

Confusable Words

One Word Substitutes

Acronyms

Synonyms & Antonyms

Homophones

Eponyms

Idioms & Phrases

Plurals

Prefix & Suffix

Etymology

Module 3: COMPREHENSION & USAGE

Unseen Passages

Précis

Analyzing & Summarizing

Expansion of ideas

Suggested Readings

1. Eastwood, J. Oxford Guide to English Grammar. (4th Ed). Oxford University Press, 1994, Reprint 2008,

2. Wren P. C. &. Martin, M. High School English Grammar & Composition. Delhi: Sultan Chand. 2007.

3. Seely, J. The Oxford Guide to Effective Writing & Speaking. Oxford University Press. 2000.

4. Mohan, K & Raman, M. Effective English Communication, New Delhi:Tata Mcgraw Hill. 2000, Reprint 2007.

5. Sethi, J. & Dhamija, P. V. A course in Phonetics and Spoken English. (2nd Ed). New Delhi: Prentice Hall of India Pvt. Ltd. 1999, Reprint 2006.

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NIRMA UNIVERSITY



Semester – I

Course Code & Title: BM112 & Business Mathematics – I

Credit Hours: 4

Course Objective 1. To help the students develop understanding of the basic principles of

mathematics. 2. To familiarize students with the application of mathematics to business

problems. 3. To act as a foundation course to apply to other business courses.

Learning Outcomes: At the end of the course, students should be able to:

1. structure business problems in a mathematical form. 2. apply the mathematical concepts learnt to other business courses.

Pedagogy

Lecture

Tutorial

Problem Solving

Assignments (Class & Take Home) Assessment:

Assessment Components % Weightage

End Semester Examination 40%

In-Semester Examination 20%

Quizzes 20%

Assignments (Group)* *(Minimum 4 Assignments)

20%

Text Book: Reference Book: o Mathematics for Management by M. Raghavachari – Tata McGraw Hill Publication o Business Mathematics by Sancheti and Kapoor – Sultanchand Publications

of 192

SESSION PLAN

Topic

Number of Sessions

Module 1: SET THEORY& PERMUTATIONS -COMBINATION

Set Theory

Concept of Set & Set Membership; Subset & Set Equality; Set Operations;

Fundamental Laws of Set Operation; Venn Diagram, Cartesian Product of two sets;

Special Topics on Sets - Partition, Power Set

Business Application of Set Theory.

6 Sessions

Permutations & Combinations

Permutations & Combinations: Introduction

Important Notations - Their Meaning & Properties

Permutation when things are repeated

Restricted Combination

Applications

7 Sessions

Module 2: FUNCTION & LIMIT

Functions & Their Applications

Meaning and Definition of Function

Different types of functions, Construction of

Functions; Linear & Quadratic Functions;

Some Special Functions – Log Function; Exponential Function; Modulus Function

Graphical Presentation of Functions

Zeros of a Function

Functions used in Economics (Demand, Supply, Revenue, Cost, Profit, Production, Average Cost & Average Revenue)

Application of Function to Business - Break-even Analysis

7 Sessions

Limits

Limits of a Function; Continuous Functions

Limits of a Sequence; Rules of Limit;

Standard Results of Limits

6 Sessions

of 192

Topic

Number of Sessions

Module 3: CO-ORDINATE GEOMETRY AND PROGRESSION

Co-ordinate Geometry

Cartesian Co-ordinate System; General Equation of Straight Line; Standard Equation of Straight Line;

Distance Formula; Intercept & Slope of a Line;

Different Forms of Equations of a straight Line

Concept and properties of Perpendicular and Parallel Lines

7 Sessions

Progressions

Meaning of Sequence & Series; General Terms of Sequence; Sum of Series

Arithmetic Progression; Sum of a series, Arithmetic Mean

Geometric Progression; Sum of a series, Geometric Mean

Introduction to Harmonic Progression

Sum of the Finite & Infinite Progression & Applications.

7 Sessions

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NIRMA UNIVERSITY



Semester – I

Course Title: Principles of Financial Accounting

Credit Hours: 5

Course Number: BM114

Course Objectives

To introduce the students to financial transactions in business and its record keeping.

To provide hands on experience of computerized accounting.

Learning Outcomes At the end of the course, students shall be able to:

1. Understand the role of accounting in business, 2. Develop an understanding of the basic accounting framework, 3. Record basic business events culminating into a balance sheet, and 4. Apply the financial accounting concepts using any standard accounting

package.

Syllabus

Module 1: INTRODUCTION TO ACCOUNTING & CONCEPTUAL FRAMEWORK

Introduction

Meaning, Scope & Branches of Accounting

Financial Accounting: Objectives; Accounting as a Measurement Discipline

Accounting v/s Book Keeping

Terms Used in Accounting

Users of Accounting Information

Limitations of Financial Accounting

Conceptual Framework

Accounting Concepts

Principles & Conventions

of 192

Module 2: RECORDING OF TRANSACTIONS

Accounting Process: Transactions, Vouchers, Journal; Subsidiary Books; Ledger, Cash Book, and Trial Balance

Hands on Experience of Standard Computerized Accounting Packages

Errors & Rectifications

Bank Reconciliation

Computerized Accounting

Module 3: PREPARATION OF FINAL ACCOUNTS

Preparation of Final Accounts of Sole Proprietary Business

Overview of Financial Statements of Not-for-Profit Organizations

Suggested Readings

1. Gupta, R. L. & Gupta, V. L. Financial Accounting. Delhi: Sultan Chand & Sons. 2013.

2. Maheshwari, S.N. & Maheshwari, S.K. Financial Accounting. New Delhi: Vikas Publications. 2009.

3. Shukla, M.C., Grewal, T. S. & Gupta, S. C. Advanced Accounts. Delhi: S. Chand & Company. 2006.

4. Sehgal, A. & Sehgal, D. Fundamentals of Financial Accounting (5th Ed). Delhi: Taxmann Publication Pvt. Ltd.

5. Horngren, C. T., Sundem, G. L., Elliott, J. A., & Philbrick, D. Introduction to Financial Accounting (9th Ed). Delhi: Pearson Education Publication. 2006.

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NIRMA UNIVERSITY



Semester – I

Course Title: Elements of Management

Credit Hours: 4


Course Objectives To familiarize the students with the Management Discipline.

To understand the role of a manager in managing people and organizational activities.

Learning Outcomes


1. Understand the major functions of management viz. Planning,

Organizing, Leading and Controlling,

2. Describe the interrelationship among the various functions of Management

3. Develop a general management perspective. .

Syllabus

Module 1: NATURE & EVOLUTION OF MANAGEMENT

Meaning & Scope of Management

Management a Science and/or Art?

Management vs Administration

Management as a Profession

Evolution of Management Thought

Early Classical Approaches – Scientific Management,Administrative Management, Bureaucracy

Neo-Classical Approaches – Human Relations Movement,Behavioural Approaches

Modern Approaches – Quantitative Approach; Systems Approach; Contingency Approach

Management Process

Functional Areas of Management

Global Applications

Management Practices in India

Management Lessons from Indian Ethos

of 192

Module 2: MANAGERIAL ROLE & EXTERNAL ENVIRONMENT

Role of Managers

Mintzberg’s Ten Managerial Roles

Functions of Various Levels of Management

Managerial Skills

External Environment of the Organization & Its Impact on Organizational Operations

Globalization and Business Environment

Module 3: PLANNING AND ORGANIZING

Planning

Planning: Meaning, Need & Importance

Planning Process

Types of Plans: Objectives, Policies, Procedures and Methods

Nature and Types of Policies

Types of Planning; Advantages & Limitations

Forecasting: Need & Techniques

Organizing

Division of Work

Departmentation: Definition; Departmentation by functions, Territory,

Product/Service, Customer Group, Matrix Organization

Line & Staff; Span of Control

Authority; Delegation of Authority, Centralization & Decentralization

Formal and Informal Organizations

Module 4: Coordination AND Control

Coordination

Need for Coordination

Types and Techniques of Coordination

Coordination Process

Coordination Characteristics

Coordination: Advantages and Limitations

Distinction between Coordination and Co-operation Controlling

Concept of Controlling

Types of Controls

Design of Control Process

Control Methods – Financial; Budgetary; Operational; Quality;Information Systems & Control

Responsibilities of Managers Module 5: Current Trends in Management

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Managing Diversity Technology Management Capability Management Management of Family Owned Businesses Relevance of Management to Modern Industries and Government

[

Suggested Readings

1. Stoner, J. A. F. & Freeman, R. E. Management, (6th Ed). Prentice Hall, 1995. 2. Prasad, L. M. Principles and Practice of Management. (7th Ed). Delhi:

Sultan Chand & Sons. 2008. 3. Drucker, P. The Practice of Management. Elsevier Ltd. 1955, Reprint 2007. 4. Hampton, D. R. Contemporary Management. (2nd Ed). McGraw Hill.

1981, Reprint 2008. 5. Tripathi, P. C. & Pandey, P. N. Principles of Management . (5th Ed). New

Delhi: Tata McGraw Hill. 2012. 6. Koontz,H., Weihrich, H. & Aryasri, R. Principles of Management. Tata

McGraw Hill. 2004.

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Semester II

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Semester – II

Course Title: Business English - II

Credit Hours: 4

Course Code: BM121

Course Objectives

To equip the students with the ability to write effectively in English language. To develop an appreciation of different forms of written English (formal,

informal, creative).

To enable students to draft important documents such as a Curriculum Vitae & formal letters.

Learning Outcomes At the end of the course, students:

1. will have proficiency in written communication. 2. will understand the dynamics of written communication and correspondence. 3. Will have the ability to recognise and appreciate quality written pieces.

Syllabus

Module 1: COMPOSITION

Paragraph Writing

Essay Writing

Module 2: CORRESPONDENCE

Format of Letter Writing

Types of letters –

General Formal Letters - Invitations; Apologies; Permissions; Condolences

Official Letters – Covering Letters; Applications

E-Mails

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Module 3: REPORT WRITING

Format of Report Writing

Types of Reports – Information Reports; Analytical Reports; Press Reports

Module 4: CREATIVE WRITING

Tag Lines

Short Stories

Poems

Module 5: JOB APPLICATION & INTERVIEW SKILLS

Curriculum Vitae

Group Discussion

Interview

Suggested Readings

Simon Howard. (1999). Creating a Successful CV. Dorling Kindersley Ltd.

R. C. Sharma & Krishna Mohan. (1986). Business Correspondence & Report Writing. Tata McGraw Hill.

Richard Denny. (2009). Communicate to Win. Kogan Page India Pvt. Ltd.

Sutcliffe, Andrea J. (2003).The New York Public Library: Writer’s Guide to Style & Usage. New Delhi: Macmillan.

Bovee, C.L., Thill, J.V. & Chaturvedi, M. (2009). Business Communication Today. (9th Ed.) New Delhi: Pearson Education.

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Semester – II

Course Title: Business Mathematics - II

Credit Hours: 4

Course Code: BM122

Course Objectives

To equip the students with in-depth knowledge of mathematics with emphasis on conceptual clarity. The emphasis is placed on the improvement of student’s quantitative skills.

To equip students with mathematical ability to resolve problems in the business context.

Learning Outcomes At the end of the course, students should:

1. demonstrate the use of enhanced quantitative skills. 2. be able to apply the concepts learnt in optimizing and modelling techniques. 3. be able to compute the rate of change in one variable with reference to an

infinitesimal variation in the other variable. 4. be able to find indefinite integral of a given function and evaluate definite

integrals 5. be able to understand the extensive use of matrix algebra in the solution of

a system of a large number of simultaneous linear equations.

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Syllabus

Module 1: DIFFERENTIATION & MAXIMA & MINIMA OF A FUNCTION

Differentiation

Definition Of Derivative And Differentiation;

Derivatives Of Functions By Definition

Standard Results Of Derivative (Without Proof);

Rules Of Derivative; Chain Rule

Logarithmic Differentiation

Higher Order Derivative; Interpretation Of Derivatives; Application Of Derivatives

Value Of Derivatives At Specific Points

Maxima & Minima of a Function

Maxima & Minima; Discrete Optimization

Average and Marginal functions of Cost & Revenue

Applications

Introduction to Partial Derivatives

Module 2: INTEGRATION

Integration

Introduction to Integration

Interpretation of Integration

Integration of Some Standard Functions

Rules of Integration

Integration by Substitution

Integration by Parts

Definite Integration: Definition and properties

Business Application of Integration

Module 3: MATRICES & LINEAR EQUATIONS

Matrices

Introduction to Matrices; Meaning and Definition of matrix

Types of Matrices; Matrix Operations;

Determinants of a Square Matrix; Inverse of A Square matrix of 2x2 and 3x3;

Cramer’s Rule; Rank of Matrix

Linear Equations

System of Linear Equations;

Solution of a System of Linear Equations using definition of Inverse of a Matrix.

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Suggested Reading

Raghavachari, M. (1980). Mathematics for Management. Mumbai: Tata McGraw Hill Publication.

Sancheti, D. C. & Kapoor, V. K. (2010). Business Mathematics. Delhi: Sultan Chand Publications.

Allen, R.G.D. (2000). Mathematical Analysis for Economists. London: Macmillan Press.

Black, J. and Bradely, J. F. (2008). Essential Mathematics for Economists. John Wiley.

Chiang, A.C. (2005). Fundamental Methods of Mathematical Economics. New Delhi: Tata McGraw Hill.

Wilkes, F. M. (1998). Mathematics for Business, Finance and Economics. Thomson Learning.

Renshaw, G. (2005). Maths for Economics. Oxford University Press.

Jacques,I (2003). Mathematics for Economics and Business. Pearson

Education..

Mehta, B.C. & Madnani, G.M.K. (1977). Mathematics for Economists. New Delhi: Sultan Chand & Sons.

Mouhammed, A.H. (2000). Quantitative Methods for Business and Economics. New Delhi: Prentice Hall of India Pvt. Ltd.

Qazi, Z., Khanna, V. K. & Bhambri, S. K. (2009). BusinessMathematics. New Delhi: Vikas Publishing House Pvt Ltd.

Kapoor, V. K. (1991). Business Mathematics. Delhi: Sultan Chand & Sons.

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Semester – II

Course Title: Introduction to Indian Society Credit Hours: 4

Course Code: BM126

Course Objectives To acquaint the students with sociology as a Social Science.

To develop in the students an understanding of the Indian Society through comprehensive and integrated learning.

Learning Outcomes

At the end of the course, students will be able to

1. Analyze the different elements of Indian Society, 2. Compare and contrast the different cultures and practices in Indian Society, 3. Integrate social and organizational facets, and 4. Develop sensitivity to the Indian social reality.

Syllabus

Module 1: SOCIOLOGY: NATURE & CONCEPTS

INTRODUCTION TO SOCIOLOGY

Meaning; Origin; Definition; Scope; Subject Matter; Nature; Relation of Sociology with Business.

SOCIETY AND MANAGEMENT PERSPECTIVE

Evolution Of Society

Types Of Society

Gemeinschaft And Gesellschaft

Folk And Urban Society

Cultural & Ethnic Diversity In Indian Society

Management And Society

Indian Society And Formal Organization

Module 2:SOCIAL INTERACTIONS AND EVERYDAY LIFE

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Structure of Social Interaction a) Status b) Role c) Identify

Forms Structure of Social Interaction a) Conflicts and Co-operation in Society

Module 3: CULTURE AND BASIC INSTITUTIONS

Individual Culture And Society

Types Of Culture – Popular, Elitist, Folk, And Consumer Cultures; Pluralism And Multiculturalism.

Family, Marriage And Kinship

Indian Work Culture And Implications For Organizations

Module 4: SOCIAL STRATIFICATION

Caste,

Class

Status

Power

Gender and Ethnicity

Social Mobility

Social Closure and Social Exclusion

Module 5: INDIAN SOCIETY: ISSUES & PROBLEMS

Social Deviance

Demographic Divergent Greying population Migration Urbanisation

Module 6: SOCIAL TRANSFORMATION IN INDIA

Social Change in India (Directions and Process)

Status of Women

Media in Global Age

Suggested Reading

Abraham, M. F. (2006). Contemporary Sociology: An introduction to Concepts and Theory. OUP India: Oxford Textbooks.

Mandelbaum, D. G. (2008). Society in India. Derlhi: Popular Prakashan.

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Jayaram, M. & Jayaram, N. (2000). Introductory Sociology. Macmillan Press

Ltd.

Giddens, A and Sutton, P (Editors). (2010). Sociology: Introductory Readings. (3rd Ed). Cambridge: Polity Press.

