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Administration Programme
Term - I
3 1 - 4
Course Learning Outcomes (CLO): At the end of the course, the students will be able to:
1. Develop their vocabulary.
3. Assess, review and recompose different pieces of writing.
4. Construct grammatically correct English.
Syllabus Teaching Hours
Unit I: Grammar
18
Confusable Words
Unseen Passages
Precis & Summarizing
Suggested Readings
1. Bear, D., Invernizzi, M., Templeton, S. & Johnston, F. Words Their Way: Word
Study for Phonics, Vocabulary, And Spelling. New Jersey: Merrill/Prentice-Hall.
2. Beck, I.L., Mckeown, M.G. &Kucan, L. Bringing Words to Life: Robust
VocabularyInstruction.New York: Guilford Press.
Page 2 of 192
3. Brieger, N., Pohl, A. Technical English. Vocabulary and Grammar.
4. Eastwood, J.Oxford Guide to English Grammar. Oxford University Press.
5. lbbotson, M. Cambridge English for Engineering. Cambridge: Cambridge University
Press.
6. McCarthy. M. &O'Dell, F. Academic Vocabulary in Use. Cambridge:
CambridgeUniversity Press.
7. Mohan, K & Raman, M. Effective English Communication. New Delhi: Tata Mcgraw
Hill.
8. Nick, K. &Luque-Mortimer, L. Practice Tests. Harlow: Pearson Longman.
9. Osborne, C. Practice Tests. London: Heinle Cengage Learning.
10. Seely. J. The Oxford Guide to Effective Writing & Speaking. Oxford University Press.
11. Sethi, J. &Dhamija, P. V. A Course in Phonetics and Spoken English. New
Delhi:Prentice Hall of India Pvt. Ltd.
12. Swan, M. Practical English Usage. Oxford: Oxford University Press.
13. Wren P. C. &. Martin, M.High School English Grammar & Composition. Delhi: Sultan
Chand.
Page 3 of 192
Administration Programme
Term - I
Course Learning Outcomes (CLO):
At the end of the course, students will be able to:
1. Identify the basic mathematical tools which are used in business.
2. Develop insights in mathematical concepts towards understanding business problems.
3. Analyze managerial situations using mathematical concept.
Syllabus Teaching Hours
Basic Concepts sets, type of sets, Set Operations, Venn
Diagram.
product of two sets. Applications of set theory.
Introduction to permutation and combination,
fundamental principle of counting, simple properties and
restricted combination.
Quadratic equations, finding roots of quadratic equations.
Formation of quadratic equation when the roots are given.
Basic Concept of function, types of functions, graphical
representation of functions.
functions and their properties.
Applications of functions -Break-even analysis
8
Basic Concepts and Definitions.
Continuity of a function.
Unit IV: Coordinate Geometry and Progression
Cartesian coordinate system, the distance formula.
Standard forms of equations of a straight line, slope of a
straight line.
straight line, Applications of straight lines.
8
Arithmetic progression (AP), general term of AP, sum to
first n- terms of an AP, Arithmetic Mean.
Geometric progression (GP), general term of GP, sum to
first n- terms of a GP, Geometric Mean.
Application of AP and GP.
Suggested Readings:
2. Raghavachari, M., Mathematics for Management, latest edition, Tata McGraw Hill
Publication.
3. Sancheti, D.C & Kapoor, V.K., Business Mathematics, Sultan Chand Publications.
4. Jacques, I., Mathematics for Economics and Business, Pearson Education.
5. Mariappan, P., Business Mathematics, Pearson.
6. Renshaw, G., Mathematics for Economics, Oxford University Press.
7. Quazi, Z., Khanna, V. K., and Bhambri, S. K., Business Mathematics, Vikas Publishing
House.
