Download - BRAND GUIDELINES - WorldSkills UK · Contents WorldSkills UK 2018 Brand guidelines v.1 Our brand 1.1 Boilerplate and descriptors 1.2 Brand hierarchy Our logo 2.1 WorldSkills UK 2.2

BRANDGUIDELINES2018

These guidelines give details of the visual elements of the WorldSkills UK identity — such as our logo, colour palette, graphic elements and typefaces. The use of these elements will inform the look and feel of our communications.

We are an accelerator for young people in the start-upphase of their careers. This means we inspire more young people to take up apprenticeships and technical education; we champion their success; and we accelerate their personal and professional development. Helping them to GO FURTHER, FASTER.

Our visual identity is a reflection of the drive and energy of the young people we champion and of the WorldSkills UK organisation.

WorldSkills UK 2018Brand guidelines v.1Welcome

Contents

WorldSkills UK 2018Brand guidelines v.1

Our brand

1.1 Boilerplate and descriptors

1.2 Brand hierarchy

Our logo

2.1 WorldSkills UK

2.2 Best practice

2.3 Accreditation guidelines

2.4 Accreditation examples

2.5 Supporter logo

2.6 Logo hierarchy and positioning

2.7 Logo usage

Core elements

3.1 Colour palette

3.2 Headline typeface

3.3 Text typefaces

3.4 Template typefaces

3.5 Hyphenation and justification

Visual assets

4.1 Visual assets

4.2 Photography principles

4.3 Selecting and cropping photographs

4.4 Dynamic strips

4.5 Dynamic strips usage

4.6 Dynamic strips don’ts

Best practice

5.1 Annual Review

5.2 Corporate brochure

5.3 Pull-up banners

5.4 Email template

5.5 PowerPoint

5.6 Corporate documents

Get in touch

OUR

BRAND1.1 Boilerplate and descriptors

1.2 Brand hierarchy

1WorldSkills UK 2018Brand guidelines v.1

Boilerplate

WorldSkills UK is a partnership between businesses, education and Governments that accelerates young people’s careers giving them the best start in work and life.

For further information visit worldskillsuk.org

Activity descriptors

We achieve this through our three core programmes:

Directions Delivering inspiring careers advice through events and role models.

Champions Driving up technical and employability standards – and showcasing these at regional, national and international skills competitions.

AccelerateDeveloping new commercial products to enhance young people’s skills and career development.

Our brandBoilerplate and descriptors


1.1

Our brandBrand hierarchy

5 Programme activities

1 Core brand

2 Strapline

3 Devolved nations

4 Programmes

Northern Ireland

Directions Champions Accelerate

Wales/Cymru Scotland England

The Skills Show

RoleModels

National Competitions Team UK Research Training


1.2

2.1 WorldSkills UK

2.2 Best practice

2.3 Accreditation guidelines

2.4 Accreditation examples

2.5 Supporter logo

2.6 Logo hierarchy and positioning

2.7 Logo usage

LOGO OUR


Our core brand logoWorldSkills UK

Use of logo The WorldSkills UK logo is to be used on assets that represent the parent organisation.

The logo should always be reproduced from original artwork. Never alter, redraw or recreate the logo in any way.

Logo variants The logo is to be reproduced in full colour. Where this is not possible a mono black or white version is available.

Exclusion zoneThe logo should always be surrounded by an area of clear space, free from other graphic elements. The minimum clear space around the logo should be equal to the width of the letter ‘w’ in the logo.

Minimum sizeThe minimum size is the smallest size at which the logo can be reproduced. It is not a recommended size and should only be used when space is very limited.

Full colour positive logo and exclusion zone

20mm or 100pxMinimum size

Mono black logo

Mono white logo


2.1

Shown here are some examplesof things that should not be donewith the logo.

1 Do not use an element or part of the logotype on its own.

2 Do not change the proportions.3 Do not reposition or change the

relationship of any elements.4 Do not distort.5 Do not use at any angle.6 Do not change the colours.7 Do not put a drop shadow (or halo)

on the logo.8 Do not outline the logo.9 Do not create variants of the logo.10 Do not remove the strapline from

the logo.11 Do not use the WorldSkills logo with

the strapline.

– The logo should always be reproduced from original artwork. – Never alter, redraw or re-create the logo in any way.

1

4

7

10

2

5

8

11

3

6

9

Our core brand logoBest practice


2.2

This table represents how WorldSkills UK should be accredited across brand assets.

Our core brand logoAccreditation guidelines

Communication Definition PositionCredit type See examples on following page

Text body copyWithin content Ensure that WorldSkills UK is explained in context the first time that it is mentioned.

In copy

Flyer One page, A4, portrait or landscape

On reverseFlyer must have footer (legally) descriptor if space (depending on the flyer size)

Poster, advert, one sided document

Activity promotion or information

Not required

On last pageDocument Multiple sheets; lengthy communication

Detailed

Event signage Excludes wayfinding Not required

Booklet

On last page

A few sheets folded. A4, A5, A6, portrait or landscape

On inside front coverDescriptor

Footerplus


2.3

Use the following credit types in combination with their application guidelines shown on the previous page.

Our core brand logoAccreditation examples

Credit type

In copy The example, right, is emboldened for the purpose of illustration only.