Shankar Rao, C. N. (2006). Sociology: Primary Principles of Sociology. (6th Ed).S. Chand Ltd.

Ahuja, R. (1993). Reprint (2008). Indian Social System. Delhi: Rawat

Publications.

Shankar Rao, C. N. (2004). Sociology of Indian Society. (2nd Ed). S. Chand

Ltd.

Sharma, K.L. (2007). Indian Social Structure and Change. Delhi: Rawat Publications.

Singh, Y. (1993). Social Change in India: Crisis and Resilience. Har Aand.

Singh, Y. (1973). Reprint (2006). Modernization of Indian Tradition: A Systemic Study of Social Change, Mumbai: Thomson Press (India).

Singh, Y. (1978). Reprint (2009). Essays on Modernization in India.

Manohar.

Modi, I. (2001). Reprint (2009). Ageing and Human Development: Global Perspectives. International Specialized Book Service Incorporated.

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Semester III

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Semester – III

Course Title: Introduction to Indian Business Environment

Credit Hours: 3

Course Number: BM231 Course Objective

To introduce the students to various aspects of business environment interface enabling them to deal with socio-economic, political and legal environment of the business in India.

To evolve and evaluate a company’s strengths and weaknesses in the light of environmental issues, threats and opportunities and determine suitable management practices by the companies.


1. define and understand the various nuances of the business environment

2. appreciate the role of socio-cultural factors on development of economy and business

3. understand the implications of politico-legal system on conduct of business in the country,

4. realise the importance of micro and macro environment on business decisions

Syllabus

Module 1: AN OVERVIEW OF BUSINESS ENVIRONMENT

Introduction

Basic Concepts Of The Business Environment: Components Of Environment, External And Internal Environment

Economic Environment: Nature Of Economy, Indicators Of Economic Development, Economic Policies

Political And Government Environment: Functions Of State, Economic Role Of Government And Legal Environment, The Constitutional Environment

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Natural and Technological Environment: Natural Resources, Transfer Of Technology And Adaptation, Technological Strengths – IT, Etc.

Demographic Environment: Population’s Size, Growth And Changing Structure, Migration And Ethnic Aspects.

Environmental Analysis And Forecasting: Approaches And Techniques Of Environment Analysis, Types Of Environmental Forecasting, Benefits And Importance Of Environmental Analysis

Module 2: BUSINESS AND SOCIETY

Societal Environment

Social Responsibility Of Business

Consumer Rights, Consumerism And Business

Corporate Governance

Module 3: INDUSTRIAL POLICIES AND REGULATIONS

Industrial Policy In Historical Perspective And Evolution Of New Industrial Policy

Industrial (Development & Regulation) Act IDRA And Industrial Licensing

Micro Small And Medium Enterprises

Industrial Clusters And Towns Of Excellence

Industrial Sickness

Price And Distribution Control

Indian Company Law, Patents And Trade Marks

Competition Policy And Law

Module 4: FINANCIAL SYSTEM AND POLICIES

Monetary And Fiscal Policies

Industrial Finance

Industrial Financial Institutions

Money And Capital Markets

An Overview Of Direct And Indirect Taxation

Stock Exchange And Its Regulations

Module 5: ECONOMIC PLANNING, FOREIGN TRADE, INVESTMENT AND DEVELOPMENT

Economic trends: income, saving, industry, infrastructure, trade

Planning in India

Industrial development strategy

Agriculture – Planning and development

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Problems of development and growth

Development and regulation of foreign trade

Foreign investment (FDI)

Special Economic Zones

Suggested Readings

1. Agrawal, R. Business Environment. New Delhi: Excel Books. Latest Edition 2. Aswathappa, K. Essentials of Business Environment, Mumbai: Himalaya

Publishing House. Latest Edition. 3. Cherunilam F. Business Environment: Text and Cases. Mumbai: Himalaya

Publishing House. Latest Edition. 4. Chopra B. K. Business Environment in India . Pune: Everest Publishing House.

Latest Edition. 5. Diwan P. & Aggarwal L. N. Business Environment. New Delhi: Excel Books.

Latest Edition. 6. Paul, J. Business Environment: Text and Cases. New Delhi: Tata McGraw-Hill

Publishing Co. Latest Edition. 7. Shaikh S. Business Environment. Delhi. Pearson Education. Latest Edition. 8. The ICFAI University. Business Environment. Hyderabad. Latest Edition.

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Semester – III Course Title: Government & Business

Credit Hours: 4

Course Code: BM232

Course Objectives The course aims to develop our understanding of the working of the Indian

Political System.

The Course also will aim to analyze the institutional mechanisms provided by the system to effectively represent the industry-government interaction.

Course Learning Outcomes After attending the course the students will be able to:

Understand the Philosophical Foundations of the Indian Constitution and the Indian Political System and implications on the functioning of the business.

Develop an understanding about interrelationships among government, society, and business enabling better decisions.

Analyze functioning of government agencies in the context of Indian constitution.

Syllabus

Module 1: THE CONSTITUTIONAL FRAME WORK

The Indian Constitution: Philosophical Foundations. The Indian System of Government: Parliamentary Democracy,

Basic Structure.

MODULE 2: THE INDIAN PARLIAMENTARY SYSTEM

The Indian Parliament: The Executive, Legislature, Judiciary, Changing Complexion, Committees, Estimates Committee, Committee for Public Undertakings, PAC.

MODULE 3: THE INDIAN POLITICAL SYSTEM

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Political and Party System and Emergence of Coalition Governments, Emergence of Non-State Actors (NGOs), Diversity, Pluralism and Role of Religion, Post 1991 (Politics of Liberalization).

MODULE 4: BGS INTERACTIVE FIELD AND ITS IMPLICATIONS ON BUSINESS

The Business-Government-Society (BGS) Field, The Business Power. The role of Industry – Associations & other agencies.

MODULE 5: SOCIAL ISSUES MANAGEMENT

Business & its Critics, Social Issues Management.

Suggested Readings

Bhargava, Rajeev, Politics & Ethics of Indian Business, Oxford University Press

Granville, Austin, Indian Constitution-Cornerstone of a Nation, Oxford University Press

Kaviraj, Sudipto, The Trajectories of State, Permanent Black

Steiner, A. George, et al., Business, Government, and Society, McGraw-Hill

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Semester – III

Course Title: Introduction to Business Statistics

Credit Hours: 5

Course Number: BM233 Course Objective At the end of the course, students shall be able to:

1. Understand basic theory of probability and its applications in business 2. Understand basic statistical distributions and its applications in business 3. Use of regression analysis to model the relationship between two variables 4. Understand how time series analysis is essential in management 5. Understand the concept of population and sample

Learning Outcomes At the end of the course, students shall be able to

1. Understand the role of statistics in business

2. Develop aptitude and statistical thinking approach to business problem

3. Know how to use computer (through excel) in solving statistical problems

Syllabus

MODULE 1: PROBABILITY AND MATHEMATICAL EXPECTATIONS

Probability

Basic concepts: Random Experiments, Sample Space, Events, Mutually Exclusive Events, Equally likely events, Independent Events, Dependent Events

Definition of probability : classical , subjective and relative frequency definitions of probability, Addition rule for two and three events.

Conditional Probability, Multiplication Rule and statistical independence

Baye’s Rule (without proof)

Applications

Mathematical Expectation

Definition of Random Variable

Discrete Random Variables and Continuous Random Variables

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Concept of probability distribution –probability mass function, cumulative distribution function and their properties

Expected Value of Discrete Random Variable and its properties (without proof)

Variance of Discrete Random Variable and its properties (without proof)

Applications

MODULE 2: SPECIFIC PROBABILITY DISTRIBUTIONS

Specific Probability Distributions

Binomial Distribution : Probability Mass function, Mean and variance of binomial distribution , properties

Poisson Distribution : Probability Mass function, Mean and variance of Poisson distribution , properties

Normal Distribution : Probability Density function , properties , standard normal distributions, Area under normal distribution


MODULE 3: CORRELATION AND REGRESSION

Correlation Analysis

Definition, Meaning and interpretation, Importance of Correlation

Types of Correlation

Coefficient of correlation properties

Methods of studying Correlation

a. Scatter diagram method.

b. Karl Pearson’s product moment correlation

c. Spearman’s rank correlation, tied ranks

Applications

Regression Analysis

Difference between regression and correlation , simple linear regression

model , principles of least squares ,Regression lines and regression

coefficients and its properties

Coefficient of Determination and its interpretation

Curve fitting

Applications


MODULE 4: TIME SERIES ANALYSIS AND SAMPLING METHODS

Time Series Analysis

Introduction

Components of time series

Measurements of forecasting error( MAD and MSE)

Different methods- moving average and exponential smoothing

Linear and Quadratic trend fitting

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Sampling Methods

Basic concepts of Population and Sample, difference between parameter and statistic

Characteristics of a good sample, Advantages and disadvantages of sampling, Sampling and non-sampling errors

Probability Sampling methods : Simple random sampling and Stratified random sampling

Non-Probability Sampling methods: convenience sampling and judgement sampling


Suggested Readings

1. Davis G., and Pecar B, Business Statistics using Excel, Oxford.

2. Gupta S.C. , Fundamental of statistics, Sultan chand & Sons, Delhi.

3. Hooda, R.P, Introduction to Statistics, Macmillan India Ltd.

4. Levin, R. and Rubin , S, Statistics for Management, Printice Hall of India Pvt.

Ltd., New Delhi.

5. Sancheti and Kapoor , Statistics (Theory, Methods and Application), Sultan

Chand & Sons Publication.

6. Kapoor, V.K., Problems & Solutions in Statistics , Sultan chand & Sons, Delhi.

7. Sharma , J.K. , Business Statistics- Problems and Solutions, Pearson.

8. Sharma, J.K. , Fundamentals of Business Statistics, Pearson.

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Semester – III Course Title: Cost & Management Accounting

Credit Hours: 5

Course Number: BM234 Course Objectives

To introduce the basic concepts and processes used to determine product costs

To enable students to analyse and evaluate information for cost ascertainment, planning and control

To familiarize the students with basic financial ratios Learning Outcomes At the end of the course, students shall be able to:

1. Understand basic cost concepts, element of cost 2. Gain basic knowledge of important methods & techniques of costing. 3. Prepare flexible budget and compute basic variances 4. Understand and apply the concept of marginal costing 5. Compute basic financial ratios and interpret them.

Syllabus

Module I: Introduction and Elements of Cost

Concept of Cost, Costing, Cost Accounting, Management Accounting.

Origin and Objectives of Cost Accounting.

Advantages and Limitations of Cost Accounting.

Difference between Financial, Cost and Management Accounting.

Concepts: Cost Object, Cost Centre, Cost Accumulation and Cost Allocation.

Classification of Cost and Types of Costs.

Preparation of Cost Sheet.

Module II: Costing System

Absorption Costing and Variable Costing.

Job Costing.

Batch Costing.

Process Costing.

Module III: Activity Based Costing

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Cost Distortion

Identification of Cost Drivers

Hierarchy of Cost Drivers

Cost Allocation

Comparison with Conventional System

Module IV: Budgetary Control and Standard Costing

Budgetary Control: Meaning, Objectives, Role, Advantages and Limitations.

Preparation of Flexible Budget.

Standard Costing: Meaning, Advantages and Limitations.

Computation of Material and Labour Variances.

Module V: Cost-Volume Profit Analysis

Interrelationship between Cost, Volume and Profits.

Marginal Costing.

Break Even Analysis: Computation, Assumptions, Limitations.

Margin of Safety; Profit Volume Ratio; Contribution Analysis.

Suggested Readings

Arora, M.N. Cost and Management Accounting. Vikas Publication. (Latest Edition)

Lal, J. Advanced Management Accounting: Text & Cases. S. Chand & Company. (Latest Edition)

Lal, J. Cost Accounting. S. Chand & Company. (Latest Edition).

Saxena, V.K. and Vashist C.D. Cost and Management Accounting. Sultan Chand & Sons. (Latest Edition)

Khan, M.Y. and Jain P.K. Management Accounting: Text, Problems and Cases. McGraw-Hill Publication. (Latest Edition).

Kishore R. Advanced Cost Accounting: Problems and Solutions. Taxman Allied Services. (Latest Edition).

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Semester – III Course Title: Introduction to Industrial Psychology

Credit Hours: 4

Course Code: BM235

Course Objectives

To create an understanding of individual and collective behaviour in

organizations. To familiarize students with the application of psychological principles to

work behaviour.

Learning Outcomes At the end of the course, students:

1. will demonstrate an understanding of the relations between and among

people in the work context. 2. will demonstrate an understanding of how the knowledge of individual

differences is used in selection, placements, promotion and rating of employees.

3. will be able to apply human engineering concepts to the organizational context.

Syllabus

Module 1: INDUSTRIAL PSYCHOLOGY: NATURE & CONCEPTS

Definition & History

Meaning; Origin; Definition; Scope; Subject Matter; Nature

Relation of Industrial Psychology with Other Social Sciences

Module 2: INDIVIDUAL DIFFERENCES & WORKER RELATED ISSUES

Individual Differences

Personality (Determinants & Typology)

Intellectual Abilities

Interests

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Worker Related Issues

Motivation at Work (Process; Theories- Maslow; Herzberg; Alderfer)

Commitment

Stress at Work

Power (Definition, Sources & Bases of Power)

Module 3: ASSESSMENT OF JOB, PERFORMANCE & PEOPLE

Job Analysis

Employee Recruitment, Selection & Retainment

Employee Training & Development

Evaluating Employee Performance

Module 4: HUMAN ENGINEERING

Economic & Psychological Aspects

Job Methods - Equipment Design; Automation; Motion Study; Time Study; Hawthorne Study

Nature of Fatigue & Reduction

Suggested Readings

Blum, M. L. & Naylor, J. C. (1968). Industrial Psychology: Its Theoretical & Social Foundation. Harper & Row.

Schein, E. (1979). Organizational Psychology (3rd Ed). Pearson.

Smith, M. (2005, Digital Publication). An Introduction to Industrial Psychology. London: Cassell & Company Ltd.

Gilmer, B. V. H. (1961). Industrial Psychology. New York: McGraw Hill.

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Semester – III

Course Title: Oral Communication in Business

Credit Hours: 4

Course Code: BM236 Course Objectives

To appraise the students' about the dynamics of communication in a business environment with special focus on oral communication.

To help the students interpret nonverbal communication and manage it.

To help the students reflect on their individual communication styles and recognize their strengths and weaknesses so that they may enhance their performance.

.Learning Outcomes At the end of the course, students shall be able to: 1. Recognize the importance of communication in gaining a better understanding of

self and others. 2. Apply business communication strategies and principles to prepare effective

communication for domestic and international business situations. 3. Identify ethical, cultural, and global issues affecting business communication. 4. Prepare & deliver an effective presentation.

Syllabus

Module 1: Introduction to Communication

Process and the Types of Oral Communication

Breaking Mental Blocks

Language as a Barrier to Communication

Models of Communication- Transactional Model & Constructivist Model

Types of Communication- Interpersonal, Intrapersonal, Group, Public, Mass

Ethical Communication

Communication and Gender

Intercultural Communication

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Module 2: Listening and Reading

Listening for effective communication, recognizing the barriers to effective listening

Active Listening and Reading

Module 3: Non Verbal Communication and Public Speaking

Body Language

Public Speaking

Module 4: Basics of Business Presentations

Making Effective Business Presentations

Audience Analysis

Effective Use of Illustrations

Module 5: Assertive Communication

Understanding Assertive Communication

Improving Personal Assertiveness

Suggested Readings

DeVito, J. A. (1995). Axioms of Interpersonal Communication. In The Interpersonal Communication Book (7th Ed), United States of America: Harper Collins College Publishers.

DeVito, J. A. (1995). Verbal Messages: Barriers to Interaction. In The Interpersonal Communication Book (7th Ed), United States of America: Harper Collins College Publishers.

Jandt, F. E. (2003). Defining Communication as an Element of Culture. In An Introduction to Intercultural Communication-Identities in a Global Community, (4th Ed), United States of America: SAGE Publications.

Stubbe, M., Holmes, J., Vine, B. and Marra, M. (….) Forget Mars and Venus, Let’s Get Back to Earth!: Challenging Gender Stereotypes in the Workplace. In Holmes, J. (ed.) Gendered Speech in Social Context - Perspectives from Gown to Town, Wellington: Victoria University Press.

Bower, A. B. & Bower G. H. (1991). How assertive are you? and Looking and feeling assertive. Asserting yourself: A practical guide for positive change Cambridge, Massachusetts: Perseus Books.

