August2017

ConsumerBehaviorSpecialists

Branding-Marketing-CommercialInteriorDesign-

MerchandisingandDisplay

VisitOurWebsite

IncorporatingTechis

Key(osk)

Asthemodernretaillandscape

continuestoevolve,incorporating

technologytoelevatethe

customerexperienceisbecoming

increasinglyimportant.Oneway

tobringtechtoyourretaillandscapeisbyimplementingin-store

kiosks.Asthebuyingroleofmillennialshoppers,whopreferamore

individualcustomerexperience,increases,kiosksprovidea

greatoptionfortheseshopperswhowouldratherfindinformationon

theirownthanreceivehelpfromsomeoneonthesalesfloor.

Therearemanygreatreasonstoincorporatekiosksontheselling

floor.Theycanprovide:

-quickaccesstoproductinformation,productreviews,andadditional

productchoicessuchascolororsize

-informationaboutcompatibleadd-onproducts

-informationaboutthemanufactureroftheproductbeingconsidered

-informationaboutthehistoryofthecompany,servicesoffered,and

salepolicies

Theycanalso:

-expediteandeasethesalesprocessbyservingasself-checkouts

-beusedtolocateout-of-stockitemsandthenshipthemtothe

customer'shome

-helpcustomerscallasalesassociateforimmediateassistanceand

allowshopperstointeractwithsalesstaffontheirownterms

-reducewaittimesinsupermarketsbyhelpingcustomerspre-order

bakeryordeliitems

OurfriendsatRoseDisplayshavemoregoodinformationtoshare.

Checkitouthere.

Imagesource:www.kevinauerbach.com

MainStreetUpdate

CheckoutthesethreerecentMain

Streetinitiativeswe'relovingin

Milwaukee:

MilwaukeeMuses

Ifyou'reinMilwaukee,you've

probablynoticedallofthe

gorgeoussculpturesadorning

WisconsinAvenuethissummer.

However,didyouknow

thatMilwaukeeDowntown'sArts

onWisconsinAvenueInitiative

alsoincludes20utilityboxmurals

paintedbyartistMauricioRamirez?Thespraypainted,geometric

muralsfeaturemanyiconicMilwaukeefigures,includingPfisterHotel

andTurnerHallarchitect,HenryKoch,cityfoundersSolomonJuneau

andByronKilbourn,FamousPfisterHotelBellman,HaroldLewis,and

civilrightstrailblazersVelPhillips(picturedhere)andJamesGroppi,

amongmanyothers.Beforethesummerisover,challengeyourself

totakeawalkandfindall20!

Clickhereforaguide.

Mural,MuralontheWall

IntegrativecommunityartistTiaRichardsonnotonlybroughtnew

outdoorarttotheShermanParkneighborhood,but

initiatedcommunityinvolvementbycreatingapaint-by-number

muralthatlocalscouldhelpcomplete.Fivepaintdayswere

scheduledthroughoutJulytoallowthecommunitytofinalizethe

pieceandcollectivelyleavetheirmarkonShermanPark.The56foot

mural,"ShermanParkRising,"anupliftingresponsetoaperiodof

unrestinthecommunitylastyear,willbecompletedbytheendof

thesummer.

Learnmorehere.

Imagesource:www.milwaukeerecord.com

AppyHour

Earlierthismonth,theMilwaukee

DowntownBID#21invitedusto

accompanythemonthenewwalking

tourofMilwaukeethey'vebeen

developinginpartnershipwithOtocast,

anappthatoffersmobileaudioguides.

Thefreeappprovidesaguidedwalking

touralongWisconsinAvenue,toldin

thevoicesofmanyinfluentialmembers

oftheMilwaukeecommunity.Theappprovidesnotabletidbitsaboutthecity's

historyandincludesfavoritelandmarkssuchasGertietheDuck,theRiverside

Theater,theCentralLibrary,andtheWisconsinClub.Clickheretodownload

theappandtakethetouryourself.We'rewillingtobetthatyou'lllearnatleast

onenewthingaboutthecity!

FieldTrip

FiveHoursonFifthAve

Start

spreadingthenews...OurPresident,LynFalk,visitedNewYorkCity

earlierthissummerandspentawhirlwinddayenjoyingthestunning

displaysandstorefrontsadorningFifthandMadisonAvenues.Oneof

herfavoritedisplayswasadinosaursculpturefashionedfromCoach

merchandisebyBritishartist,BillieArchilleos.Luckyforus,she's

writtenablogonherfavoritesightssowecanenjoythem,too!

