Download - Blogging for business
Bloggingfor Business
ABOUT TIM PRIEBE
• Owner of T&S Web Design
• Author of the upcoming book, Blog a Week
• Columnist in The Business Times of Edmond
• Regularly assists clients with blogging
1WHY?
BUSINESS REASONS
Why Blog?
1. Establish Expertise
Why Blog?
2. Create Approachability
Why Blog?
3. Search Engine Optimization
Why Blog?
4. Personal Growth
2HOW?
MAXIMIZING BENEFITS
Sharable Blog Entry
4 Components of a Sharable Blog
Sharable Blog Entry
1. Article
Sharable Blog Entry
2. Headline
Sharable Blog Entry
3. Excerpt
Sharable Blog Entry
4. Image
Deliver the Blog
Twitterfeed
Deliver the Blog
Email Newsletter
3WHAT?
BLOGGING TOPICS
4WHEN?
FREQUENCY & TIME
When?
Frequency
When?
Time
When?
Consistency
5WHO?
AUDIENCE BUILDING
Recipe for P.I.E.
• P
• I
• E
The ingredients for your content.
Don’t have too much in your !
______________________________
__ ______
Recipe for P.I.E.
The ingredients for your content.
• Promotional
• I
• E____________________
Don’t have too much in your !__ ______
Recipe for P.I.E.
The ingredients for your content.
• Promotional
• Informational
• E __________
Don’t have too much in your !__ ______
Recipe for P.I.E.
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much in your !__ ______
Recipe for P.I.E.
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much in your !P P.I.E.
The Right Order
1. Build ________ ________2. Build ________3. Build ________ ________4. Build ________
The Right Order
1. Build Your Platform2. Build ________3. Build ________ ________4. Build ________
The Right Order
1. Build Your Platform2. Build Consistency3. Build ________ ________4. Build ________
The Right Order
1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build ________
The Right Order
1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build Engagement
The Right Order
1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build Engagement
Endorse on LinkedIn
Endorse on LinkedIn
66%
34%
No Action Action
Give Recommendations
Give Recommendations
40%
60%
No Action Action
Like Companies
Like Companies
?
Direct Messaging
Direct Messaging
70%
30%
No Action Action
Public Conversations
Public Conversations
17%
83%
No Action Action
Not a Silver Bullet
"Blogging is just a medium. It isn’t a business."
David RisleyBlog Marketing Academy
Connect
• www.tandswebdesign.com/blog
• @tandswebdesign
• facebook.com/tandswebdesign
• @blogaweek
• facebook.com/blogaweekbook