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Semester – III

Course Title: Managerial Skills Programme: BBA-MBA Five Year Integrated Credit Hours: 3 + 1 (Lecture + Tutorial) Course Code: BM238 Course Objectives: For success in any venture, it is required to be disciplined, creative, innovative, presentable and thought leaders. It is important to possess basic managerial skills including self-management, people management, process and systems management. The course aims to inculcate these skills and prepares an individual to effectively manage enterprises. Course Learning Outcomes: At the end of the course the students would be able to:

1. Understand the importance of personal effectiveness, time management and punctuality

2. Demonstrate interpersonal skills, and managing teams 3. Develop Systems approach, and effective executions

Course Syllabus: Module – 1 Managing Self

Self-Awareness: Introduction, Concept of Self-Awareness, Importance of Self-Awareness, Self-Awareness and Emotional Intelligence, Johari Window Model, Personal Change Process, Strategies to Increase Self-Awareness. Personal Value Clarification

Creative Thinking Skills: Introduction, Concept of Creativity, Importance of Creative Thinking, Process of Creative Thinking, Techniques for Creative Thinking-Brainstorming

Time Management Skills: Introduction, Concept of Time Management-Importance of Time Management, Analysis and Diagnosis of the Use of Time, Steps in Time Management, Techniques of Time Management, Hurdles to Effective Time Management

Impression Management Skills - Creating a Great First Impression; Developing a Personal Vision & Mission; Developing a Curriculum Vitae; Interview Skills; Social Media Skills

Thinking Skills – Concept Mapping; Mind-Mapping

Module – 2 Managing People & Processes

Decision-Making Skills: Introduction, Concept of Decision Making-Importance of Decision making, Decision making Process-Importance of Ethics and Values in Reaching Decisions, Decision making Techniques-Grid Analysis-Pareto Analysis-Decision Trees-Blind Spot Analysis-Risk Analysis-Delphi Technique-Impact Analysis-The Futures Wheel, Challenges in the Process of Decision-Making

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Problem-Solving Skills: Introduction, Concept of Problem Solving-Importance of Problem-Solving Skills for Managers, Process of Problem-Solving, Techniques for Problem-Solving, Challenges in Generating Creative Ideas

Relationship Management Skills: Concepts of Relationship-Building- Importance of Relationship-Building for Managers-Building Trust- Techniques to Build Trust- Role of Communication in Relationship-Building, Networking- Benefits of Networking, Challenges in Building Effective Relationships; Managing Diversity; Managing Superiors and Peers.

Empowering & Delegation Skill: Meaning of empowerment, dimensions of empowerment, how to develop empowerment, inhibitors of empowerment. Concept and Importance of Delegation, Determining Tasks for Delegation, Process of Delegation, Training and Follow-up, Factors Affecting Successful Delegation

Event Management & Execution Skills

Suggested Readings:

V.S.P.Rao Managerial Skills Excel Books, New Delhi

David A Whetten, Cameron Developing Management Skills, PHI

Kevin Gallagher, Skills development for Business and Management Students,

Oxford

Morey Stettner, Skills for New Managers, Mc Graw Hill Education

Mcgrath E.H., S.J., Basic Managerial Skills for all, PHI

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Semester IV

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Semester – IV

Course Title: Fundamentals of Financial Management

Credit Hours: 4.0

Course Code: BM241 Course Objectives

To provide students with the basic understanding of financial management in an organizational context

To help them understand the working of financial markets

To enable them to use spreadsheets to perform financial analysis


1. Understand the significance of financial management to firm performance 2. Identify the variables important to making financial decisions 3. Perform primary investment decision analysis 4. Describe sources of funds and their costs 5. Perform basic financial analysis using spreadsheets

Syllabus

Module 1: Basics of Financial Management

Introduction to Financial Management

Role and Functions of the Finance function

Time Value of Money

Basics of Risk and Return

Module 2: Financial Markets and Instruments

The Financial System

Introduction to Financial Markets and Instruments

Sources and Cost of Capital

Module 3: Major Financial Decisions

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The Investment Decision

The Funding Decision

The Distribution of Profit Decision

Introduction to Working Capital Management

Managing Risk

Module 4: Using Spreadsheets in Finance

Introduction to Financial functions in Spreadsheets

Spreadsheet Application Exercises

Suggested Readings

1. Chandra, P. (2010). Fundamentals of Financial Management. New Delhi: Tata

McGraw Hill.

2. Khan, M. Y. & Jain, P. K. (2012). Fundamentals of Financial Management. New

Delhi: Tata McGraw Hill.

3. Pandey, I. M. (2011). Essentials of Financial Management. New Delhi: Vikas

Publishing House.

4. Ross, S., Westerfield, R. & Jordan, B. (2012). Fundamentals of Corporate

Finance. New Delhi: Tata McGraw Hill.

5. Rustagi, R. P. (2011). Financial Management: Problems & Solutions. New

Delhi: Taxmann.

6. Wachowicz J. M. & Van Horne, J. C. (2009). Fundamentals of Financial

Management. New Delhi: PHI Learning

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Semester – IV

Course Title: Introduction to Operations Research Credit Hours: 4


Course Objective

To create a better understanding of Operations Research concepts in solving business and commerce related problems.

Acquire the necessary theoretical background and methodological skills to solve organizational decision problems.


Understand the basic operations research concepts and terminology involved in optimization techniques

Use as a good foundation for further study in marketing and finance

management

Understand how to interpret and solve business-related word problems and to develop simple O.R. models from a business perspective.

Syllabus

Module 1: LINEAR PROGRAMMING PROBLEM (LPP)-I

Formulation and Graphical Solution

Introduction to LPP, Assumption of Linear programming, General Mathematical Form.

Formulation of LPP, basic definitions and fundamental properties of solutions

Solution of LPP using Graphical method (both maximization and minimization cases).

Special Cases: multiple optimal solution, infeasible solution, unbounded solution, and redundant constraint.

Module 2: LINEAR PROGRAMMING PROBLEM (LPP)-II

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The Simplex Method and Duality

Concept of slack and surplus variables.

The Simplex method, conditions of simplex method, Solution of LP using Simplex Method (Maximization case only)-the simplex algorithm.

Special Cases: multiple optimal solution, infeasible solution, unbounded solution using simplex method.

Concept of Primal-Dual, construction of dual from primal, properties of dual LPP. LPP using Excel

Module 3: THE TRASPORTATION AND ASSIGNMENT PROBLEM

Transportation Problem (TP)

Introduction, LP formulation of TP, existence of feasible solution

IBF Solution of TP using NWCM, LCM and Vogel’s Approximation method

Optimal Solution of TP using Modified Distribution Method

Degeneracy in Transportation Problem

Special Cases-unbalanced TP, multiple optimal solution, and maximization case.

Assignment Problem (AP)

Introduction, LP formulation of AP, Optimal Solution of AP using Hungarian Assignment Method

Special Cases-unbalanced AP, multiple optimal, maximization case.

Module 4: THEORY OF GAMES AND QUEUES

Theory of Games

Introduction to game theory , pure and mixed strategies

The two-person zero-sum games and their solution, the saddle point approach

Games without saddle points-mixed strategies

Dominance rule

Theory of Queues (waiting lines)

Introduction to queuing theory, general structure of queuing system

Operating characteristics (OC) of a queuing system, deterministic and probabilistic models, Kendal’s notation, distributions of arrivals and service times

(M/M/1):(∞/FIFO) model and its various OC.

Suggested Readings 1. Render, B., Stair, R., Hanna, M., and Badri, T.N, Quantitative Analysis

(11th ed.), Pearson education 2. R. Pannerselvam, Operations Research (2nd ed.), Phi Learning

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3. Swarup Kanti, Gupta, P.K and Manmohan, Operations Research, Sultanchand

4. Sharma J.K, Operations Research Theory and Applications (5th ed.), Macmillan

5. Sharma J.K, Quantitative Techniques for Managerial Decisions, MacMillan 6. Sharma A., Operations Research, Himalaya Publishing House 7. Taha, H. A, Operations Research (8th ed.), Prentice Hall 8. Vohra N.D , Quantitative Techniques in Management (4th ed.), Tata

MaGraw Hill

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Semester – IV

Course Title: Introduction to Ethics and CSR

Credit Hours: 3


Course Objectives To introduce the students to basics of ethics, business ethics and CSR

To provide frameworks enabling them to apply the concepts.

To understand and apply ethics in everyday situations.

Learning Outcomes

At the end of the course, students shall be able to:

1. Understand the role of ethics and CSR in business 2. Apply the most common ethics frameworks and their relevance, 3. Develop a capabilities in analysing ethical concepts in business, 4. Apply CSR concepts in business studies, 5. Develop basic evaluation skills for roles Ethics and CSR plays in

business.

Syllabus

Module 1: INTRODUCTION TO ETHICS

Introduction

Ethics As A Discipline

Ethics As A Management Discipline

Ethics, Values And Virtues

Ethical Language

Value Frameworks

Limitations Of Ethics Frameworks

Conceptual Frameworks

Ethics concepts & frameworks

Principles & Conventions

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Module 2: DIVERSITY IN ETHICAL THINKING

Introduction

Diversity In Ethical Thinking

Different Approaches To Ethical Thinking

Ethics and Culture

Ethics and Religion

Ethics and Psychology

Module 3: DEVELOPING ETHICAL MINDSETS

Introduction

Ethical Reasoning

Issues In Ethics: Justice, Equality, Democracy, Rights

Ethics And Dilemmas

Introduction To Business Ethics

Stakeholder Theory


Concepts Based On Discussions.

Discussions Through Caselets

Module 4: INTRODUCTION TO CORPORATE SOCIAL RESPONSIBILITY

Introduction

Meaning, Definition & Perspectives: Theoretical Positions

CSR, Business And Society

Difference To Charity / Philanthropy

Arguments For And Against CSR

Human Rights In Business

Module 5: CORPORATE SOCIAL RESPONSIBILITY AS AN ACTIVITY

Introduction

Issues In CSR

CSR As Business Activity

Role Of Voluntary Sector In CSR

Communicating CSR

CSR Practices And Outcomes


CSR cases/Caselets

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Suggested Readings

1. Blackburn, S. (2003). Ethics: A Very Short Introduction (Very Short Introductions). Oxford University Press.

2. Francis, R. D., Mishra, M. (2011). Business Ethics. An Indian Perspective. McGraw Hill.

3. Gardner, H., (2006). Five Minds for the Future. Boston: Harvard Business Review Press.

4. MacKinnon, B. (2009). Ethics. Theory and Contemporary Issues. Wadsworth: Cengage.

5. Nair, B.K., Raja, K.C.R. & Balachandran, S. (2008). Ethics, Indian Ethos and Management (2nd Edition). Shroff Publishers and Distributors Pvt. Ltd.

6. Classic Readings in Ethics from Different Authors.

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Semester – IV

Course Title: Introduction to Organizational Behaviour

Credit Hours: 4

Course Code: BM244

Course Objectives

To familiarize the students with organizational behaviour at the micro (individual, interpersonal and group) level and the macro (organizational) level.

To help the students attain greater personal effectiveness in organizations.

To expose the students to the realities of groups/teams and help them to develop skills in human relations.

Learning Outcomes

At the end of the course, students should be able to:

1. Describe their behaviour and that of others in an organizational setting. 2. Examine important aspects of group/team processes and manage them. 3. Demonstrate their ability to manage, lead and work with other people in

the organization.

Syllabus

Module 1: Introduction to Organizational Behaviour

Definition of Organizational Behavior

Contributions made by Major Behavioral Science Disciplines to OB

Major Challenges and Opportunities for Managers to use OB Concepts

Module 2: Individual Processes

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Personality (Personality Traits & Its Measurement)

Motivation & Its Application (Theories – McClelland, Vroom, Adam)

Attitude & Values

Learning & Attribution

Individual Decision Making

Problem solving

Module 3: Interpersonal Processes

Interpersonal Communication

Transactional Analysis

Power & Influence (Power Tactics, Influence Styles)

Leadership in Organizations

Module 4: Group Processes

Groups & Group Processes

Team Development

Conflict Management

Module 5: Organizational Processes

Organizational Structure

Organizational Culture

Organizational Change

.

Suggested Readings

Luthans, F. (2013). Organizational Behaviour: An Evidenced Based Approach. (12th Ed). Delhi: McGraw-Hill Education (India) Pvt. Ltd.

Pareek, U. & Khanna, S. (2011). Understanding Organizational Behaviour (3rd Ed). Delhi: Oxford University Press

Robbins S., Vohra N., & Judge T (2011). Organizational Behaviour (14th Ed). Delhi: Pearson Education, Inc.

Nelson, D.L. & Quick, J. C. (2007). Understanding Organizational Behavior. (3rd Ed). California: South Western College Publication.

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Semester – IV

Course Title: Indian Business History

Credit Hours: 3


Course Objectives To understand the roots of modern business practices in India

To provide knowledge about business methods and business families

Learning Outcomes


1. Understand how businesses have evolved over long periods of time 2. Analyze emerging business scenarios in the context of political,

economic and socio-cultural changes

Syllabus

Module 1: TRADE AND COMMERCE IN ANCIENT TIMES

Introduction

Business History: Meaning and Scope

State of the Market

Merchants and their Operations

Merchants and the Successor States

Module 2: INDUSTRIAL REVOLUTION AND IMPACT ON INDIAN BUSINESS

SCENARIO

Impact of British Ascendency

Rise of Agency Houses

The Indian Merchants

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Module 3: BUSINESS HOUSES IN PRE-INDEPENDENCE INDIA

Experiments in Indo-British Partnership

Rise of the Industrial Elite

During the War and After

Independence- The New Business Climate

Business Enterprise in Free India

Module 4: BUSINESS IN PRE-LIBERALIZATION ERA

Business in the Nehru Era

The Licence- Permit Raj

The old, established groups

Rise of new Groups

The Expatriates and Multinationals

Module 5: BUSINESS IN POST-LIBERALIZATION ERA

Aftermath of Liberalization

Business in the 21st century

Suggested Readings

Tripathi, D and J Jumani (2007), The Concise Oxford History of Indian Business, New Delhi: OUP

Kaushik, K and K Dutta (2012), India Means Business, New Delhi: OUP

Das, Gurcharan (ed) (2012), The Story of Indian Business (Series), New Delhi: Penguin India

Tripathi, D and J Jumani (2013), The Oxford History of Contemporary Indian Business, New Delhi: OUP

Guha, R (2013), Makers of Modern India, N Delhi: Penguin India

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Semester – IV

Course Title: English Literature

Credit Hours: 4


Course Objectives Learning to perceive different meanings and interpretation through

reading and interaction. .

To understand language in the context of society.

Learning humane moral values through literature


Gain an interest in reading and appreciating world literature

Gain insights into the interactions of language and society.

They will also be able to read, interpret and analyse various aspects of fiction connected with life and aspects of business to broaden their horizon.

Gain a socially responsible attitude by being exposed to texts from various places and time

Syllabus

1. Novels

2. Plays

3. Short Stories

4. Poems

5. Essays

6. Speeches

7. Movies

Suggested Readings Popular Short Stories. (1995). Oxford University Press. Pleasant Prose Selection. (1997). Oxford University Press.. The Best Words. Oxford University Press.

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Semester – IV

Course Title: Introduction to Environmental Management

Credit Hours: 3


Course Objectives To sensitise the students to environmental concerns and their impact on

society and business

To familiarize the students with strategies for addressing environmental

issues

Learning Outcomes


1. Identify environmental factors and their impact on society and business 2. Describe strategies to deal with environmental issues 3. Initiate an ethical orientation to managing the environment

Syllabus

Module 1: INTRODUCTION TO ENVIRONMENTAL MANAGEMENT

[

Introduction

Meaning, Scope & Components Of Environment

Interdependence Of Man And Environment

Relevance Of Environmental Management For Business

Environmental Factors Affecting Business

Conceptual Framework

Uses Of Environment-Use Value, Existence Value And Optional Value

Sustainable Development And Conservation Of Resources

Environmental Management System

Module 2: ENVIRONMENTAL SAFETY, HEALTH AND MANAGEMENT

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Safety, Health And Pollution

Prevention And Control Of Occupational Health And Hazards-Physical Chemical And Biological

Industrial Safety, Industrial Disasters And Management Techniques

Pollution Control-Basic Approach Of Environmental Policy, Types Of

Pollution

Environmental Clearance For Establishing Industries

Module 3: ENVIRONMENTAL ORGANISATIONS, EVENTS AND MOVEMENTS

Greenpeace Movement

Silent Valley

Chipko Movement

Sardar Sarovar Dam Controversy

Stockholm Conference, Earth Summit, Rio Declaration

WWF, UNEP

Module 4: ENVIRONMENT AND BUSINESS

Global Warming And Kyoto Protocol, Ozone Depletion

Oil Crisis And Its Impact On Business

Biodiversity: Threats And Loss To Biodiversity

Green Marketing

Market Structure And The Exploitation Of Non Renewable Resources

Environmental Strategy And Competitive Advantage

Green Supply Chain Management

Eco Designing And Eco Labelling

Environmental Impact Analysis-Concept, Scope, Object And Method

Environmental Ethics

Suggested Readings Uberoi, N. K. (2004). Environmental Management. New Delhi: Excel Books.

