Transcript
Page 1: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

FeminaIntimate Feminine wash

Page 2: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Femina

A New Dimension in Feminine Hygiene

Page 3: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

A New Dimension in Feminine Hygiene

Line features: 4 types of specially formulated external vaginal

cleansing products Soothing application gel gently soothes

irritated external vaginal areas A lubricating gel for vaginal dryness Intimate wipes

Page 4: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Many women suffer from vaginal discharge,often associated with a disturbance of the normal vaginal environment, including a change in the vagina's normal level of acidity

The normal pH of the vagina is acidic, fluctuating between 3.8 – 4.5, discouraging infection from occurring

The acidic environment is created by the presence of Lactic acid, which is the byproduct of the glycogen metabolism by normal - existing bacteria

Why use intimate wash? Scientific explanation:

Page 5: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Mechanism of Vaginal Defense

Lactic Acid BacteriaNatural Flora

Lactic Acid BacteriaNatural Flora

Glycogen

Lactic Acid

estrogenestrogen

pH 4- 4.5Antibacterial action

pH 4- 4.5Antibacterial action

Ideal pH environmentfor the growth of the

vaginal flora

Ideal pH environmentfor the growth of the

vaginal flora

Lactobacilli exist in 80% of normal vaginal flora and act antagonistically against other microorganisms

Lactobacilli exist in 80% of normal vaginal flora and act antagonistically against other microorganisms

Page 6: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Optimal pH Growth of some Common organisms

Acidic pH conditions are unfavorable to digestive bacteria:

Escherichia coli, bactéroides sp.

Page 7: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Alteration in pH disturbs the fragile balance of the vagina, causes reduction in the number of lactic acid bacteria and sets up an environment

conductive to inflammation called Vaginitis.

Vaginal imbalance

Page 8: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Symptoms of vaginal imbalance

Vaginal tenderness Itching Unpleasant vaginal discharges Redness Dryness Pain during intercourse

Page 9: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Why choose Femina?

4 Good reasons: The Company behind the product Line performance Line advantages

Products quality

Page 10: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Why choose Femina?

When you marry someone , you better know it’s

family…

Page 11: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Why choose Femina?

Pharmaceutical Company Femina line is manufactured by a leading Israeli pharmaceutical company operating

since 1921.

Focus on the Gynecology Field- CTS Develops, manufacture and market pharmaceutical products ,among them is a wide range of pharmaceutical gynecological products.

Femina line was developed 14 years ago as a completion to our gynecological pharmaceutical and medical device products and was initially introduced only to Gynecologists.

International experience CTS enjoy business associations with some of the major world companies, amongst

them: Astellas, UCB, Nycomed, Besines, Sanofi-Aventis, Mitsubishi Pharma, OPI and others.

Page 12: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Why choose Femina? Line preformance

No 1 brand in Israel

Femina is the leading line in Israel for intimate wash, before Liginia, care-free

The most recommended brand by Gynecologists in Israel 48% of the gynecologists in Israel, that recommends on intimate wash,

recommends on Femina.

Femina market share in the intimate wash Category – 42% !!.

International Market penetration

Since Last year (2008) : 7 distribution contracts for international markets. (USA/Canada, Australia, Singapore, Taiwan, Romania , S. Africa, Cyprus)

Page 13: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Recommended Intimate wash by Gynecologists In Israel

48%

25%

8%

3% 3%

5%

10%

Femina Ligina Agistena Low PH All in the samecategory

other does'nt know

About half of the gynecologists recommending Femina (17% of all )

N=35

Page 14: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Why choose Femina?Line Advantages

Comprehensive solution for women intimate wash needs:

Contains 7 preparations covering women needs in all aspects:

All ages

Different time’s in woman life.( pregnancy, period , menopausal)

Daily use and special use ( usual day routine , traveling , intercourse, irritation.. etc

Friendly Formulation:

