mkt 521 marketing management - texas a&m commerce
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MGT 439 Business Strategy
Fall 2020
Section 85246–MGT 439 –03W
Instructor: Lloyd M. Basham, Ed. D, MBA, MA. BBA
Email:
Office Hours: Virtual- By appointment
Phone: 903-886-5703
Fax 903-886-5702
Lloyd Basham
Hello, my name is Lloyd and welcome to Management 439, Business Strategy with
Texas A & M University-Commerce. I am looking forward to being your instructor in the
future fifteen weeks. There is no doubt that after the conclusion of this course we will look
back upon this period as being a personally enhancing experience for each of us. My
challenge to you, as a mental preparation for this class, is to give thought to "significance,
accountability and responsibility " and their meanings to you and its application to the
forthcoming material in Management 439. It is my objective to make a difference in your
educational experience and likewise I hope to make a lasting impression on you as I am sure
that you will with me. Let us begin the journey!
Special Note on the Class Schedule:
Please note the course is scheduled to run from August 24, 2020 to Friday, December
the 4. Each week will begin on Monday (weekly forums will be opened prior to
10:00am) and conclude the following Sunday evening at 11:59pm. The final day of the
course will be Friday, December 4th at 11:59pm with the deadline for the submission
of the Summary Activity-Final Exam Case.
Course Description:
The focus of this course is on strategic management and business policy formulation and
implementation. This course is designed to aid the students in synthesizing and applying
knowledge accumulated throughout their studies in earlier courses and to introduce them
with concepts unique to strategic management. A case based approach is used to provide
the students with the opportunity to integrate the functional concepts, skills and techniques
acquired in previous courses and to apply these skills to actual business cases.
Prerequisites: Senior standing; FIN 304, BA 301,302, 303 MGT 305, MGT 307, MGT 308
MKT 306.
Course Objectives:
1. KNOWLEDGE OBJECTIVES OF THIS COURSE INCLUDE BUT ARE NOT
LIMITED TO:
1. Students will demonstrate an understanding of business strategy and the essential
terminology and concepts including the strategic management process, the macro-
environment of business, industry competition, various levels of strategy in a business,
SWOT analysis, strategy selection, and planning for strategy implementation and control.
2. Students will apply business strategy concepts and the strategic management process to
current company and industry situations through case analysis and presentations.
3. Students will demonstrate personal communication and project management skills
through a team project.
4. Analyzing internal strengths and weaknesses
5. Recognizing external opportunities and threats
6. Awareness of strategic planning at functional, business, corporate and international levels
7. Using both oral and written communication techniques to facilitate an effective strategic
management process.
2. OUTCOMES FOR STUDENTS TO SUCCESSFULLY COMPLETE THIS COURSE
INCLUDE:
1. Understanding the concepts related to strategic management
2. Understanding how to analyze external and internal environment of a firm
3. Comprehending different levels of strategy
4. Understanding the challenges of becoming a global manager
5. Understanding entrepreneurial strategy, strategic control and corporate governance
6. Understanding how to create effective organizational designs
7. Understanding strategic leadership through creation of learning and ethical organizations
8. Understanding how to manage innovation and fostering corporate entrepreneurship
Global Course: This course has been selected as a Global Course – tied to the Quality
Enhancement Plan (QEP). Texas A&M University-Commerce QEP seeks to prepare
students for an interconnected world. In relation to the QEP, students completing this course
will be able to (LO1) demonstrate knowledge of the interconnectedness of global dynamics
(issues, trends, processes, and systems), (LO2) apply knowledge of the interconnectedness
of global dynamics, and (LO3) view themselves as engaged citizens within an
interconnected and diverse world.
This syllabus is a plan for the semester. Dr. Bashsm reserves the right to change the
schedule, assignments, and grading system as circumstances may dictate.
Requirements of course: All communication, instructions, assignments,
exams, feedback, etc. will utilize D2L, BrightSpace. An individual’s
personal email address (other than the one assigned by the university; will
NOT be utilized for communication, instructions, assignments, exams,
feedback, and activity in this course and class. Instead we will use the email
address as assigned by the university will be the forum for communication.
TECHNOLOGY REQUIREMENTS
Browser support
D2L is committed to performing key application testing when new browser
versions are released. New and updated functionality is also tested against
the latest version of supported browsers. However, due to the frequency of
some browser releases, D2L cannot guarantee that each browser version will
perform as expected. If you encounter any issues with any of the browser
versions listed in the tables below, contact D2L Support, who will determine
the best course of action for resolution.