The Skills Show, from WorldSkills UK, is the nation’s largest skills and careers event and helps to shape the future of a new generation. Attracting nearly 80,000 visitors annually, the show provides hands-on experiences that inspire young people to explore careers and motivates them to find out more about the world of work.

Footer Find a Future (trading as WorldSkills UK) is registered in England at Floor Four, 151 Buckingham Palace Road, London, SW1W 9SZ, charity number 1001586, company number 02535199, VAT registration number GB945610716

Website URL

Descriptor WorldSkills UK is a partnership between businesses, education and Governments that accelerates young people’s careers giving them the best start in work and life. We achieve this through our three core programmes, Directions, Champions, and Accelerate.

WorldSkills UK is a partnership between businesses, education and Governments that accelerates young people’s careers giving them the best start in work and life. We achieve this through our three core programmes, Directions, Champions, and Accelerate.

Find a Future (trading as WorldSkills UK) is registered in England at the above address, charity number 1001586, company number 02535199, VAT registration number GB945610716

WorldSkills UK 151 Buckingham Palace RoadLondon SW1W 9SZT 0800 612 0742E [email protected] worldskillsuk.org

Detailed

worldskillsuk.org


2.4

CandidaW

Cross-Out

Full colour positive logo and clear space

LogosSupporter logo

X

X X

X

X

Supported by

Supported by

6mm or 60pxMinimum size

Mono white logo

Department for Education This is our supporter logo which must feature on all external WorldSkills UK corporate communications.

Principals: – The Department for Education

logo should only be used on WSUK communications ‘where space permits’, or where it can be given enough distance to sit away from the WSUK logo so as not to cause confusion from whom the communication is coming from. (Examples of where the Department for Education logo can not be applied due to space restrictions are small web banners and business cards.)

– The logo must always be reproduced from master logo artwork.

Exclusion zone The logo will stand out more and have greater impact when it is surrounded by enough clear space. An exclusion zone has been created to make sure of this. It is determined by the width of the crest.


2.5

Supported bySupported by

Logos Logo hierarchy & positioning Printed & digital applications

8.5mm

8.5mm

45mm

22.5mm

Single sided printed communication showing WSUK and Department for Education logo positioning

Department for Education logo positioning on a back cover

Content area

8.5mm 8.5mm

The Department for Education logo should appear at half the size of the WorldSkills UK logo.

For single sided printed communications the WSUK and DfE logos should appear together. In this instance, the logos are shown in their primary positions, however, where needed the WSUK logo can be positioned in either the top right or left hand corners, and the supporter logo can be placed in either the bottom left or right hand corners.

When producing communications that are more than a single page (eg brochures, reports, folders, PPT presentations), the DfE logo should be placed on the last page or back cover and positioned in the bottom left corner.

The measurements shown here are for A4 portrait (210mm (w) x 297mm (h)). For other formats, please scale up or down accordingly and follow these principles.

You will find a summary of this guidance on the following page.

E: [email protected]: worldskillsuk.org@: WorldSkillsUK

Follow us on Twittertwitter.com/worldskillsuk

Become a fan of WorldSkills UKfacebook.com/worldskillsuk

Supported by


2.6

CandidaW

Inserted Text

E: [email protected] W: worldskill

CandidaW

Cross-Out

CandidaW

Cross-Out

Logos Partner logos

WorldSkills UK will often partner with an organisation on a project. In these instances we need to show the WorldSkills UK logo in conjunction with the partner logo.

The right approach will depend upon the target audience for the communications and the make up of the partnership.

The size relationship between the two logos will depend on the funding provided by the partner.

– When a project is fully-funded by a partner, the two logos should be equal in size.

– When a project is part-funded (less than 100%) by a partner, the partner logo should appear at 75% of the size of the WSUK logo.

Full-funding size relationship Part-funding size relationship


2.7

This table represents where and how the WorldSkills UK and Department for Education logos should be used across WSUK collateral.

LogosLogo usage Summary

Communication Definition Logo Position

Flyer One page, A4, A5, A6 portrait or landscape

WSUK

DfE

Top left or right corner

Bottom left or right corner

Booklet A few sheets folded. A4, A5, portrait or landscape

WSUK

DfE

Front cover, top left or right corner

Bottom of final page / back cover

Document Multiple sheets; lengthy communication

WSUK

DfE


Bottom of final page / back cover

Poster, advert, one sided document

Activity promotion or information

WSUK

DfE


Bottom left or right corner

Digital banners and advertising

Poster, advert, one sided document WSUK Top left or right corner where space permits

HTML email WSUK

DfE


Email footer


2.8

ELEMENTS

3.1 Colour palette

3.2 Headline typeface

3.3 Text typefaces

3.4 Template typefaces

3.5 Hyphenation and justification

CORE


Core elementsColour palette

The WorldSkills UK colour palette is used for all of the parent brand, activity materials and graphic assets.

– Always reproduce the colours using the specifications shown here. – Do not add your own colours to the palette. – When applying type over the colours always ensure there is enough contrast between the text colour and the background colour to ensure legibility.

Use of coloursUse these vertical colour groups when producing materials to avoid clashes of colour on single pages and spreads. A maximim of 2 colour groups should be used per spread.

Across multi-page documents it is important to use a mix of colour groups throughout the document, and be mindful not to use too much of one colour.