Free of Parabens

Free of SLS & SLES

Page 15: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Why choose Femina?Line Advantages

3.5 PH level formulation

Help maintain acidic pH; contains lactic acid combined with itsspecial formulation developed for specific women’s needs

encourage the natural vaginal acidity & promote the body's natural microbial balance

Calm the vaginal discharge symptoms;

Help women to avoid reappearance of vaginal discharge

“Live” Brand :

Due to the fact it is a strategic field of CTS , the line is covered by continues R&D support and marketing support by its brand managers

Future developments under evaluation: ECOCERT formulations , Teenage version, intimate deodorant, calming cream for the intimate area.

Page 16: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Femina liquid soaps contains Lactic Acid

Lactic Acid: Restores the vaginal pH to normal values (4,5) Help the growth of natural flora Decrease the number of pathological

microorganism Long lasting antibacterial action, as it maintains

the natural flora and normal pH

Page 17: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Femina

The leading intimate wash brand in Israel

Feminine Intimate Hygiene

Page 18: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

FeminaClassic

Liquid SoapFor Intimate External Vaginal Cleansing

Page 19: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Scientifically formulated to promote the body's natural vaginal balance Contains Lactic Acid to promote the natural vaginal acidic pH balance 3.5 PH level formulation Contains Tree Tea Oil, one of natures essential oils well known for its

natural mild antiseptic properties which helps promote the body's natural microbial balance

Cleansing and refreshing Suitable for women of all ages For daily use Free of Parabens Free of SLS & SLES Hypo-Allergenic

FeminaClassic

Page 20: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

What is Tea Tree Oil?

Botanical Name: Melaleuca Alternifolia Tea tree has a long history of traditional use:

Australian aboriginals used tea tree leaves for healing skin cuts, burns, and infections by crushing the leaves and applying them to the affected area

Tea tree oil contains constituents called terpenoids, which have been found to have antiseptic and antifungal activity.

Page 21: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Use of tea-tree oil in Trichomonal Vaginitis

In June 1962 an American report was published in obstetrics and Gynecology on the use of tea-tree oil in trichomonal vaginitis.

The study comprised 130 women, including ninety-six cases of trichomonal vaginitis, and also several cases of thrush and cervicitis. As controls the author treated fifty other cases with standard antitrichomonal suppositories.

E. Pena, 'Melaleuca alternifolia Oil: its use for Trichomonal Vaginitis and Other Vaginal Infections', Obstetrics and Gynecology, vol. 19 (6) 1962. pp. 793-5.

Page 22: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Tea-tree oil & Candida Albicans

For this study tea-tree oil was made into pessaries for insertion into the vagina once every night.

After thirty days the twenty-seven patients were examined, and twenty-three showed a complete cure with no further discharge or burning. The other four showed a moderate improvement.

P. Belaiche, 'Germicidal Properties of the Essential Oil of Melaleuca alternifolia Related to Urinary Infections and Chronic Ideopathic Colibaccillus', ibid, pp. 9-11

Page 23: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Antimicrobial Activity

This review summarizes recent developments of the antimicrobial and anti-inflammatory activities of the oil and its components, as well as clinical efficacy.

Carson CF. Clin Microbiol Rev. 2006 Jan;19(1):50-62

Page 24: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Antifungal activity

Studies conclusions: The majority of the organisms were sensitive to the essential oil, with TTO (Tea Tree Oil) and terpinen-4-olo being the most active oils showing antifungal activity at minimum inhibitory concentration values lower than other drugs.

SIGNIFICANCE AND IMPACT OF THE STUDY: This study provides a sample large enough to determine the antifungal properties of TTO and terpinen-4-olo and suggests further studies for a possible therapeutic use.

