curated identity pyramid
DESCRIPTION
Behavioural Economics explanation of the real reasons why people buy products. For use as a checklist in your branding and social media.TRANSCRIPT
Peter Thomson
CURATED IDENTITYIdentity curationbenefits
Social signallingbenefits
Functionalproductbenefits
Identity
Social
Functional
Your brand messages and social media need to
address the three main types of behavioural
motivation.