Page 5 of 192
Administration Programme
Term - I
Course Learning Outcomes (CLO):
At the end of the course, students will be able to:
1. Illustrate the working of an economy at the micro level.
2. Compare the relationships between different microeconomic variables.
3. Develop analytical skills using the tools of microeconomics.
Syllabus Teaching Hours
Overview of Microeconomics
06
Basic concepts
Analysis of Production
Cost of Production
1. Mankiw, N. G. Principles of Economics, Cengage Learning.
2. Froyen, R. T. & Greer, D. F. Principles of Economics, Macmillan India.
3. Samuelson, P. A. & Nordhaus, W. D. Economics, McGraw-Hill.
4. Dwivedi, D. Microeconomics, McGraw Hill.
4. Pindyck, R. and Rubinfeld, D. Microeconomics, Pearson India. w.e.f. Academic Year 2019-20 and onwards
Course Code BBA1CCEF01
Page 6 of 192
Administration Programme
Term - I
Course Learning Outcomes (CLO):
At the end of the course, students will be able to:
1. Explain the different functions of management
2. List the history of operations, information, systems, and contingency management.
3. Classify how companies can use plans at all management levels, from top to bottom.
4. Explain the departmentalization approach to organizational structure.
5. Discuss the various methods that managers can use to maintain control.
Syllabus Teaching Hours
Meaning & Scope of Management
Functions of Various Levels of Management
Managerial Skills
03
Administrative Management, Bureaucracy
Behavioural Approaches
Approach; Contingency Approach
05
Forecasting and Decision Making
Planning from Top to Bottom
Different types of Plan
Page 7 of 192
Unit V: Staffing & Developing Diverse Workforce Human Resource Planning: Translating Strategy into Staffing
Requirements
Telework
2. Byrnes, W. J. Management and the Arts. Focal Press.
3. Hill Charles, W. L., & McShane, S. L. Principles of management. New York.
4. Kinicki, A., Williams, B. K., Scott-Ladd, B. D., & Perry, M. Management: A practical
introduction. McGraw-Hill Irwin.
5. Kald, M., Nilsson, F., & Rapp, B. On strategy and management control: the importance
of classifying the strategy of the business. British Journal of Management, 11(3), 197-
212.
6. Chang, H. H. Technical and management perceptions of enterprise information system
importance, implementation and benefits. Information Systems Journal, 16(3), 263-
292.
Page 8 of 192
Administration Programme
Term - I
3 - - 3
Course Learning Outcomes (CLO): At the end of the course, students will be able to:
1. Interpret the impact of renaissance, political and industrial revolution, and colonization in
shaping the modern world.
2. Explain the state of polity, economy, society and culture during the company raj.
3. Compare the different perspectives of nationalism during the British raj and explain their
respective contribution in independence movement.
4. Explain the emergence of India as an independent and sovereign country.
Syllabus Teaching Hours Unit I: Modern World History
The Renaissance period
society and culture
and Punjab
and Anglo-Maratha wars
and culture
07
Governance of India under the British crown – state of
polity, economy, society and culture
Early nationalism – emergence of congress, swadeshi and
revolutionary movements
quit India movement
tribal movements
Unit IV: Emergence of New State
Negotiations for independence
06
Suggested Readings: 1. Bandhopadhyay, S., From Plassey to Partition: A History of Modern India. Delhi:
Orient Blackswan.
2. Roy, T., An Economic History of Early Modern India. London: Routledge.
3. Bipan, C., Nationalism and Colonialism in Modern India. Delhi: Orient Longman.
4. Sarkar, S., Modern India 1885-1947. Delhi: Macmillan.
5. Bandhopadhyay, S., National Movement in India: A Reader. New Delhi: Oxford
University Press.
6. Roberts, J. M., & Westad, O. A., The history of the world. Oxford University Press,
USA.
7. Lowe, N., Mastering modern world history. Macmillan International Higher
Education.
Page 10 of 192
Administration Programme
Term - I
Course Learning Outcomes (CLO):
At the end of the course, students will be able to:
1. Explain the concept and meaning of Art and Culture.
2. Examine the importance of various art forms in the development of human
personality.
