August2017
ConsumerBehaviorSpecialists
Branding-Marketing-CommercialInteriorDesign-
MerchandisingandDisplay
VisitOurWebsite
IncorporatingTechis
Key(osk)
Asthemodernretaillandscape
continuestoevolve,incorporating
technologytoelevatethe
customerexperienceisbecoming
increasinglyimportant.Oneway
tobringtechtoyourretaillandscapeisbyimplementingin-store
kiosks.Asthebuyingroleofmillennialshoppers,whopreferamore
individualcustomerexperience,increases,kiosksprovidea
greatoptionfortheseshopperswhowouldratherfindinformationon
theirownthanreceivehelpfromsomeoneonthesalesfloor.
Therearemanygreatreasonstoincorporatekiosksontheselling
floor.Theycanprovide:
-quickaccesstoproductinformation,productreviews,andadditional
productchoicessuchascolororsize
-informationaboutcompatibleadd-onproducts
-informationaboutthemanufactureroftheproductbeingconsidered
-informationaboutthehistoryofthecompany,servicesoffered,and
salepolicies
Theycanalso:
-expediteandeasethesalesprocessbyservingasself-checkouts
-beusedtolocateout-of-stockitemsandthenshipthemtothe
customer'shome
-helpcustomerscallasalesassociateforimmediateassistanceand
allowshopperstointeractwithsalesstaffontheirownterms
-reducewaittimesinsupermarketsbyhelpingcustomerspre-order
bakeryordeliitems
OurfriendsatRoseDisplayshavemoregoodinformationtoshare.
Checkitouthere.
Imagesource:www.kevinauerbach.com
MainStreetUpdate
CheckoutthesethreerecentMain
Streetinitiativeswe'relovingin
Milwaukee:
MilwaukeeMuses
Ifyou'reinMilwaukee,you've
probablynoticedallofthe
gorgeoussculpturesadorning
WisconsinAvenuethissummer.
However,didyouknow
thatMilwaukeeDowntown'sArts
onWisconsinAvenueInitiative
alsoincludes20utilityboxmurals
paintedbyartistMauricioRamirez?Thespraypainted,geometric
muralsfeaturemanyiconicMilwaukeefigures,includingPfisterHotel
andTurnerHallarchitect,HenryKoch,cityfoundersSolomonJuneau
andByronKilbourn,FamousPfisterHotelBellman,HaroldLewis,and
civilrightstrailblazersVelPhillips(picturedhere)andJamesGroppi,
amongmanyothers.Beforethesummerisover,challengeyourself
totakeawalkandfindall20!
Clickhereforaguide.
Mural,MuralontheWall
IntegrativecommunityartistTiaRichardsonnotonlybroughtnew
outdoorarttotheShermanParkneighborhood,but
initiatedcommunityinvolvementbycreatingapaint-by-number
muralthatlocalscouldhelpcomplete.Fivepaintdayswere
scheduledthroughoutJulytoallowthecommunitytofinalizethe
pieceandcollectivelyleavetheirmarkonShermanPark.The56foot
mural,"ShermanParkRising,"anupliftingresponsetoaperiodof
unrestinthecommunitylastyear,willbecompletedbytheendof
thesummer.
Learnmorehere.
Imagesource:www.milwaukeerecord.com
AppyHour
Earlierthismonth,theMilwaukee
DowntownBID#21invitedusto
accompanythemonthenewwalking
tourofMilwaukeethey'vebeen
developinginpartnershipwithOtocast,
anappthatoffersmobileaudioguides.
Thefreeappprovidesaguidedwalking
touralongWisconsinAvenue,toldin
thevoicesofmanyinfluentialmembers
oftheMilwaukeecommunity.Theappprovidesnotabletidbitsaboutthecity's
historyandincludesfavoritelandmarkssuchasGertietheDuck,theRiverside
Theater,theCentralLibrary,andtheWisconsinClub.Clickheretodownload
theappandtakethetouryourself.We'rewillingtobetthatyou'lllearnatleast
onenewthingaboutthecity!
FieldTrip
FiveHoursonFifthAve
Start
spreadingthenews...OurPresident,LynFalk,visitedNewYorkCity
earlierthissummerandspentawhirlwinddayenjoyingthestunning
displaysandstorefrontsadorningFifthandMadisonAvenues.Oneof
herfavoritedisplayswasadinosaursculpturefashionedfromCoach
merchandisebyBritishartist,BillieArchilleos.Luckyforus,she's
writtenablogonherfavoritesightssowecanenjoythem,too!
