adv 420 final presentation: e*trade
TRANSCRIPT
+
Invest & Trade with an Industry LeaderChristian ArthurNew Media Driver’s LicenseADV 420 – Section 702
+MARKET CAMPAIGNbuild brand loyalty to create lifelong customers
Why E*TRADE?
Industry Leader
Value beyond price
Investment choices
Innovative tools
Education & research
Professional advice
Active Traders
Plan your retirement
+BIG IDEA
“We empower individuals to take control of their financial futures by providing the products, tools and services they need to meet their near- and long-term investing goals.”
+TARGET AUDIENCE
Consumers eager to start trading Increasing resume Gaining profit
Men/Women 24-44 years old
Better educated, middle- to upper-class
Willing to spend and trade higher amounts of money
+KEY PERFORMANCE INDICATORS
Social Media/Google AnalyticsNumber of likesNumber of followersContest ParticipantsReviews on each siteAmount of positive feedback
+INTERNET MARKETING
Main website
E*TRADE Facebook
E*TRADE Twitter
Google Adwords
+SOCIAL MEDIA
• Facebook• Twitter• Instagram• YouTube• Google+
+MOBILE
E*TRADE mobile app
Social media mobile apps
+BUDGET
Social Media - $20,000
Internet Marketing - $20,000
Mobile - $10,000
SEO - $12,000
Contests/Discounts - $5,000
+E*TRADE FinancialIndustry Leader in on-line investment banking