Tuhono Whenua : Miere Coalition

Maori Forestry Conference

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MIERE COALITION

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The Miere Coalition steering committee comprises:

1. Tiwana Tibble, Te Rimu Ventures

2. Tiwha (Brendon) Puketapu, Atihau-Whanganui Incorporation

3. Bobby Leef, Kaiora Farms Ltd

4. Les Stowell, Taku Honey Ltd

5. Mark Kerr, Tairawhiti Pharmaceuticals Ltd

Project Director - Victor Goldsmith, Kaiaka Consulting Ltd

Lead agency: Poutama Trust. Supported by Te Tumu Paeroa and the

Federation of Maori Authorities.

MIERE COALITION

Objectives:

Create economies of scale through collectivisation of our assets

Develop Maori brand and provenance story

Create opportunities that build capacity, capability and

participation within the honey industry.

Promote kaitiakitanga and sustainable practices within the honey

industry.

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MIERE COALITION

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Values and Principles:

Kaitiakitanga (We are guardians)

Manaakitanga (We look after each other)

Whanaungatanga (We are family)

Makohakoha (Using our expertise)

Whakaaronui (Visionary)

MIERE COALITION

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Facts:

1.Manuka most expensive honey in the world, elevated price of other

honey's

2.Manuka grows on Maori Freehold Land

3.12,000 Tonne total NZ honey production includes 2,000 Tonne Manuka

honey production

4.Maori Landowners are passive participants (ie: site rentals)

5.Honey company's want longer term access arrangements

6.Maori can move through the value chain, by collaboration

7.Transparent and open communication required to build trust

MIERE COALITION

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Overview:

1. NZ honey exports have grown at a 30% compound rate for the past

decade, reaching US$70m in 2010.

2. Exports strong in Europe (UK and Germany) and Asia

3.Manuka honey is the most expensive honey in the world, driving the

growth of the whole NZ honey industry

4. Active manuka honey has scientifically proven health properties

5.The activity of manuka honey is unique to NZ*, creating defensible

barrier to competition

6. Manuka honey is the perfect product - sweet, guilt free and scalable

Investment opportunities in the NZ Honey Industry -

Coriolis Report

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TOTAL HONEY PRODUCTION

Horticulture Monitoring Report 2012

2,000MANUKA

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Yield/hive (kg)

TOTAL HONEY PRODUCTION

Horticulture Monitoring Report 2012

MANUKA20

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NZ MANUKA HONEY PRICES

2009/10 2010/11 2011/12 2012/13

$8.50

$12.50

$18.50

$34.00

$18.50

$24.00

$38.50

$61.00

$12.50

$15.00

$26.00

$48.00

$11.50

$14.00

$22.50

$40.00

UMF 5+ UMF 10 UMF 15 UMF 20

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RESOURCE OWNERS

SUPPLY CHAIN

Landowners offered $/hive or

% gross of income

Average 20kg's/hive @

$15/kg = $300 gross/hive

($30 - $60/hive)

Best area's East Cape,

Northland and parts of CNI

Formal access agreements

No long-term contracts!!!

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BEEKEEPERS (APIARIST)

SUPPLY CHAIN

Site selection important -

access

No. of hives dependant on

quality & quantity

350 hives to 1 FTE

3806 registered beekeepers

in 2011/2012

Competition for sites -

protocols

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HARVESTING

SUPPLY CHAIN

All frames 3/4 capped

Bees fill frames/supers

from bottom to top

Blow bees from frames

Load supers (minus

bees) on truck

Wrap supers with plastic

to avoid contamination

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EXTRACTION

SUPPLY CHAIN

Honey frames placed in

centrifuge

Supers should be

extracted per batch/site

Beekeepers pay extractor

fee

Extraction facility should

comply with Animals

Products Act (RMP)

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EXTRACTION

SUPPLY CHAIN

55 gallon (300 kg's) per

drum

Approx. $4500 per drum

Honey samples taken to

determine activity

Bulk honey (drum) -

beekeepers spot price on

market

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BULK HONEY

Maori Land

Owners

Beekeeping

Extractors

84%

10%

6% V

a

l

u

e

C

h

a

i

n

300 KG'S

$4500

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GLOBAL MARKETS?

Processing/

Packing

Wholesale/

Retail

Markets

?

?

? V

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l

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e

C

h

a

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n

MAORI

?

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TRACEABILITY

?