WorldSkills UK core colour palette

BlackC 0 M 0 Y 0 K 100R 0 G 0 B 0

30% BlackC 0 M 0 Y 0 K 30R 188 G 190 B 192

C 0 M 0 Y 0 K 0R 255 G 255 B 255

Pantone 381C 35 M 0 Y 100 K 0R 189 G 205 B 0

Floor covering: 395 Cedro

Paint Ref: 72YY 47/743

Gloss PVC: 30–652

Laminate: Formica F4177 Matt

Pantone 585 C 14 M 0 Y 68 K 0R 218 G 223 B 113

Pantone 355 C 94 M 0 Y 100 K 0R 0 G 155 B 58

Pantone 2925C 85 M 21 Y 0 K 0R 0 G 150 B 210

Floor covering: 0054 Midnight Blue

Paint Ref: 98BG 26/393

Gloss PVC: 130–156B1

Laminate: Print 838

Pantone 661 C 100 M 75 Y 0 K 6R 0 G 53 B 145

Pantone 305 C 55 M 0 Y 6 K 0R 101 G 207 B 233

Pantone 1585 C 0 M 63 Y 97 K 0R 225 G 109 B 34

Floor covering: 0007 Orange

Paint Ref: 69YR 34/780

Gloss PVC: 30–739

Laminate: Polyrey V014

Pantone 130 C 0 M 35 Y 100 K 0R 240 G 171 B 0

Pantone 1375 C 0 M 51 Y 94 K 0R 255 G 160 B 47

Pantone 248C 48 M 100 Y 0 K 0R 155 G 24 B 137

Floor covering: 9289 Petunia

Paint Ref: 01RR 16/397

Gloss PVC: 30–231

Laminate: Formica F6907

Pantone 267 C 85 M 100 Y 0 K 0R 82 G 35 B 152

Pantone 252 C 29 M 67 Y 0 K 0R 201 G 102 B 205

Pantone Red 032 C 0 M 87 Y 60 K 0R 237 G 41 B 57

Floor covering: 0032 RED

Paint Ref: 34YR 20/708

Gloss PVC: 130–462B1

Laminate: Formica K1238 Matte58 Polyrey R001 Matt

Pantone 7620 C 20 M 90 Y 80 K 10R 163 G 52 B 48

Pantone 7427 C 8 M 100 Y 70 K 32R 150 G 23 B 46

5% BlackC 0 M 0 Y 0 K 5R 241 G 242 B 242

Tints of black between 5% and 30% may be used to support the brighter palette as backgrounds or illustrative elements where appropriate


3.1

Example for 100pt type:

Example for 170pt type:

Prometo is:

– Dynamic and impactful. – Pushing forwards, directional, confident and distinctive. – Used for large headlines and pull-out information.

Setting Prometo correctly: – Leading should be set to 80% of the type size (a). – Kerning should be set to Metrics (b). – Tracking should be set to -10 (c). – Only use as uppercase.

Core elementsHeadline typeface

ACCELERATEACCELERATEPrometo Black ItalicABCDEFGHIJKLMN OPQRSTUVWXYZ1234567890

Prometo Light ItalicABCDEFGHIJKLMN OPQRSTUVWXYZ1234567890

abc


3.2

Frutiger is:

– The WorldSkills UK core text typeface and should be used across all communications. – Only to be used in Light and Bold. – Perfect for body copy and large blocks of text. – Most legible when aligned left. – Not to be used in all caps.

Note: In most instances, Prometo Black Italic is used for headline messaging.

Core elementsText typefaces

AccelerateAccelerateFrutiger 45 LightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@£$%^&*();:’,.”?

Frutiger 65 BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@£$%^&*();:’,.”?


3.3

Core elementsTemplate typefaces

AccelerateAccelerate

ACCELERATE

Arial RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@£$%^&*();:’,.”?

Arial BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@£$%^&*();:’,.”?

Arial Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@£$%^&*();:’,.”?

Used in text, Arial and Arial Bold are:

– Only to be used on platforms when Frutiger is not available, such as web applications. – Only to be used in Regular and Bold. – Most legible when aligned left.

Used as a headline, Arial Bold Italic is:

– Only to be used on platforms when Prometo is not available, such as web applications. – Most legible when ranged left.


3.4

HyphenationAutomatic hyphenation should be switched off for your layout. This can be done in the Hyphenation window in InDesign.

JustificationJustification Word Spacing should be set to Minimum 80%, Desired 80% and Maximum 80%. This can be done in the Justification window in InDesign.

Hyphenation for InDesign

Justification for InDesign

Core elementsHyphenation and justification


3.5

ASSETS

4.1 Visual assets

4.2 Photography principles

4.3 Selecting and cropping photographs

4.4 Dynamic strips

4.5 Dynamic strips usage

4.6 Dynamic strips don’ts

VISUAL


Visual assets

Photography focussing on young people experiencing skills should always be the main method of engagement with an audience.

Use the dynamic strips, colours and typography to create a unique visual style.

Helping young people go further, faster in their careers.


4.1

Visual assetsPhotography Principles

Only WorldSkills UK photographs should be used for imagery.

Images should demonstrate:– Engagement in an activity.– A range of skills.– Diversity.– An activity or skill focus that

is clear to interpret.– A focus on people.