3. Discuss the role and impact of culture in society
Syllabus Teaching Hours
Fundamentals of visual art (line, shape, form, space, colour,
texture, tonal values, perspective, design).
Visual art principles of composition.
Representation through two and three dimensions in visual
art. Environmental, conceptual and perceptual aspects of art.
Various forms of visual arts and their inter-relationship
with other modes of creative expression, e.g. performing art,
cinema and literature.
Traditional and Modern concepts of Culture-Notions of
Culture in textual tradition, anthropological, archaeological
and sociological understanding of the term culture.
Elements of Culture, concept and value system.
Relation between culture and civilization.
Historiography and approaches to the study of Indian Culture
– Stereotypes, Objectivity and Bias, Imperialist, Nationalist,
Marxist and Subaltern.
Suggested Readings:
1. Shastri K. A. Nilakanth, History of India Part I –Ancient India.
2. Basham A. L., The wonder That was India.
3. Vikram Singh, Glimpses of Indian Culture.
4. Kosambi D. D., The culture and civilization of ancient India.
w.e.f. Academic Year 2019-20 and onwards
Course Code BBA1CCGM03
Page 11 of 192
Administration Programme
Term - I
s
Course Learning Outcomes (CLO): At the end of the course, the students will be able to:
1. Develop an interest in reading and appreciating world literature.
2. Apply and analyze insights into the interactions of language and society.
3. Apply and analyze various aspects of fiction connected with life and aspects of
business.
4. Create a socially responsible attitude by being exposed to texts from various places
and time.
Introduction to Literature
04
Plot Construction and Themes
Adaptations/Translations of Literary Classics
2. Austen, J., & Barnes, A. Emma. Harlow: Pearson Education.
3. Defoe, D., Theroux, P., & Mayer, R. Robinson Crusoe. New York: Signet Classics.
4. Premacanda, & Ratan, J., Godan a novel of peasant India. Ahmedabad: Jaico Publ.
House.
5. Bandopadhyay, B., Patherpanchali. Delhi: Sahitya Academy.
6. Angelou, M., Wilson, E. G., & Lagarrigue, J., Maya Angelou. New York: Sterling
Childrens Books.
7. Blake, W., Kaldewey, G. A., & Meyer, S., The tyger. Poestenkill, NY: Kaldewey Press.
8. Tagore, R., &Son, R., Chokherabli. Rjakoa: MihiraPrakana.
L T PW C
Course Title Great Books-I
Page 12 of 192
9. Roy, A., The god of small things: A novel. New York: Random House Trade
Paperbacks, an imprint of Random House, a division of Penguin Random House LLC.
10. Seth, V., Suitable boy. Place of publication not identified: Weidenfeld & Nicolson.
11. Ford, F. M., The good soldier. Bodley Head.
12. Forster, E. M., A passage to india. Leeds: E.J.Arnold.
13. Nasser, S., A beautiful mind: The life of mathematical genius and Nobel Laureate John
Nash. New York: Simon & Schuster.
14. Lahiri, J., The namesake. Waterville, ME: Wheeler Pub.
15. Hemingway, E. (n.d.). The Sun also rises.
16. Gulliver´s travels, Burlington.
17. Dark, L., The O. Henry Awards prize stories,. New York, NY: Anchor Books.
18. Mitchell, L., & Lahiri, J., Jhumpa Lahiris Interpreter of Maladies. Seven Hills, N.S.W.:
Five Senses Education.
19. Rushdie, S. (n.d.). Midnights children. London: Vintage.
20. The Guide, by R.K. Narayan: A study guide., Craighall: Guidelines.
21. Desai, K., The Inheritance of Loss: Life & Death In Karachi. London: Penguin.
22. Carpenter, J. A., & Carpenter, J. A. Gitanjali: (Song-Offerings): Poems by
Rabindranath Tagore. New York: Schirmer.
