the logan hunter group hrm plan for financial services agency development
TRANSCRIPT
BUCHER- LOGAN HUNTER GROUP HRM PLAN1.
The Logan Hunter Group HRM Plan for Financial Services Agency
Development
By Scott Bucher
American Military University
BUCHER- LOGAN HUNTER GROUP HRM PLAN2.
If you have been unemployed in the last 5 to 10 years, and
have been through the gauntlet of Monster and Careerbuilder
advertisements glorifying job positions that either do not exist
or that do not exist yet (placement agencies); you have probably
come to the conclusion that you are going to have to go into
business for yourself at some point in time- and it better be
sooner as opposed to later. The ever annoying culture index
survey strategically evaluating your perceptions of yourself and
cross-referencing them with your perceptions of what is necessary
to be successful on the job (DeCenzo & Robbins, 2007) - how
exciting. Every time you find yourself starting over again,
contemplating what to do or what is out there, you will keep
circling back to the original inclination- go into business for yourself!
The problem is… your window of opportunity is getting smaller and
smaller every year you wait!
BUCHER- LOGAN HUNTER GROUP HRM PLAN3.
If you are in that boat (frustrated and sick and tired of
being sick and tired), consider the financial services industry.
Ask yourself ‘how long has there been a need for money’ (always)?
‘How long will there be a need for money? Out of every hundred
people, how many want to be financially independent? If you are
guessing one hundred or close to it, then with or without you
rest assured the financial services business will continue to
prosper- and offers an awesome vehicle with plenty of room and
fully capable of delivering you to your destination. How many
vehicles are there in front of you right now have that
capability?
You are either making enough to save enough to be where you
need to be in 20 years or you are not. That may seem harsh, but
it is a reality. If you are making $35,000 a year today and plan
to retire in 20 years without a decrease in income you will need
roughly $63,000 a year then to buy what $35,000 a year buys today
(3% inflation factored in). You will need $1,274,528 in your nest
egg twenty years from now to spin off $63,000 per year in income
at 5% (more if you want to allow for cost of living increases),
at 0% it will last 20 years (worst case). What is your 20 year strategy?
BUCHER- LOGAN HUNTER GROUP HRM PLAN4.
Are you counting on Social Security taking care of you? Most
people are employing the cross-finger strategy which is probably
why most people are dead or dead broke at age 70!
The Logan Hunter Group is a small U.S. based independent
life, impaired risk, and annuity brokerage currently offering the
insurance products of 20-30 (Moody’s and AM Best) A, and A+ rated
life carriers. The organization’s primary lines of business
include Term Life Insurance, Fixed and Indexed Retirement
Annuities, Disability Insurance, and Long Term Care Insurance.
Because of rapid advancements in technology (DeCenzo &
Robbins, 2007), complex nature of the business, lengthy learning
curve, and straight commission compensation plans- the insurance
business (especially the life insurance business) has morphed
into an entrepreneurial dream come true. As insurance
conglomerates strive to cut costs and reduce expenditures in
order to compete with the much leaner mutual fund companies as
asset managers, we are beginning to see the end traditional
bureaucratic systems as the predominant model (Sullivan, 1995).
Computers and high tech software programs are rapidly replacing
BUCHER- LOGAN HUNTER GROUP HRM PLAN5.
human resources as insurance company’s right size and become
learn, and more efficient money managers. Over the next twenty
five years the life insurance industry specifically, will become
a business dominated by creative, independent entrepreneurs
(Sullivan, 1995).
The big companies have already begun their automation;
computers are doing the vast majority of the underwriting,
processing, analytics- software programs are connecting and
communicating with thousands of independent and captive agents’
and doing the work in seconds, minutes, or hours that used to
take weeks, or even months by thousands and thousands of human
resource personnel. The value going forward is in creativity and
client relationships, not allegiance to big companies- no job is safe
in big insurance companies (Sullivan, 1995). The fact is the
bureaucracies cannot compete with the power, speed and efficiency
of the microchip. The convergence of these very dynamic trends
today is fueling the growth and productivity of Logan Hunter
Group. - one of the best business opportunities available.
BUCHER- LOGAN HUNTER GROUP HRM PLAN6.
