Bite of the Apple! Tech giant takes largest share of UK brand conversations

PiQ UK Social Brand Report September 2014

Tracking the 100k "most Influential UK Tweeters…  

•  We track the brands, content and topics being talked about by the 100k most influential UK tweeters each month.

•  To find out which brands have had the largest share of the conversation among the most influential voices online.

•  For more information on PiQ and our data on brands in the UK and globally, visit PeerIndex.com today!

PiQ UK Social Brand Report September 2014 #   Brand   PiQ  Buzz  Score  

1   Apple   5552  

2   Amazon   2724  

3   Google   2714  

4   Tesco   1399  

5   Xbox   1005  

6   eBay   815  

7   Samsung   719  

8   NeBlix   718  

9   CiEbank   666  

10   MicrosoI   654  

11   O2   642  

12   Lego   523  

13   Starbucks   504  

14   Asda   447  

15   Nike   432  

#   Brand   PiQ  Buzz  Score  

16   RBS   423  

17   Vauxhall   395  

18   Waitrose   393  

19   Sony   368  

20   Ferrari   367  

21   Ford   366  

22   Yahoo   293  

23   Topshop   272  

24   IKEA   233  

25   Paypal   231  

26   Visa   227  

27   KFC   224  

28   McDonald’s   223  

29   BMW   222  

30   Gucci   221  

   

PeerIndex  is  Equity  Crowdfunding!  And  we’d  love  you  to  join  us…  

 PeerIndex  is  crowdfunding  the  investment  we  need  for  our  exci;ng  next  stage  of  development  of  our  

social  analy;cs  pla?orm  PiQ.    Invest  today  from  just  £10  (alongside  some  well-­‐known  angels  and  big  names  in  Venture  Capital)  and  

influence  the  future  of  social  media    

   

Check  out  our  Seedrs  Campaign  

Brits Go Wild For Apple Live Event •  Apple held a much anticipated ‘special event’ in September •  The ensuing excitement (and some derision) put it way out of

reach of other brands this month. •  Samsung also did well by latching on to Apple’s attention with

its own social marketing. •  Tesco came 4th but probably owing to the accounting scandal

that made headlines in September. •  Meanwhile, its rival Waitrose had a particularly strong month. •  Tech, Retail and Entertainment brands are some of the most

talked about on Twitter in the UK. •  But several finance companies are also performing well among

the more ‘fun’ social brands.

Apple’s  Magic  •  Even  without  an  official  Twiber  account,  Apple’s  presence  on  the  social  network  is  strongly  felt.  

•  We  recently  found  that  the  tech  brand  is  popular  across  many  demographics  as  well.  

•  The  new  iPhone  6  and  the  Apple  Watch  quickly  became  two  of  the  most  talked  about  things  on  social  media  when  they  were  unveiled  at  the  event.  

•  But  once  on  sale,  concerns  about  the  sturdiness  of  the  new  phones  also  spawned  the  criEcal  hashtag  #Bendgate  

Samsung  Trolls  Its  Rival  •  It  has  become  something  of  a  theme  for  Samsung  to  tease  Apple  whenever  a  new  product  is  released.  

Perhaps  this  is  a  form  of  flabery,  but  it  does  work.  Social  media  audiences  love  these  rivalries  and  oIen  retweet  them  more  than  the  actual  ‘Ads’.  

Tesco  Has  a  Month  to  Forget  

The  Supermarket  made  the  headlines  for  all  the  wrong  reasons  in  September.    Shares  have  clumped  45%  this  year  and  recently  became  embroiled  in  a  scandal  and  was  forced  to  admit  it  had  overstated  profits  by  £250m    

While  Waitrose  is  Winning  •  Waitrose  meanwhile  was  gelng  involved  with  one  of  the  UK’s  most  popular  hashtags  to  drive  engagement  on  Twiber  

And  they  seem  to  be  doing  well  elsewhere  apparently…  

Finance  is  Going  Social  

Tech  

Retail  

Finance  

Cars  

Food/Drink  

Entertainment  

Fashion  

Finance  companies  are  making  a  big  impact  on  Twiber,  despite  perhaps  being  seen  as  less  suited  to  the  environment  than  brands  in  other  categories.    It  goes  to  show:  Anyone  can  make  Twiber  work  for  them…  

http://peerindex.com?slideshare