Oliva B. Lett Appl Microbiol. 2003;37(2):185-7

Page 25: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

FeminaTherapy

Liquid SoapEnriched with Sea Buckthorn for intimate external vaginal cleansing

Page 26: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Enriched with Sea Buckthorn oil, which is well known for its soothing and healing components to prevent over drying and irritation

For women of all ages 3.5 PH level formulation For daily use Free of Parabens Free of SLS & SLES

FeminaTherapy

Page 27: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Sea Buckthorn

Sea buckthorn contains different kinds of nutrients and bioactive substances such as vitamins, carotenoids, flavonoids, polyunsaturated fatty acids, free amino acids

The clinical trials and scientific studies during the 20th century confirmed the medicinal values of sea buckthorn.

Page 28: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene
Page 29: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Urogenital Mucous and Sea Buckthorn

Page 30: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Urogenital Mucous and Sea Buckthorn

Page 31: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

FeminaPlus

Liquid SoapEnhanced with moisturizing for intimate external vaginal cleansing

Page 32: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Enriched with a Vitamin B3 moisturizer to help prevent vaginal dryness and irritation

Specially recommended for women suffering from vaginal dryness and for menopausal women

3.5 PH level formulation For daily use Free of Parabens Free of SLS & SLES Hypo-Allergenic

FeminaPlus

Page 33: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Moisturizing & Anti Inflammatory effect of vitamin B3

Other names include: 3-pyridinecarboxamide, Nicamid, Nicotinamide, Nicosedine, Nicotinic Acid Amide, Nicotylamidum, and Vitamin PP

Niacinamide has been used in skin care products, including moisturizers, anti-aging products

Niacinamide has demonstrated anti-inflammatory actions which may be of benefit in patients with inflammatory skin conditions.

Page 34: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Supportive literature

Measuring the effects of topical moisturizers on changes in stratum corneum thickness, water gradients and hydration in vivo

Crowther JM. Br J Dermatol. 2008 Sep;159(3):567-77. Epub 2008 Jul 4

Nicotinamide - biologic actions of an emerging cosmetic ingredient

Otte N. Int J Cosmet Sci. 2005 Oct;27(5):255-61

Nicotinic acid/niacinamide and the skin

Gehring W. J Cosmet Dermatol. 2004 Apr;3(2):88-93.

Page 35: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

FeminaSensitive

Liquid SoapFor intimate external vaginal cleansing

Page 36: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

FeminaSensitive

Enriched with Aloe Vera – well known for its soothing, moisturizing and cooling properties for relieving skin discomfort

Recommended for use during pregnancy, after childbirth, during menstruation (vaginal sensitivity), and after swimming in pool/sea etc.

3.5 PH level formulation For daily use Free of Parabens Free of SLS & SLES Hypo-Allergenic Sensitivity test approved

Page 37: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Antimicrobial, Antifungal & Healing activities of Aloe

A novel polyherbal microbicide with inhibitory effect on bacterial, fungal and viral genital pathogens

“…It has pronounced inhibitory action against Candida glabrata, Candida albicans and Candida tropicalis isolated from women with vulvovaginal candidiasis, including three isolates resistant to azole drugs and amphotericin B…”

Int J Antimicrob Agents. 2008 Aug;32(2):180-5. Epub 2008 Jun 20

Page 38: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Antimicrobial, Antifungal & Healing activities of Aloe

Aloe vera: a systematic review of its clinical ffectiveness

“…Topical application of aloe vera is not an effective preventative for radiation-induced injuries. It might be effective for genital herpes and psoriasis... ”

Br J Gen Pract. 1999 Oct;49(447):823-8

Page 39: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Antimicrobial, Antifungal & Healing activities of Aloe

Wound healing. Oral and topical activity of Aloe vera

“…The influence of Aloe vera, orally and topically, on wound healing was studied…These data suggest that A. vera is effective by both oral and topical routes of administration…”