Avoid:– Obvious clichés and stereotypes.– Overly posed scenarios.– Static feeling scenarios.– No clear sense of focus.– Adding effects such as soft focus

or over-exposure.– Showing negative situations.

Skills focused photography The imagery should be tightly cropped, with the focus being on the skill or the individuals.

Competition photography Photography from past competitions can be used to build excitement and anticipation. Careful consideration should also be made when choosing and cropping your images.

Spectator photography Photography featuring spectators at WorldSkills UK competitions and events can be used to show the scale of the event and engagement with young people.


4.2

Visual assetsSelecting and cropping photographs

Bear in mind the following when selecting and cropping photographs:

SkillsSkills and the themes of competition and celebration are at the core of WorldSkills UK and the photographs should support this.

Audience The attendees are primarily young people—but the audience can be quite diverse and could include parents, teachers, careers advisers, sponsors, partners and policy makers.

EngagingIf the subjects are engaged in a skills activity the photograph is more likely to be more engaging. Try to select and crop photographs that put faces close to the action / skill. Avoid large, empty areas between eyes and hands. Look for photographs which tell a story, or an emotion.

FocussedDon’t just check for focus (sharpness), check for focus (one central point of interest). Avoid noisy backgrounds, look for backgrounds that are out of focus, or contain event branded graphic panels.

Interaction between demonstrator and visitor. Crowd in the background.

Demonstrator and visitor focussed on learning.

Team, representation, success.

Audience: In this case, for parents as well.

Some examples


4.3

Visual assetsDynamic strips

The visual identity draws upon to concept of ‘going forward’ utilising dynamic, coloured strips as the core graphic language. The strips can only be used in the WorldSkills UK core brand colour palette (see page 3.1).

Note: Photography focussing on young people experiencing skills should always be the main method of engagement with an audience – not the strips.

For ALL collateral, strips should be used as a supporting device, rather than as the lead.

Note: – Never more than 2 or 3 strips per page (or spread). – Always bleed the edges of the strips off the page— except for one ‘end’ which can sometimes be left visible. K

The strips have a sliced edge that matches the angle of the WorldSkills UK headline typeface, Prometo Black Italic

11º


4.4

The dynamic strips can be used in a number of ways to add excitement and energy to our communications and layouts.

Illustrated here are just a few ways in which the strips can be used.

See the ‘Best practice’ section of these guidelines for how the elements can be used together to create vibrant and exciting communications.

Visual assetsDynamic strips usage

ACCELERATE

NOW

Highlights from the Skills Show 2016

72,000visitors attended over three days.

69%of young people were more likely to consider technical and vocational education as a result of attending.

130+employers, colleges and training providers involved.

96%of young people were planning follow up action, such as speaking to careers advisers or finding out more about apprenticeships.

9.6mpeople were reached through media and PR impact.

500competitors in over 60 skills.

5thmost trending subject on Twitter during the first day of the show.

6

If you are interested in finding out how partnering with WorldSkills UK could help achieve your objectives for skills development, improved quality or reaching young people, please contact [email protected]


“ I’d never imagined the vast scale of the competition and the gravity of it. It inspired me to work even harder.”

Darren Lewis, Mobile Robotics, WorldSkills London 2011. Studied at Middlesex University and now works for Dyson. Darren is also a Skills Champion.


4.5

A CLEAR WAY

FORWARD

Shown here are some examples of incorrect usage of the assets.

The strips should always be leaning forwards (in the same direction as the italic type).

Do not use the strips on an angle. They should always be used horizontally or vertically.

Do not crop the sliced end of the strip.

Do not use strips in colours outside of the brand colour palette. Always check these guidelines for correct colours.

Do not use colour combinations that don’t sit well together and complement each other.

Do not apply graphic effects to the strips such as drop shadows.

ACCELERATE NOW

ACCELERATE NOW

ACCELERATE NOW

A CLEAR WAYFORWARD

Do not obscure any key parts of imagery such as people’s faces.

ACCELERATE NOW

Visual assetsDynamic strip don’ts

Do not alter the angle of the slice on the strip. Always use the 11º angle.


4.6

PRACTICE BEST

5.1 Annual Review

5.2 Corporate brochure

5.3 Pull-up banners

5.4 Email template

5.5 PowerPoint

5.6 Corporate documents


12 monthsin review2016–17

RE WIND

In the past year, WorldSkills UK has more fi rmly established itself as a vital contributor to the UK’s skills and education agenda, delivering to young people, business and governments.

We have raised technical and employability skills standards through skills competitions, achieving our best ever result at European level, and inspired tens of thousands of young people to fi nd and achieve their ambitions through our careers advice and experiences, including at the unique Skills Show. Like many organisations in the skills sector, we are achieving our goals during a period of economic and political change and we couldn’t do this without the immense expertise and support of a huge network of businesses, colleges, training providers, individual experts and skills organisations. We look forward to working together on the next steps of our journey – accelerating the careers and lives of more and more young people.

Chair of WorldSkills UKCarole Stott

2016 – 17 has been a highly successful year for our work. Working with the skills sector, we have helped over 100,000 young people to raise standards and prepare for skilled careers and hundreds of businesses to improve their talent development.