23. Singh, K. Train to Pakistan: With an introduction by Arthur Lall. New York: Grove
Press.
24. Mehta, S., & Barrett, P., Maximum city: Bombay lost and found. Auckland, N.Z.: Royal
New Zealand Foundation of the Blind.
25. Wordsworth, W., & Enright, D., Wordsworth: Daffodils and other poems. London:
Michael OMara Books Limited.
26. Kipling, R., Reeve, T., Megido, R., Olivares, N., & Gifford, J., If and other poems.
Oxford: Oxford University Press.
27. Milton, J., Paradise lost. Place of publication not identified: Create Space Independent
Publishing Platform.
28. Frost, R., & Mineker, V., The road not taken. Sanger, CA: Familius.
29. POE, E. A., RAVEN. Place of publication not identified: LUCIA MARQUAND.
30. Beckett, S., Murphy. Montreuil: Calder. 31. Dutta, K. Rabindranath Tagore: An Anthology. Ed by Krishna Dutta and Andrew Robinson.
London Macmillan Press Ltd.
32. Gardner, J. The Art of Fiction. New York: Alfred A. Knopf.
33. Gilbert, S. M. & Gubar, S. (Eds.) The Norton Anthology of Literature byWomen: The Tradition
in English. New York: W.W. Norton.
34. Gottlieb, V. The Cambridge Companion to Chekhov. Edited by Vera Gottlieb and Paul Allain.
Cambridge: Cambridge University Press.
35. Jadav, K. Contemporary Gujarati Short Stories: An Anthology. Ed by Kishore Jadav. Delhi
Indian Publishers Distributors.
36. Kermode, F. & Hollander, J. The Oxford Anthology of English Literature. New York: Oxford
University Press.
37. Kettle, A. An Introduction to the English Novel.Vol. I. London: OUP.
38. Meghani, J. The Shade Crimson: A Collection of Short Stories and Features Based on the
Folklore of Saurashtra. by Jhaverchand Meghani. Mumbai: Bhartiya VidyaBhavan.
39. Nijhawan, S. Nationalism in the Vernacular: Hindi, Urdu and the Literature of Indian
Freedom. Ed by Shobna Nijhawan. Delhi Permanent Black.
40. Rainey, L. Modernism: An Anthology. Ed by Lawrence Rainey. Malden Blackwell Publishing.
41. Ryan, M.Cultural Studies: An Anthology. Ed by Michael Ryan.Oxford Blackwell Publishers
Ltd.
42. Sarang, V. Indian English Poetry: Since 1950 An Anthology. Ed by Vilas Sarang -Hyderabad:
Orient Longman.
Page 13 of 192
43. Zeitlin, S. Because God Loves Stories: An Anthology of Jewish Storytelling .NewYork:
Touchstone.
Page 14 of 192
BBA-MBA Five Year Integrated Programme
Enrichment Course I: Yoga and Total Health Credit Hours: 1 credit Course Code: BBA1CCXX01, BM117
Course Objective:
1. To prepare the students to integrate physical, mental and spiritual faculties. 2. To enable the students have a good mental and physical health. 3. To enable emotional stability and integrate moral values.
Learning Outcomes: At the end of the course, student should be able to:
1. Understand concepts of Balanced living and improved health. 2. Develop enhanced ability to resolve conflicts and monitor aggression, and 3. Develop skills to enhance learning abilities.