J Am Podiatr Med Assoc. 1989 Nov;79(11):559-62

Page 40: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

FeminaSoothing Application Gel

For External Vaginal Hygiene

Page 41: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Specially formulated and enriched with a high concentration of natural soothing plant extracts such as Aloe Barbadensis Leaf Extract, Allantoin, Echinacea Angustifolia, Calendula Officinalis Extract, Comfrey Extract, Propolis Extract, Witch Hazel Extract and Matricaria Extract (Chamomile)

Relieves itching, burning, soreness, unpleasant odor and other irritations of the external vaginal area

The use of this preparation is not a replacement for medical treatment

FeminaSoothing Application Gel

Page 42: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Natural healing extracts - Comfrey

What is Comfrey? Comfrey (Symphytum officinale L.) is a perennial herb of

the family Boraginaceae Beneficial effects of Comfrey as an active ingredient: The herb contains allantoin, a cell proliferant that speeds

up the natural replacement of body cells. Comfrey is used to treat severe burns, acne and other

skin conditions.

Phytomedicine. 2004 Sep;11(6):470-7Fortschr Med Orig. 2002;120(1):1-9Public Health Nutrition., 2000. 3(4A): p. 501-8Comfrey Central - A Clearinghouse for Symphytum Information http://www.comfreycentral.com/

Page 43: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Natural healing extracts - Allantoin What is Allantoin?

Major metabolic intermediate.

Beneficial effects for Allantoin a moisturizing and keratolytic effect, increasing the

water content of the extracellular matrix and enhancing the desquamation of upper layers of dead skin cells

Increasing the smoothness of the skin Promotion of cell proliferation and wound healing Soothing, anti-irritant, and skin protectant effect by

forming complexes with irritant and sensitizing agents

Dermatol Surg. 2005 Jul;31(7 Pt 2):873-80; discussion 880. Review.Dermatology. 1999;199(4):319-22J Invest Dermatol. 1988 Oct;91(4):363-8Sex Transm Dis. 1997 Mar;24(3):156-60Med Ann Dist Columbia. 1968 Jul;37(7):358-9 passimCan Med Assoc J. 1968 Dec 14;99(23):1131-3

Page 44: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Natural healing extracts – Coneflower(Echinacea Angustifolia)

What is Coneflower (Echinacea Angustifolia)? Echinacea is a genus of nine species of herbaceous

plants in the family Asteraceae commonly called Coneflower.

Beneficial effects for Coneflower as an active ingredient: Echinacea is found as immuno-stimulator, stimulating

the body's non-specific immune system and warding off infections

Efficient to treat Vaginal yeast infections

Lancet Infect Dis. 2007 Jul;7(7):473-80Drug Saf. 2005;28(5):387-400Ethnopharmacol. 2002 Feb;79(2):265-72.Mayo Clinic. "Echinacea (E. angustifolia DC, E. pallida, E. purpurea)". http://www.mayoclinic.com/health/echinacea/NS_patient-echinacea

Page 45: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Natural healing extracts - Propolis

What is Propolis? Propolis is a resinous mixture that honey bees collect

from tree buds, sap flows, or other botanical sources.

Beneficial effects for Propolis as an active ingredient:

Propolis show powerful local antibiotic and antifungal properties

Effective as alternative treatment for chronic vaginal infection (Vaginitis)

Int J Gynaecol Obstet. 2005 May;89(2):127-32Rev Cubana Enferm. 1995 Jan-Jun;11(1):51-6Biol Pharm Bull. 2005 Oct;28(10):1928-33.

Page 46: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Natural healing extracts - Witch-hazel(Hamamelis)

What is Witch Hazel? The main constituents of the extract include gallic

acid, catechins, proanthocyanins, flavonoids, essential oil, choline, saponins, and bitters.

Witch hazel hydrosol is used in skin care

Beneficial effects for Witch hazel as an active ingredient: Witch hazel leaf has been used for minor injuries of

the skin, inflammation of the skin and mucous membranes

Cooner, S. New England Natives: A Celebrations of Trees and People. Cambridge, Mass: Harvard University Press, 1994. Planta Medica, 62(1996) (3):241-245 The Wiley Witch Hazel. The Herb Companion.( January 1989). European Journal of Clinical Pharmacology 48(1995)(6):461-465Journal of Dermatological Science. 10(1995)(1):25.34.

