Download - Adv 420 final project
Raise awareness of Stitch Fix
Increase revenue
Increase the number of visitors to stitchfix.com
Retain customers and increase the amount of “fix” subscriptions
Marketing Goals…
KPIs…
A 20% increase in web visitors in 6 months (organic vs. relevant keyword search)
30% increase in sales revenue in 6 months
A 25% increase in repeat orders in 6 months
A 15% increase in monthly “fix” subscriptions in 6 months
Big idea…
• Appeal to busy mothers and working women
• Promote Stitch Fix as a convenient, stress-free alternative to the shopping mall
• Take the guess work out of shopping!
Continued…
• Provides opportunity for quick transition from lead to sale
• Utilize Pinterest contests
The Blogging Community…
• Create and maintain an engaging brand blog
• Take advantage of influential bloggers
• “Mommy blogging” demographic