Syllabus: Introduction of Yoga, Asthang, Suksmayog (Light exercise), Suryanamaskar, Rules of Asans (before and after), Asans for relaxation and rest, Kriya (Kapalbhati and Tratak) Bhastrika, Tribandha, Ujjayi Pranayam (Anulom Vilom); Omkar (Brahmeri) Importance of Diet for Total Health. Suggested Readings:
1. Swami Ramdev, Yog:Its Philosophy & Practice, Haridwar, Divya Prakashan, 2. Swami Ramdev, Pranayam: Its Philosophy & Practive, Haridwar, Divya
Prakashan, 2004. 3. Acharya Balkrishna, Ayurved: Its Principles & Philosophies, Haridwar, Divya
Prakashan, 2007. 4. B.K.S. Iyengar, The Concise Light on Yoga (Part I, & II), New York, Schoken,
1982.
Administration Programme
Term - II
Course Learning Outcomes (CLO):
At the end of the course, students will be able to:
1. Discuss the accounting framework and role of accounting in business.
2. Apply accounting principles, concepts and conventions to record business transactions
culminating into final accounts.
3. Apply the financial accounting concepts using any standard accounting package.
Suggested Readings:
1. Gupta, R. L., & Gupta, V. L. Financial Accounting. Sultan Chand & Sons.
2. Maheshwari, S.N. & Maheshwari, S.K. Financial Accounting. Vikas Publications,
3. Shukla, M. C., Grewal, T.S., & Gupta, S.C. Advanced Accounts. S.Chand,
4. Sehgal, A., & Sehgal, D. Fundamentals of Fianncial Accounting. Taxmann Publication,
Course Code BBA1CCEF02
Meaning, scope & branches of accounting
Financial accounting: objectives, accounting as a
measurement discipline
Accounting concepts, principles and conventions
06
Errors and rectification
Bank reconciliation statement
Preparation of final accounts of sole proprietary business
Hands on experience of standard computerised accounting
packages (eg. Tally)
Page 17 of 192
5. Horngren, C. T., Sundem, G. L., Elliot, J. A., & Philbrick, D. Introduction to Financial
Accounting. Pearson Education Publication,
Page 18 of 192
Administration Programme
Term - II
Course Title Business Communication
Course Learning Outcomes (CLO): At the end of the course, the students will be able to:
1. Appraise written business communication and evaluate its relevance.
2. Create, examine, and structure project reports, business proposals, recommendations, and
evaluation reports etc. employing effective strategies of persuasion.
3. Construct effective and persuasive written communication for diverse businesses and
audiences.
Introduction to business writing
Techniques of paragraph writing
Characteristic features of an essay
Components of an essay
Essay writing and editing
03
Unit III: Business Letters and Email Writing Business letters - structure and layout
Business letters – elements of style
Types of business letters
Unit IV: Business Report Writing Features of a business report
Types of business reports
Preparing for business reports
Types of proposals
Structure of proposals
Developing a proposal
Application and cover letters
Inter- office memos
Suggested Readings (Latest Edition): 1. Kaul, A. Business Communication. New Delhi: Prentice Hall of India Private Limited.
2. Lesikar, R. V. and Flately, M. E. Basic Business Communication: Skills for
Empowering the Internet Generation. New Delhi: Tata McGraw Hill.
3. Mehra, P. Business Communication for Managers. Pearson.
w.e.f. Academic Year 2019-20 and onwards
Page 20 of 192
Administration Programme
Term - II
Course Title Mathematics – II
Course Learning Outcomes (CLO): At the end of the course, students will be able to -
1. Identify the basic mathematical tools which are used in business
2. Develop insights in mathematical concepts towards understanding business problems.
3. Analyze managerial situations using mathematical concept.
Syllabus Teaching Hours Unit I: Differential Calculus
Introduction to differentiation and basic concepts.
Differentiation using first principle, Rules of
differentiation, Derivatives of standard functions
(without proof).
Differentiation of Implicit function
8
Concepts of total, average and marginal functions of
Cost, Revenue, Profit and its applications.
Maxima and Minima of a function
Elasticity of demand.
Rules of Integration, Integrals of some standard
functions (without proof)
Integration by substitution
Integration by parts
Integrals as area and applications of integration
9
Introduction to Matrices, Type of matrices
Matrix operations(up to order 3), Transpose of a matrix
and its properties
Determinants of a square matrix, Inverse of a matrix up
to order 3 using standard formula.