Reported issues are prioritized by supported browsers and then
maintenance browsers.
Supported browsers are the latest or most recent browser versions that are
tested against new versions of D2L products. Customers can report
problems and receive support for issues. For an optimal experience, D2L
recommends using supported browsers with D2L products.
Maintenance browsers are older browser versions that are not tested
extensively against new versions of D2L products. Customers can still report
problems and receive support for critical issues; however, D2L does not
guarantee all issues will be addressed. A maintenance browser becomes
officially unsupported after one year.
Note the following:
• Ensure that your browser has JavaScript and Cookies enabled.
• For desktop systems, you must have Adobe Flash Player 10.1 or
greater.
• The Brightspace Support features are now optimized for production
environments when using the Google Chrome browser, Apple Safari
browser, Microsoft Edge browser, Microsoft Internet Explorer browser, and
Mozilla Firefox browsers.
• You will need regular access to a computer with a broadband
Internet connection. The minimum computer requirements are:
• 512 MB of RAM, 1 GB or more preferred
o Broadband connection required courses are heavily video intensive
o Video display capable of high-color 16-bit display 1024 x 768 or
higher resolution
• You must have a:
o Sound card, which is usually integrated into your desktop or laptop
computer
o Speakers or headphones.
o *For courses utilizing video-conferencing tools and/or an online
proctoring solution, a webcam and microphone are required.
• Both versions of Java (32 bit and 64 bit) must be installed and up to
date on your machine. At a minimum Java 7, update 51, is required to
support the learning management system. The most current version of Java
can be downloaded at: JAVA web site
http://www.java.com/en/download/manual.jsp
• Current anti-virus software must be installed and kept up to date.
Running the browser check will ensure your internet browser is supported.
Pop-ups are allowed.
JavaScript is enabled.
Cookies are enabled.
• You will need some additional free software (plug-ins) for enhanced
web browsing. Ensure that you download the free versions of the following
software:
o Adobe Reader https://get.adobe.com/reader/
o Adobe Flash Player (version 17 or later)
https://get.adobe.com/flashplayer/
o Adobe Shockwave Player https://get.adobe.com/shockwave/
o Apple Quick Time http://www.apple.com/quicktime/download/
• At a minimum, you must have Microsoft Office 2013, 2010, 2007 or
Open Office. Microsoft Office is the standard office productivity software
utilized by faculty, students, and staff. Microsoft Word is the standard word
processing software, Microsoft Excel is the standard spreadsheet software,
and Microsoft PowerPoint is the standard presentation software. Copying
and pasting, along with attaching/uploading documents for assignment
submission, will also be required. If you do not have Microsoft Office, you
can check with the bookstore to see if they have any student copies.
ACCESS AND NAVIGATION
You will need your campus-wide ID (CWID) and password to log into the
course. If you do not know your CWID or have forgotten your password,
contact the Center for IT Excellence (CITE) at 903.468.6000 or
Note: Personal computer and internet connection problems do not excuse
the requirement to complete all course work in a timely and satisfactory
manner. Each student needs to have a backup method to deal with these
inevitable problems. These methods might include the availability of a
backup PC at home or work, the temporary use of a computer at a friend's
home, the local library, office service companies, Starbucks, a TAMUC
campus open computer lab, etc.
COMMUNICATION AND SUPPORT
Brightspace Support
Need Help?
Student Support
If you have any questions or are having difficulties with the course material,
please contact your Instructor.
Technical Support
If you are having technical difficulty with any part of Brightspace, please
contact Brightspace Technical Support at 1-877-325-7778 or click on the
Live Chat or click on the words “click here” to submit an issue via email.
System Maintenance
Please note that on the 4th Sunday of each month there will be System
Maintenance which means the system will not be available 12 pm-6 am CST.