Page 47: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Natural healing extracts - Matricaria (Chamomile)

What is Matricaria? The flowers of chamomile provide 1-2% volatile oils

containing alpha-bisabolol, alpha-bisabolol oxides A & B, and matricin (usually converted to chamazulene).  Other active constituents include the bioflavonoids apigenin, luteolin, and quercetin.

Beneficial effects for Matricaria as an active ingredient: Chamomile has anti-inflammatory, antioxidant and

antimicrobial activities Wound healing

Phytother Res. 2009 Feb;23(2):274-8Phytother Res. 2006 July 20 (7): 519–30Nat Prod Res. 2008 Mar 20;22(5):422-7

Page 48: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Natural healing extracts - Calendula Officinalis

What is Calendula Officinalis? It was used in ancient Greek, Roman, Arabic and Indian cultures

as a medicinal herb The petals and pollen contain triterpenoid esters (an anti-

inflammatory) and the carotenoids flavoxanthin and auroxanthin (antioxidants, and the source of the yellow-orange coloration).

The leaves and stems contain other carotenoids, mostly lutein (80%) and zeaxanthin (5%), and beta-carotene. Plant extracts are also widely used by cosmetics, presumably due to presence of compounds such as saponins, resins and essential oils

Beneficial effects for Calendula as an active ingredient: Calendula has anti-inflammatory, antioxidant and antimicrobial

activities

Contact Dermatitis. 2001 Nov;45(5):269-72J Clin Pediatr Dent. 2000 Spring;24(3):237-43Skin Therapy Lett. 2000;5(4):3-5Oftalmologia. 1999;46(1):55-7. Romanian.

Page 49: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

FeminaLubricating Gel

For Vaginal Dryness

Page 50: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

For increased lubrication and comfort during intercourse Suitable for daily use in cases of vaginal dryness and

eases insertion of tampons or a rectal thermometer Safe for use with condoms Adjusted to skin's natural acidity, washes off easily, non-

staining, pleasant to the touch, non-greasy and easy to use

FeminaLubricating Gel

Page 51: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

FeminaTo Go

Handy Ultra Soft Wipes

Page 52: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

The perfect solution for intimate hygiene, wherever you are and whatever your activity

Handy wipes, easy to carry and convenient to use when travelling outside the home and on trips

Helps to prevent unpleasant odors Contains Lactic Acid to enhance the vagina's natural

protection, and allantoin to soothe the skin For daily use including during the menstrual period Alcohol free!

FeminaTo Go

Page 53: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Natural healing extracts - Allantoin What is Allantoin?

Major metabolic intermediate.

Beneficial effects for Allantoin a moisturizing and keratolytic effect, increasing the

water content of the extracellular matrix and enhancing the desquamation of upper layers of dead skin cells

Increasing the smoothness of the skin Promotion of cell proliferation and wound healing Soothing, anti-irritant, and skin protectant effect by

forming complexes with irritant and sensitizing agents

Dermatol Surg. 2005 Jul;31(7 Pt 2):873-80; discussion 880. Review.Dermatology. 1999;199(4):319-22J Invest Dermatol. 1988 Oct;91(4):363-8Sex Transm Dis. 1997 Mar;24(3):156-60Med Ann Dist Columbia. 1968 Jul;37(7):358-9 passimCan Med Assoc J. 1968 Dec 14;99(23):1131-3

Page 54: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Contacts:

39 Rothschild St. Kefar Saba, 44449 – IsraelTel: (972) 9-7668402 - Fax: (972) 9-7668403

www.kriport.com

Page 55: Femina Intimate Feminine wash. Femina A New Dimension in Feminine Hygiene

Thank You


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