We have confi rmed our reputation for delivering high quality and strong outcomes and have done so with more effi ciency and improved value for money than in previous years, delivering greater benefi ts to young people, business and governments. We have driven signifi cant change through repositioning ourselves, with a greater focus on developing commercial partnerships, investing in new product development and putting young people more at the heart of our work. We are well set for future growth and development, for providing even more value for partners and funders, increasing our diversity and achieving even greater impact for young people, employers and the skills sector in the years ahead.

CEO of WorldSkills UKDr Neil Bentley

Forewords

2

123

WorldSkills UK (WSUK) is a partnership between businesses, education and governments that accelerates young people’s careers through three core programmes:

This review shows how we have worked and what we have achieved in the 2016–17 year.

DirectionsDelivering inspiring careers advice through events and role models.

ChampionsDriving up technical and employability standards – and showcasing these at regional, national and international levels through skills competitions.

AccelerateDeveloping new commercial products to enhance young people’s skills and career development.

Rewind: 12 months in review

Milestones

April – June Launch of programme of professional and engaging peer role models to inspire and inform young people, especially in technical skills and apprenticeships.

Our role models contribute to policy development in England, including on careers advice.

Registration for the 2016–17 competition cycle by over 3,000 young people and 370 heat events (up by 17% on 2015) covering 60 skill areas.

100 young people start training for international competition.

Over 75 election candidates in the devolved nations and London sign our skills pledge, supporting skills competitions’ contributions to the skills agenda.

July – September Exam results campaign includes interview on BBC Breakfast with WorldSkills UK CEO and one of our role model competitors.

Exchange of good practice in skills competitions and skills shows as part of a partnership with India.

Case study of Toyota’s business benefi ts through skills competitions disseminated.

Over half of the team preparing to compete in European competition fi nals meet their MPs.

October – December

UK National Competition Finals at the Skills Show involve over 500 young people in three days of intense competition in 59 skills. Medals awarded to young people from more than 100 different organisations.

Medallists challenge stereotypes, females win in CNC Turning, Industrial Electronics and Plastering; a male wins in Floristry.

National competitions for young people with special educational needs and disabilities involve 35 young people in fi ve competitions, including catering, ICT and health and social care.

Direction Accelerate

6

Champions

The UK’s competition team achieve the best ever result at European level, with medals in skills including landscape gardening, welding, cooking, fl oristry and mechatronics. The team features on BBC Breakfast, reaching audience of 6.5 million.

Over 72,000 visitors explore career and skills options at The Skills Show 2016; over 800 schools and colleges across UK participate alongside visitors from 22 countries. Over 130 employers, colleges and providers take part.

470 volunteers at the event give over 10,000 hours of time.

The UK Skills Minister, the Shadow Minister and the Welsh Skills Minister attend the show and commend it for its contribution to career decision making and raising the prestige of technical education and skills.

For the second year running, #SkillsShow trends on Twitter as the fi fth most popular topic in the UK on 17 November.

3,500 visitors experience activities and advice from over 80 employers, colleges and universities at a key careers and skills event in Cornwall, supported by The Careers & Enterprise Company.

January – March 3,300 young people from more than 460 different organisations register for the 2017–18 cycle of 54 WSUK competitions – a 7.5% increase on 2016. 42% are or have been apprentices, the highest proportion yet recorded.

Selection takes place in North West England for the team to represent the UK at global competition and 34 young people start preparing to compete against over 70 countries in Abu Dhabi in October 2017.

WSUK’s annual CPD programme enables 750 trainers and tutors to use competition methodology as part of apprenticeships and technical education delivery.

10,000 people visit Choices, an interactive careers and skills event in Greater Manchester co-funded by CEC. Over 250 employers, colleges, schools and providers take part.

WSUK launches an interactive careers education toolkit, focussed on technical skills and apprenticeships; over 100 schools and colleges become involved.

WSUK’s role model programme, involving over 60 ex skills competitors, inspires over 4,500 young people in more than 115 schools and colleges in England over the year.

Projects are underway with skills organisations to develop new ways to embed competitions into apprenticeships and increase engagement with employers and providers.

Works starts on key product developments based on WSUK programmes; a mindset and productivity training programme and digital careers advice.

A set of case studies featuring key employers such as Toyota, Gleneagles and Electroimpact, demonstrates the benefi ts gained by businesses from working with WSUK.


– 100,000 young people to make more informed careers choices and improve career prospects;

– 3,300 young people to achieve their best in national competitions and 100 to strive to achieve international standards of excellence;

– 350 businesses, of all sizes, to build their talent pipelines, prepare young people for skilled careers and increase their brand profi le with young people and education;

– 300 colleges and training providers to improve student and apprentice recruitment, performance and progression; enhance careers advice; and raise standards in learning and apprenticeships. We work with 90% of UK colleges;

– Government agencies in England to deliver and develop policies on apprenticeships, careers advice, employment programmes and regional opportunities;

– Governments in Northern Ireland, Scotland and Wales to deliver on skills policies and meet skills and economic priorities;

– The UK to profi le skills internationally, showcasing and sharing the UK’s good practice and learning from global peers and experts.

Achieving results through our network

Through this network, our activities have supported:

WSUK works with a growing network of over 1,600 partner organisations whose expertise, support and commitment has been critical to delivering our programmes and achieving strong outcomes. We are very grateful to the wide range of organisations which form the foundation of our work.