Due Dates and Late Assignments
All assignments and papers are due on the assignment day and must be turned in
to the respected week’s assignment as designated in each Week’s assignment
instructions. Assignments are late if not submitted on the due date and
designated time. No exceptions or extensions are given for the scheduled due
dates regardless of reasons ((including vacations, travel [both personal and work
related], personal, illness, medical emergencies, do not have text or the correct
edition, hardware software and connectivity issues (computer “froze up”), forgot
the date of the assignment and/or entered the wrong date of the assignment on my
calendar (both of these can be avoided by opening each week’s forum on Monday
(same as attending class) which will address the requirements of the week and in
many cases provided an reminder of the next week), prepared the assignment but
did not post it or forgot to post it in the dropbox by the due date, etc, so plan and
organize [management acumen,] accordingly). If not submitted on time or prior
to or on the due date they will not be graded and accordingly zero points will be
assigned to that assignment. Final Exam is due on Friday, December the 4th at
11:59pm without any exceptions and/or extensions.
Turning in assignments during the course:
Unless instructed to do so later in the term, assignments must be turned into the
respected week on the designed date as specified in the assignment instructions.”
Style and format for assignments:
Students are expected to write skillfully and professionally in the workplace.
Accordingly, the instructor intends to hold students accountable for the quantity
and quality of the written work they turn in. Use the following guidelines for all
assignments that will be turned in to the instructor during the course. Points will
be taken off for not following the format requirements. The papers must be:
Typed (word processed)
Margins: one inch on the top, bottom, and both right and left sides
Spacing: double-space
Font: Times New Roman 12-font
Page size = letter; Use a standard 8-1/2 by 11-inch paper format
APA 6th Edition Format (Any Web site will provide examples, particularly the
references page)
Use headings to identify the parts of the assignment
Course Policy for Drops and Incomplete Grades:
Please check with the Registrar for the date that you can drop and receive a Q
grade. Otherwise, students will receive a grade in the course regardless of status
of completion
Student discipline to meet due dates for course assignment and exams are
required. Incomplete (I, which are reserved for Thesis and Dissertation courses
and X) grades will not be assigned in this course.
Students often believe that Internet courses are independent study courses and
that they can work at their own pace throughout the course. Although the
schedule will provide some flexibility and does not require physical class
attendance (or commuting to and from class), student discipline to meet due dates
for the daily participation and course assignments. We will move quickly and
intensely throughout this course so be prepared to dedicate a minimum of
three to four hours per week of your life between now and December the 5th.
**This is upper undergraduate level study and research so there is no such thing
as make-up, redoing of an exam or resubmitting an assignment or additional
credit work; especially as substitutes for late assignments so please do not request
such. One or both of the following is applicable. As an employee of your
professional organization of products and services; the organization expects
quality, accountability and responsibility in your performance; thereby, the same
expectation and standards are applicable to all work in this course. As a
consumer of products and services you expect quality, reliability, and
functionally, thereby the same expectation and standards are applicable to all
work in this course.
Classroom Civility and Courtesy
Interfacing and treating each and every individual with dignity and respect.
Academic Honesty
Academic honesty is highly valued at the Texas A & M University – Commerce. You
must always submit work that represents your original words or ideas. If any words or
ideas used in a class posting or assignment submission do not represent your original
words or ideas, you must cite all relevant sources and make clear the extent to which
such sources were used. Words or ideas that require citation include, but are not
limited to, all hard copy or electronic publications, whether copyrighted or not, and all
verbal or visual communication when the content of such communication clearly
originates from an identifiable source. Please see the Texas A & M University –
Commerce Graduate Catalog for more information about academic honesty, including
consequences of academic dishonesty.
A&M-Commerce will comply in the classroom, and in online courses, with all federal
and state laws prohibiting discrimination and related retaliation on the basis of race,
color, religion, sex, national origin, disability, age, genetic information or veteran
status. Further, an environment free from discrimination on the basis of sexual
orientation, gender identity, or gender expression will be maintained.
University Procedures and Guidelines
Tenets of common behavior statement: “All students enrolled at the university shall follow
the tenets of common decency and acceptable behavior conducive to a positive learning
environment.” (See current Student Guidebook)
Students with Disabilities information: The American with Disabilities Act (ADA) is a
federal anti-discrimination statute that provides comprehensive civil rights protection for
persons with disabilities. Among other things, this legislation requires that all students with
disabilities be guaranteed a learning environment that provides for reasonable
accommodation of their disabilities. If you have a disability requiring an accommodation,
please contact:
Office of Student Disability Resources and Services, Gee Library, Room 162
(903) 886-5150 or (903) 886-5835 phone
(903) 886-8148 fax
Email: [email protected]
Nondiscrimination notice: A&M – Commerce will comply in the classroom, and in online
courses, with all federal and state laws, prohibiting discrimination and related retaliation on
the basis of race, color, religion, sex, national origin, disability, age, genetic information or
veteran status. Further, an environment free from discrimination on the basis of sexual
orientation, gender identity, or gender expression will be maintained.