Khoshoo, T. N. (1988). Environment Concerns and Strategies. Delhi: Ashish Publishing House.

Asian Development Bank. Handbook of Environmental Assessment in Developing Countries.

The Hindu. Survey of the Environment – Annual Reports .

Bowers, J. (1997). Sustainability and Environmental Economics . Singapore: J Addison Weley Longman Ltd.

Erickson, P.A. (1977). Environmental Impact Assessment – Principles and Applications. New York: McGraw-Hill.

Singh, S. K., Subash C., Singh, K. & Singh, S. (1998). Disaster Management. New Delhi: Mittal Publications.

Schilling, R.S.E. (1973). Occupational Health Practice. London: Buffer

Worth.

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Enrichment Course IV: Personality Development Credit Hours: 1 credit Course Code: BM249

Course Objective:

1. To make the students aware of the milestones to a complete personality. 2. To enforce the idea of success through parameters viz. Knowledge, Attitude,

Skills and Habits. Learning Outcomes: At the end of the course, student should be able to:

1. Demonstrate good interpersonal skills. 2. Develop and maintain a positive attitude. 3. Develop skills and habits required for success in the corporate world.

Syllabus: Value Personal Development; Self Esteem and Self Confidence; Stress Management; Developing a Positive Attitude; Personality Analysis; Knowledge, Attitude, Skill & Habit (KASH), Emotional Intelligence; Transactional Analysis; Interpersonal Skills; Personal SWOT Analysis; Ethics & Values. Suggested Readings:

1. Covey, S. R. (2004). The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change. London: Pocket Books.

2. Hurlock, E. B. (1976). Personality Development. New Delhi: Tata McGraw Hill. Wallace, H.R. & Master, L.A. (2001). Personal Development for Life and Work

(8th Edition). Singapore: South-Western Thomson Learning.

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summer project(s)/internship(s) of with a social or an industrial or business

or service organization for a duration as prescribed in the Teaching and

Examination Scheme.

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Semester – V Course Title: Business Law Credit Hours: 4


Course Objectives To introduce the students to legal system and applicable regulations

related to business.

To create awareness about applicable provisions and legal compliance.


1. Understand the legal system prevailing into practise, 2. Develop an understanding of the basic law related to business, 3. Develop an understanding about legal formality related to business.

Syllabus

Module 1: HISTORICAL BACKGROUND AND INTRODUCTION TO LEGAL SYSTEM

Background of Business law

Sources of Business law

Constitution of India – Fundamental right and duties.

Indian legal system structure.

Structure of court in India

Various authorities associated for granting permission and regulator.

Module 2: LAW RELATING TO CONTRACT

Nature of contract

Classification of contract

Offer and acceptance

Capacity of parties to contract

Free consent

Consideration

Legality of object

Agreement declared void

Performance of contract

Discharge of contract

Remedies for breach of contract.

Special Contracts- Indemnity; Guarantee; Bailment and pledge;

Agency.

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Module 3: SALES OF GOODS ACT, 1930

Formation of contracts of sale

Goods and their classification

Determination of Price

Conditions and warranties

Transfer of property in goods

Performance of the contract of sales

Unpaid seller and his rights

Sale by auction

Hire purchase agreement.

Module 4: NEGOTIABLE INSTRUMENT ACT, 1881

Definition of negotiable instruments

Features of Promissory note; Bill of exchange & cheque

Holder and holder in the due course; Crossing of a cheque,

Types of crossing

Negotiation

Dishonour and discharge of negotiable instrument.

Module 5: CONSUMER PROTECTION ACT, 1986

Salient features

Definition of consumer, goods, services, defect and deficiency

Right of Consumer

Grievance redressal machinery.

Suggested Readings

1. Kapoor, N.D. Business Law. , Sultan Chand & Sons, New Delhi. 2. Gogna, P.P.S. Business Law. New Age Publishing Company. 3. Tulsian, P. C. Business Law. Taxmann Publications. 4. Sheth, T. Business Law. Pearson Publication. 5. Goel, A. Business Law. V K Publications.

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Semester VI

L T P C

3 1 - 4

Course Objectives

1. To introduce the basic concepts of Income tax and its provisions.

2. To enable students to compute taxable income and tax liability under direct tax heads

3. To introduce the students to indirect taxes

Course Learning Outcomes (CLO)


1. Clarify the basic concepts and provisions of income tax and indirect taxes in India.

2. Illustrate deductions available to an individual.

3. Carry out the calculation of tax liability of an individual under Income Tax Act.

4. Carry out the calculation of taxable income of an individual under different heads of

income under Income Tax Act.

Syllabus Teaching

Hours

Unit I - Introduction to Taxation

Constitutional aspects of Taxation

Direct Tax & Indirect Tax

Basic Concepts - Assessment Year, Previous Year, Person, Assessee,

Charge of income tax, Income, Gross Total Income, Taxable Income,

Method of Accounting, Exemption, Deduction, PAN and TAN

Residential Status and Tax Incidence

05

Unit II - Income from Salary

Salary Income: Concept and Basis of Charge

Allowance

Perquisites

Deductions

06

Unit III – Income from House Property and Income from Capital Gains

Basis of Charge

12

Course Code BM352

Course Title TAXATION

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Computation of Income: Self Occupied and Let Out

Deductions

Capital Assets: Meaning and Types

Transfer: Meaning

Capital Gain: Meaning, Types and Computation

Deductions

Unit IV – Profits and Gains from Business or Profession

Basis of Charge

Computation of Tax Income: Admissible and Disallowed Expenses

Deductions

Tax Audit – An overview

7

Unit V – Income from Other Sources and Computation of Tax Liability

Basis of Charge

Computation of Taxable Income

Clubbing of income - An overview

Set off and carry forward of losses - An overview

Deductions under Chapter VI A

Computation of Tax liability of an individual

11

Unit VI – Goods and Services Tax and Customs

Goods and Services Tax -

Basic

Concepts and Definitions

SGST, CGST and IGST

Taxability and exemptions of goods and services under GST

Customs -

Basic Concepts and Charge of Duty

Types of Custom Duties

4

Suggested Readings

1. Singhania, Vinod K. and Singhania Monica, "Students' Guide to Income Tax, Problems &

Solutions", Taxmann, Latest edition

2. Singhania, Vinod K. and Singhania, Kapil, “Direct Taxes – Law and Practice (Professional

Edition)”, Taxmann, Latest edition.

3. Manoharan, T N and Hari, G R, "Students' Handbook on Taxation,", Snow White

Publications Pvt. Ltd., Latest edition

4. Manoharan, T N and Hari, G R, "Direct Tax Laws", Snow White Publications Pvt. Ltd.,

Latest edition

5. Datey, V.S., “GST Ready Reckoner”, Taxmann Publication, Latest edition.

6. Subramanian, P.L., “Guide to GST with GST Rates”, Snow White Publications Pvt. Ltd.,

Latest edition

7. Datey, V.S., “Customs Law Practice and Procedures”, Taxmann Publication, Latest

edition.

8. Sodhani, Vineet and Sodhani, Deepshikha, “GST Manual with GST Tariff”, Snow White

Publications Pvt. Ltd., Latest edition.


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Semester – V

Course Title: Human Resource Management Credit Hours: 3


Course Objectives

To introduce the students to human resource management function.

To understand the people management role in organizations.

Learning Outcomes

At the end of the course, students will:

1. acquire an insight into the role and responsibilities of the HRM function. 2. learn about the different systems within HRM viz. Recruitment and

Selection, Performance Management, Compensation Management, Employee Relationship Management and recognize their strategic contribution to business and organizations

3. carry out job and role analysis and write job descriptions.

Syllabus

Module I: Introduction

An Introduction to Human Resource Management

Skills and Competencies of a Human Resource Manager

Corporate Strategy and Human Resource Management

Module II: Manpower Planning and Talent Acquisition

Manpower Planning and Deployment

Job Analysis, Design and Redesign of Jobs

Recruitment & Selection

Module III: Managing and Rewarding Employee Performance

Performance Management

Compensation Management

Learning & Development

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Module IV: Managing Employee Relations

Employee Relationship Management

Industrial Disputes & Conflicts

Labour Legislation

Managing Employee Exit and Separations

Module V: Contemporary issues in Human Resource Management

Suggested Readings

Dessler, G. Varkkey, B. (2011. Human Resource Management. (12th Edition). New Delhi: Pearson Education.

Bernardin, J. H. (2007). Human Resource Management – An Experiential Approach. New Delhi: Tata McGraw Hill Publishing Company Limited.

Singh B.D. (2004). Industrial Relations, Emerging Paradigms. New Delhi: Excel Books.

Varkkey, B., Dutta, R. and Rao, G. P. (Eds). (2000). Value Creation: The Challenge of HR in the New Millennium. New Delhi: Tata McGraw-Hill Publishing Company Limited.

Ramaswamy, E.A. (2000). Managing Human Resources: A Contemporary Text. New Delhi: Oxford University Press.

Pande, S. and Basak, S. (2012). Human Resource Management. (1st

Edition). New Delhi: Pearson Education.

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Semester – V

Course Title: Introduction to Operations Management

Credit Hours: 4


Course Objectives

1. To introduce the students to the functions of operations management in business

2. To enable the students to manage the productive resources for the growth and competitiveness of any organization.

Learning Outcomes


1. Understand the role of operations management in business 2. Plan effective and efficient use of productive resources of an

organization 3. Develop an understanding of the linkages of operations management

and other functions of an organization

Syllabus

Module 1: INTRODUCTION AND OVERVIEW OF OPERATIONS MANAGEMENT

Evolution of Operations Management

Careers in Operations Management

Difference between products and services

Productivity

Module 2: PRODUCT AND SERVICE DESIGN

Product Design and Process Selection-Manufacturing

Product Design and Process Selection-Service

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Module 3: FACILITY LOCATION AND LAYOUT

Importance of Location and Layout Decisions

Factors affecting facility Location

Issues in Manufacturing and Service Facility Layouts

Basic and other types of Layouts for Manufacturing and Service

Module 4: INVENTORY AND QUALITY MANAGEMENT

Concept of Inventory Management

Inventory Management for Dependent and Independent Demand

Multi - Period Inventory Management

ABC analysis of Inventory

Introduction to Quality Management

Module 5: PROJECT MANAGEMENT

An Introduction to Project Management and Network Models

Critical Path Method of Project Management

Programme Evaluation and Review Technique

Suggested Readings

1. Bedi, K. Production and Operations Management, NewDelhi: Oxford University Press, 2007.

2. Chary, S. N. Production and Operations Management (4th ed.), New Delhi: Tata McGraw Hill, 2009.

3. Heizer, J., Render, B., Rajashekhar, J. Operations Management, 9th edition, Printice Hall, Pearson, New Delhi, 2009.

4. Krajewski, Ritzman, Malhotra, Srivastava, Operations Management: Process and Supply Chains, 9th Edition, Delhi: Pearson Education, 2010.

5. Gaither and Frazier, Operations Management, 9th Edition, Singapore: Thomson South Western, 2002.

6. Chase R. B., Shankar, Ravi, J., F. Robert, and Aquilano, N. J., Operations and Supply Management, 12th Edition, New Delhi: Tata McGraw – Hill, 2010.

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Semester – V Course Title: Indian Economy

Credit Hours: 4


Course Objectives

To introduce the students to the various dimensions of the Indian Economy

To provide a historical and current analysis of how the Indian Economy has reached its current state of affairs


1. Understand the various aspects of India’s economy 2. Develop a perspective on the different problems and approaches to economic

planning and development in India 3. Understand the role of the Indian Economy in the global context, and how

different factors have affected this process

Syllabus

Module 1: STRUCTURE OF THE INDIAN ECONOMY

India As A Developing Economy; Indian Economy On The Eve Of Independence;

National Income Of India: Trends And Levels

Human Resources And Economic Development; Human Development In India;

Occupational Structure And Economic Development

Natural Resources, Economic Development And Environmental Degradation

Infrastructure In The Indian Economy; Social Infrastructure And Social Sector

Module 2: PLANNING AND ECONOMIC DEVELOPMENT

Objectives And Strategy Of Economic Planning In India;

Approach To The Ongoing Five Year Plan

Regional Planning In India

Financing Of The Plans

Economic Reforms In India – Main Features And Achievements.

Module 3: DOMESTIC SECTOR

Institutional And Technological Reforms In Indian Agriculture

Agricultural Finance And Marketing

Agricultural Prices And Policy

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Industrial Policy

Sources Of Industrial Finance; Role Of Small Scale And Cottage Industries In Indian Economy.

Module 4: EXTERNAL SECTOR OF THE ECONOMY

India’s Balance Of Payments – Problems And Solutions

Trends, Composition And Direction Of India’s Foreign Trade

New Trade Policy

WTO And Indian Economy

Foreign Investment Inflows

India’s Exchange Rate Policy

Module 5: ISSUES AND CHALLENGES OF INDIAN ECONOMY

Problems Of Poverty

Inequality

Unemployment And Inflation - Strategy And Policy Of The Government

Food Security And Public Distribution System

Salient Features Of The Relevant Union Budget

Suggested Readings

Datt, R and Sundharam, K.P.M. Indian Economy. New Delhi: S. Chand & Company Ltd. (Latest Edition).

Jalan, B. The Indian Economy: Problems and Prospects. Penguin Books.

Misra, S.K. and Puri, V.K. Indian Economy. Himalaya Publishing House.

Agrawal, A.N. Indian Economy: Problems of Development and Planning. New Age International Publishers.

Economic Survey. Government of India (Latest Issue).

Relevant Business Newspapers.

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Semester – V

Course Title: Marketing Management

Credit Hours: 5


Course Objectives To introduce the students to basic principles of marketing.

To provide understanding of marketing as a business function.

Learning Outcomes


1. Understand the role of marketing in business 2. Develop an understanding of the basic marketing framework 3. Understand practical implications of marketing principles.

Syllabus

Module 1: INTRODUCTION TO MARKETING CONCEPTS

Scope of Marketing

Basic Marketing Concepts

Marketing Mix

Segmentation, Targeting, and Positioning

Buyer Behaviour

Module 2: UNDERSTANDING MARKETING ENVIRONMENT

Marketing Environment

Marketing Research and Information Systems

Dealing with the Competition

Module 3: MARKETING DECISIONS

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Product Policy

Pricing Decisions

Distribution Decisions

Promotion Tools

Understanding Selling process

Strategic Market Planning

Understanding Global Markets

Emerging Issues in Marketing.

Suggested Readings

1. Saxena, R. (2009). Marketing Management. Tata McGraw-Hill Education. 2. Panda, T. K. (2009). Marketing Management: Text and Cases Indian

Context. Excel Books India. 3. Kumar, A. (2009). Marketing Management. 1E. Vikas Publishing House. 4. Ramaswamy, V. S., & Namakumari, S. (2009). Marketing Management:

Global Perspective, Indian Context. MacMillan. 5. Kotler, P., & Armstrong, G. (2010). Principles of Marketing. Pearson

Education.

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Enrichment Course V: Career Planning and Goal Setting Credit Hours: 1 credit Course Code: BM357

Course Objective:

1. To demonstrate to the students certain requisite skills such as goal setting, developing communication skills etc. which would facilitate them to use the academic knowledge gained more constructively and efficiently.

2. To enable them to understand and equip them with some key characteristics such as building their confidence, developing them into team players for use in their day to day lives.