4

Our partnership network is made up of:

Our core funders and delivery partners are:

350employers

300colleges/unis/training providers

675schools

40training managers and coaches

80education and skills organisations (eg youth, careers or skills sector bodies)

15international partners

65national, devolved or local public/government organisations

100elected representatives from across the UK


ResourcesWe are maintaining the highest quality of delivery, whilst moving to a resource portfolio with less reliance on a core public funding grant and a greater focus on commercial income.

– We delivered against a public grant that reduced by 13% between 2015–16 and 2016–17.

– We spent 96p in every £1 of core grant funding on delivery of charitable objectives and made £2.1m in effi ciency savings.

– We leveraged additional funds, both public, including from ESFD and CEC, and commercial, including a variety of new private sector funders.

– Our focus on commercial investments resulted in £1.35m of direct sponsorship income in the year.

– We secured £4.4m1 of value in kind from commercial partners in resources, materials, high-tech equipment and time to support the national skills competitions cycle.

– Signifi cant further fi nancial and resource contributions towards competition activity were made at local level across the UK by colleges and employers and by governments through projects in N Ireland, Scotland and Wales.

– Our volunteering programmes, expressed as a value from the hours worked, exceed £100k pa.

– WSUK has a fi rm foundation for a growth in commercial income over the coming years in line with a new fi ve-year business plan.

10

1 An estimation of the fi nancial value of these contributions

Total resources 2016–17 = £14.2m

Income

Public grant

Commercial incomevalue in kind

Commercial income

60%31%

9%

National fi nals

Careers advice, incl. Skills Show

Regional and national cycle

International comps

Business development/fundraising

Expenditure 40%17%

21%

18%

4%


Next stepsBuilding on the successes and progress made in the past year, in the year ahead we will scale up our work, increase our reach and grow our impact through:

Extending further into the business community by developing commercial products as part of our Accelerate programme that address employers’ recruitment, skills and productivity challenges.

Building new models of skills competitions so they are a stronger element of apprenticeships, technical education and world class standards and reach more young people and organisations.

Enhancing our experiential and inspiring careers advice programme, Directions, by exploring innovative digital careers advice solutions and developing new strands of role modelling.

Growing initiatives that enable us to accelerate the careers and skills of a more diverse and inclusive range of young people and impact social mobility.

Increasing our brand recognition to improve the prestige of technical routes.

Improving our impact measurements so that our network and we can better assess our value and improve our services.

Growing our strong partner foundations, strengthening our work with businesses, education and governments, ensuring young people are at the heart of our work and developing new strategic and investment relations to grow and diversify our revenue streams.

Examples and best practiceAnnual Review WorldSkills UK 2018

Brand guidelines v.1

5.1

Examples and best practiceCorporate brochure

ACCELERATE NOW Helping young people go

further, faster in their careers

DirectionsCareers advice events; role models; careers education digital platform.

AccelerateResearch, development and delivery of a range of commercial products and services around mindset/productivity skills programme and bespoke competitions.

ChampionsLocal, regional, national and international skills competitions; training for international competitions.

OUR THREE CORE PROGRAMMES:

1 28 Our three core programmes

3Our success in figures 9Our three core programmes 9

“ Can you think of another way in which you can potentially contact thousands of young people and inspire them to come and work for you? I don’t think you can. It’s absolutely thrilling.”HS2.

“WorldSkills UK is all about improving the prestige of apprenticeships and technical education, to inspire more young people to consider these as career routes and get off to a better start in work and life. But it takes more than words to achieve this; it’s what we do that works.

We help young people set off in the right direction through experiential careers advice activities and access to guidance from peer role models. We engage thousands of young people in skills competitions right across the UK, where they improve their technical and employability skills to the highest possible national standard. Then we select the best in the UK and put them into an accelerated development programme to compete with the best in the rest of the world. We create medal winning, world-class skills champions: young, confident role models, from all backgrounds, who go on to inspire others to follow in their footsteps.

Our experience means we have the know-how to fast track the development of the skill set and mindset in young people that employers want and the economy needs. We can do this because we are a partnership between Governments, business and education. We collaborate to develop our home-grown skills, improve social mobility and drive up training standards to the highest level to help boost UK productivity and competitiveness.

Ultimately we champion young people because they carry our future on their shoulders. Join us in helping more young people go further, faster in work and life.”

Introduction from Dr Neil Bentley, Chief Executive, WorldSkills UK.

Hello

2 Introduction

“ These competitions... do more to change the culture and prestige about skills and apprenticeships than almost anything else that I can see. I want to congratulate all of you for doing a remarkable job. Let this work continue and carry on winning medals.”Minister of State for Apprenticeships and Skills addressing our Team UK competitors at the EuroSkills 2016 Gothenburg Team UK send off, November 2016.

Contents

Introduction 2

Our vision 4

The challenge 6

Our three core programmes 8

Directions 10

Champions 16

Accelerate 22

Our aims 24

Get involved 27

To change the national conversation so that apprenticeships and technical education are seen as prestigious career routes for all young people.

Why we do it

Through experiential and digital careers advice; skills competitions; and mindset and productivity training. How we

do it

A CLEAR VISION AND PURPOSE:

4 Our vision

We are an accelerator for young people in the start-up phase of their careers. This means we inspire more young people to take up apprenticeships and technical education; we champion their success; and we accelerate their personal and professional development.