Insurance carriers can no longer afford to hire and train
full-time agents seeking entry into the business. With the speed
of the business (technology enhanced), and historically high
attrition rates, there are far fewer companies today that are
recruiting and building than ever before. Life insurance
companies are becoming asset managers and leaving the sales and
distribution largely up to the creative and largely independent
entrepreneurial agent field force rapidly replacing the
traditional captive general agency systems of the past. This is
creating a vacuum recruiting opportunity for part-time business
owners unlike any other in America!
The Logan Hunter Group is unique because it offers
entrepreneurial people a legitimate opportunity (on a level
playing field) to go into business for themselves (with full home
office training and support) for the cost of an insurance
license, about $300. All you need is a desk, a phone, a computer
with internet, and a time commitment of 10 to 15 hours per week
to start- part time. Technology has provided the tools and
enhanced every aspect of the business, making it possible for a
one man operation to function more efficiently and more
BUCHER- LOGAN HUNTER GROUP HRM PLAN7.
productively than a small company of 20 people just 15 years ago
(Sullivan, 1995).
The Logan Hunter Group operates as a (modified) General
Agency System. Similar to the Real Estate Brokerage, or Mortgage
Brokerage, the Broker enjoys a 100-105%% contract on specific
products and has sub-agents at lower level contracts he/she
overrides. The Modified General Agency System incentivizes the
building of agencies. Agency builders may earn up to 30%
overrides on each Agency they have built and promoted,
permanently- that is a 130% contract for a builder (Wilson,
1987).
The organization today consists of 250 independent agents
covering 16 states with plans for aggressive expansion, adding 24
additional states by the end of 2014. Logan Hunter Group projects
they will be operating in all 50 states by the end of 2016 with
over 500 independent agents nationwide and from there the sky is
the limit.
Appendix
BUCHER- LOGAN HUNTER GROUP HRM PLAN8.
Recruitment and Selection
(There are the text book methods, and there is all the other ways
including guerilla techniques and methods, we showcase a text
book method, but reserve the right to implement ethical guerilla
tactics wherever and whenever necessary)
Job Description: Independent Life, Impaired Risk, and Annuity
Broker – U.S.A.
Responsibilities:
Sell Life, Long Term Care, Disability, and Annuities business
to business or business to consumer using consultative selling
techniques and recruit/train agents to do the same.
Identify prospective customers/agents using proven lead
generation methods.
Counsel and advise prospects/agents and policyholders on
matters of protection and coverage.
Develop and maintain business relationships with policyholders
and within community.
BUCHER- LOGAN HUNTER GROUP HRM PLAN9.
Make group presentations to decision-makers small to medium
sized companies.
Service and maintain renewal policies.
Participate in various incentive programs and contests designed
to support achievement of production goals.
Meet goals for volume of quality new business quoted and
written within company guidelines.
Qualifications:
Bachelor's degree or equivalent.
Experience in sales or client service environment preferred.
Highly effective communication skills - oral, written and
group.
Demonstrated persuasion and negotiation skills.
Strong interpersonal skills to build rapport with prospective
and existing clients.
Organizational skills and effective time management to succeed
in a semi-autonomous, fast-paced environment.
Analytical skills to understand complex coverage details and
underwriting guidelines.
BUCHER- LOGAN HUNTER GROUP HRM PLAN10.
This position requires that incumbents attain and maintain
current state insurance license in life and health.
Please note that as part of our application process for this
position, a background check will be performed.
Overview:
We believe strongly that commercial success can be achieved in a
manner consistent with principles and ideals that bind us
together as one company, that set us apart from our competitors,
and that in the end this will allow us to say we have succeeded
by doing the right thing the right way.
We believe that the Company's success is inextricably linked to
our Brokers satisfaction and success- satisfaction in working
with industry leaders committed to improving safety, financial
security, and doing the right thing for all we serve. Brokers are
appreciated and rewarded for their contributions and provided
excellent opportunities for personal growth, success, and
business ownership.
Responsibility- what is your philosophy?
Interview Questions:
BUCHER- LOGAN HUNTER GROUP HRM PLAN11.
1. If we were to be talking 3 years from now, what has to
have happened over the last three years in order for
you to be happy with where you’re at?
2. How could going into business for yourself help you
accomplish those things?
