Domino Magazine Mediakit 2012

Download Domino Magazine Mediakit 2012

Post on 29-Mar-2016

214 views

Category:

Documents

1 download

DESCRIPTION

Domino Magazine Mediakit 2012

TRANSCRIPT

<ul><li><p>1MEDIAKIT 2012</p><p>MEDIAKIT 2012</p><p>Domino INTELLIGENT mAGAZinE</p></li><li><p>2MEDIAKIT 2012 Domino INTELLIGENT mAGAZinE</p></li><li><p>3MEDIAKIT 2012</p><p> Domino . - , - . </p><p> Domino , . , , , . - - . </p><p>Domino . . , . </p><p>During itssix-year existence Domino Magazine hasbecome arespectable andsignificant edition inUkraine. From asmall corporative magazine ithas grown toa sound edition that wonthe recognition from themaitres ofthe fashion world. </p><p>Domino Magazine does notdictate butInspires. Ourmission isto form thestyle space inUkraine reflecting theprincipal directions inthe world offashion andart, culture andhigh life, atthe same time leaving thefreedom ofchoice tothe reader. Luxury andexclusivity ofthe visual materials areharmoniously adjusted with theinformative anddemocratic literary presentation inthe magazine. </p><p>Domino asreligion. Onecan only believe in itspostulates. Itshigher virtue istaste, its deadly sinis lack oftalent.</p></li><li><p>4MEDIAKIT 2012 Domino INTELLIGENT mAGAZinE</p><p> Domino -.Domino - -</p><p> : , , , . Domino , .</p><p>Domino - , -. , , -. , , , . Domino - luxury - , , , , .</p><p> , , Domino , - .</p><p>Domino Magazine ispositioned asan Art-Project. Domino isa noordinary black-and-white format andis strict conceptuality ineverything: binding tothe issue theme, steadfast selection ofcharacters, events andplaces, thoughtful approach tothe fashion trends. Domino readers have already appreciated thecreativity ofthe team whocreates themagazine.</p><p>Domino Magazine isa quarterly illustrated edition with abright personality. Itis anoriginal, vivid, substantial publication forurban modernists andglobal travelers. Themagazine with many conceptions, ideas, work materials andhypotheses. Domino brightly andsimply talks about thelife values inthe luxury style butin their true sense about happiness, freedom, creativity, beauty, harmony andinfinite perfection.</p><p>According toits themes, intonation andthe common views onthe world, Domino isan intelligent women magazine, which isaddressed tothe readers with sophisticated taste anddesire toexplore theworld. </p><p>: 4 . : 30 000 .</p><p> : 200 .</p><p> , : , , . </p><p>In thesphere ofthe magazines attention there iseverything concerning fashion andlifestyle: everything that isof interest forits readers andhas areal sense, weight andvalue.</p><p>Periodicity: 4 issues peryearCirculation ofthe issue: 30.000 copies Volume ofthe issue: 200 pages</p></li><li><p>5MEDIAKIT 2012</p></li><li><p>6MEDIAKIT 2012 Domino INTELLIGENT mAGAZinE</p><p> , Domino . , , - , . Domino . </p><p>I think that Domino Magazine isa beautiful magazine with lovely pictures andinteresting texts. Ithink isvery positive since Domino Magazine isa magazine which gives lots ofattention toculture andart andtherefore thewhite andblack concept fits perfectly. Forthis sort ofreview black andwhite pictures addvalue tothe concept ofthe magazine. Domino Magazine refers toa reader sophisticated andcurious.</p><p> | Elio Fiorucci</p><p> DOMINO | CELEBRITIEsABOUT DOMINO</p><p> Domino Group. , , , . , . </p><p>Domino Magazine reflects ina perfect waythe direction ofthe Domino Group. The level oftaste, creativity andluxury isthe perfect match with onthe onehand its readers andon theother hand thephilosophy ofthe magazine. Fashion isbrought with astrong individual vision butwith respect forthe designers world. </p><p> | Bart Vandebosch Tom Notte</p><p>Domino Magazine , . , , </p><p> Domino , . </p><p>Domino Magazine isan amazing mixinspired byan golden era, andthe essence ofnow: fashion. Iam fond ofthat duality : oldnew, black white, extreme femininitydeep strength </p><p>Domino Magazine isan amazing creation, that sees andinterprets nowadays luxury world with tasteful Ukrainian Eyes.