1. Determine how mind sets affect reasoning, behavior and final results and how do we change mind sets.

2. Apply the goal setting process to develop career and personal goals 3. Develop winning habits and building confidence which would help lay

foundation of success. 4. Develop synergistic approach to task and imbibe qualities of an effective team

worker Syllabus: Developing the Right Mind-set; Goal-setting Process and Its Relevance; Develop Winning Habits; Building Confidence; Habits – Foundations of Success; Communication Skills, Team Working; Importance of Physical, Mental & Spiritual Fitness; Methods of Measuring Success. Suggested Readings:

1. Benton, D.A. (1992). Lions Don’t Need to Roar. New York: Warner Books. 2. Mitra, B. (2011). Personality Development and Soft Skills: New Delhi: Oxfrd

University Press. 3. Tempar, R. (2003). The Rules of Work. Delhi: Dorling Kindersley (India)

Pvt.Ltd. 4. Wallace, H.R. & Master, L.A. (2001). Personal Development for Life and Work


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Semester – VI

Course Title: Entrepreneurship

Credit Hours: 4


Course Objectives To provide students with the basic understanding of entrepreneurship

To familiarise them with the process of entrepreneurial venture creation and growth

To give them a perspective on emerging trends of entrepreneurship

Learning Outcomes

At the end of the course, students shall be able to: 1. Relate to the significance of entrepreneurship 2. Recognise the entrepreneurial mind-set 3. Perform basic ideation exercises for business opportunities 4. Identify the information required to create a business plan 5. Explain emerging dimensions of entrepreneurship

Syllabus

Module 1: Entrepreneurship and the Entrepreneurial Eco-system

Importance of Entrepreneurship in an economy

Theories of Entrepreneurship

The Entrepreneurship Ecosystem (includes the role of Government)

Module 2: The Entrepreneur

Types of Entrepreneurs

Entrepreneurial Mindset and Traits

Entrepreneurial Motivation

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Module 3: The Entrepreneurship Process

Overview of the Entrepreneurship Process

Ideation Techniques

Opportunity Identification

Business Planning and Creation

Resource Management

Scaling up the Business

Module 4: Trends in Entrepreneurship

Women Entrepreneurship

Social Entrepreneurship

Rural Entrepreneurship

Technopreneurship

Ecopreneurship

Suggested Readings

1. Baporikar, N. (2011). Entrepreneurship Development & Project

Management – Text and Cases. Mumbai: Himalaya Publishing

House.

2. Desai, V. (2013). Dynamics of Entrepreneurial Development and

Management. Mumbai: Himalaya Publishing House.

3. Kumar, A. (2012). Entrepreneurship – Creating and Learding an

Entrepreneurial Organization. New Delhi: Dorling Kindersely India.

4. Kuratko, D. and Rao, T.V. (2012). Entrepreneurship – A South Asian

Perspective. New Delhi: Cengage Learning India.

5. Ramachandran, K. (2009). Entrepreneurship Development – Indian

Cases on Change Agents. New Delhi: Tata McGraw Hill.

6. Shankar, R. (2012). Essentials of Entrepreneurship. Chennai: Vijay Nicole. 7. Shankar, R. (2013). Entrepreneurship – Theory and Practice. New Delhi:

McGraw Hill India.

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Semester – VI

Course Title: Fundamental of International Business Credit Hours: 4


Course Objectives To introduce the students various concepts and issues in international

business and related activities.

To evaluate global business opportunities and develop skills to deal with various issues involved in cross-border transaction of goods, services and other resources between two or more nations.

Learning Outcomes


1. understand and evaluate the basis of international trade and business. 2. explain the various methods of entry into foreign markets and assess

the suitable mode for international business. 3. understand the concept of globalization and discuss the implications

of GATT/WTO in international business. 4. understand the India’s institutional and policy framework for

international business.

Syllabus

Module 1: AN OVERVIEW TO INTERNATIONAL BUSINESS

Introduction

Evolution Of International Business

Stages Of Internationalization

International Business Approaches

Importance Of Cross Cultural Differences In International Business

Modes Of Entry Into International Markets

Advantages And Problems Of International Business

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Module 2: CONCEPTUAL FRAMEWORK: INTERNATIONAL TRADE, INVESTMENT, BALANCE OF PAYMENT AND TERMS OF PAYMENT

Mercantilism

Theory Of Absolute Cost And Comparative Cost Advantage

Relative Factor Endowment Theory

Product Life Cycle Theory

Porter’s National Competitive Advantage Theory

Foreign Collaboration/Technology Transfer Related Issues

Factors Influencing FDI

Reasons And Cost And Benefits Of FDI

Concept Of Balance Of Payments And Its Components

Terms Of Payment

Module 3: GLOBALISATION, WORLD TRADE ORGANISATION AND REGIONAL ECONOMIC INTEGRATION

Concept Of Globalization

Drivers Of Globalization

Globalization Of Markets, Production, Investment, Technology

Advantages And Disadvantages Of Globalization

General Agreement Of Tariff And Trade

Uruguay; Round, Establishment Of WTO And Various Agreement Of WTO

GATS - Trade In Services

Concept Of Regional Integrations And Regional Blocks

Module 4: INDIA’S INSTITUTIONAL AND POLICY FRAMEWORK FOR INTERNATIONAL BUSINESS

Policy And Service Support Organizations

Commodity Specialization

Training And Research Institutions

Trading / Service Corporations

Risk Covering Institutions

Financial Institutions

Institutions Especially For SSIs and State Participation

An Overview Of India’s Foreign Trade Policy And Procedure

Suggested Readings

Carbaugh J. R.International Economics. Bangalore: Thompson South-Western, Latest Edition.

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Chugan, P. K. International Technology Transfer. Mumbai: Himalaya Publishing House.

Czinkota R.M., Ronkained I.A. and Moffet, M.H. InternationalBusiness. Bangalore: Thompson South-Western. Latest Edition.

Foreign Trade Policy and Handbook of Procedures. New Delhi: Centax Publications. Latest Edition.

Francis C. International Business Environment. New Delhi: Prentice-Hall India, Latest Edition

Joshi, R. M. International Business. New Delhi: Oxford University Press. Latest Edition.

Mithani, D.M. International Economics. Mumbai: Himalaya Publishing House. Latest Edition.

Paras R. Export – What, Where and How. New Delhi: Anupam Publications. Latest Edition.

Paul, Justin. International Business. New Delhi: PHI Learning Pvt. Ltd. Latest Edition

Rao, S. P. International Business; Text and Cases. Mumbai: Himalaya Publishing House. Latest Edition.

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Semester – VI Course Title: Principles of Research Methodology Credit Hours: 5


Course Objectives To introduce the students to concepts related to research methods in

business.

To enable the students to become familiar with procedural aspects of

research.

Learning Outcomes


1. Define the problem / identify the opportunity clearly and develop an approach for conducting research.

2. Identify the basic research designs: exploratory, and descriptive, and develop a blueprint for doing research.

3. Develop scientific instruments for collecting data. 4. Identify and use the most appropriate statistical analysis technique for

a given problem situation and interpret the results from the same.

Syllabus

MODULE 1: RESEARCH METHODOLOGY

Nature And Scope Of Research Methodology

Formulation Of Research Problem

Statement Of Research Objectives

MODULE 2: RESEARCH PROCESS

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Research Process

Research Design

Exploratory

Descriptive Design

Sampling Design

Formulation Of Questionnaire

Scaling Techniques

MODULE 3: METHOD OF DATA COLLECTION AND ANALYSIS

Method of Data Collection

Observation Design

Interviewing For Research

Techniques Of Data Analysis

Data Analysis

Awareness Of Software Packages Relevant To Management Research

Interpretation Of Data And Drawing Inferences; Hypothesis Testing,

Univariate And Bivariate Analysis

Research Report Writing

Suggested Readings

Kothari, C.R. (1990). Research Methodology: Methods and

Techniques. New Age International.

Bhattacharya, D. K. (2009). Research Methodology. Excel Books India.

Khan, J. A. (2008). Research Methodology. APH Publishing Corporation.

Kumar, R. (2008). Research Methodology. APH Publishing Corporation.

Kumar, R. (2005). Research Methodology- A Step by Step Guide for

Beginners. Pearson Education India.

Cooper, D. R., Schndler P.S. and Sharma J.K. Business Research

Methods. (11th edition). McGraw Hill.

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Semester – VI Course Title: Management Information Systems Credit Hours: 4


Course Objectives To highlight the importance of information systems for modern businesses.

To impart the knowledge of DBMS and RDBMS with hands-on practice.

To showcase the applications of information systems for various functional

areas.

To introduce the students to the requirements of good IT infrastructure.

To provide an overview of different enterprise applications.

Learning Outcomes


1. Understand the role of MIS in business, 2. Develop an understanding of the basic IT framework, 3. Relate technology function with business, 4. Integrate various business functions through enterprise applications.

Syllabus

Module 1: INTRODUCTION TO INFORMATION SYSTEMS

Introduction

Basics of MIS

MIS: Scope, objectives and characteristics

Classification of MIS – TPS, OAS, MIS, DSS, ESS

MIS and competitive strategy for business

Module 2: FUNCTIONAL MIS

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Overview of DBMS and RDBMS: Concept, technologies and Applications

Accounting Information System

HR Information System

Manufacturing Information System

Inventory Information System

Marketing Information System

Geographic Information Systems

Module 3: IT INFRASTRUCTURE MANAGEMENT

Network Fundamentals

Types of networks and components

Internet, Intranet and Extranet

Applications of internet: E-Commerce, E-Business, E-Governance

Contemporary IT Infrastructure: Grid Computing, Cloud Computing, Edge Computing, Green Computing, On-Demand Computing, SAAS etc.

Module 4: ENTERPRISE APPLICATIONS

Overview of Enterprise Applications

Enterprise Resource Planning

Supply Chain Management System

Customer Relationship Management System

Knowledge Management System

Integrations of various enterprise applications

Suggested Readings

1. Gupta, H. Management Information System. Delhi: International Book House Pvt. Ltd.. 2013.

2. Azam, M. Management Information System. New Delhi: Tata McGraw Hill. 2012.

3. Bidgoli, H.Sehgal, & Chattopadhyay, N. MIS. Delhi: Cengage Learning Pvt. Ltd., 2013.

4. Jaiswal, M. & Mital, M. Management Information Systems. Delhi: Oxford University Press. 2011.

5. Raj, S. Management Information Systems. Pearson New Delhi. 2013.

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Semester – VI

Course Title: Introduction to Strategic Management Credit Hours: 4


Course Objectives To introduce the students to strategic management

To provide knowledge about concepts & frameworks required to analyse a firm in business context

Learning Outcomes


1. Understand the role of strategy in business, 2. Develop an understanding of the basic strategy framework, 3. Apply frameworks regarding how firms gain advantage in the

marketplace.

Syllabus

Module 1: INTRODUCTION TO STRATEGY

Meaning & Scope of Strategy

The process of strategic management

Introduction to the Vocabulary of Strategy: Vision, Mission, Goals, Objectives, Values, Strategy, Resources and Capabilities

Module 2: THE BUSINESS LANDSCAPE

Sectors & Industries

Analysing A Company’s External Environment

Understanding A Company’s Strategy, Resources, Capabilities

Phases In Industry’s Development

Module 3: GAINING COMPETITIVE ADVANTAGE

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Generic Strategies

Analytical Tools For Competitive Advantage

Module 4: STRATEGY EXECUTION

People Management Aspects

Resource Management And Operations

Corporate Culture And Leadership Issues

Suggested Readings

Chandrasekaran, N & Ananthanarayanan, P. S. (2011). Strategic Management. New Delhi: Oxford University Press.

Phadtare, M. (2010). Strategic Management: Concepts and Cases. New Delhi: PHI Learning.

Srinivasan, R. (2014). Strategic Management: The Indian Context. New Delhi: PHI Learning.

Bhandari, A & Verma, R. P. (2013). Strategic Management: A Conceptual Framework, New Delhi: McGraw Hill Education (India) Pvt. Ltd.

Ghemawat P. (2009). Strategy and the Business Landscape.New Delhi: Prentice Hall

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Semester – V

Course Title: Financial Services Credit Hours: 4


Course Objectives To introduce students to the major financial services.

To understand the help rendered by different financial services to business enterprises and other clients.

Learning Outcomes


1. Understand the functioning of various financial services; 2. Develop clarity on the operational requirements while accessing or

rendering those services; 3. Appreciate the legal aspects involved in utilising or offering those

services. .

Syllabus

Module 1: BANKING SERVICES

Role of banking in economic development

Types of bank

Activities: Funds-based and Fee-based banking

Regulation of banks: Brief introduction to BASEL Accord

Introduction to non-banking financial institutions

Module 2: INSURANCE SERVICE

Role of insurance in economic development

Major types of insurance

Principles of insurance

Regulation of insurance business: Brief introduction to IRDA

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Module 3: MUTUAL FUNDS

Introduction

Types of mutual funds

Organization of mutual funds

Regulation of Mutual Funds: Brief introduction to SEBI guidelines

Module 4: INVESTMENT BANKING

Functions and types of investment banks

Funds raising services of investment bankers

Latest SEBI (Merchant Banker) Regulations with focus on merchant bankers’ contribution to corporations in funds raising

Advisory services of investment bankers

Changing landscape of investment banking

Module 5: DEPOSITORY AND CUSTODIAN SERVICES

Depository Service

Need for Depository System

Benefits of a Depository System

The Depository Process

Functioning of NSDL and CDSL

Custodian Service

Introduction

Stock Holding Corporation of India Limited

Module 6: Leasing and Hire Purchase Services

Leasing Service

Types of Leases

Implications for Lessor: Lease Structure, Rights, and Responsibilities

Implications for Lessee: Advantages and Disadvantages

Suggested Readings

Pathak, B. V. The Indian Financial System: Markets, Institutions and Services. New Delhi: Pearson.

Hire Purchase Service

Difference Between Lease and Hire Purchase

Legal Aspects of Hire Purchase

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Khan, M. Y. Financial Services. New Delhi: Tata McGraw-Hill Education.

Kothari, R. Financial Services in India: Concepts and Applications. Delhi: SAGE Publications.

Sasidharan, K. and Mathews, A. K. Financial Services and System. New Delhi: Tata McGraw Hill.

Gomez, C. Financial Markets, Institutions, And Financial Services. New Delhi: PHI Learning Pvt. Ltd.

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Enrichment Course VI: Business Etiquette Credit Hours: 1 credit Course Code: BM367

Course Objective: The course aims towards building self-confidence, of the students by providing them with information on ways to show the proper behavior, socially and professionally, in casual and formal circumstances, in India and abroad. Learning Outcomes: At the end of the course, student should be able to:

1. Develop work place etiquette such as etiquette at meetings; netiquette; etiquette while interacting with superiors, peers and subordinates.

2. Manage casual and formal situations in terms of his/her personal grooming, dinning and entertaining etiquette.

3. Initiate conversation and demonstrate the correct etiquette during introduction and social meeting.

Syllabus: Professionalism; Defining Etiquette; Presenting Yourself; Starting a Conversation; Introductions; Dealing with people; Effective Meetings; Interviews; General Courtesies; Dinning Etiquette, Netiquette. Suggested Readings:

1. Benton, D. A. (1992).Lions Don’t Need to Roar. New York: Warner Books. 2. Templar, R. (2003). The Rules of Work. Delhi: Dorling Kindersley (India)

Pvt.Ltd. 3. Wallace, H.R. & Master, L.A. (2001). Personal Development for Life and Work


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Summer Project(s)/Internship(s): All students will have to complete summer

project(s)/internship(s) of with a social or an industrial or business or service

organization for a duration as prescribed in the Teaching and Examination

Scheme.

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Semester VII

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Course: Advanced Course in Financial Management; Course Code: BM471; Credit

Hour: 3.0

Value Creation – Goal of Corporate Finance; Bond & Stock Valuation; Capital Budgeting:

Techniques, Risk Analysis; Cash Flow Estimation; Capital Structure: Theories, Leverage

Analysis; Leasing and Hire Purchase; Dividend Decisions and Practices; Working Capital

Management: Cash Management, Credit Management; Market Efficiency; Introduction to

EVA; Introduction to Mergers and Acquisitions and Firms Valuation; Issues in International

Financial Management; Introduction to Financial Risk Management and Hedging Mechanism;

Agency Issues and Corporate Governance.

Course: Advanced Course in Marketing Management; Course Code: BM472;

Credit Hours: 3.0

Changing trends in marketing, Evolving marketing concepts, integrating marketing mix,

Segmentation. Targeting and Positioning decisions; Consumer buying behaviour and organizational

buying behaviour, Marketing environment analysis, Marketing information system, Competitive

strategies, Product strategy, Pricing strategy, Channel decisions, Integrated Marketing

communication, Sales force management, Strategic Marketing Planning, Tapping global markets,

Emerging issues in Marketing.

