Domino Magazine Mediakit 2013

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  • 1MEDIAKIT 2013

    MEDIAKIT 2013

    Domino INTELLIGENT mAGAZinE

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    MEDIAKIT 2013 MEDIAKIT 2013Domino INTELLIGENT mAGAZinE

    Domino . - , - .

    Domino , . , , , . - - .

    Domino . . , .

    During its seven-year existence Domino Magazine has become a respectable and significant edition in Ukraine. From a small corporative magazine it has grown to a sound edition that won the recognition from the maitres of the fashion world.

    Domino Magazine does not dictate but Inspires. Our mission is to form the style space in Ukraine reflecting the principal directions in the world of fashion and art, culture and high life, at the same time leaving the freedom of choice to the reader. Luxury and exclusivity of the visual materials are harmoniously adjusted with the informative and democratic literary presentation in the magazine.

    Domino as religion. One can only believe in its postulates. Its higher virtue is taste, its deadly sin is lack of talent.

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    MEDIAKIT 2013 MEDIAKIT 2013Domino INTELLIGENT mAGAZinE

    Domino -.Domino - -

    : , , , . Domino , .

    Domino - , . , , -. , , , . Domino - luxury , , , , .

    , , Domino , - - .

    Domino Magazine is positioned as an Art-Project. Domino is a no ordinary black-and-white format and is strict conceptuality in everything: binding to the issue theme, steadfast selection of characters, events and places, thoughtful approach to the fashion trends. Domino readers have already appreciated the creativity of the team who creates the magazine.

    Domino Magazine is a quarterly illustrated edition with a bright personality. It is an original, vivid, substantial publication for urban modernists and global travelers. The magazine with many conceptions, ideas, work materials and hypotheses. Domino brightly and simply talks about the life values in the luxury style but in their true sense about happiness, freedom, creativity, beauty, harmony and infinite perfection.

    According to its themes, intonation and the common views on the world, Domino is an intelligent magazine, which is addressed to the readers with sophisticated taste and desire to explore the world.

    : 4 . : 30 000 .

    : 200 .

    , : , , .

    In the sphere of the magazines attention there is everything concerning fashion and lifestyle: everything that is of interest for its readers and has a real sense, weight and value.

    Periodicity: 4 issues per yearCirculation of the issue: 30.000 copies Volume of the issue: 200 pages

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    MEDIAKIT 2013 MEDIAKIT 2013Domino INTELLIGENT mAGAZinE

    , Domino . , , - , . Domino .

    I think that Domino Magazine is a beautiful magazine with lovely pictures and interesting texts. I think is very positive since Domino Magazine is a magazine which gives lots of attention to culture and art and therefore the white and black concept fits perfectly. For this sort of review black and white pictures add value to the concept of the magazine. Domino Magazine refers to a reader sophisticated and curious.

    | Elio Fiorucci

    - , , . .

    The magazine black and white format seems to be a bit retro, but actually this retro appears to be a private judgement on the present-day fashion and a way to tell about it what has nothing to do with the seasonal changes of trends. It is this approach that I like very much.

    | Antonio Marras

    - . Domino ,

    , , . , . . .

    The black and white idea of the magazine is close to me. I consider FAQ being typical for Domino to be a useful work history of the foundation and creation of brands that helps the readers to realize the value of any thing

    and to understand how and why the time works for it but not against it. However the main advantage of the magazine is that the heart is put into it. It is felt. And it incredibly attracts.

    | Victor Anisimov

    DOMINO | CELEBRITIEsABOUT DOMINO

    Domino Group. , , , . , .

    Domino Magazine reflects in a perfect way the direction of the Domino Group. The level of taste, creativity and luxury is the perfect match with on the one hand its readers and on the other hand the philosophy of the magazine. Fashion is brought with a strong individual vision but with respect for the designers world.

    | Bart Vandebosch Tom Notte

    , . -. , - ! , , -

    . .

    Unfortunately I cannot read it! But visually is very beautiful and I like very much the choice of only black and white pictures! It is very courageous in these times

    of glossy papers to make such a strong aesthetic choice, and really makes the magazine to stand out.

    | Carla sozzani

    Domino Magazine , . , ,

    Domino , .

