Download - 6-Types of Restaurants
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Types of Restaurants
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Case Study
A small restaurant overlooking a picturesque ocean bay on Spainsnortheastern coast, El Bulli, attracts foodies and gourmets from all over theworld. Patrons with a taste for the offbeat make reservations as much as a yearin advance.
Those lucky enough to secure a reservation experience the meal of a lifetime.El Bulli promises a menu famous for pushing the limits. Dishes such as colorfulblocks of vegetable jellies, liquid ravioli, raspberry foam, and carrot air areonly a few of the epicurean creations. El Bullis celebrated chef explains, Themost important thing is to make people happybut give them something tothink about.
In your journalDo you think customers wait for reservationsfor a unique experience or for good food?
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Fill in the Countries
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Intro to Food Service
The production and enjoyment of food plays asignificant role in every culture and society becausefood can: Satisfy a basic need;
Accompany celebrations or conversations with friendsand family; and
Provide comfort.
It is one of few sensory activities that allows people
to Taste flavor; Smell aroma; See a visual presentation; Touch texture; and Hear the sounds of cooking and conversation.
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Impact of Food
There are 878,000 food and beverage
locations in the United States.
Serve more than 70 billion meals annually.
Generate sales over $440 billion.
Employ 12 million people.
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Food Service Locations
Two categories of food service:
1. A commercial site is an establishment, such as arestaurant, where food and beverage businesses
compete for customers.2. An on-site facility is an institutional or
noncommercial establishment, such as ahospital or corporation, that provides meals for
people involved with that property. All food service establishment must consider
market, location, atmosphere, concept, andmenu to be successful.
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Commercial Sites
The commercial segment encompasses a wide rangeof restaurants Full service restaurants are destinations for customers
where they sit at a table, order from a menu, and are
served at their table.Offer a variety of menu styles with items cooked to order.
Can range form formal to casual.
Fine diningestablishments distinguish themselves by price,service, ambiance, location, and menu offerings; each course is
carefully prepared with attention to detail; and restaurants planambiance or atmosphere by choosing the right location andappropriate interior and exterior design.
Casual diningestablishments attract diners who seek a relaxedatmosphere with reasonable prices; speed of service and efficiencyare most important; and they are the fastest-growing segment in the
food and beverage industry.
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Commercial Sites
Other commercial sites:
Limited service facilities focus on combining speed ofservice at convenient locations with limited menu
offerings.Quick service restaurants(fast food) offer speedy basic services,convenience, and consistent quality at low prices.
Specialty restaurants offer something for every taste andinclude
EthnicTaco Bell, Panda Express
PizzaPizza Hut, Papa Johns
ChickenKFC, Popeyes
SeafoodLong John Silvers, Skippers
HamburgerMcDonalds, Burger King
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Types of Business
A chain is a type of business that has more than onelocation with the same name under the sameownership. Promise customers consistency of product and experience.
A franchise is a type of business that is set upthrough a franchise agreement between a franchisorand franchisee. System of expanding or operating a business under a
recognized brand name.
An independent has a local owner who is often well-known and respected in the community. Creates its own image with its menu, ambiance, and style
of service.
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Top Quick-Service Chains
CHAIN 2002 Sales ($Mil)# Franchised
Units# Company Units
McDonalds $20,305.7 11,389 2,102
Burger King $8,582.0 7,568 578
Wendys $7,100.0 4,366 1,183
Taco Bell $5,200.0 4,881 1,284
Subway $5,200.0 14,548 1
Pizza Hut $5,100.0 5,839 1,760
KFC $4,800.0 4,188 1,284
Dominos Pizza $2,910.0 4,271 577
Starbucks $2,830.7 1,078 3,496
Dunkin Donuts $2,769.9 3,833 3
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On-Site Facilities
On-site facilities provide meal options primarily forcustomer directly involved with a property, such asemployees and volunteers. Food is not the primary service the organization provides
but it serves as a convenience or source of revenue for thefacility.
Types of on-site facilities include:School and universities;
Health care facilities;Business and industry;
Military;
Airlines and airports; and
Correctional facilities.
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Summary
A commercial site is an establishment such as arestaurant where a food and beverage businesscompetes for customers.
An on-site facility is an institutional or
noncommercial establishment where meals areprovided for people directly involved with theproperty.
The commercial food service industry has many
categories including fine dining, casual dining,limited service, quick service, and specialtyestablishments.
Different types of restaurant businesses includechains, franchises, and independents.
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South America Answers
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South America Tourism
Although South America has a great variety of touristattractions, it accounts for less than 5 percent of worldtourism. Tourists to South America also stay for a short amount of time,
averaging only 4.2 days.
Visitors to South America are more often visiting for business thanvisitors to other regions of the world.
South America contains outstanding beaches (Brazil),excellent skiing (the Andes), cities of great cultural diversity(Buenos Aires), and archaeological sites (Machu Picchu). But, there are several reasons that account for South Americas
inability to attract tourists:1. Tourism industry is largely undeveloped;
2. It is far from the main tourist-generating regions: N.A. and Europe;
3. There are many countries that are both closer to Canada and the U.S.and less expensive; and
4. Potential tourists pay perceive the service as poor and certain areas as
unsafe.
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Destinations & Attractions
Machu Picchu Lost City of the Incas
Located in the high Andes in Peru outside of Cuzco.
Contains ancient Incan terraces, temples, palaces, staircases, towers,fountains, and the Museo de Sitio.
Galapagos Islands Called by Darwin as a separate center of creation.
Located off the coast of Ecuador.
Consists of 48 islands and rock formations.
Hosts dozens of unique flora and fauna found only there.
Amazon
Exotic wildlife and vast rain forests offer an experience unequaled anywhere.Iguazu Falls
Brazil Rio de Janerio
Copacabana Beach
Carnival
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Cultural Capsule
In South America, Yawning is considered impolite.
People stand close, and it is not polite to back away.
Pointing with your index finger is rude.
Eye contact is important.
Fidgeting with hands and feet is impolite.
Eating and food:Wait for all to be served before eating.
Do not eat on the streets.
Do not eat with hands.
Keep hands above the table; do not lean on your elbows.
When finished with your meal, place your knife and forkhorizontally across your plate.
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Thought Questions
1. Which country in South America would
offer the most diverse experiences for a
traveler? Why?
2. If you had to select one country to visit in
South America, which would you pick?
Why?
3. Would you recommend that a traveler visit
Central or South America? Why?
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Journal Activity
Think of your favorite restaurant, and then answerthe following questions:
1. What is the name of the restaurant?
2. What type of restaurant is this? Full service? Finedining? Casual dining?
3. What type of food does this restaurant serve?
4. Is this restaurant located within another property? If so,what type of property?
5. What appeals to you about this restaurant? The food?Dcor? Atmosphere?
6. Describe your favorite experience at this restaurant.
7. Write a script for a 30-second radio advertisement for
this restaurant.