Course: Advanced Course in Organizational Behaviour & Human Resource

Management; Course Code: BM473; Credit Hours: 3.0

Psychological Contract; Diversity; Feedback; Group Effectiveness & Group Think; Emotional

Intelligence; Authentic Leadership; Entrepreneurial Leadership; Employee Passion; Work-Life

Balance; Employer Branding; Collaboration & Competition; Negotiation Skills; Coaching and

Mentoring; Organization Theory; Competency Management; Compensation Management;

SHRM: HR Scorecard; Organization Development; HRIS; HR Audit; HR Accounting;

Employee Relations Management: Grievance Handling, Domestic Inquiry, Labour Laws;

Succession Planning & Management; EHRM; HR Outsourcing; IHRM: Expatriation,

Repatriation, Dual Career Couples; HR in SMES.

Course: Advanced Course in Operations Management; Course Code: BM474;

Credit Hours: 3.0 Operations Strategy; Capacity Management, Operations Planning, Logistics and Supply Chain

Management, Scheduling, Just-in. Time Production and Lean Systems; Six Sigma Quality, SQC,

Total Quality Management.

Course: Advanced Course in Business Statistics; Course Code: BM475; Credit Hours:

3.0

Descriptive Statistics; Sampling and Sampling Distribution; Estimation; Hypothesis Testing; Tests

of Significance: Parametric Test, Test of Independence and Goodness of Fit; Analysis of Variance

(ANOVA); Simple and Multiple Regression Analysis.

Course: Advanced Course In Strategic Management; Course Code: BM476;

Credit Hours: 3.0 Module 1: Corporate Strategies : Expansion - Diversification- Integration, Internationalisation, Co-

operative Strategies, Turnaround strategies, Module 2: Implementation Issues : Implementation

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Challenges, Balanced Score Card, Organisational Structure, Culture & Change Management,

Corporate Governance.

Title: Big Data Architecture and Applications; Course Code: GE515; Credit Hour: 1.5

Introduction to Big Data and its Business Applications; Hadoop: Distributed File System, Hadoop

I/O; Combiners; Developing for Clusters; Map Reduce and it’s working; Types of Map Reduce and

Formats; Map Reduce Features; Hadoop Streaming; Partitioners; Information Retrieval and Models;

Query Languages; TF IDF in Map Reduce.

Title: E-Commerce: Opportunities & Challenges; Course Code: GE517; Credit Hour: 1.5 Business Models and e-commerce, e-commerce strategy, Supply chain management and e-

commerce, Marketing Strategies and e-commerce, e-commerce security and controls, Electronic

payment systems, Mobile computing and commerce, Legal and ethical Issues in e-commerce, Social

e-commerce and other Issues in e-commerce.

Title: Entrepreneurship-New Venture Creation; Course Code: GE519; Credit Hour: 1.5,

Module 1: Understanding the entrepreneur and the entrepreneurship process: Concept, role in

economic development, Entrepreneurial competencies, the early career dilemmas of an entrepreneur,

Entrepreneurial and Intrapreneurial mind, International entrepreneurship opportunities.

Module 2: Creativity, opportunity evaluation & financing the startup: Emerging Business

Opportunities, sources and assessment. sources of external finance, short term as well as long term.

Informal risk capital and venture capital.

Module 3: The process of entrepreneurship (start-up), marketing and operations: Institutional support

to start up and incentives for SSI, Key marketing issue of new venture, Starting a franchising business,

Starting an e-commerce venture, Buying a running business.

Module 4: Developing a business plan: Business Plan: Concepts Methods, analysis and

interpretation

Title: Industry Analysis; Course Code: GE520; Credit Hour: 1.5,

An overview of the various types of industries, Industry and sector classifications, Industry life cycle

analysis, Development of an industry, the impact of regulation on industry structure, Technological

change and industry structure, Tools and techniques for Industry analysis, Preparation of a

professional report on Industry analysis.

Title: Introduction to Econometrics; Course Code: GE503; Credit Hour: 1.5 Introduction to Econometrics; Basic Ideas of Linear Regression; The Two-Variable Model:

Hypothesis Testing; Multiple Regression: Estimation and Hypothesis Testing; Functional

Forms of Regression Models; Dummy Variable Regression Models; Model Selection: Criteria

and Tests; Multicollinearity; Heteroscedasticity; Autocorrelation.

Title: Managing Global Markets; Course Code: GE508; Credit Hour: 1.5

Introduction to Global Market, Global Business Environment, Global Market Opportunities, Global Competition, Market Selection, Market Entry Strategies, Global Sourcing Strategy and Manufacturing, Global Strategic Partnership, Key Business Decisions for Global Markets (product, price, distribution& logistics, communication decisions), Global Organizations.

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Title: MARKSTRAT Simulation; Course Code: GE509; Credit Hour: 1.5

Segmentation, Targeting, Positions Decision; New Product Launch Decisions; Product Mix

Decisions; Distribution Decisions; Pricing Decisions; Sales Force Decisions; Communication

Decisions; Marketing Plan.

Title: Personal Finance; Course Code: GE504; Credit Hour: 1.5 Concepts, issues and process of personal financial planning; Managing cash and savings;

Making automobile and housing loan decisions; Credit and Loans management; Property

Insurance; Life Insurance; Health Insurance; Investment planning for retirement and tax

purpose.

Title: Social Media and Business; Course Code: GE510; Credit Hour: 1.5 Introduction to Social Media; Importance of Social Media for Business; Social Media

Technologies and platforms and its impact on business; Social Media Innovation in

influencing business; Role of Social Media on crises communication; Social Media Metrics

for Business; Ethics and Privacy issues in Social Media; Integrated approach to social media

and business.

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Semester VIII

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Title: Investment & Portfolio Management; Course Code: FM610; Credit Hour: 3.0

Overview; Return and Risk of Securities; Stock Market Indices; Basics of Portfolio Theory;

Portfolio Selection: Markowitz Theory; Capital Market Theory: CAPM and APT; Portfolio

Evaluation; Equity Valuation Models; Economic Industry and Company Analysis; Fundamental

Analysis; Technical Analysis; Fixed Income Securities: Terminology, Conventions and

Computation Procedure; Interest Rate Risk; Bond Portfolio Management; Derivative

Instruments; Portfolio Management; Styles and Philosophies.

Title: Financial Statement Analysis; Course Code: FM627; Credit Hour: 3.0

Financial Statement Analysis Techniques; Analyzing Financing Activities; Analyzing Investing

Activities; Analyzing Operating Activities; Cash Flow Analysis; Return on Invested Capital &

Profitability Analysis; Prospective Analysis; Credit Analysis; Financial Analysis of Special

Industries; Quality of Financial Reporting; Financial Shenanigans.

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3 - - 3



6. Clarify various concepts and provisions of income tax and indirect taxes in India.

7. Illustrate the tax planning perspective in the corporate setting.

8. Apply the relevant provisions for taxation of companies and managerial decision-making.


Unit I: Overview of Income Tax in India

Basic Concepts and Definitions

Residential Status

Carry Forward and Set Off of Losses

Computation of Taxable Income and Tax Liability

10

Unit II: Taxation of Companies

Residential Status of Company

Normal Tax Provisions of the Company

Minimum Alternate Tax

Dividend Distribution Tax

10

Unit III: Tax Planning, Tax Avoidance and Tax Evasion

Tax Planning, Tax Avoidance and Tax Evasion - Meaning

Financial Management Decisions and other Business Decisions

13

Unit IV: Goods and Services Tax and Customs

Goods & Services Tax:

- Introduction

- Basic Concepts and Definitions

- SGST, CGST and IGST

- Taxability and Exemptions for goods services under GST

- Input Tax Credit

- Reverse Charge Mechanism

- Overview of Procedural Aspects

Customs:

12

Course Code FM602

Course Title MANAGEMENT OF DIRECT AND INDIRECT TAXES

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- Basic Concepts and Charge of Duty

- Types of Custom Duties

Suggested Readings: 1. Singhania, Vinod K. and Singhania Monica, “Corporate Tax Planning & Business Tax Procedures

with Case Studies”, Taxmann, Latest edition.

2. Singhania, Vinod K. and Singhania Monica, "Students' Guide to Income Tax, Problems &

Solutions", Taxmann, Latest edition

3. Singhania, Vinod K. and Singhania, Kapil, “Direct Taxes – Law and Practice (Professional

Edition)”, Taxmann, Latest edition.

4. Manoharan, T N and Hari, G R, "Students' Handbook on Taxation,", Snow White

Publications Pvt. Ltd., Latest edition

5. Manoharan, T N and Hari, G R, "Direct Tax Laws", Snow White Publications Pvt. Ltd.,

Latest edition

6. Datey, V.S., “GST Ready Reckoner”, Taxmann Publication, Latest edition.

7. Subramanian, P.L., “Guide to GST with GST Rates”, Snow White Publications Pvt. Ltd.,

Latest edition

8. Datey, V.S., “Customs Law Practice and Procedures”, Taxmann Publication, Latest

edition.

9. Sodhani, Vineet and Sodhani, Deepshikha, “GST Manual with GST Tariff”, Snow White

Publications Pvt. Ltd., Latest edition.

w.e.f. Academic Year 2017-18 and onward

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Title: Derivative & Risk Management; Course Code: FM611; Credit Hour: 3.0

Overview of Enterprise Risk Management; Derivatives Markets and Instruments; Pricing of

Futures, Options, Swaps, FRAs; Trading and Clearing Mechanism of Futures and Options;

Trading Strategies; Market Risk Measurement and Management: VaR and Greeks; Credit Risk

Management; Applications of derivatives in different markets.

Title: Services Marketing; Course Code: MM608; Credit Hour: 3.0 Introduction to services; Consumer behaviour in services; Marketing research for

understanding service customers; Positioning of Services; Developing the service product;

Service standards and service design; Managing the firm’s physical evidence; Service

delivery process; Employees role in service delivery; Managing service customers;

Delivering services through intermediaries; Balancing demand and capacity; Developing the

service communication mix; Pricing of services; Building and managing customer

relationships. Service quality and service guarantees; Service failures and recovery strategies;

Online services marketing; Transnational service operations.

Title: Integrated Marketing Communication; Course Code: MM601; Credit Hour: 3.0

Introduction to Integrated Marketing Communications (IMC) and its Role in Marketing and

Branding; IMC Industry – Organization and Interrelationships; Communications – Process and

Models; Consumer Response Frameworks; Promotion Mix Decisions; Managing the IMC Process

– Planning, Development, Implementation and Control Issues (Objectives, Creative Strategy, Media

Planning and Strategy, IMC Tools, Metrics for Measuring Efficiency of various IMC Options);

Social, Ethical and Legal Issues; International Marketing Communication.

Course: Consumer Behaviour; Course Code: MM603; Credit Hour: 3.0

Determinants of consumer behaviour; Managing Customer Value; Consumer Decision Making

Process and models; Family Decision Making and models; Consumer Motivation; Personality,

Attitudes, Perception, Involvement, Learning, Memory, Self-concept, Life style, and consumer

behaviour/ marketing strategy &Behaviour; Consumer Perception, Involvement, Learning, Memory

and the Marketing Strategy; Cultural and influences on consumer behaviour; Social Class, Family,

Reference Group and Consumer Behaviour; Diffusion of Innovations and Adoption Process;

Communication and Consumer Behaviour; Customer Loyalty; Consumerism and Customer

Satisfaction, Post-purchase Processes.

Title: Sales & Distribution Management; Course Code: MM617; Credit Hour: 3.0 Major issues in Sales and Distribution Management in the industries; Sales Management

Personal Selling; Setting Sales Objectives; Formulating Sales Strategy; Organizing Sales

Force; The Sales Organization; Sales Force Management, Recruitment, Training; Motivation

and Compensation of Sales Force; Sales Control and Cost Analysis; Distribution Channels

Strategy; Developing Dealers Network; Development of Dealer Capabilities; Distributive

Net-Work Relationships.

Title: International Marketing; Course Code: MM604; Credit Hours: 3.0

International Marketing Environment; Globalisation of markets and competition; International

Marketing Research; International Segmentation and Positioning; International Marketing Strategies;

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International Sourcing Strategy; Manufacturing and Marketing Interfaces; International Product Life

Cycle; Developing New Products for international Markets; Pricing Decision; Communicating with

the international consumers; Logistics and Distribution decisions; Planning, Organizing and Control

of Global Marketing Operations; International Marketing and the use of Internet.

Title: Recruitment and Selection; Course Code: HR606; Credit Hours: 3.0 Human resource planning; Demand and supply forecasting; Analysing jobs and work; Types

of employment; The recruitment process; Advertising for recruitment; Issues in recruitment;

Screening applications; Measuring and interpreting individual differences; Creating

Psychometric test, Validation of measurement; Using psychometric tests; Conducting

Interviews, Group discussions; Decision making for selection; Managerial selection; New

tools for recruitment; Recruitment and selection: linking with other HRM systems; Selecting

expatriates; Use of technology in recruitment and selection; Communicating the decision;

Induction and socialization; Internal selection; Designing systems, Administering and

evaluating the system; Ethical Issues; Present trends in recruitment and selection.

Title: Compensation Management; Course Code: HR601; Credit Hours: 3.0

The Strategic Intent of Compensation Management, Framing a Compensation Strategy Theories

Related to Pay, Compensation Structures, Elements of a Compensation System, Job Evaluation,

Employee Benefits, Allowances and Perquisites, Deciding How Much to Pay, Review of

Organisational Pay Plans, Collective Bargaining, Legal Framework in Compensation

Management – Payments, Deductions, Health, Insurance and Welfare , Income Tax – what the

HR professional must know, Administration of Compensation Systems, Using Technology for

Compensation Administration, Recognising and Rewarding Performance through Compensation

Systems, Incentive Schemes – for shop floor, sales personnel, managerial personnel, Board

Compensation, Alignment of Compensation in Mergers and Acquisitions, Ethical Issues in

Compensation Management, International Practices in Compensation Management.

Title: Management of Technology & Innovation; Course Code: FB613; Credit Hour:

3.0 Technology Concepts and Definitions; Models of Technology Change; Technology Integration

and Adaptation; Appropriate Technology; Technology Valuation; Licensing Strategies,

Negotiating and Drafting Agreements; Coping with Automation; Policy Option in Technology;

Organization Structure and Technology; R&D Practices and Successful Technological

Innovations; Product Protection: Patents, Trade Marks, Copy Rights, etc.; Trade Related

aspects of Intellectual Property Rights (TRIPS); Information Technology Applications for Cost

Control/Optimization; Technology and Environment; Impact of Technology on Organizations,

Work and Workers; Technology for Managing Knowledge; Issues in International Technology

Transfer; Application for Technology for Global Success.

Title: Business Intelligence; Course Code: IT602; Credit Hours: 3.0

Introduction to Business Intelligence (BI), Information Technology and BI, Information and

Knowledge management (Enterprise Information System), Four critical dimensions of Information

evolution mode, Five levels of maturity in information evolution mode, Prediction methods and

models, Data warehousing (what and how) and Data mining (overview of main techniques),

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Visualization (its key importance and examples) Modern optimization techniques (Fuzzy Logic,

Artificial Neural Networks, Genetic Algorithms), Other methods and techniques, Hybrid systems

and adaptability, Applying adaptive business intelligence, BI as a competitive differentiator,

Characteristics of complex business problems, Defining business intelligence strategy, Adaptive

business intelligence (i.e. Adaptive to business situation).

Title: Organisation Development and Change Management; Course Code: HR604;

Credit Hours: 3.0 Values and assumptions of OD; History of OD; Organizational culture and change; Planned

change; Models of change; Action research; OD process; Organizational diagnosis;

Introduction to interventions; Team building intervention; Inter-group and third party

interventions; Structural interventions; Organizational design; Comprehensive intervention;

Power and politics in OD; Issues in client consultant relationship; Ethics in organizational

development.

Title: Employee Relations and Labour Laws; Course Code: HR602; Credit Hours: 3.0 Introduction to Employee Relations; Employee and Industrial Relations – History, Patterns and

Trends; Employee Relations in India post Maruti Suzuki- Manesar Incidence, Trade Unions –

Theory, Organisation and Practice; Trade Unions in India; Trade Union Legislation; Collective

Bargaining - Meaning, Scope and Objectives; Collective Bargaining – Issues and Strategies;

Negotiations Skills and Strategies; Participative Management; Employee Grievances and their

Resolution – Model Grievance Resolution Procedure; Industrial Conflict and Co-operation –

from control to commitment; Industrial Restructuring and Industrial Relations; Regulation of

Industrial Disputes Through Labour Laws; Change in Conditions and Unfair Labour Practices

under I. R. Act, 1947; Management of Discipline; Lay Off and Retrenchment; Strikes and

Lockout; Closure and Transfer; Statutory Provisions in Labour Management, Management of

Contract Labour, Role of HRM in Industrial Relations, Laws related to Gender and

Discrimination, Laws related to Service Sector.