3. What are your expectations from me?
4. Do you have credibility?
5. Are you able to commit to an hour Thursdays from 7 to
8, and Saturdays 9 to 11 for training webcasts?
6. Are you looking to be a Broker, or an Agent?
7. As a Broker, we need to hire you a team. What three
people do you hold in high enough esteem to approach
about our business? (Write them down, ask about them-
their family? Their occupations? What they do for
recreation? Are they making money? Get their phone
numbers now.
8. Set three field training appointments/interviews. Have
the interviewee call the three referrals up and
schedule the appointments for tonight, or tomorrow
night.
BUCHER- LOGAN HUNTER GROUP HRM PLAN12.
Best Practices:
Logan Hunter Group will primarily be engaged in recruitment
practices largely dominated by Agent referrals and individual
recruitment efforts. Headhunters and placement agencies rarely
attract the right types of people; and by nature most people
avoid the topic of insurance and don’t normally seek out
insurance sales opportunities. Advertising for agents is a
complete waste of money leaving for the most part referrals, and
those attracted to the business by a life changing event or other
personal interest are the best people to work with. Everybody
deserves a shot at being successful in business if that is what
they want to do. Logan Hunter Group meets everyone halfway and
supports them all the way.
Compensation Plan and Benefits
Every new hire is a 100% non-captive, independent contractor
and will receive 1099’s at the end of the year. They are self-
employed; therefore they are responsible for their own health
insurance, life insurance, dental, etc. There are tax advantages
BUCHER- LOGAN HUNTER GROUP HRM PLAN13.
to receiving 1099’s that can be an attractive benefit to going
into business or starting a part-time venture. We recommend that
new hires not quit their jobs but rather to start part time and
make a legitimate effort to remain part time until their income
is sufficient to leave their full time job without taking an
income hit. This is unique and takes the stress and pressure to
produce out of the equation, allowing the new agent to focus on
learning and getting better at his or her own pace.
The Logan Hunter Group promotion schedule can be achieved through
recruiting, sales, or a combination of both (encouraged).
1. Every agent/new hire must complete three training sales
(hence the three initial appointments set in the interview)
to earn his/her initial contact at 70% (that is 70% of the
1st year premium on 20, 30yr. term life).
2. Three sales on a 70% split demonstrates competency,
persistence and earns the 80% contract (where they may
recruit and field train new agents, and override them).
BUCHER- LOGAN HUNTER GROUP HRM PLAN14.
3. Three additional life sales earns the 90% contract
(Provisional Broker) where the agent remains until he/she
has recruited a minimum of six agents.
4. Upon achieving six recruits (retroactive whether agents stay
or quit) in the system, Provisional Brokers are
automatically promoted to the Broker Contract at 100%.
For example: a Broker doing 6 sales a month (average policy
100/mo) makes 1200 x 6 ($7200). If he/she has 6 agents making 1
part-time sale a month at 70% (avg. policy 100/mo), he/she is
also earning 30% of another $7200, or $2160 in overrides.
Best practices:
The Logan Hunter Group has no quotas, no mandatory meetings,
and no rollbacks- promotions are permanent and you cannot roll
back to previous contract levels due to non-production. The
compensation plan is fair and rewards those that place business,
recruit, and build their organizations. On the other hand, within
the base shop, the organizational expectation is that every
agent, every Broker will be in attendance for every Thursday
night seminar, every Saturday morning Technical Training Session,
BUCHER- LOGAN HUNTER GROUP HRM PLAN15.
and every quarterly Fast Start School. This sets the precedence
for all who stay in the business, “that they are a part of a
team- and that before you can build a team you have to be a team
player.” Once Brokers are promoted, they can re-invent the wheel
with creativity and innovation, and do things their way, until
then we learn as much as we can and grow to our fullest capacity
within the system we have.
The Plan rewards production first and foremost- because
those that don’t produce will quit. Secondly, the compensation
plan rewards people who recruit and train (key elements of agency
building) with higher contracts, and better override opportunity.
Lastly, the system rewards those that build and develop leaders.
This is where residual income or self-perpetuating income is
derived.
Performance Appraisal and Management System
Logan Hunter Group is an organization of positive
reinforcement, leadership development, and a winning attitude.
