A Digital Strategy for

By: Nicole Russell

Target Audience…

• Women

• 20-40 years old

• Disposable income

Raise awareness of Stitch Fix

Increase revenue

Increase the number of visitors to stitchfix.com

Retain customers and increase the amount of “fix” subscriptions

Marketing Goals…

KPIs…

A 20% increase in web visitors in 6 months (organic vs. relevant keyword search)

30% increase in sales revenue in 6 months

A 25% increase in repeat orders in 6 months

A 15% increase in monthly “fix” subscriptions in 6 months

Big idea…

• Appeal to busy mothers and working women

• Promote Stitch Fix as a convenient, stress-free alternative to the shopping mall

• Take the guess work out of shopping!

Social Media Strategy…

• User-generated content

• Contests

• Style tips/stylist bios

Continued…

• Provides opportunity for quick transition from lead to sale

• Utilize Pinterest contests

The Blogging Community…

• Create and maintain an engaging brand blog

• Take advantage of influential bloggers

• “Mommy blogging” demographic

Budget…

• Digital Agency = $250/hour • 15 hours of work a week for six months = $90,000

• Google AdWord Cost = $6,000

Total Cost = $96,000