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summer project(s)/internship(s) of with a social or an industrial or business or

service organization for a duration as prescribed in the Teaching and

Examination Scheme.

Semester IX

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Title: Valuation; Course Code: FM619; Credit Hour: 3.0 Valuation Techniques; Building integrated financial valuation models, DCF based Firm

Valuation Models; Relative Valuation; Valuing Real Options; Valuation of Cash and Cross

Holding; Valuation of Intangible Assets; Valuation of Brands; Valuation of Risky Debt and

Convertibles; Value of Transparency; Cost of Distress; Valuation of Carbon Credits.

Title: Project Planning and Control; Course Code: FM607; Credit Hours: 3.0 Overview of Project Management; Project Manager: Roles, Responsibilities and traits;

Project Planning; Technical, Market, Financial and Social Cost Benefit Analyses; Financial

Analysis under risk and uncertainty; Project Organization; Resource Allocation; Planning

Infrastructure Projects, Project Control; Project Auditing; Project Termination.

Title: Business-to-Business Marketing; Course Code: MM602; Credit Hour: 3.0

Overview of Business-to-Business Marketing; Business Buyer Behaviour and models; Total quality

management; Managing vendors; Segmentation of Business Markets; Product Decisions and

Strategies; Business Pricing Decisions; Supply Chain Management; B2b E-Business; B2B E-hubs;

B2B Consortia, Meta hubs; E-Commerce Strategies for B2B; Relationship Strategies for B2B

Market; Business Marketing Communication; Business Marketing Strategy, Planning, And

Implementation; Business Ethics in B2B market.

Course: Customer Relationship Management; Course Code: MM614; Credit Hours: 3.0 Relationship Marketing and CRM, Behavioural Foundations: Satisfaction, Loyalty, and the

Perception of Value; Customer Experience Management; Customer Lifecycle Management;

Customer Lifetime Value; CRM and Business Intelligence, Collaborative CRM, Developing CRM

Strategy, Building the Relationship Driven Enterprise, Implementing and Integrating the

Information, Technology, Process and People Components, CRM Tools and Techniques, CRM

Applications: Sales Force Automation, Campaign Management, Marketing and Service Support

Automation, CRM Deployment in Different Sectors, e-CRM.

Title: Strategic Brand Management; Course Code: MM621; Credit Hour: 3.0

Brands and Brand Management; Brand Equity; Brand Positioning; Brand Elements; Planning

and Implementing Brand Marketing Programs; Measuring Brand Performance; Brand Portfolio

and Brand Hierarchy; Designing Branding Strategy; Developing New Brands and Brand

Extensions; Brand Reinforcement and Revitalizing Strategies; International Brand

Management.

Title: Performance Management; Course Code: HR605; Credit Hours: 3.0 Business Strategy and Organization Performance Management, Historical Development of

Performance Management Systems in Work Organizations, Key Concepts in Performance

Management, Defining Key Performance Areas and Roles, Performance Planning – Setting

Organizational and Team Performance Objectives, Individual Performance Appraisal Systems

– Design, Administration, Effectiveness, Self and Subordinate Appraisal, Implication of

Managerial Styles on Performance Appraisal, Performance Review Discussion, Documenting

Performance Feedback, 360 Degrees Performance Appraisal and Feedback Systems,

Competency Mapping , Balanced Scorecard, Assessment Centres, Talent Management,

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Designing and developing a Performance Management System, Performance Appraisal and

Organizational Life Cycle, Ethical Issues in Performance Management , International Trends

in Performance Management within Organizations, Role of Information Technology in

Performance Management, Rewarding Performance.

Title: Training and Development; Course Code: HR608; Credit Hours: 3.0 Introduction to Employee Training & Development; Strategic Training; Aligning Training to

Business Needs And Performance; Needs Assessment; Learning Theories and Programme

Design; Training & Development Proposal; Transfer of Training; Training Evaluation;

Traditional Training Methods; E-Learning and Use of Technology; Employee Development;

Performance consulting; Coaching and mentoring; Careers and Career Management; Special

Challenges in Career Management; Leadership development; The Future of Training and

Development.

Title: Data Analytics & Data Mining; Course Code: OM614; Credit Hour: 3.0 Overview of Statistical software R and SPSS, Data Management in R, Programming in

R, Univariate analysis and graphical presentation for categorical & continuous variables,

Simple Linear Regression and Analysis of variance, Multiple Linear regression, Logistic

regression, Time Series Analysis.

Title: Human Resource Analytics; Course Code: HR610; Credit Hour: 3.0 Measurement map, Measuring HR’s Contribution to Enterprise Goals, Cost Benefit Analyses

for HR Interventions, Measuring HR’s Impact on Processes, Measuring HR’s Value Added,

Balanced Scorecard and HR Scorecard.

Title: Enterprise Resource Planning; Course Code: IT603; Credit Hour: 3.0

Introduction to ERP; Advantages of ERP; ERP as a Business Strategy; Business Process and

Business Modelling; ERP as a Business Perspective (Manufacturing, Services etc.); Nature of

Enterprise; Business Process Re-engineering and its Relation with ERP; ERP Architecture and

Modern Technology Trends (On Demand, Cloud, Open Source); Modules of ERP; ERP

Implementation Process; ERP Markets; Role of Vendors, Consultants and Users; ERP as a Basic

Building Block for Other Enterprise Applications like SCM, CRM, KM, E-Commerce, BI etc.

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Semester X

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Title: Working Capital Management; Course Code: FM609; Credit Hour: 3.0 Contextual Environment; Alternative Approaches; Management of Corporate Liquidity and

Financial Flexibility; Cash Flow Planning and Management; Models for determining optimum

cash balance; Cash Management: Strategies and Systems; Theories of Trade Credit;

Management of Account Receivables: Credit Decision Criteria, Monitoring and Control; Trade

Credit Strategies; Strategies and Techniques of Inventory Management; Financing Working

Capital: Contemporary Issues in Bank and Other Financing; Treasury Management: Domestic

and International Dimensions.

Title: Mergers and Acquisitions; Course Code: FM612; Credit Hours: 3.0

Overview; Corporate Restructuring; The Mergers and Acquisitions Process; Mergers

Valuation; Structuring the Deal; Common Takeover Tactics and Defences; Leveraged Buyout;

Joint Ventures and Alliances; Regulatory framework of mergers and acquisitions; Accounting

aspects of mergers.

Title: International Finance; Course Code: FM605; Credit Hour: 3.0

International Transactions and Balance of Payments; International Financial Systems:

Developments and Institutions; Foreign Exchange Rate and its Determinates; International Parity

Conditions and Regulations; Exchange Rate Arithmetic and Conventions; Forex rates and

Derivatives; Money Market Products and RBI Guidelines; Forex Risk and Interest Rate Risk

Managements; International Portfolio Investment; Capital Budgeting for Multinational

Corporations; Working Capital For Multinationals; Finance for International Operations.

Title: Rural Marketing; Course Code: MM612; Credit Hours: 3.0 Rural Economy and Marketing Perspectives; Rural Infrastructure; Rural-Urban Disparities;

Economic Reforms and Rural Markets; Profiling Rural Consumer and Their Purchase

Behaviour; Researching and Rural Markets; Segmentation ; Targeting and Positioning in

Rural Markets; Rural Marketing Mix: Planning and Developing Products for Rural Markets;

Rural Marketing Mix: Aligning Pricing top Rural Markets; Rural Marketing Mix:

Distribution and Logistics for Rural Markets; Developing and Managing the Sales force for

Rural Markets; Rural Marketing Mix: Communication Media and Methods for Rural

Markets; Role of Co-operative Societies, NGOs in Rural Marketing; Rural Marketing and

Technology; Rural Markets for small towns; Focus on existing and emerging sectors in Rural

Markets.

Title: International Human Resource Management; Course Code: HR603; Credit Hour: 3.0

Introduction to International HRM; Development of the International Business and Strategic HRM;

Global Staffing; Performance Management; Training and Development; International Compensation

and Benefits; Repatriation; Union and Employee Relations for Multinational Firms; HRM in

International Joint Ventures; Managing Across Cultural Differences; HRM Practices In other

Countries; Issues, Challenges & Developments in International HRM.

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Title: Global Business Leadership in Cross Cultural Contexts; Course Code: IB611;

Credit Hour: 3.0

Leadership Acumen: International perspective on leadership, common traps & challenges, and

opportunities of intercultural leadership, Navigating Culture: Impact of cultural differences on

organizations, decoding culture, culture classifications and stereotyping, developing intercultural

intelligence, Networking: Patterns of interpersonal relationships in/across organizations, strategically

developing social networks and social capital, norms for networking across cultures, Conflict.

Effective/defective conflict management approaches, dealing with ethical dilemmas. Business

Leader in Select Regional Contexts: South Asian, Japanese, Chinese, Middle-East, Western and

Eastern European, North American and Latin American.

Title: Retail Marketing; Course Code: MM606; Credit Hour: 3.0 Introduction and Overview of Retail Industry; Understanding Retail Shopping Behaviour;

Building and Sustaining Relationship through Customer Value, Establishing and Maintaining

a Retail Image; Ownership and Retail Strategy mix Issues; Developing and

Implementing Merchandising Plans; Supply Chain Management; Finance in retail; Site

Selection; Human Resource Management and Retail Firms; Store Layout Design and Visual

Merchandising; Web, Non Store and Non-Traditional Retailing; Pricing in Retailing; Retail

Branding and Communication Strategy; Use of technology in retailing; Rural retailing;

Customer Service and CRM Practices to Build Loyalty, Franchising.

Title: Supply Chain Management; Course Code: OM603; Credit Hours: 3.0 Introduction to Logistics and Supply Chain Management; Supply Chain Decision Phases;

Process view of a Supply Chain and Importance of Supply Chain Flows; Achieving Strategic

Fit and Scope; Supply Chain Drivers and Obstacles; Inventory Management - Cycle

Inventory and Safety Inventory; Supply Contracts; Risk Pooling; Coordinated Product and

Supply Chain Design; Mass Customization; Supply Chain Management Under Uncertain

Demand; Value of Information; Supply Chain Integration; Customer Value and Supply Chain

Management; Revenue Management and Strategic / Dynamic Pricing; International Issues in

Supply Chain Management; Strategic Alliances; Procurement and Outsourcing Strategies;

The SCOR SCM Model; Information Technology in a Supply Chain; E-Business and the

Supply Chain; E-Procurement and Reverse Auction; Decision Support Systems for Supply

Chain Management.

Course: Managing Electronic Business; Course Code: IT605; Credit Hours: 3.0 E-Commerce an Introduction; Characteristics of Markets and Web; Markets and Hierarchies;

Electronic Business Management; Identifying E-Commerce Opportunities; Components of a

Business Model; Defining E-Business Model; Info Mediation and Intermediation; Disinter

Mediation Value; Chains on the Information Super Highway; Auction Models; Online

Consumer Commerce; Building Online Communities; Online Consumer Behaviour; Online

Culture; Business to Business E-Commerce; B2B Transactions; E-Business Strategy.

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Title: Investment Banking; Course Code: FM614; Credit Hours: 3.0 Role of Investment Banking as Financial Intermediaries; Dynamics of primary capital

market/raising recourses through IPO/Private Equity and Venture Finance; Dynamics of

secondary market, Listing requirements and procedure, Investment Advisory Services,

Structured products and risk management advisory; Financial Restructuring Services,

Corporate Debt Restructuring (CDR), Securitisation of debt, designing new financial

instruments; Mergers and Acquisitions; Due diligence process, Emerging issues in Investment

Banking, Data Security.

Title: Bank Management; Course Code: FM601; Credit Hours: 3.0

An Overview of Banking in India; Regulatory Framework for Banks: RBI, Basel norms; Bank

Financial Statements; Asset-Liability Management; Designing and Pricing of Deposit

Services; Pricing of Loans/Advances; Bank Lending: Policy and Procedures; Loans Recovery

Management and Control of NPAs; Global Financial/ Banking Services; Fee-based Services:

ATM, Credit Card, Demat, etc.; Technology driven banking services; Evaluation of Bank

Performance.

Title: Insurance; Course Code: FM604; Credit Hours: 3.0

Insurance: An Overview; Principles of Insurance; Types of Insurance; Pricing of

Insurance; Loading, principal rating procedures, rating organisations; Actuarial models;

Development, status and trend in insurance sector in India; Insurance regulations; IRDA

and its guidelines; Marketing of insurance products; Insurance Regulation in India; Legal

aspects of Insurance contracts; Social aspects of insurance; Old age, survivors, disability,

unemployment, medical expense benefits; OASIS commission.

Title: Management Control System; Course Code: FM606; Credit Hour: 3.0 Nature of Management Control; Issue of Goal Congruence; Responsibility Centres: Revenue

and Expense Centres; Responsibility Centres: Profit Centres; Budget Preparation; Analysing

Financial Performance Reports; Performance Measurement Systems; Management

Compensation; Management Control Systems for Control of Differentiated Strategies; Control

of Service Organisations; Control of Multinational Organisations; Control of Projects.

Title: Business Process Re-engineering; Course Code: IT611; Credit Hour: 3.0 Introduction to Re-engineering; BPR as a Strategic Initiative; Dimensions of BPR; BPR

Redesign Principles; BPR Transformation Principles; Continuous Process Improvement

Principles; Creating a Vision for BPR; IS/IT Role in Business Process Re-engineering;

Business Process Modelling, Simulation and Design; BPR Tools; BPR Project Planning and

Execution; Sizing a BPR Project; Business Re-engineering Team; Roles and Responsibilities

of Team Members; Problems Encountered During BPR; Dangers in Re-engineering;

Measurement of Success, Government Process Re-Engineering.

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University Electives

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Nirma University

Institute of Technology

Department of Mathematics & Humanities

University Elective

Sem - V/VI

UEIT001, Applied Literature

[3 0 0 3]

Course Learning Outcome

Students completing this subject will:

be able to explore the importance of textual traditions in shaping responses to other

places, peoples, cultures;

gain a knowledge and understanding of the social, political and intellectual forces

contributing to imperial, third world and migrant writing;

develop a knowledge and appreciation of the subject matter, styles and narrative

conventions

Syllabus

Non-fictional Prose Works (Excerpts)

New Branded World by Naomi Klein

From the Gutenberg Elegies: The Fate of Reading in the Electronic Age by Sven Birkets

Decolonising the Mind by Ngugi wa Thiong’o

Idea of India by Sunil Khilnani

Wings of Fire by APJ Kalam

Poems

Night of the Scorpion by Nissim Ezekiel

Little Red-Cap, by Carol Ann Duffy

Hunger by Jayanta Mahapatra

The Dacca Gauzes by Agha Shahid Ali

The Howl by Allen Ginsberg

If you forget me by Pablo Neruda

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Still I rise by Maya Angelou

If by Rudyard Kipling

“Hope” is the thing with feathers by Emily Dickinson

All You who Sleep Tonight by Vikram Seth

The Unknown Citizen by W. H Auden

Song of Myself, I, II, VI & LII by Walt Whitman

Short Stories

Short Story: “Seventeen Syllables” by Hisaye Yamamoto

Short Story: “The Gift of the Magi” by O. Henry

Criticism

Towards a Feminist Poetics by Elaine Showalter

Movies

The Prestige

To Sir, With Love

The Namesake

Sherlock – TV series

Troy

Jobs

References:

1. Widdowson, Peter. Literature. London: Routledge, 1999.

2. Miller, J. Hillis. On Literature: Thinking in Action. London: Routledge, 2002.

3. Mulhern, Francis, Culture/Metaculture. London: Routledge, 2000.

4. During, Simon, The Cultural Studies Reader. London: Routledge, 1993.

5. Leitch, Vincent B. The Norton Anthology of Theory and Criticism. Norton: New York,

2001.

6. Stam, Robert; Alessandra Raengo, A Companioin to Literature and Film. Blackwell:

Oxford, 2004.

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Nirma University


University Elective

UEIT005, Cyber Security, [3 0 03]

Course Learning Outcome: After successful completion of this course, student will be able to

understand how to design and build secure systems with a human-centric focus

understand the basics of Software Security and Cryptography

apply the knowledge to be aware of the tools and skills available for building secure and trusted systems.