There is a competitive culture here that fosters a genuine sense
of accomplishment every week. Performance is observed daily by
BUCHER- LOGAN HUNTER GROUP HRM PLAN16.
all who attend, by all who do what they have to do. The behaviors
that produce positive results get instant recognition: Making the
necessary calls, scheduling the appointments, observing a manager
presentation and mastering the life presentation and scripts- all
productive behavior is valued and therefore we remain aware and
try never to miss an opportunity to recognize productive
behavior.
The company is teaching success principles to all who join
and all they serve (Wellbourne, 2007), leadership first, then the
team. The values and beliefs are simply translated in the way
they encourage each other to push through the difficulties and
keep trying. Much of what they say and do is just sound business
and personal philosophy: work when you’re supposed to work, do
your best, do the right thing, don’t give up, help people, and
change lives! Financial Security101, Inc. attracts
entrepreneurial types, and is relentless about self improvement,
and supporting each other.
Logan Hunter Group makes it a point to talk about the
process, the steps, and the presentation at every opportunity.
BUCHER- LOGAN HUNTER GROUP HRM PLAN17.
The organization is very transparent, and managed with simple
principles and a code of ethics. They believe in doing the right
thing- that if you always do the right thing, you don’t have to
worry about backlash.
Critical Behaviors (Critical Incident Appraisal) early on:
making a list of prospects to call, pre-setting 3 training
appointments, observing three sales presentations and training
sales (might take four), recruiting their first agent. The
behaviors we want to reinforce we recognize and we teach managers
to recognize.
Critical Behaviors (Critical Incident Appraisal) breaking
down the call or contact to even more structured parts: the
rolling into (elevator pitch), the value proposition, the
question, the answer, the second question, rapport building,
paying a sincere complement, needs analysis and assessment,
solution recommendation, handling objections or resistance,
gaining a commitment, the 6 minute application, the process
review, reinforcing the sale, asking for referrals. A couple of
examples of sincere praise are: “Hey, awesome job on that call-
BUCHER- LOGAN HUNTER GROUP HRM PLAN18.
you really identified with that client, made them feel good about
what they were doing.” Or, “That was awesome! Excellent job of
listening to the client, and then re-phrasing what they told you-
it really shows you’re listening and you care. Nice job (Beam,
1995)!”
Tee shirts are awarded to fast starters, those who get in
the field within the first 48 hours.
Small plaques are awarded and presented to those who
complete their first three training sales at the end of
Technical Training every Saturday.
Larger Plaques are presented with each contract promotion
Small Trophies are awarded and presented at Fast Start
Schools for the most appointments in the month.
Large Trophies are awarded and presented at Fast Start
Schools for Achieving Broker, regardless of time frame in
getting there.
Training Program:
BUCHER- LOGAN HUNTER GROUP HRM PLAN19.
Logan Hunter Group employs an event “type” training strategy
with two elements. The first element is company specific processes and
systems implementation and execution- these are repetitive in nature and
consistently delivered every week. Thursday night from 7 to 8 is
Life 101- the concept of “Split-Funding” presentation training.
This is comprehensive and focused training designed to help
agents and managers develop their conceptual understanding and
skills in presentation- with or without the use of complementary
tools. Saturday Technical Trainings are from 9am to 11:30,
covering complementary products in the inventory by carrier,
features, benefits and how to effectively cross-sell.
The last 30 minutes of Technical Training every Saturday is
where the second element of the training program is employed, the
non-company specific professional and leadership development training.
Ongoing leadership and professional development training is
delivered to “serve” and expand the agents and managers
knowledge, skills, attitudes and cognitive abilities as business
owners, leaders, and human beings- not just salespeople.
BUCHER- LOGAN HUNTER GROUP HRM PLAN20.
The content of the meetings are outlined in the following
pages and are progressive in nature, building from week to week.
Since every month is a “New” month, and every quarter a “New”
quarter, this strategy provides us the opportunity to continue
building momentum week to week, but keeps us grounded in where
we’re at that day, so that we can close with commitment and “Knowing
what we have to do.”