Campus Concealed Carry Statement: Campus Concealed Carry – Texas Senate Bill -11
(Government Code 411.2301, et al.) authorizes the carrying of a concealed handgun in
Texas A&M University-Commerce buildings only by persons who have been issued and are
in possession of a Texas License to Carry a Handgun. Qualified law enforcement officers
or those who are otherwise authorized to carry a concealed handgun in the State of Texas
are also permitted to do so. Pursuant to Penal Code (PC) 46.035 and A&M-Commerce Rule
34.06.02.R1, license holders may not carry a concealed handgun in restricted locations. For
a list of locations, please refer to (http:/SafetuOfEmployeesAndStudents/34.06.02.R1.pdf)
and/or consult your event organizer). Pursuant to PC 46.035 the open carrying of handguns
is prohibited on all A&M-Commerce campuses. Report violations to the University Police
Department at 903-886-5868 or 9-1-1.
Course Text:
Thompson, Peteraf Gamble, and Strickland, Crafting and Executing Strategy: The Quest for
Competitive Advantage: Concepts and Cases, 22e, ISBN 9781264010851. (Includes Text,
Connect, eBook, and BSG Simulation)
Thompson, et al., The Business Strategy Game, 2014 Edition; www.bsg-online.com
(Subscription purchased with credit card at www.bsg-online.com)
Activities:
Lessons:
The course material will be organized around week assignments and especially around
the Weekly Business Strategy Game (which is a Simulation game and will be managed
by groups within the course). INSTRUCTOR DOES NOT GRADE THE WEEKLY
SUBMISSION TO THE SIMULATION GAME – THE GAME ADMINISTRATORS
DO. IN ADDIITON THE CRITERIA FOR THE GRADING IS EXPLAINED IN
THE SIMULATION PLAYERS GUIDE ON PAGES 37-39. Please go to page 37
which is entitled Scoring Your Companies Performance and continue through page 39
as it explains in detail the grading process that the BSG will use for the Simulation
Game. THIS PLAYERS GUIDE WILL BE PROVIDED ON THE FIRST DAY OF
THE CLASS AS AN ATTACHMENT. PLEASE NOTE THE WEEKLY LETTER
GRADE WHICH IS FOR ONE OF THE FIVE CRITERIA WHICH IS “CREDIT
RATING” IS NOT, I REPEAT IS NOT, THE GRADE FOR THE WEEKLY
SUBMISSION INPUT BUT INSTEAD ONLY ONE OF THE FIVE CRITERIS FOR
GRADING!!! IT IS THE STUDENT’S RESPONSBILITY TO READ THE
SIMULATION PLAYERS GUIDE AND UNDERSTAND IT APPLICATION IN
DETAIL.
BUSINESS STRATEGY GAME: (30% of total course grade). THIS IS A
SIMULATION GAME THAT YOU WILL PARTICIPATE IN EACH WEEK
BEGINNING IN WEEK TWO AND CONTINUE THROUGHOUT THE SEMESTER
UNTIL THE END OF WEEK ELEVEN. THEREFORE, IT IS AN ONGOING
ACTIVITY. TOTAL GRADE PER THE SYLLABUS INCLUDES 2 PEER REVIEW
EXERCISES DURING THE GAME-THIS IS TO IDENTIFY THOSE TEAM
MEMBERS WHO ARE “SOCIAL LOAFERS.” Each student will be assigned to a
group composed of 4-5 students. The group members will be making strategic decisions for
an athletic footwear company. A key contact person SHOULD be identified from each
team. She/He will provide me information related to what members are participating and
those that are not. The details about how to sign-up for the game and how to make
decisions are provided online at www.bsg-online.com. Company registration codes for
each group will be provided by the instructor. Please read the online document as soon as
possible to get familiar with the game. Each student has to sign-up for this game. SINCE
THIS EXERCISE REPRESENTS 30% OF YOUR FINAL GRADE; FAILURE TO
REGISTER FOR THE SIMULATION GAME WILL RESULT IN AN AUTOMATIC
F IN THE COURSE.