</p><p> | Jean Claude Jitrois</p><p> LesHommes</p></li><li><p>7MEDIAKIT 2012</p><p> , - - . , Domino , , , - , .</p><p>Since fashion isfilled with color andat times ablack andwhite photo cantranslate toodull orflat, itis important that youfind ways ofmaking your fashion stories emotional byworking with great artists andphotographers that know howto make black andwhite notonly alive butalso modern. </p><p> | Edmundo Castillo</p><p> - . Domino , </p><p> , , . , . . .</p><p>The black andwhite idea ofthe magazine isclose tome. Iconsider FAQbeing typical forDomino tobe auseful work history ofthe foundation andcreation ofbrands that helps thereaders torealize thevalue ofany thing </p><p>andto understand howand whythe time works forit butnot against it. However themain advantage ofthe magazine isthat theheart isput into it. Itis felt. Andit incredibly attracts. </p><p> | Victor Anisimov</p><p> DOMINO | CELEBRITIEsABOUT DOMINO</p><p> , . -. , - ! , , -</p><p> . . </p><p>Unfortunately Icannot read it! Butvisually isvery beautiful andI like very much thechoice ofonly black andwhite pictures! Itis very courageous inthese times </p><p>ofglossy papers tomake such astrong aesthetic choice, andreally makes themagazine tostand out. </p><p> | Carla sozzani</p><p> Corso Como 10 </p><p>Domino ! Giuzeppe Zanotti</p><p>Domino isa best fashion magazine in Ukraine! Giuzeppe Zanotti</p></li><li><p>8MEDIAKIT 2012 Domino INTELLIGENT mAGAZinE</p></li><li><p>9MEDIAKIT 2012</p><p> | CONTENTs</p><p>[ I N s P I R A T I O N / C U L T U R E C H A N N E L ]</p><p>[ M O D E / A R T O F F A s H I O N ]</p><p>[ E s s E N T I A L s / L I V E y O U R B E s T L I F E ]</p><p>[ / C O V E R s T O R y ]</p><p> , , . , - . , - . . , , , , , . , .</p><p> , - . - , , , , , , .</p><p> , -, - . . . . -: , . </p><p> . , . , . , ; .</p><p>The picharacters whoaffect thedevelopment ofthe contemporary culture, andwho define thelook ofthe fresh design. Themodern picture ofthe world through thepoints ofview ofthe talented designers, architects, writers, filmmakers, artists, photographers, musicians.</p><p>Analysis ofthe present, choice ofthe landmark instants ofthe past andforecasts ofthe future weare characterized bya careful approach tothe selection andpresentation ofthe most important andurgent things offashion. Ourjournalists learn first-hand about theseasonal trends andthe basic collections ofa season; fashion week reports; interviews with thedesigners andinsiders ofthe fashion world. Wesearch fortimeless things inthe fugitive ones: ina stream ofeverlasting changes offashion wereflect that what isworthy ofcoming through seasonal trends.</p><p>The meetings with amazing people. Theincredible stories about those whochallenge themselves andchange thelife around. Thewisdom andexperience ofpeople whofollow thepath ofknowledge andshare theperformed with theworld. Theheroes ofarticles andinterviews arethose whoare enthusiastic about life, andthose whoinspire usto bemuch better andto domuch more.</p><p>Each issue hasits ownunique theme, which combines both thefixed sections ofthe magazine andthe service parts. Wewrite about what international community leaves with. About thethings toinspire andto born thefeeling ofthe newtaste andthe newcolors oflife. About thefashion inits themost unexpected angles anddisplays. Andfinally, about thewonderful people, whobravely transform theworld around, whodaringly play with life, whoinspire toact andwho bring newideas. Oneof thedistinguishing features ofthe edition isto join thehardly combined things.</p></li><li><p>10</p><p>MEDIAKIT 2012 Domino INTELLIGENT mAGAZinE</p><p> | READERs PROFILE</p><p> - . - , , , 25 . , - . , , . </p><p> 1824 ................................................................................................................ 