6-types of restaurants

8/3/2019 6-Types of Restaurants

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Types of Restaurants


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Case Study

A small restaurant overlooking a picturesque ocean bay on Spainsnortheastern coast, El Bulli, attracts foodies and gourmets from all over theworld. Patrons with a taste for the offbeat make reservations as much as a yearin advance.

Those lucky enough to secure a reservation experience the meal of a lifetime.El Bulli promises a menu famous for pushing the limits. Dishes such as colorfulblocks of vegetable jellies, liquid ravioli, raspberry foam, and carrot air areonly a few of the epicurean creations. El Bullis celebrated chef explains, Themost important thing is to make people happybut give them something tothink about.

In your journalDo you think customers wait for reservationsfor a unique experience or for good food?


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Fill in the Countries


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Intro to Food Service

The production and enjoyment of food plays asignificant role in every culture and society becausefood can: Satisfy a basic need;

Accompany celebrations or conversations with friendsand family; and

Provide comfort.

It is one of few sensory activities that allows people

to Taste flavor; Smell aroma; See a visual presentation; Touch texture; and Hear the sounds of cooking and conversation.


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Impact of Food

There are 878,000 food and beverage

locations in the United States.

Serve more than 70 billion meals annually.

Generate sales over $440 billion.

Employ 12 million people.


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Food Service Locations

Two categories of food service:

1. A commercial site is an establishment, such as arestaurant, where food and beverage businesses

compete for customers.2. An on-site facility is an institutional or

noncommercial establishment, such as ahospital or corporation, that provides meals for

people involved with that property. All food service establishment must consider

market, location, atmosphere, concept, andmenu to be successful.


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Commercial Sites

The commercial segment encompasses a wide rangeof restaurants Full service restaurants are destinations for customers

where they sit at a table, order from a menu, and are

served at their table.Offer a variety of menu styles with items cooked to order.

Can range form formal to casual.

Fine diningestablishments distinguish themselves by price,service, ambiance, location, and menu offerings; each course is

carefully prepared with attention to detail; and restaurants planambiance or atmosphere by choosing the right location andappropriate interior and exterior design.

Casual diningestablishments attract diners who seek a relaxedatmosphere with reasonable prices; speed of service and efficiencyare most important; and they are the fastest-growing segment in the

food and beverage industry.


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Commercial Sites

Other commercial sites:

Limited service facilities focus on combining speed ofservice at convenient locations with limited menu

offerings.Quick service restaurants(fast food) offer speedy basic services,convenience, and consistent quality at low prices.

Specialty restaurants offer something for every taste andinclude

EthnicTaco Bell, Panda Express

PizzaPizza Hut, Papa Johns

ChickenKFC, Popeyes

SeafoodLong John Silvers, Skippers

HamburgerMcDonalds, Burger King


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Types of Business

A chain is a type of business that has more than onelocation with the same name under the sameownership. Promise customers consistency of product and experience.

A franchise is a type of business that is set upthrough a franchise agreement between a franchisorand franchisee. System of expanding or operating a business under a

recognized brand name.

An independent has a local owner who is often well-known and respected in the community. Creates its own image with its menu, ambiance, and style

of service.


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Top Quick-Service Chains

CHAIN 2002 Sales ($Mil)# Franchised

Units# Company Units

McDonalds $20,305.7 11,389 2,102

Burger King $8,582.0 7,568 578

Wendys $7,100.0 4,366 1,183

Taco Bell $5,200.0 4,881 1,284

Subway $5,200.0 14,548 1

Pizza Hut $5,100.0 5,839 1,760

KFC $4,800.0 4,188 1,284

Dominos Pizza $2,910.0 4,271 577

Starbucks $2,830.7 1,078 3,496

Dunkin Donuts $2,769.9 3,833 3


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On-Site Facilities

On-site facilities provide meal options primarily forcustomer directly involved with a property, such asemployees and volunteers. Food is not the primary service the organization provides

but it serves as a convenience or source of revenue for thefacility.

Types of on-site facilities include:School and universities;

Health care facilities;Business and industry;

Military;

Airlines and airports; and

Correctional facilities.


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Summary

A commercial site is an establishment such as arestaurant where a food and beverage businesscompetes for customers.

An on-site facility is an institutional or

noncommercial establishment where meals areprovided for people directly involved with theproperty.

The commercial food service industry has many

categories including fine dining, casual dining,limited service, quick service, and specialtyestablishments.

Different types of restaurant businesses includechains, franchises, and independents.


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South America Answers


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South America Tourism

Although South America has a great variety of touristattractions, it accounts for less than 5 percent of worldtourism. Tourists to South America also stay for a short amount of time,

averaging only 4.2 days.

Visitors to South America are more often visiting for business thanvisitors to other regions of the world.

South America contains outstanding beaches (Brazil),excellent skiing (the Andes), cities of great cultural diversity(Buenos Aires), and archaeological sites (Machu Picchu). But, there are several reasons that account for South Americas

inability to attract tourists:1. Tourism industry is largely undeveloped;

2. It is far from the main tourist-generating regions: N.A. and Europe;

3. There are many countries that are both closer to Canada and the U.S.and less expensive; and

4. Potential tourists pay perceive the service as poor and certain areas as

unsafe.


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Destinations & Attractions

Machu Picchu Lost City of the Incas

Located in the high Andes in Peru outside of Cuzco.

Contains ancient Incan terraces, temples, palaces, staircases, towers,fountains, and the Museo de Sitio.

Galapagos Islands Called by Darwin as a separate center of creation.

Located off the coast of Ecuador.

Consists of 48 islands and rock formations.

Hosts dozens of unique flora and fauna found only there.

Amazon

Exotic wildlife and vast rain forests offer an experience unequaled anywhere.Iguazu Falls

Brazil Rio de Janerio

Copacabana Beach

Carnival


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Cultural Capsule

In South America, Yawning is considered impolite.

People stand close, and it is not polite to back away.

Pointing with your index finger is rude.

Eye contact is important.

Fidgeting with hands and feet is impolite.

Eating and food:Wait for all to be served before eating.

Do not eat on the streets.

Do not eat with hands.

Keep hands above the table; do not lean on your elbows.

When finished with your meal, place your knife and forkhorizontally across your plate.


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Thought Questions

1. Which country in South America would

offer the most diverse experiences for a

traveler? Why?

2. If you had to select one country to visit in

South America, which would you pick?

Why?

3. Would you recommend that a traveler visit

Central or South America? Why?


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Journal Activity

Think of your favorite restaurant, and then answerthe following questions:

1. What is the name of the restaurant?

2. What type of restaurant is this? Full service? Finedining? Casual dining?

3. What type of food does this restaurant serve?

4. Is this restaurant located within another property? If so,what type of property?

5. What appeals to you about this restaurant? The food?Dcor? Atmosphere?

6. Describe your favorite experience at this restaurant.

7. Write a script for a 30-second radio advertisement for

this restaurant.

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