Will conclude the Strategy Game at the end of Year 18 which is the conclusion of
Week Eleven.
Participating in The Business Strategy Game Simulation
Students will be provided registration information for the BSG in class and on the Mgt
439 course homepage and in Doc Sharing. It is critical that each student read and
understand the player’s guide for the BSG. There will be 2 practice rounds for BSG
and then 8-10 regular decision rounds. Students will also take two quizzes during the
BSG and perform an evaluation of their team at the conclusion of the simulation
exercise. (The schedule for the BSG activities is included in the Course Plan available
on the course homepage in D2L and in Doc Sharing.)
Peer Evaluations – All students will be required to rate the performance of their BSG
team members along with their own performance in The Business Strategy Game
simulation. Students’ grades for their performance in the simulation may be lowered
by as much as two letter grades if other team members universally rate a student’s
knowledge of the mechanics of the simulation and contribution to team success as
“poor.”
In the Business Strategy Game, 4 to 5 class members are assigned to operate an athlete
footwear company that produces and markets both branded and private-label footwear and
competes head-to-head against footwear companies run by other members of the class. As
many as 12 companies can compete in a single industry grouping. The companies compete
in a global market arena, selling in four geographic regions ---Europe-Africa, North
America, Asia-Pacific, and Latin American.
The co-managers of each company are responsible for assessing market conditions,
determining how to respond to the actions of competitors, forging a long-term direction and
strategy for their company, forecasting upcoming sales volumes, and making decisions
relating to:
Production operations (up to 10 decisions for each plant, with a maximum of 4
plants)
Upgrading plants and expanding/reducing plant capacity (up to 6 decisions per
plant)
Worker compensation and training (3 decisions per plant)
Shipping and inventory management (up to 8 decisions each plant/geographic
region)
Pricing and marketing (up to 10 decisions in each of 4 geographic regions)
Bids to sign celebrities to endorse their brand of footwear (2 decisions entries per
bid)
Corporate social responsibility and citizenship (up to 6 decision entries)
Financing of company operations (up to 8 decision entries)
EXAMS
Details for Exams (Represents 15% for each exam of total course grade)
Exam I: (Timed) Week Five. Will be over the Chapters 1-6 text material and class
lecture, and discussion. Predominately objective questions (true/false, matching, and
Multiple Choice.
Exam II: (Timed) Week Nine. Will be over Chapters 7-12 text material and class
lecture and discussion. Predominately objective questions (true/false, matching, and
Multiple Choice.
There will NOT be a “make-up” for Exam I and Exam II.
CORE COMPETENCY EXAM (CCE) (20% of total grade).
The Core Competency Exam (CCE) is designed to measure your comprehension of the
core business courses. The College of Business requires all students to take the CCE in
their final semester, and uses the results to evaluate our programs. Additionally,
faculty may consider your CCE results, in addition to your coursework, when they
recommend you for jobs or additional academic programs. The CCE is administered
through enrollment in this course (the capstone strategy course). The CCE will be
administered during the weeks of Weeks 12 and 13. More information will be
provided later. AND AGAIN, INSTRUCTOR DOES NOT GRADE THE CORE
COMPETENCY EXAM; DR. ALEX WILLIAMS AND HIS COMMITTEE GRADES
THE COMPETENCY EXAM.
Final Exam -CASE: 20% of grade. Due date of December the 4th.
This Case purpose is to assess Problem Solving. It will include Problem Identification
and Problem Analysis, as well as (1) developing alternative solutions and (2) choosing
a solution and articulating its implications.
THIS SUMMARY ACTIVITY-FINAL EXAM WILL BE OPENED THE SECOND
WEEK OF THE COURSE SO YOU HAVE THE ENTIRE THIRTEEN WEEKS TO
WORK ON IT AND SUBMIT. WOULD SUGGEST THAT AT LEAST YOU TAKE
INTO ACCOUNT THE STRAGETIC CONCEPTS THAT WILL BE COVERED IN THE
TEXT. HOWEVER, IT WILL NOT BE GRADED UNTIL THE LAST WEEK OF THE
COURSE SO YOU CAN CORRECT AND/OR AMEND AS MANY TIMES AS YOU
FEEL IS NECESSARY UP UNTIL THE DUE DATE AND TIME.