4% 2440 .............................................................................................................65% 40+ ...................................................................................................................31%</p><p>..............................................................................................72 % ...............................................................................................28 % ...............................................................................65% </p><p> , . . . , , . , - . </p><p>T he framework ofreadership isthe sufficiently private social group ofthe consumers ofluxury. Inthe first place they aremen andwomen gone 25 years ofage being well-educated, well-off, emotionally mature, self-confident andconfident oftheir sense ofstyle. They arethe business elite occupying toppositions inthe various spheres ofbusiness. They arethe people residing inUkraine whohave very high income level, taking anactive part inthe cultural, high andbusiness life.</p><p>DOMInO MAGAzInE rEADErSage 1824 ............................................................................................................................... 4%age 2440 ............................................................................................................................65%age 40+ ..................................................................................................................................31%</p><p>Men ...............................................................................................................................................28%Women .....................................................................................................................................72%Married .....................................................................................................................................65%</p><p>SOCIAL STATUS AnDOCCUPATIOnThe readers have reached orthey arereaching theage ofmaximum social andbusiness activity. They areopened tothe newinformation perception, areinterested inall life manifestations, having pronounced sense ofstyle, butat thesame time they easily single outof thewhole informational flow what they take interest in. They watch advertisements tobe conversant inthe market novelties.</p></li><li><p>11</p><p>MEDIAKIT 2012</p></li><li><p>12</p><p>MEDIAKIT 2012 Domino INTELLIGENT mAGAZinE</p><p> | DIsTRIBUTION</p><p>30 000 | AVARAGE PRINTED CIRCULATION</p><p> Domino - , , , - spa- , Domino Group. -, . </p><p> : </p><p> Domino Group</p><p> (, , ) </p><p> Dispatch: nominal express delivery</p><p> Distribution inDomino Group boutiques</p><p> Free distribution (hotels, restaurants, beauty salons) </p><p>40 %Kyev</p><p>25 %Donetsk</p><p>6 %Krym</p><p>2 %Zaporizhzhia</p><p>2 %Kryvyy Rih</p><p>23 %Dnipropetrovsk</p><p>2 %Mariupol</p><p>Domino Domino isdistributed byour partners inthe airports, hotels, restaurants, fitness-clubs andSPA inthe cities ofUkraine, aswell as inthe Domino Group boutiques. Weare constantly improving theexisting distribution system guided by thedeclared readers audience.</p></li><li><p>13</p><p>MEDIAKIT 2012</p></li><li><p>14</p><p>MEDIAKIT 2012 Domino INTELLIGENT mAGAZinE</p></li><li><p>15</p><p>MEDIAKIT 2012</p><p> | ADVPOLICy</p><p> . Frette</p><p>Ararat, Austrian Airlines, Bellefontaine, Bentley Ukraine, Blumarine, BMW, Brunello Cucinelli, Carrera yCarrera, Carte Blanche, Chivas, Christian Dior, Clive Christian, Dolce&amp;Gabbana, Donbass Palace, Escada, Frette, Gio`Guerreri, Graff, Gucci, Harry Winston, Ives Delormes, Jitrois, Ligne Roset, Martell, Oreanda Hotel, Remy Martin, Roberto Cavalli, Royal Diamonds, scavolini, sergio Rossi, sunRay Hotel, Visionnaire, Vozdvyzensky Hotel.</p><p> Domino . . . </p><p> | ADVERTIsERs</p><p>T raditional advertising isplaced only inthe initial andfinal part ofthe magazine. TheSP layouts areaccompanied bya corporate page ofthe magazine. </p><p> , , , . </p></li><li><p>16</p><p>MEDIAKIT 2012 Domino INTELLIGENT mAGAZinE</p><p>Perrier-Jouet Chivas Regal Martellspyker BMW</p><p>PRODUCT PLACEMENT </p><p>Product placement - Domino. , , , .