What we do

Our Offer 5Our vision 5

“ WorldSkills UK literally changed my life. I got my job at Codemasters as a result of my competition success. The gaming industry is incredibly hard to get into and now I’ve got the career that I have always wanted.”Daniel McCabe, 3D Digital Game Art, WorldSkills Abu Dhabi 2017. Trained at West Cheshire College and now works at Codemasters.

Highlights from the Skills Show 2016

72,000visitors attended over three days.

69%of young people were more likely to consider technical and vocational education as a result of attending.

130+employers, colleges and training providers involved.

96%of young people were planning follow up action, such as speaking to careers advisers or finding out more about apprenticeships.

9.6mpeople were reached through media and PR impact.

500competitors in over 60 skills.

5thmost trending subject on Twitter during the first day of the show.

Many of the young people we work with go on to join our inspiring network of role models and advocates, talking up the essential role of apprenticeships and technical careers in the UK. These are our Skills Champions.

Peer to peer careers advice

Since March 2016 our WorldSkills UK Champions have: – Reached over 4,500 secondary and

college students in partnership with The Careers & Enterprise Company, with overwhelmingly positive feedback from teachers and students.

– Participated in Government, further education, corporate and international events to share their experience with educators, policy makers and key stakeholders in professional and technical education.

– Acted as our ambassadors on the Institute for Apprenticeships apprentice panel.

Directions 13

“ Success in skills competitions has changed my life massively. My career with the RAF has really progressed and now I’m implementing all of the new skills I learnt with WorldSkills UK as part of my training, in the workplace.”

Shayne Hadland MBE, Aircraft Maintenance, WorldSkills Sâo Paulo 2015. Now works for the Royal Air Force.


5.2

ACC

ELER

ATE

NO

WHelping young people go further, faster in their careers.

Examples and best practicePull-up banners

800mm x 2000mm


ACCELERATENOW


5.3

Examples and best practiceEmail template

ACCELERATENOW

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Exerum et molessitat odite sam debitibus dolupta tissinciusam eosam quis atiis sum id quibus utatu. Sant la nobis minti ius rem inctia quam fuga. Pari de cuptatem autat re magnatur aut acessimpor aliquias doluptat aut harcia debitio occum ullorrum doluptae nihite idelectat eatem la quia quo omnis eatistet que dolorrupides ne aperspide sequidi citaquo delent laborum quia vollecum cusae prae pore, sequia non reium quiduciam, sant est, sanim quae sit arum aruptius ra que possite ctinist otaeribus im quis alis est hiliqui nobis earchit ationec temporem ad moditat lacestiae omnihit ionsequ idenet prest lataepudite omnis etur aria sinullautem inctias percillentio con plitae. Ut accum aut eaquam sequamus renime nam venet quiduntis ma cumque voluptasimod quam, coribu.

WorldSkills UK, Floor Four, 151 Buckingham Palace Road, London SW1W 9SZT: 0800 612 0742E: [email protected]: worldskillsuk.org

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aut eosam autatiae volupta turitam vollis dolora quid quae nus plis del maximus rem seque earit faccus ut el minus dolo et fuga. Volore maionseque experit, odi unt facestiis qui cumet quunt atem rerit aut offi catisquo magnihiciis dit lia voluptas et qui tectures renis.

Corrovid quiae parum alignis ea dolestiumet ipsapel ignihic ideria nulparum ima nia veliatis sim et, est fuga. Otatatur? Qui sequam est dolendent eum sitate niaspel incia volestotae coritaectur asimintur simus magnimagnam sinciet min cum quatusae pre plignat eaquis voluptati odit quiae con rem rae dolorro inus in consequam reruptatem vellesenim et venianis conempedit et ea sit, con nonsequam aut eosam

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Exerum et molessitat odite sam debitibus dolupta tissinciusam eosam quis atiis sum id quibus utatu. Sant la nobis minti ius rem inctia quam fuga. Pari de cuptatem autat re magnatur aut acessimpor aliquias doluptat aut harcia debitio occum ullorrum doluptae nihite idelectat eatem la quia quo omnis eatistet que dolorrupides ne aperspide sequidi citaquo delent laborum quia vollecum cusae prae pore, sequia non reium quiduciam, sant est, sanim quae sit arum aruptius ra que possite ctinist otaeribus im quis alis est hiliqui nobis earchit ationec temporem ad moditat lacestiae omnihit ionsequ idenet prest lataepudite omnis etur aria sinullautem inctias percillentio con plitae. Ut accum aut eaquam sequamus renime nam venet quiduntis ma cumque voluptasimod quam, coribu.

WorldSkills UK, Floor Four, 151 Buckingham Palace Road, London SW1W 9SZT: 0800 612 0742E: [email protected]: worldskillsuk.org

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aut eosam autatiae volupta turitam vollis dolora quid quae nus plis del maximus rem seque earit faccus ut el minus dolo et fuga. Volore maionseque experit, odi unt facestiis qui cumet quunt atem rerit aut offi catisquo magnihiciis dit lia voluptas et qui tectures renis.

