Digital Marketing Campaign

By: Megan Fechner

• Brand of Kraft Foods• First marketing campaign in 1982

Company Background

Target Audience:- Men and Women- Ages 18-35- College age and young adults

The Big Idea

• Free Samples• Representatives• Flavor Contest

Internet Marketing

Social Media

Budget

• Strategizing & Planning = $20,000• Google AdWords = $5,000• Advertising & Marketing = $35 million• Implementation = $3 million• Total = Approximately $50 million

Key Performance Indicators

• Men and women both consumers

• New flavors attract more buyers

• Sales increase when compared before and after campaign

Goals

• Reach out to both men and women• Low-Calorie • Easy to use• Affordable• Multiple Flavors

Summary• Free Samples of Crystal Light• Contest for most creative flavor• Internet marketing & social media • Achieve goals!