The ability to create and build momentum (long term) is a
LEADERSHIP SKILL, and much more possible utilizing the talent and
skill of one very capable leader building from “Event to event”
as one unit, than it is expecting middle managers (at different
skill levels) to carry and deliver the message to the
organization. This should be the responsibility of the RVP, or
Senior Director. The Leader must have the ability to move large
numbers of people over an extended period of time positively,
consistently, and with endless energy and enthusiasm (and without
a diluted message) to build momentum. As “master trainer” Tom
Hopkins put it, “Repetition is the mother of learning” and in
time, and after several repetitions through the cycles, new
leaders are groomed having developed the skills necessary to
BUCHER- LOGAN HUNTER GROUP HRM PLAN21.
step up and deliver, without running short on content or sounding
like a broken record.
Why once a week in 6 month cycles?
Meeting once a week in 6 month cycles accomplishes several key
advantages:
Meeting with the Brokers, and Managers first in a relaxed
setting to “Teach them what we’re going to teach them”, and what the
coaching points are PRIOR TO DELIVERING TO THE TEAM will
create loyalty and unity in leadership (they were in the
loop first) as well as provide them the opportunity to “See
It Done” twice.
A good, ongoing agent development program for production
oriented organizations has to have long enough pauses
between workshops for team leaders and managers to further
build and reinforce the fundamental principles.
Weekly workshops are strategic in what they provide the
organization as a whole, a commitment to constant,
continuous, never ending improvement FOR EVERYONE.
BUCHER- LOGAN HUNTER GROUP HRM PLAN22.
A six month cycle is just long enough for the message to
appear “New.” Even though there will be some duplication,
the message will reinforce, and the content will have
“deeper meaning” (Each cycle is delivered with an increased
Intensity fitting the gravity of the message each successive
time through three to four cycles).
Gradual progression of content delivered over time,
repetitiously, stimulates the conscious and subconscious mind,
our people will be “Thinking about it” all the time! With
the right balance of recognition, humor, competition and
entertainment, we’ll create a unique and fascinating dynamic
of cyclic progressions reaching new levels of proficiency-
new heights every week!
The use of 30, 60, and 90 day “push points” (Progressive
goals agreed and committed to) forces actions, provides
accountability, and ways to measure our success and
celebrate our accomplishments on an individual, team, and
organizational level.
The TRIPLE Bonus
BUCHER- LOGAN HUNTER GROUP HRM PLAN23.
1. The time commitment involved is minimal, only 30 minutes
a week! In the time it takes to conduct a morning
huddle, we can unify weekly, get focused and “Juiced” with
awesome ongoing professional development that other work
environments only wish they had!
2. The results are immediate, progressive, and measurable.
We’ll see the changes in attitude and morale immediately,
and we’ll grow from there.
3. This will NOT require massive planning, preparation, or
INVESTMENT… it’s ready to go now! It can be broken down,
and restructured to incorporate the existing training
program quickly- and implemented in “masterpiece form”
the first time through, and will improve with every
cycle!
Program Overview:
Week One: “IT’S TIME TO GET SERIOUS!” (30 minutes)
Intrinsic / Extrinsic Values, Behavioral Changes
BUCHER- LOGAN HUNTER GROUP HRM PLAN24.
This workshop will deliver increased focus on preparation, goal
setting, personal success and self improvement. We will see
increased camaraderie, team spirit, and confidence emerge as we
commit collectively to becoming the best person we can become
(personally), and committing ourselves to reaching our full
potential in life for ours and our family’s sake.
Key Performance Indicators:
We will see an increase in time “Available Status,” as
competition for recognition grows. Recognition for talk time and
calls over three minutes drive relationship building skills and
better QC’s. Better QC’s develop better agents and better PDR
opportunities. Competing for more quality activity, with best
efforts, and increased focus on larger ( Organizational ) goals
along with personal goals will drive performance with renewed
enthusiasm, creating a more fun and exciting place to work.
Week Two: “THE WINNING EDGE” (30 minutes)
-Developing and maintaining a winning attitude!
Intrinsic / Extrinsic Values, Behavioral Changes
BUCHER- LOGAN HUNTER GROUP HRM PLAN25.
This workshop is designed to create unity in purpose and desire
to be at our best, at all times. The objective is to create a
ripple effect of positive energy and visible changes in attitude
and belief levels throughout the immediate areas surrounding the
attendees and to create overflows and residual energy and
excitement with and for WHAT WE DO. We build people, we make a
difference, we build winners!
