Download - Curated Identity Pyramid
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![Page 1: Curated Identity Pyramid](https://reader037.vdocuments.mx/reader037/viewer/2022100602/55859d30d8b42abc7b8b5146/html5/thumbnails/1.jpg)
Peter Thomson
CURATED IDENTITYIdentity curationbenefits
Social signallingbenefits
Functionalproductbenefits
Identity
Social
Functional
Your brand messages and social media need to
address the three main types of behavioural
motivation.