Syllabus:

Introduction: Background and Current Scenario of cyber crime, Types of Attacks, Goals for Security, Security threats and vulnerabilities Usable security: Introduction to Human Computer Interface, usable security, and design, Measuring and evaluating usability, Authentication, Web browsing and security, Usability and Privacy Software security: Low-level, memory-based attacks, Defenses against memory-based attacks, Web security, Secure design, Automated code review with static analysis and symbolic execution, Penetration testing Cryptography: Introduction and Motivation, Perfect Secrecy and Its Limitations, Private-Key Encryption, Message Authentication, Hash Functions, Number Theory and Mathematical Background, Public-Key Encryption, Digital Signatures Hardware Security: Trust in digital system design, Side-channel attacks, Physical attacks, Emerging hardware security topics, Intellectual property protection

Self-Study: The self-study contents will be declared at the commencement of semester. Around 10% of the questions

will be asked from self-study contents.

References:

1. G. Qu and M. Potkonjak, Intellectual Property Protection in VLSI Designs: Theory and Practice, Kluwer Academic Publishers, ISBN 1-4020-7320-8

2. G. Qu and LYuan, Secure Hardware IPs by Digital Watermark, in Introduction to Hardware Security and Trust, Springer, ISBN 978-1-4419-8079-3.

3. Y. Alkabani and F. Koushanfar. Active Hardware Metering for Intellectual Property Protection and Security. USENIX Security

4. F. Koushanfar, “Hardware Metering: A Survey”, in Introduction to Hardware Security and Trust, pp. 103-122, Springer, ISBN 978-1-4419-8079-3.

5. S. Skorobogatov, Physical Attacks and Tamper Resistance, in Introduction to Hardware Security and Trust, pp. 143 - 174, Springer, ISBN 978-1-4419-8079-3.

6. R. Anderson, M. Kuhn, Tamper Resistance - A Cautionary Note. COAST TR 96-08, Cambridge University

7. Shacham, Page, Pfaff, Goh, Modadugu, and Boneh, On the effectiveness of Address Space Randomization, CCS '04, ISBN:1-58113-961-6,

8. Erlingsson, Younan, Piessens , Low-level software security by example, Springer Berlin Heidelberg

http://www.google.com/search?lr=&ie=UTF-8&oe=UTF-8&q=Low-Level+Software+Security+by+Example+Erlingsson+Younan+Piessens

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Nirma University


University Elective

UEIT007, Data Analytics, [3 0 03]

Course Learning Outcome:

After successful completion of this course, student will be able to

understand the statistical inferences of data and take decision based on it.

derive the distributional results needed for statistical inference

demonstrate understanding of theory of linear models

analyze data and fit linear regression models using R

understand the concept of big data.

Syllabus:

Introduction to data: Data structures, variables, summaries, graphics, and basic data

collection techniques.

Probability: The basic principles of probability such as conditional probability, random

variables, Bayes theorem

Distributions of random variables: Introduction to the normal distribution model, geometric

distribution, Bernoulli distribution, Binomial distribution, Poisson distribution

Foundations for inference: Variability in estimates, Confidence Intervals, Hypothesis testing,

Central Limit Theorem

Inference for numerical data: Paired data, Inference for one or two sample means using the

normal model and t distribution, and also comparisons of many means using ANOVA.

Inference for categorical data: Inference for proportions using the normal and chi-square

distributions, as well as simulation and randomization techniques.

Introduction to linear regression: An introduction to regression with two variables, line

fitting and correlation, least square regression,

Multiple regression: An introduction to multiple regression

Classification & Prediction: Definition of Classification & Prediction, issue regarding

Classification & Prediction, Classification by decision tree induction, Bayesian Classification

by Back propagation, Classification based on concept from Association rule mining,

prediction, classifier accuracy.

Cluster analysis: Definition of cluster analysis, types of data in cluster analysis, a

categorization of major clustering methods.

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Introduction to Big Data: Introduction to BigData Platform, Challenges of Conventional

Systems, Intelligent Data Analysis, Nature of Data, Analytic Processes and Tools, Analysis vs

Reporting, Modern Data Analytic Tools, Statistical Concepts: Sampling Distributions, Re-

Sampling, Statistical Inference - Prediction Error

Self-Study:

The self-study contents will be declared at the commencement of semester. Around 10% of the

questions will be asked from self-study contents.

References:

1. David M Diez, Christopher D Barr and Mine C Rundel, OpenIntro Statistics,

CreateSpace Independent Publishing Platform

2. J A Rice, Mathematical Statistics and Data Analysis, Wadsworth Publishing Co Inc

3. D.D. Wackerly, W. Mendelhall and R.L. Scheaffer, Mathematical Statistics with

Applications, Brooks/Cole

4. Bill Franks, Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data

Streams with Advanced Analytics, John Wiley & sons.

5. Glenn J. Myatt, Making Sense of Data, John Wiley & Sons

6. Pete Warden, Big Data Glossary, O’Reilly

7. J. Han & M. Kamber, Data Mining Concepts and Techniques, Elsevier Publication

8. Witten & Frank, Data Mining Practical Machine Learning Tools and Techniques,

Morgan Kaufmann Publishers

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Nirma University

Institute of Pharmacy

University Elective

UEIP002, Drugs Law, [3 0 03]

of 192

Nirma University

Institute of Law

University Elective

UEIL008, Energy and Law

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Nirma University


University Elective

UEIT009, Environmental Conservation for Sustainable Development

[3 0 0 3]

Course Learning Outcome: After successful completion of the course, student will be able to

● identify and analyse environmental issues related to developments and address suitable

mitigation measures

● comprehend and formulate appropriate environmental pollution control methodology

● identify and assess environmental hazards, consequences and safety provisions

● select and evolve appropriate environmental monitoring and management strategies

Syllabus: Developmental Activities and Environmental Issues: Environmental issues arising from

developmental activities, nature and characteristics of environmental impacts of urban and

industrial developments. Need for technological inputs addressing the multi-disciplinary nature

of environment leading to sustainable development.

Environmental Pollution – Assessment and Control: Constituents, types, assessment and

control of environmental pollution. Environmental indices and modelling tools for prediction

and assessment of environmental quality. Fundamental pollution control systems,

methodologies, operation and maintenance.

Environmental Health and Safety: Basic concepts and terms of environmental risk,

identification and assessment procedures. Consequence and analysis of environmental and

health hazards.

Environmental Monitoring and Management for Sustenance: Environmental management

systems, monitoring and control of undesirable environmental implications. Linkages between

technology, emission trading, economic gain and societal goals for sustainable development.

Environmental cost benefit analysis, decision methods for evaluation of environmentally sound

alternatives. Environmental regulations and legislation, international resource sharing issues,

treaties and protocols.

Self Study: The self study contents will be declared at the commencement of semester. Around 10% of the

questions will be asked from self study contents.

References: 1. Howard S. Peavy, Donald R. Rowe, George Tchobanoglous, Environmental

Engineering, McGraw-Hill International Editions-Civil Engineering Series

2. Larry W. Canter, Environmental Impact Assessment, McGraw-Hill International

Editions

3. Environmental Concerns and Sustainable Development: Some perspectives from India,

Sakarma Somayaji, Ganesha Somayaji, TERI Press

4. G. Bruce Wiersma, Environmental monitoring, CRC Press

5. Nicholas P. Cheremisinoff, Madelyn L. Graffia, Environmental Health and Safety

Management: A Guide to Compliance, Jaico Publishing House.

http://librarysearch.nirmauni.ac.in/cgi-bin/koha/opac-detail.pl?biblionumber=22377&query_desc=ti%2Cwrdl%3A%20Environmental%20Management

http://librarysearch.nirmauni.ac.in/cgi-bin/koha/opac-detail.pl?biblionumber=22377&query_desc=ti%2Cwrdl%3A%20Environmental%20Management

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Nirma University

Institute of Law

University Elective

UEIL007, Forensic Science and Law

of 192

of 192

Nirma University

Institute of Architecture and Planning

Course Code UEIA001

Course Title GIS AND REMOTE SENSING


At the end of the course Students will be able to -

Develop understanding about database management.

Display data in maps.

Acquire fundamental knowledge of Remote Sensing through Satellite imageries.

Gain insights on application of GIS and Remote Sensing in Planning.

Teaching hours: 60

Syllabus:

Unit 1: Database Management and Data Analysis Hours: 12

Fundamental concpets of Database Management System

Query Building

Understanding the usage of ArcTool Box

Creating Charts and graphs

Statistics Summary

Using Field Calculator

Calculate Geometry

Buffering or Proximity Analysis

Overlay Analysis

3D, spatial and statistical analysis

Land Matrix

Land Utilization

Cloud Computing

Crowd Sourcing

Unit 2: Displaying Data in Maps and Map Elements Hours: 16

Symbology

L T P C

1 - 3 3

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Labeling and Annotation

Creating Map Layout

Inserting Map Scale; Legend Map; Title; North Symbol; Creating Grids; Other map

Elements and Saving a Layout.

Conducting a Land Suitability Analysis using GIS, Introduction to new concepts like

cloud computing, crowdsourcing etc.

Unit 3: Remote Sensing and Photo Interpretation Hours: 16

Remote Sensing -Definition, Aerial and Satellite Remote Sensing; Aerial Photo-

Interpretation, Qualitative and Quantitative Elements of Photo- Interpretation

Satellite Remote sensing, Geo-Stationary and Sun-Synchronous Satellites, Principles

of Electro-Magnetic Radiations, Resolutions

Introduction to Digital Image Processing

Salient Features of Popular Remote Sensing Satellites; Applications in Planning

Laboratory Exercises

Unit 4: Photogrammetry Hours: 08

Limitations of Traditional Surveys for Planning

Photogrammetry as an Alternative Tool for Surveying

Arial Photographs, Classification

Principles of Stereoscopic Vision

Basic instruments -Stereopair, Pocket and Mirror Stereoscopes, Parallax Bars

Principles of Photogrammetry, Measurement of Heights and Depths

Introduction to Digital Photogrammetry

Unit 5: Planning Information Systems in India Hours: 08

Introduction to Spatial Data Infrastructure, NNRMS, NUIS, National Urban

Observatory, Municipal Information Systems, Land Information Systems, Cadastre

Systems

Applications and Limitations

Tools for Spatial Data Handling,

BHUVAN

Agencies responsible for generating spatial data.

Suggested Readings:

“National Atlas and Thematic Mapping Organisation” (NATMO) Publications

Andrew Skidmore et al, “Environmental Modelling with GIS and Remote Sensing”,

CRC Press

Basdudeb Bhatta, “Remote Sensing and GIS”, Oxford University Press

David J Maguire et al, “GIS, Spatial Analysis, and Modelling”, ESRI Press

Mesfin T Bekalo et al, “Landuse Change Detection using GIS, Remote Sensing and

Spatial Matrices”, Lap Lambert Academic Publications

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Mezenzia Mengist, Vdm Verlag, “Lans Sustainability Evaluation using GIS and

Remote Sensing Technology”,

Netzband, “Applied Remote Sensing in Urban Planning, Governance and

Sustainability”, Springer, India

PA Longley et al, “Geographic Information Systems and Science”, John Wiley and

Sons Ltd.

Qihao Weng, “Remote Sensing and GIS Integration: Theories, Methods and

Applications”, McGraw Hill Professional

Satheesh Gopi, “Advanced Surveying: Total Station, GIS and Remote Sensing”,

Pearson

Thomas M Lillesand et al, “Remote Sensing and Image Interpretation”, John Wiley and

Sons Ltd.

of 192

Nirma University

Institute of Pharmacy

University Elective

UEIP003, Health and Nutrition

of 192

Nirma University


University Elective

UEIT004 Information and Communication Technology (ICT) [3 0 0 3]

Course Learning Outcome:

After successful completion of the course, the students will be able to

·understand autonomous and discerning use of ICT and emerging technologies

test and evaluate ICT systems

· evaluate impact of current and new technologies for working in the outside world and

on social, economic, ethical and moral issues

apply ICT-based concept to solve problems

· recognize potential risks when using ICT

Syllabus:

Types and Components of Computer Systems: : Hardware and software, the main

components of computer systems ,operating systems, types of computer, impact of emerging

technologies

Input and Output Devices : Input devices and their uses, direct data entry and associated

devices output devices and their uses

Storage Devices, Media & Networks : Network basics , issues and communication

The Effects of Using IT: Effects of IT on employment, effects of IT on working patterns

within organizations, microprocessor-controlled devices in the home , potential health

problems related to the prolonged use of IT equipment

ICT Applications : Case studies- communication applications, data handling applications,

measurement applications, microprocessors in control applications, modeling applications,

applications in manufacturing industry, school management systems, booking systems

,banking applications, computers in medicine, computers in libraries, expert systems,

computers in the retail industry, recognition systems, monitoring and tracking systems, satellite

systems

The Systems Life Cycle : Analysis, design, development and testing, implementation,

documentation, evaluation

Safety and Security : Physical safety, e-safety, security of data

Audience : Audience appreciation, legal, moral, ethical and cultural appreciation

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Communication : Communicate with other ICT users using email , effective use of the internet

File Management : Manage files effectively, reduce file sizes for storage or transmission

Images, Layout , Styles Proofing : software tools proofing techniques, Graphs and Charts,

Document production, Presentations

Data Manipulation : Create a database structure , manipulate data , present data

Data Analysis: : Create a data model , test the data model , manipulate data , present data

Website Authoring : Web development layers, create a web page, use style sheets, test and

publish a website

Self Study:

The self study contents will be declared at the commencement of semester. Around 10% of the


References:

1. Stephen Doyle, Essential ICT A Level: A2 Student Book, Oxford University Press

2. Stephen Doyle, Complete ICT, Oxford University Press

3. Prof. Satish Jain , Shashank Jain, 'O' Level made simple Internet Technology and Web

Design, BPB Publication

4. Satish Jain, ‘O’ Level Introduction to ICT Resources, BPB Publication

http://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Prof.+Satish+Jain&search-alias=stripbooks

http://www.amazon.in/s/ref=dp_byline_sr_book_2?ie=UTF8&field-author=Shashank+Jain&search-alias=stripbooks

http://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Satish+Jain&search-alias=stripbooks

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Nirma University

Institute of Law

University Elective

UEIL002, Information Technology and Cyber Law

of 192

of 192

Nirma University

Institute of Law

University Elective

UEIL014, Intellectual Property Rights

of 192

of 192

Nirma University

Institute of Law

University Elective

UEIL012, Introduction to Human Rights

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of 192

Nirma University


University Elective

UEIT008 Introduction to Renewable Energy Sources [3 0 0 3]

Course Learning Outcomes:

After successful completion of the course, student will be able to

develop an understanding of the energy scenario and need of renewable energy sources. learn the concepts of power generation from hydropower plants. understand the solar radiation geometry and concepts of solar energy utilization. learn the concept of power generation from wind and biomass energy sources. understand the concept of power generation from ocean and geothermal sources.

Syllabus

Energy scenario: Current status and need of renewable energy sources

Hydropower: Hydropower plants and its classification, small hydropower, Main components

of hydropower plants, Concept of power generation, Hydro turbines: Pelton/Francis/Kaplan,

Governing principle

Solar energy: Extraterrestrial and terrestrial radiations, Radiation geometry, Solar thermal

applications: flat plate collector, concentrating collectors, air heaters, power generation etc.,

Solar photo-voltaic power generation: theory and applications

Wind energy: Sources of wind formation, Site selection parameters, Different types of wind

turbines

Energy from biomass and biogas: Energy plantation Different processes of biomass

conversion, Biomass gasifiers, Biogas plants

Geothermal energy: Geothermal resources, Concept of power generation

Energy from oceans: Concept of power generation from Tidal, wave and ocean thermal

energy conversion plants

Self Study:

The self study contents will be declared at the commencement of semester. Around 10% of the


References:

1 G. D. Rai, Solar Energy Utilization, Khanna Publishers.

2 G. D. Rai, Non-conventional Energy Sources, Khanna Publishers.

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3 J. Twidell and T. Weir, Renewable Energy Resources, Taylor and Francis Publication.

4 S. P. Sukhatme, Solar Energy, Tata McGraw-Hill Education.

5 J. F. Walker and N. Jenkins Wind Energy Technology, John Wiley & Sons.

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Nirma University

Institute of Law

University Elective

UEIL011, Introduction to the Indian Constitution

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Nirma University

Institute of Law

University Elective

UEIL013, Right to Information

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