    Domino Magazine is an amazing mix inspired by an golden era, and the essence of now: fashion. I am fond of that duality : oldnew, black white, extreme femininitydeep strength

    Domino Magazine is an amazing creation, that sees and interprets nowadays luxury world with tasteful Ukrainian Eyes.

    | Jean Claude Jitrois

    Les Hommes

    Corso Como 10

    Domino ! Giuzeppe Zanotti

    Domino is a best fashion magazine in Ukraine! Giuzeppe Zanotti

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    MEDIAKIT 2013 MEDIAKIT 2013Domino INTELLIGENT mAGAZinE

    | CONTENTs

    [ I N s P I R A T I O N / C U L T U R E C H A N N E L ]

    [ M O D E / A R T O F F A s H I O N ]

    [ E s s E N T I A L s / L I V E y O U R B E s T L I F E ]

    [ / C O V E R s T O R y ]

    , , . , - . , - . . , , , , , . , .

    , - . - , , , , , , .

    , -, - . . . . -: , .

    . , . , . , ; , .

    The pi characters who affect the development of the contemporary culture, and who define the look of the fresh design. The modern picture of the world through the points of view of the talented designers, architects, writers, filmmakers, artists, photographers, musicians.

    Analysis of the present, choice of the landmark instants of the past and forecasts of the future we are characterized by a careful approach to the selection and presentation of the most important and urgent things of fashion. Our journalists learn first-hand about the seasonal trends and the basic collections of a season; fashion week reports; interviews with the designers and insiders of the fashion world. We search for timeless things in the fugitive ones: in a stream of everlasting changes of fashion we reflect that what is worthy of coming through seasonal trends.

    The meetings with amazing people. The incredible stories about those who challenge themselves and change the life around. The wisdom and experience of people who follow the path of knowledge and share the performed with the world. The heroes of articles and interviews are those who are enthusiastic about life, and those who inspire us to be much better and to do much more.

    Each issue has its own unique theme, which combines both the fixed sections of the magazine and the service parts. We write about what international community leaves with. About the things to inspire and to born the feeling of the new taste and the new colors of life. About the fashion in its the most unexpected angles and displays. And finally, about the wonderful people, who bravely transform the world around, who daringly play with life, who inspire to act and who bring new ideas. One of the distinguishing features of the edition is to join the hardly combined things.

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    MEDIAKIT 2013 MEDIAKIT 2013Domino INTELLIGENT mAGAZinE

    | READERs PROFILE

    - - . , , , 25 . , - . , , .

    1824 ................................................................................................................ 4% 2440 .............................................................................................................65% 40+ ...................................................................................................................31%

    ..............................................................................................72 % ...............................................................................................28 % ...............................................................................65%

    , . . . , , . , - .

    T he framework of readership is the sufficiently private social group of the consumers of luxury. In the first place they are men and women gone 25 years of age being well-educated, well-off, emotionally mature, self-confident and confident of their sense of style. They are the business elite occupying top positions in the various spheres of business. They are the people residing in Ukraine who have very high income level, taking an active part in the cultural, high and business life.

    DOMInO MAGAzInE rEADErsage 1824 ............................................................................................................................... 4%age 2440 ............................................................................................................................65%age 40+ ..................................................................................................................................31%

    Men ...............................................................................................................................................28%Women .....................................................................................................................................72%Married .....................................................................................................................................65%

    sOCIAL sTATUs AnD OCCUPATIOnThe readers have reached or they are reaching the age of maximum social and business activity. They are opened to the new information perception, are interested in all life manifestations, having pronounced sense of style, but at the same time they easily single out of the whole informational flow what they take interest in. They watch advertisements to be conversant in the market novelties.

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    MEDIAKIT 2013 MEDIAKIT 2013Domino INTELLIGENT mAGAZinE

    | DIsTRIBUTION

    30 000 | AVARAGE PRINTED CIRCULATION

    Domino - , , , - spa- , Domino Group. -, .

    :

    Domino Group

    (, , )

    Dispatch: nominal express delivery

    Distribution in Domino Group boutiques

    Free distribution (hotels, restaurants, beauty salons)

    40 %Kyev

    25 %Donetsk

    6 %Krym

    2 %Zaporizhzhia

    2 %Kryvyy Rih

    23 %Dnipropetrovsk

    2 %Mariupol

    Domino Magazine is distributed by our partners in the airports, hotels, restaurants, fitness-clubs and sPA in the cities of Ukraine, as well as in the Domino Group boutiques. We are constantly improving the existing distribution system guided by the declared readers audience.

