Full Digital Strategy: NordstromKathryn Walker

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PurposeThis digital strategy will reintroduce

consumers of Nordstrom to the high quality and top end products that are offered and

potentially draw frequent purchases and more visits to the store .

5 Social Media Outlets

• 1) Facebook• 2) Twitter• 3) Instagram• 4) Pinterest• 5) Social Blog

Facebook• Nordstrom’s Facebook will include: – Pictures of top products available at the store and online. – Style tips– Makeover tips using Nordstrom’s Fashion from

professional stylists.

The usage will be recorded by:

-Likes-Comments on posts/pictures-Views on the Nordstrom Facebook Page

Twitter• Nordstrom’s Twitter will include:– Style Topics to Retweet/ Comment on– Links to products of the day and other

promotional offers – The daily tweets will offer certain promotions on

products in a certain time period so the consumer is required to follow up or respond

The Usage will be recorded by:

-Comments/ Retweets-Followers upon the page-(#)’s including the stores name

Instagram• Nordstrom’s Instagram will include:-Pictures of new products and styles-The edited pictures will give the consumer a great and stylish look of what product that the department store provides

The Usage will be recorded by:- Followers of the account- Likes/Comments on the pictures

Pinterest

• Nordstrom’s Pinterest will include:-Pins including a variation of Nordstrom’s products -Instructions on adapting products to their personal life and lifestyle-How-to’s including include style tips in fashion, beauty, and home & gardens.-Links to the direct products that were in the Pin

Usage will be recorded by:-Repins-Followers of the Nordstrom Pinterest account

Social Blog

• Nordstrom’s Social Blog will include:-Point of View from Fashion Designers -Fashion Designers style tips using Nordstrom products including many different brand available

Usage will be included:-Blog posts-Conversations between users and fashion insiders

Internet Marketing

• Changing consumers minds to always think Nordstrom when making a fashion purchase

• Nordstrom becoming a first thought and top Internet search

• Rising awareness for the Nordstrom, a leading brand in luxury fashion

Mobile Strategy

• Taxi and bus advertisements in highly populated cities

• These ads will mention the social media outlets and encourage usage for deals and promotions

• These advertisements will show the 5 social media outlets and the easy access to get to them

Target Audience

• Creating a larger target market to incorporate my social media marketing strategy

• Men and women ranging from ages 25-60 • Ability to reach the social media outlets

Budget

• 12 months= approx. $ 300,000• This budget will be put towards running the

social media outlets, blog, and other promotions offered through the outlets.