Key Performance Indicators:
We will see an Increase in calls over 3 minutes, have more
agent’s engaged in longer more engaging conversations building
better, more solid relationships with a heightened awareness of
quality, sincerity, genuine enthusiasm. Attitude is contagious;
our focus is on creating positive environment/experience for each
other as well as for our clients and maintaining the awareness,
building from there throughout the team.
Week Three: “THE WINNING EDGE” (30 minutes)
-The Difference Between Winning and Losing- this much!
Intrinsic / Extrinsic Values, Behavioral Changes
BUCHER- LOGAN HUNTER GROUP HRM PLAN26.
People will begin to loosen up more, be more visibly excited
knowing they are appreciated, valued, and integral assets to the
organization. Work ethic, time in status, increased DESIRE to
achieve. They will begin to compete with each other for the
recognition, driving production and persistence to new highs. A
heightened awareness of the bigger picture becomes more evident.
Key Performance Indicators:
Time in status, available status will increase. There will be
less down time, less time in unavailable status resulting in
greater talk time per agent, more outreach attempts, better
follow up, and more crossover team building throughout. The
building of stronger Teams begin at the original point of
contact, the agent sets the stage, solidifies the perception and
orchestrates and initiates.
Week Four: “THE WINNING EDGE” (30 minutes)
-Recruiting Mentality, Builders Mindset
Intrinsic / Extrinsic Values, Behavioral Changes
BUCHER- LOGAN HUNTER GROUP HRM PLAN27.
Create an increased usage of positive word choices, efficient and
effective communication skills. We will learn to be more
attractive in our language, more refined in our ability to get
clients involved. We will see an increase in un-submitted
applications due to an increased ability to build momentum and
excitement in the decision to commit. Teams will demonstrate
higher skill level in motivating clients, elevating client’s
self- esteem and self- worth, belief in themselves by focusing on
developing that skill.
Key Performance Indicators:
Better call performance will increase the production of un-
submitted applications, submitted applications, as well as
“after the call” applications due to better agent ability to
develop and build excitement, momentum, and reinforcement in the
life changing positive decisions being made. Attention to
details, ASKING FOR REFERALS, and consistent follow up will be
key in creating and reinforcing a recruiting mentality &
builders mindset ( Resulting in add on clients… selling in
bunches through Personally Developed Referrals).
BUCHER- LOGAN HUNTER GROUP HRM PLAN28.
Week Five: “The Winning Edge” (30 minutes)
-Building Winning Teams and Clients
Intrinsic / Extrinsic Values, Behavioral Changes
Organizations begin to recognize each other as teammates
collectively, in a much larger effort (Though inward competition
is fostered and encouraged, collectively we unite), an increased
desire to out-think, out-produce, and out-perform our competition
in every aspect of our business. We’ll fully commit to strategic
teams, engagement perfection, client persistence, and the
commitment to constant and never ending improvement (All to
follow in our “6 month turnaround strategy,” which will repeat
itself every six months with increased intensity and simplicity
each time… The two year leadership development, agency builder
program!)
Key Performance Indicators:
We will see a collective effort towards excellence and constant
improvement. Teams will function with more cohesion, better
cooperation, and greater commitment to enhancing client
BUCHER- LOGAN HUNTER GROUP HRM PLAN29.
experience. In cultivating a positive, uplifting, winning
attitude at all times; negativity will cease to be visible. The
environment will become one of positive energy and excitement.
Week Six, Seven, and Eight: “CONSULTATIVE ENGAGEMENT” (30
minutes)
Intrinsic / Extrinsic Values, Behavioral Changes
Getting better is hard work and requires discipline, but it is
our purpose in life to do so. Increased focus on fundamental
soundness, creating an awareness of the need to go back to
basics, often.
The team will have as a result of mastering this process, a
heightened awareness of where they are at all times in every
conversation. The agents will have a clearer picture of each
individual client’s unique motivations, interests, goals and
objectives; and have a more competent and precise strategy when
recommending the vehicle that best suits that client’s needs.
The teams will demonstrate more confidence in their
recommendations, and more expertise in justifying their
BUCHER- LOGAN HUNTER GROUP HRM PLAN30.
recommendation. This will result in more policy acceptances due
to more accurate program recommendations that fulfill the clients
more specific goals and needs.