7
system of linear equations using matrix inversion
method, Applications of matrices.
Suggested Readings: 1. Allen, R.G.D. Mathematical Analysis for Economists, Macmillan Press.
2. Chiang, A.C' Fundamental Methods of Mathematical Economics, Tata McGraw Hill.
3. ]acques, I. Mathematics for Economics and Business, Pearson.
4. Kapoor, V. K. Business Mathematics, Sultan Chand & Sons.
5. Qazi., Khanna, V. K. & Bhambri, S. K. Business Mathematics, Vikas Publishing House
Pvt Ltd.
6. Raghavachari, M. Mathematics for Management-An Introduction, Tata McGraw Hill.
7. Renshaw, G. Maths for Economics, Oxford University Press.
8. Sancheti, D. C. & Kapoor, V. K., Business Mathematics, Sultan Chand & Son.
9. P. Mariappan, Business Mathematics, Pearson.
w.e.f. Academic Year 2019-20 and onwards
Page 22 of 192
Administration Programme
Term - II
Course Learning Outcomes (CLO):
At the end of the course, the students will be able to:
1. Explain macroeconomics concepts like national income, money & consumption
function, and investment function.
3. Identify the relevance of monetary and fiscal policy.
Syllabus Teaching Hours
Introduction to Macroeconomics
09
Money Demand
Money Supply
Money Multiplier
1. Mankiw, N. G. Principles of Economics, Cengage Learning.
2. Samuelson, P. and W. Nordhaus, Economics, McGraw Hill.
3. Rangarajan, C. and Dholakia, B.H.: Principles of Macroeconomics, McGraw Hill.
4. Gupta, G.S., Macroeconomics: Theory and Applications, McGraw Hill.
5. Agarwal, V., Macroeconomics: Theory and Policy, Pearson Publishing.
Course Code BBA1CCEF03
Page 23 of 192
NIRMA UNIVERSITY
Administration Programme
Term - II
Course Title Fundamentals of Information Technology
Course Learning Outcomes (CLO): At the end of the course, the students will be able to:
1. Explain the importance of computer hardware and software.
2. Develop understanding about the computer networks and internet and how they
influence the modern business environment
3. Elaborate on contemporary technological innovations and their application in business
Syllabus Teaching
Computer Organization
Peripheral Devices
Language
Systems
Electronic Commerce & Technology Convergence
Mobile Commerce Fundamentals
Network Security Fundamentals
etc.)
Suggested Readings 1. Raj S., Management Information Systems, Pearson Education Inc, New Delhi
2. ITL Education Solution Limite. Introduction no Information Technology. Person
Education.
3. Behl, R., Information Technology for Management, Mc. Graw Hill Education
w.e.f. Academic Year 2019-20 and onwards
Page 25 of 192
Administration Programme
Term - II
Course Learning Outcomes (CLO):
At the end of the course, students will be able to:
1. Define the nature of art and culture in society.
2. Explain individual aesthetics and cultural identities,
3. Explain the transformation of Indian culture in different time period.
4. Examine the importance of the art forms in the development of human personality.
Syllabus Teaching Hours
Art History
Indian: Sculpture,
Indian Folk and Tribal Art
History of Drawing and Painting, Aesthetics.
05
Archaeological: cultural remains, Monuments, Numismatics,
Epigraphy; Literary
Suggested Readings:
1. Shastri K. A. Nilakanth, History of India Part I –Ancient India, Latest Edition
2. Basham A. L., The wonder That was India, Latest Edition
3. Vikram Singh, Glimpses of Indian Culture, Latest Edition
4. Kosambi D. D., The culture and civilization of ancient India, Latest Edition
w.e.f. Academic Year 2019-20 and onwards
Course Code BBA1CCGM04…