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    MEDIAKIT 2013 MEDIAKIT 2013Domino INTELLIGENT mAGAZinE

    | ADV POLICy

    . Frette

    Ararat, Austrian Airlines, Bellefontaine, Bentley Ukraine, Blumarine, BMW, Brunello Cucinelli, Carrera yCarrera, Carte Blanche, Chivas, Dolce&Gabbana, Donbass Palace, Escada, Gio`Guerreri, Graff, Gucci, Harry Winston, Ives Delormes, Jitrois, Ligne Roset, Martell, Oreanda Hotel, Remy Martin, Roberto Cavalli, Royal Diamonds, sergio Rossi, Visionnaire, Vozdvyzensky Hotel, Montal, Mirotel, Colombo, Pavoni, Di Vino, Giuliano Teso, , avio, Ulysse Nardin, Zenith, Giosa.

    Domino . . .

    | ADVERTIsERs

    T raditional advertising is placed only in the initial and final part of the magazine. The sP layouts are accompanied by a corporate page of the magazine.

    , , , .

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    MEDIAKIT 2013 MEDIAKIT 2013Domino INTELLIGENT mAGAZinE

    Perrier-Jouet Chivas Regal Martellspyker BMW

    PRODUCT PLACEMENT

    Product placement - Domino. , , , .

    .

    1. . , .2. . . Product placement promotion of your company products and services in exceptionally black-and-white photo shooting of Domino Magazine. The aim of the

    placement is not only in showing, describing products but in making this product associate on the subconscious level with the character or with the topic of the art photography. The placement cost is formed depending on the index of the shooting complexity.

    1. Product placement. Only visual representation of the product not connected with the plotline.2. The scene specially created for the product. The product is an acting character in the shooting line.

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    MEDIAKIT 2013 MEDIAKIT 2013Domino INTELLIGENT mAGAZinE

    | THE sPONsORs PACKAGE

    Domino Group. Domino Group ( Marrakech, White party, Black & White, Love party, Gold & sand, My Best Dress Party) , Domino. , , , , .

    Domino Group : Gio`Guerreri, Gucci, sergio Rossi, Giuliana Teso, Marc Jacobs, Roberto Cavalli, Burberry Prorsum, Juicy Couture, LVMH Group, Jitrois, Giosa, Arfango, Colombo, Pavoni, Atelier della Robbia . -: , DJ stephane Pompougnac Dj Bruno From Ibiza.

    Domino Group . -.

    T he parties have become the recognizable style of Domino Group. The events of Domino Group (such as Marrakech, White party, Black & White, Love party, Gold & sand, My Best Dress Party) constantly evoke a positive response among the clients, forming loyalty to Domino brand. These are independent projects attracting the attention of both potential partners and professionals of fashion business producers, journalists, couturiers.

    The quests of Domino Group were the personalities recognized in the fashion world: Betta Guerreri, the main designer of Gio`Guerreri, representatives of Gucci, sergio rossi, Giuliana Teso, Marc Jacobs, roberto Cavalli, Burberry Prorsum, Juicy Couture, LVMH Group, Jitrois, Giosa, Arfango, Colombo, Pavoni, Atelier della robbia permanently noting the high quality of the fashion shows. show biz celebrities also participate in a great number of events, among such outstanding guests there were DJ stephane Pompougnac and DJ Bruno From Ibiza.

    sponsorship of Domino Group events allows your company to position itself as a leader in its field in the best way. sponsorship Packages include a wide set of services for promotion of corporate partner brand.

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    MEDIAKIT 2013 MEDIAKIT 2013Domino INTELLIGENT mAGAZinE

    (29) 20/03/13 05/04/13

    (30) 20/05/13 05/06/13

    (31) 25/09/13 10/10/13

    (32) 20/11/13 05/12/13

    Issue Cover Story Clients Release date ads. deadline

    Spring (29) 20/03/13 05/04/13

    Summer (30) 20/05/13 05/06/13

    Fall (31) 25/09/13 10/10/13

    Winter (32) 20/11/13 05/12/13

    EDITORIAL CALENDAR & AD DEADLINEs

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    MEDIAKIT 2013 MEDIAKIT 2013Domino INTELLIGENT mAGAZinE

    | GENERAL RATEs

    | Ad Place , | Ad Sizes, mm...