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Mrs Anne ExampleMarketing DirectorWorldskills UK

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5.4

2017 IN REVIEW03 Section Title Goes Here

Our Resources

55%24%

21%

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01 Section Title Goes Here


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Our Year in Numbers

72% 14% 22%

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Making Progress

Examples and best practicePowerPoint

Cover slide

Graphs slide

Text/bullet point slide

Image and quotation slide

Facts and figures slide

Actions/progress slide


5.5

Examples and best practiceCorporate documents

A Competitive EdgeThe case for skills competitions:Employers

Sharpening your competitive edge

The UK is facing an ever-growing challenge to stay competitive and increase

challenges of Brexit.

Employers are crying out not only for technically gifted workforces, but for young people, who are resilient and who can bring real value and innovation to meet these new and growing challenges.

The businesses we work with get this. That’s why together we are pioneering a new way to upskill Generation Z, leveraging learning from the training and performance methodology from Team GB’s Olympic success. We can prove our work drives the world-class skills set and mindset businesses need.

As these case studies demonstrate, entering WorldSkills UK Competitions is critical not only in the development of technical excellence and employability skills, but

demonstrating commitment to developing young people. There are clear business

That’s why we are calling on more businesses from across the UK to get in touch

performance.

Dr Neil Bentley CEO, WorldSkills UK

Siemens – Increasing the STEM Pipeline 4

The Gleneagles Hotel – Worth the investment

– Creating a national profile

6

Toshiba 9

Electroimpact – Productivity is king 13

Briggs & Forrester – A reputation for excellence 16

Contents:


5.6

Examples and best practiceCorporate documents

4

Increasing the STEM Pipeline “Alignment with WorldSkills UK broadens our inclusion agenda to encourage young people from under-represented backgrounds to consider a career in STEM...” Martin Brown, Product Manager

Siemens is a leading global engineering and technology services company, active in the United Kingdom for over 170 years. They provide innovative solutions to help tackle the UK’s major challenges and employ around 14,000 people in the UK, including about 5,000 in the manufacturing sector.

Siemens and WorldSkills UK share a desire to continuously improve the quality of technical training for young people, so they become competent young professionals. To achieve this goal, Siemens has supported the WorldSkills UK Competition in Industrial Control since 2011. As an innovative, globally-active technology company, Siemens wants to inspire people to have an interest in technology, and improve the quality of technical training.

KEY POINTS

WorldSkills UK can act as a vehicle in helping to improve a company’s approach to inclusion – by broadening its reach to the talent pipeline coming through.

Partnering with WorldSkills UK produces business to business collaboration on technical skills and training development.

The relationship with WorldSkills UK Competitions also leads to improved brand recognition and aligning the Siemens brand with the excellence and quality associated with Competitions.

A focused approach

The main driver for Siemens in working with WorldSkills UK on the Industrial Control Competition is to demonstrate the quality of their products, associating their brand with excellence and the quality of work that is found in WorldSkills UK Competitions. It also offers the organisation business to business opportunities, as the partners they engage with develop greater awareness through exposure from the National Finals. Finally, WorldSkills UK Competitions provide the opportunity to act as a route into the organisation’s apprenticeship and education programmes.

Siemens:

5

Throughout the competition cycle they undertook a rigorous training regime, which developed their skills in communication, team-work, leadership, problem solving, time management and planning. Martin Brown highlighted:

It follows Siemens’ decision to invest long-term in a pipeline of UK talent where both academic achievement and practical application such as skills competitions are required.

colleges and university technical colleges, as well as those currently undertaking apprenticeships. Martin Hottass, General Manager at Siemens Professional Education, commented:

This has helped Siemens to become a recognised National Apprenticeship Awards Top 100 employer, underscoring the importance of inclusion. Martin Hottass added,

Creating new business networks

Siemens provide value-in-kind equipment for the Industrial Control Competition, which enables competitors to become familiar with the software and equipment which, in the long term helps to support the use of Siemens equipment. This is both from the perspective of those who will be working in the sector in the future and the colleges taking up the use of this equipment within their facilities. Siemens’ involvement in skills competitions helps to facilitate business-to-business collaboration, where organisations are able to benchmark and share best practice with one another.

For Siemens, this has focused on supporting partners from smaller companies with shared interests in their challenges around attracting and training new talent in their respective industries. The organisation is interested in seeing these businesses grow, as they provide the customer solutions Siemens use and also use their products. Siemens supports these organisations to do both of these things for free, offering training that makes apprentices more productive and produces a higher quality of work.

The 2016 UK finalists hailed from varying educational backgrounds such as universities,

Find out more

If you need any further help or assistance please contact us:

E: accelerate@worldskillsuk

W: worldskillsuk.org

: WorldSkillsUK

WorldSkills UK is a member of The 5% Club, targeted at employers who want to rebalance the economy and build the UK’s long term prosperity through a focus on technical skills to drive innovation.

We would like to take this opportunity to thank the organisations which support WorldSkills UK. We would also like to offer special recognition to the competitors’ Employers, Colleges and Training Providers, Experts and Performance Coaches.

© WorldSkills UK 2017


5.7

Candida WenhamBrand Marketing Manager WorldSkills UK T +44 (0)7803 629925E [email protected]

Get in touch

Download - BRAND GUIDELINES - WorldSkills UK · Contents WorldSkills UK 2018 Brand guidelines v.1 Our brand 1.1 Boilerplate and descriptors 1.2 Brand hierarchy Our logo 2.1 WorldSkills UK 2.2

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