</p><p> .</p><p>1. . , .2. . . Product placement promotion ofyour company products andservices inexceptionally black-and-white photo shooting ofDomino Magazine. Theaim ofthe </p><p>placement isnot only inshowing, describing products butin making this product associate onthe subconscious level with thecharacter orwith thetopic ofthe artphotography. The placement cost isformed depending onthe index of theshooting complexity.</p><p>1. Product placement. Only visual representation ofthe product notconnected with theplotline.2. Thescene specially created forthe product. Theproduct isan acting character inthe shooting line. </p></li><li><p>17</p><p>MEDIAKIT 2012</p></li><li><p>18</p><p>MEDIAKIT 2012 Domino INTELLIGENT mAGAZinE</p></li><li><p>19</p><p>MEDIAKIT 2012</p><p> | THEsPONsORs PACKAGE</p><p> Domino Group. Domino Group ( Marrakech, White party, Black &amp; White, Love party, Gold &amp; sant, MBDParty) , Domino. , , , , . </p><p> Domino Group : Gio`Guerreri, Gucci, sergio Rossi, Giuliana Teso, Marc Jacobs, Roberto Cavalli, Burberry Prorsum, Juicy Couture, LVMH Group, Jitrois, Giosa, Atelier Pavoni, Atelier della Robbia . -: , DJstephane Pompougnac Dj Bruno From Ibiza. </p><p> Domino Group . -. </p><p>T he parties have become therecognizable style ofDomino Group. Theevents ofDomino Group (such asMarrakech, White party, Black &amp; White, Love party, Gold &amp; Sant, MBDParty) constantly evoke apositive response among theclients, forming loyalty toDomino brand. These areindependent projects attracting theattention ofboth potential partners andprofessionals offashion business producers, journalists, couturiers. </p><p>The quests ofDomino Group were thepersonalities recognized inthe fashion world: Betta Guerreri, themain designer ofGio`Guerreri, representatives ofGucci, Sergio rossi, Giuliana Teso, Marc Jacobs, roberto Cavalli, Burberry Prorsum, Juicy Couture, LVMH Group, Jitrois, Giosa, Atelier Pavoni, Atelier della robbia permanently noting thehigh quality ofthe fashion shows. Show bizcelebrities also participate ina great number ofevents, among such outstanding guests there were DJStephane Pompougnac and DJ Bruno From Ibiza.</p><p>Sponsorship ofDomino Group events allows your company toposition itself asa leader inits field inthe best way. Sponsorship Packages include awide set of services forpromotion ofcorporate partner brand.</p></li><li><p>20</p><p>MEDIAKIT 2012 Domino INTELLIGENT mAGAZinE</p><p> (25) 20/03/12 05/04/12</p><p> (26) 20/05/12 05/06/12</p><p> (27) 25/09/12 10/10/12</p><p> (28) 20/11/12 05/12/12</p><p>issue Cover Story Clients Release date ads. deadline</p><p>Spring (25) Mood 20/03/12 05/04/12</p><p>Summer (26) 20/05/12 05/06/12</p><p>Fall (27) 25/09/12 10/10/12</p><p>Winter (28) 20/11/12 05/12/12</p><p>EDITORIAL CALENDAR &amp; ADDEADLINEs</p></li><li><p>21</p><p>MEDIAKIT 2012</p></li><li><p>22</p><p>MEDIAKIT 2012 Domino INTELLIGENT mAGAZinE</p></li><li><p>23</p><p>MEDIAKIT 2012</p><p> | GENERAL RATEs </p><p> | AdPlace , | AdSizes, mm | Price *</p><p> | Regular single page 197260 4500</p><p> | Regular double spread page 388260 9000</p><p> , 1- | Single page first half 197260 6000</p><p>, 1- | Double spread pafe first half 388260 10000</p><p> | Contents 197260 7000</p><p> | Editor Letter 197260 7000</p><p>3- | 3rd cover 197260 8000</p><p>4- | 4th cover 197260 10 000</p><p> () | Gatefold ** 585260 18 500</p><p>2- + 1 | 2nd cover + pg1 197260 14 000</p><p>1- | 1st spread 384260 13 000</p><p>2- | 2nd spread 388260 12 000</p><p>3- | 3d spread 388260 11 000</p><p>-, , </p><p> (, , .) </p><p> promotion advertorials </p><p> . </p><p>* EURO c . </p><p>** </p><p> /. </p><p> | ADVERTIsING </p><p>InSErTS, SCEnT STrIPS rATES OnrEQUEST</p><p>Inserts, scents strip...</p></li></ul>