Checkitouthere.
DisplayTips
FallReveal
Ourdisplayteamishardatwork
researching,developingand
creatingpropsanddecorforour
clients'autumndisplays.Visitour
socialmediapagestogetasneak
peekatwhat'sinprocess!Floralsanddriedbotanicalsaretrending
rightnow,sowe'reincorporatingthemintomanyofourdisplays.Our
DisplayDirector,KimWhite,hasgreattipsonhowanyonecanadda
funfloralpoptoadisplay,evenonabudget.Checkthemoutinthis
video.
Rememberthatawell-styleddisplaycanincreasesalesupto25
percent,soit'simportanttotakethetimetomakeyourdisplays
shinefortheseason.Ifyou'relackingthetimeorresources
necessarytodevelopfalldisplaysforyourstore,checkoutour
SeasonalDisplayProgram.Weofferpropsandbannersthatwillmake
customersstopandtakenotice!
Finally,asyou'rearrangingyourfalldisplays,considerwhether
you'reonschedulewithpreparationsfortheupcomingholidays.Our
holidayplanningbloghasthescooponwhatyoushouldbedoingin
Septembertostayontrack.
ClientUpdate
PillowTalk
We'reproudtointroduceour
newestclient,TheSleepWellness
Institute(TSWI).TheTSWIteamof
sleepexpertsspecializesin
diagnosingandtreatingsleep
disordersinordertofulfilltheir
commitmenttobringingtheir
clients"betterlivesthroughbetter
sleep."AsWisconsin'sonlyindependentsleepdisordercenterfully
accreditedforadultsandchildrenbytheAmericanAcademyofSleep
Medicine,TSWIoffersaqualitysleeplabandvarietyofCPAP
productsintheirretailsettings.We'relookingforwardtohelpingthis
reputablecompanywithstrategicplanning,marketing/branding,and
storedesign/displayservices.LearnmoreaboutTSWIat
www.sleepwell.org.
We'reintheMOODforaCelebration
WearesoexcitedforSeptember,becausetwoofourclientsare
hostingtheirgrandopenings!MoodBoutique,awomen'sapparel,
homeandgiftstorewithacoffeebarwillbeopeninginMenomonie,
WIonSeptember1.ThePlymouthDairyHeritageCenter,amuseum
andcheesestorepayinghomagetoPlymouth,WI'spositionasthe
CheeseCapitaloftheWorld,isalsoopeningbeforetheendofthe
month.Weprovidedtheinteriorlayoutanddesignforboth
businesses.TheMenomonieAreaChamberrecentlyinterviewed
VeronicaSmith,theownerofMoodBoutique,andtheirvideo
containsagreatsneakpeekofthestore'sinterior!Watchithere.
New
ProductWeLove
ElectricSlide[walk]
Anewsidewalkoutsideofseveralpop-upshopsinLondongenerates
electricitytopowernearbystreetlampsandBluetoothsystemswhen
shopperswalkdownit.Thissmartsidewalkcanalsotrackshopping
patternstohelpsurroundingbusinessesgainabetterunderstanding
oftheiraudiences.Furthermore,consumerscanidentifyhowfar
they'vewalkedandhowmuchelectricitythey'vegeneratedviaa
phoneapp.Localshopssupporttheinitiativebyofferingdealsand
couponstoshoppersbasedontheamountofelectricitythey've
contributed.Learnmorehere.
Imagesource:www.designboom.com
InspiringInternationalDesign
GetYourCoffix
Welovethebright,quirkydesignofCoffix,acolorfulcoffeeshopinAthens,
Greece.DesignedbyStudiomateriality,theshopfeaturesananimatedcolor
paletteofblues,yellowsandpinksandincludeswhimsicaldecorativeitems
suchasagiantballoondogandchromerobots.Totopoffthelook,theshop
boastsacreativelogoandbaristasdeckedoutinlabcoatsandcolorful
scarves.Ifyoucan'tmakeitallthewaytoGreecetoseethecoffeeshop,view
moreofithere.
Imagesource:www.design-milk.com
Thecoolestthingsomeofourteammembersdidthismonth?Atripto
St.Joseph,MOtowatchthetotalsolareclipse!
Photocredit:BenCooperfromLaunchPhotography.com