It will be due on Sunday, December 4th by 11:59pm (the last day of class). No exceptions
and/or extensions will be granted for any reasons because of the length of time that has
been given for its completion. More information will be provided during the course.
Turnitin tool:
The assignments of the Final Exam Case will be reviewed by the research tool Turnitin.
Instructor’s cut-off acceptance is less than 25%. If your submittal reflects a Turnitin
percentage higher than 25%, then the assignment will be viewed and graded as a plagiarism
submittal and assigned zero points. Accordingly, you should avoid any cut and paste and
write your assignment in your own words. Avoid multiple words and continual words
within a phrase, sentence, or paragraph from reference sources which will activate the
Turnitin indicator of use of other authors or sources of copyrighted work. Also, avoid cut
and paste from previous course assignments as this will also increase your turnitin
percentage. To review your work and the percentage calculation, post your submittal earlier
than the cut-off date and time. It will reflect the percentage. Therefore, if you have a high
percentage you can rework and replace sentences, etc. into your own words. Then, post
your assignment again prior to the cut-off date and time. Instructor will grade the last
posted submittal prior to the cut-off day and time. Any submittal posted at exactly
11:59PM (system will block your submittal) or after the cut-off date and time will not be
graded. If the late submittal is the only submittal, then accordingly it will be assigned zero
points. Thus, submit early instead of waiting until the “last minute.” Also, please do not
email me as to why your percentage is greater than 25%. All you have to do is click on the
“color” of Turnitin and it will list all the sources/reasons as to why your percentage is
causing the over 25% and you can go back and correct your causes of the percentage.
Please review the Undergraduate Student Handbook on the potential consequences of
submitting a submittal that is labeled plagiarism.
Course Grading: Evaluation: Eligibility of Points (Percentages)
BUSINESS STRATEGY GAME 30
CORE COMPETECY EXAM 20
Exam II 15
Exam II 15
Final Exam Problem Solving Case 20
Total 100
The instructor does not “grade on the curve.”
How points and percentages equate to grades
90-100 A
80-89 B
70-79 C
60-69 D
<59 -59 F
Tentative Course Outline * CORE COMPENCY EXAM TBA* Date Topic (See First Assignment) BSG
Week
One
8/24-
8/30
Read: Course Syllabus; Guide to Case Analysis,
pp.CA1-12 ; BSG PlayersGuide.pdf; and, Chap. 1
(Text), Note: Syllabus can be found within Week
One. Case Analysis may be found in text, pp. CA1-
12
REREAD THE SECTION WITHIN THE
SYLLABUS REGARDING SIMULATION GAME
AS THIS IS EXTREMELY IMPORTANT AND
HAS MAJOR IMPACT UPON YOUR GRADE.
TEAMS WILL BE ASSIGNED WITHIN THE
FIRST WEEK.
REGISTRATION FOR BSG
.
Read BSG
PlayersGuide.pdf,
BSG Players Guide is
found at Doc Sharing
and at www.bsg-
online.com. Prepare for
Participation by
reviewing "The
Business Strategy
Game" simulation
PowerPoint slides.
These may be found at
www.bsg-online.com
and in Doc Sharing.
Teams Assigned.