Key Performance Indicators:
We will begin to see maximum efficiency from our top performers,
they will work each contact longer and convert at higher levels
the calls they do get. Middle performers will improve as well as
lower performers, in longer talk times, better attitudes, more
agents recruited, and clients sold. This is where the greatest
opportunity for recognition lies and where we will get the best
mileage. New agents will have an organized, working, continuous
model for support, and will progress in competency faster than
ever, and reach productive levels sooner.
We will see increases throughout not only in better quality
conversations, but more conversations resulting in applications
started, paid and fee waived applications, applied clients, and
clients accepting policies. By focusing on the basics and
fundamentals and doing them well (“Being successful is not doing
extraordinary things, being successful is simply doing ordinary
BUCHER- LOGAN HUNTER GROUP HRM PLAN31.
things extraordinarily well”) every time, every opportunity, we
will become the organization we are capable of becoming. By
building with sound principles, sticking to the basics, and
returning to study and improve our fundamental skill sets
continuously as a TEAM, we cannot help but get better and better
as an organization.
Clients will feel more empowered by their decision and therefore
higher persistency rates will result. Consequently, more clients
will then follow through with a higher commitment level to
additional products and services.
Week Nine: CONSULTATIVE ENGAGEMENT, handling concerns,
objections, and having confidence in closing with your
recommendation! (30 minutes)
We are working on gaining confidence in better recognizing the
“Golden Moment,” when the opportunity is perfect to ask for a
commitment- we need to recognize it, and help the client make the
right decision. Timing is everything. By doing a better job of
uncovering the client’s needs, and making the right
recommendation, with the right enthusiasm and belief, with
BUCHER- LOGAN HUNTER GROUP HRM PLAN32.
confidence when the opportunity to ask for a commitment presents
itself!!!
Key Performance Indicators:
The key performance indicators here are higher policy placement
and persistency rates. A greater number of applications will be
the natural result of better timing the commitment proposition,
and at the same time, higher persistency rates due to higher
client satisfaction in the decision he/she made. Agent
competence measurably higher due to situational role plays and
training specific to the challenges they see in the field or on
the phone (Fiedler, 2001).
WEEKS 10, 11, 12 “The Three Keys To Long Term Success!”
WEEKS 13, 14, 15 “The Seven Strategies for Creating Happiness
and Building Wealth!
WEEKS 16, 17, 18 “The Challenge to Succeed in the New
Millenium!”
WEEKS 19, 20, 21 2- Day Fast Start School (16 hours of
leadership)
BUCHER- LOGAN HUNTER GROUP HRM PLAN33.
WEEK 22 “BUILDING IT BIG”
WEEK 23 “TIME MANAGEMENT”
WEEK 24 “THE POWER OF BELIEVING”
With each cycle succession (as well as on a weekly basis);
we will see the level of competency increase for most everyone
involved. The overall attitude will be positive, reverberating
with excitement. The increased level of intensity and added
depth of content in each cycle will enable us to keep it fresh
while moving people to a higher level of productivity and
competency. Every cycle, for four repetitions (18 months to 2
years) the intensity increases, the goals get bigger, the
outcomes improve. At the end of two years we can start over
again. As Earl Nightingale used to say, “Repetition is the
mother of learning.”
Are people going to come and go? Yes.
This system will increase the productive shelf life of
producers substantially, maximizing return on investment per
BUCHER- LOGAN HUNTER GROUP HRM PLAN34.
productive producer. More competent agents that stay productive
longer translates to growth and opportunity, meanwhile we can
efficiently and cost effectively continue to develop replacements
and grow the organization at our own pace.
I’m excited! The timing is perfect right now to make strides
in market position while other Organizations struggle to maintain
what they have or go backwards. See you at the top.
References
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Fiedler, F. E. (2001). When IQ + experience = performance.
Leadership & Organization Development Journal, 22(3), 132-139.
BUCHER- LOGAN HUNTER GROUP HRM PLAN35.
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accountid=8289
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Inc., 33 Fraser Ave #201, Toronto, Ontario.
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Wilson, Larry (1987). Changing the game: the new way to sell. A Fireside
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