Checkitouthere.

DisplayTips

FallReveal

Ourdisplayteamishardatwork

researching,developingand

creatingpropsanddecorforour

clients'autumndisplays.Visitour

socialmediapagestogetasneak

peekatwhat'sinprocess!Floralsanddriedbotanicalsaretrending

rightnow,sowe'reincorporatingthemintomanyofourdisplays.Our

DisplayDirector,KimWhite,hasgreattipsonhowanyonecanadda

funfloralpoptoadisplay,evenonabudget.Checkthemoutinthis

video.

Rememberthatawell-styleddisplaycanincreasesalesupto25

percent,soit'simportanttotakethetimetomakeyourdisplays

shinefortheseason.Ifyou'relackingthetimeorresources

necessarytodevelopfalldisplaysforyourstore,checkoutour

SeasonalDisplayProgram.Weofferpropsandbannersthatwillmake

customersstopandtakenotice!

Finally,asyou'rearrangingyourfalldisplays,considerwhether

you'reonschedulewithpreparationsfortheupcomingholidays.Our

holidayplanningbloghasthescooponwhatyoushouldbedoingin

Septembertostayontrack.

ClientUpdate

PillowTalk

We'reproudtointroduceour

newestclient,TheSleepWellness

Institute(TSWI).TheTSWIteamof

sleepexpertsspecializesin

diagnosingandtreatingsleep

disordersinordertofulfilltheir

commitmenttobringingtheir

clients"betterlivesthroughbetter

sleep."AsWisconsin'sonlyindependentsleepdisordercenterfully

accreditedforadultsandchildrenbytheAmericanAcademyofSleep

Medicine,TSWIoffersaqualitysleeplabandvarietyofCPAP

productsintheirretailsettings.We'relookingforwardtohelpingthis

reputablecompanywithstrategicplanning,marketing/branding,and

storedesign/displayservices.LearnmoreaboutTSWIat

www.sleepwell.org.

We'reintheMOODforaCelebration

WearesoexcitedforSeptember,becausetwoofourclientsare

hostingtheirgrandopenings!MoodBoutique,awomen'sapparel,

homeandgiftstorewithacoffeebarwillbeopeninginMenomonie,

WIonSeptember1.ThePlymouthDairyHeritageCenter,amuseum

andcheesestorepayinghomagetoPlymouth,WI'spositionasthe

CheeseCapitaloftheWorld,isalsoopeningbeforetheendofthe

month.Weprovidedtheinteriorlayoutanddesignforboth

businesses.TheMenomonieAreaChamberrecentlyinterviewed

VeronicaSmith,theownerofMoodBoutique,andtheirvideo

containsagreatsneakpeekofthestore'sinterior!Watchithere.

New

ProductWeLove

ElectricSlide[walk]

Anewsidewalkoutsideofseveralpop-upshopsinLondongenerates

electricitytopowernearbystreetlampsandBluetoothsystemswhen

shopperswalkdownit.Thissmartsidewalkcanalsotrackshopping

patternstohelpsurroundingbusinessesgainabetterunderstanding

oftheiraudiences.Furthermore,consumerscanidentifyhowfar

they'vewalkedandhowmuchelectricitythey'vegeneratedviaa

phoneapp.Localshopssupporttheinitiativebyofferingdealsand

couponstoshoppersbasedontheamountofelectricitythey've

contributed.Learnmorehere.

Imagesource:www.designboom.com

InspiringInternationalDesign

GetYourCoffix

Welovethebright,quirkydesignofCoffix,acolorfulcoffeeshopinAthens,

Greece.DesignedbyStudiomateriality,theshopfeaturesananimatedcolor

paletteofblues,yellowsandpinksandincludeswhimsicaldecorativeitems

suchasagiantballoondogandchromerobots.Totopoffthelook,theshop

boastsacreativelogoandbaristasdeckedoutinlabcoatsandcolorful

scarves.Ifyoucan'tmakeitallthewaytoGreecetoseethecoffeeshop,view

moreofithere.

Imagesource:www.design-milk.com

Thecoolestthingsomeofourteammembersdidthismonth?Atripto

St.Joseph,MOtowatchthetotalsolareclipse!

Photocredit:BenCooperfromLaunchPhotography.com