(Industry 1, 2, 3,4,5, 6,
And 7)
Thompson, et al., The
Business Strategy
Game, 2014 Edition;
www.bsg-online.com
(Subscription
purchased with credit
card at www.bsg-
online.com)
REGISTRATION
FOR BSG
Week
Two
8/31-
9/6
Read: Chap. 2, Charting a Company's Direction:
Its Vision, Mission, Objectives, and Strategy
Read: Chap 3, Evaluating a Company's External
Environment
BSG Practice
ROUND 1, BSG Quiz
1
Week
Three
9/7-
9/13
Read: Chap 4, Evaluating a Company's
Resources, Capabilities, and Competitiveness
"Read: Chap. 5, The Five Generic Competitive
Strategies
"
BSG Practice
ROUND 2
Week
Four
9/14-
9/20
BSG 1, Year 11
Week
Five
9/21-
9/27
EXAM I Chapters 1-6 BSG 2, Year 12
Week
Six
9/28-
10/4
Read: Chap 7, Strategies for Competing
in International Markets
Read: Chap. 8; Corporate Strategy
BSG 3, Year 13
BSG Peer Evaluation
1
Week
Seven
10/5-
10/11
Read: Chap. 9, Ethics, Corporate Social
Responsibility, Environmental Sustainability,
Read: Chap. 10, Building an Organization
Capable of Good Strategy Execution
BSG
BSG 4, Year 14
Week
Eight
10/12-
10/18
Read: Chap. 11, Managing Internal Operations
"Read: Chap. 12, Corporate Culture and
Leadership
"
BSG 5, Year 15
Week
Nine
10/19-
10/25
Exam II; Chapters 7-12
BSG 6, Year 16
Week
Ten
10/26-
11/1
BSG 7, Year 17
BSG Peer Evaluation
2
Week
Eleven
11/2-
11/8
LAST WEEK OF BSG
BSG YEAR 18
Week
Twelve
11/9-
11/15
CORE COMPETENCY EXAM OPENS
BSG
Week
Thirtee
n
11/16-
11-22
CORE COMPETENCY EXAM CONTINUED
BSG
Week
Fourtee
n
11/23-
11/29
FINAL EXAM CASE DUE ON FRIDAY 12/4
Week
Fifteen
11/30-
12/4
FINAL EXAM CASE DUE ON FRIDAY
12/4
Mr. Lloyd M. Basham:
Instructor Bio
My practical experiences are as an early corporate America executive retiree with 35 years
of corporate background. These associations were with Fortune 200 firms in the
Computer/Telecommunications -Motorola and Nortel - and Security/Risk and Financial
Services -The Pittston Company- industries in various executive positions both in financial
and operational capacities. Presently I am founder/President of a consulting firm LMB LLC.
The practice offers financial and management services for organizations experiencing
change and need assistance with process changes, structural development, and strategic
direction as well as assisting start-up ventures with the development of business plans.
Recent clients include a Fortune 400 firm with a Lean Sigma initiative project as well as
merger and acquisition endeavor and a NASDAQ firm with a business development
(marketing strategy) project. The firm's offerings to higher education include: Development
of courses and curriculum for the marketing and management department and the Executive
MBA program. As Department Head; Management of the members of the faculty for the
department of marketing and management from 2009 through 2013, Graduate faculty status
as well as graduate faculty instruction in business courses with accredited institutions of
higher learning; affiliation with Texas A & M University-Commerce as Executive Director
of President's Cabinet, Chairman of Foundation Board, Advisory Board member for the
College of Business and Entrepreneurship and drafter/developer of a co-education
agreement between TAMU-Commerce and China University Geosciences Beijing China
(CUGB). Have lectured in Beijing, China on the benefits/practices of doing business with
an American firm. Assisted Chinese venture firm in the development of a business plan and
obtainment of a loan to provide products/services during the 2008 Olympics. Obtained an
Ed D in Supervision, Curriculum, and Instruction which was confirmed in May 2010 from
Texas A & M University-Commerce. Dissertation was Presidents as Transformation or
Transactional Leaders in Higher Education. Graduated from East Texas State University
with a BBA in Accounting and MBA in Marketing/Management. In addition, have a MA in
International Management from the University of Texas at Dallas. My instructing
experiences began as a graduate teaching assistantship while pursuing my MBA. The
courses were in Introductory Accounting I and II. Post-graduation, while an officer in the
USAF, taught Immediate Accounting courses at night. Received initial online instructional
experience as a member of the faculty for the University of Phoenix in 2002 with approval
and experience in teaching online graduate courses in Organization Leadership and Change
Management, Marketing Management and Management. Also approved and experienced in
teaching on premise undergraduate courses in Critical Thinking and Decision Making and
Marketing. In addition, have taught, since 2002, on premises undergraduate and online
graduate classes as a Professor at Texas A & M University-Commerce. Previously
Department Head and Assistant Professor for the Department of Marketing and
Management in the College of Business and Entrepreneurship. Classes instructed at
TAMUC have been in Management and Organizational Behavior, Entrepreneur Strategy,
Strategy Management, Operations Management, Introduction to Business Finance,
Marketing, Distribution Management for Global Markets, Transforming Organizations,
Managing on the Edge, Management and Organizational Behavior, Executive Development,
Marketing Management, Marketing Environment and Operations and Organizations.
Developer of EMBA 535-Global Operations Management and 545, Executive Decision
Making and first instructor to instruct original co-hort group with these particular courses.
In the Fall 2011 instructed Marketing Management at the International Institute for Higher
Education in Morocco.