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LUXURY

THE ECONOMIST CONNECTS YOU TO THE AUDIENCE YOU WANT THE MOST

ECONOMIST READERS IN THE USA2

Source: Ipsos Affluent Survey 2015. Monthly reach.

All Platforms Print Online Digital

Women 34% 33% 32% 31%

Average age 43 45 39 40

% aged under 35yo who read The Economist 34% 30% 46% 43%

C-Suite 32% 37% 33% 44%

Plans to buy a fine watch or jewelleryworth USD2,500+ 16% 18% 21% 28

Write a blog at least monthly 16% 18% 21% 28%

I like to treat myself to something even thoughI don’t need it 71% 70% 75% 74%

USA

ECONOMIST READERS IN THE USA ARE SPENDING ON AVERAGE $4,000 A YEAR ON LUXURY ACCESSORIES 3

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$16,000

$18,000

$20,000 Median Spend

All platforms - Monthly reach

Of Economist print readers:

85% have liquid assets of $100,000+

47% have liquid assets of $500,000+ (1327index)

29% have liquid assets of $1,000,000+ (151 index)

Of Economist online visitors:

80% have liquid assets of $100,000+

46% have liquid assets of $500,000+ (121 index)

25% have liquid assets of $1,000,000+ (119 index)

USA

Source: Ipsos Affluent Survey 2015. Monthly reach.

ECONOMIST READERS IN EUROPE

All Platforms Print Online Digital

Women 23% 25% 24% 23%

Average age 44 45 44 42

Aged under 35yo 25% 23% 27% 32%

C-Suite 29% 29% 31% 25%

% Europeans who plan to buy a watch worth USD5,000+ and who read The Economist 36% 16% 23% 8%

Have a professional or industry related blog index) 172 155 174 220

I do not mind paying for extra quality or I like to treat myself to something special even if it is expensive

93% 93% 93% 91%

4

Source: EMS Select 2015.

EUROPE

ECONOMIST READERS OWN LUXURY ITEMS 5

554,000 Index: 157

Watch worth€1,500+

550,000 Index: 167

Designer suit or dress costing €1,000+

633,000Index: 170

Briefcase or handbag or shoes costing €500+

504,000 Index: 137

Jewellery worthUS$1,500+

Sources: Europe Select 2015. All platforms.

EUROPE

THE ECONOMIST REACHES 131,000 LUXURY WATCH OWNERS IN EUROPE

AUD

IEN

CE

(‘00

0)

€5,000+ Value of main watch

0

20

40

60

80

100

120

140

23% of Europeans who are planning to spend €5,000+ on their next watch are Economist online users

Source: EMS Select 2015. Print and digital (apps, PC, tablet, mobile) monthly reach. Online (PC, tablet, mobile) monthly reach.

EUROPE

6

THE ECONOMIST REACHES THE TOP EARNERS IN EUROPE

AUD

IEN

CE

(‘00

0)

€80,000+ Personal income

050

100150200250300350400450500 31% more Economist readers own

€950,000+ of private investments (excluding mortgage/home) than readers of the FT

41% more Economist readers own investment property than readers of the INYT

Twice as many Economist readers are private banking clients than readers of the WSJ

19% more Economist readers own art or gems as an investment than readers of Time

Source: EMS Select 2015. Print and digital (apps, PC, tablet, mobile) monthly reach.

EUROPE

61% of Economist readers earn €80,000+

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ECONOMIST READERS IN ASIA

All Platforms Print Online Digital

% Asian females who read The Economist 39% 27% 25% 28%

Average age 44 45 43 44

% Asians aged under 35yo who read The Economist 46% 31% 32% 33%

C-Suite 48% 51% 47% 49%

Owns a piece of jewellery worth USD5,000+ or a watch worth USD5,000+ 53% 57% 55% 57%

% of Asians who contribute to a blog monthly or more often and who read The Economist 52% 33% 36% 37%

It is important to me that my appearance reflects my status or I like clothes and accessories of luxury brands

78% 77% 82% 80%

8

Source: BE Asia 2015. BE Asia measures the media consumption, business and personal profile of Asia’s most influential business executives. It represents the top 0.2% of individuals in Asia. 8 Countries covered: Hong Kong, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand.

ASIA

ECONOMIST READERS IN ASIAFEMALES ON THE RISE AND ONLINE 9

Source: EIU survey. September 2014.

INFLUENCE ON SPENDINGRISING ECONOMIC POWER

CLOTHING / ACCESSORIES88% have influence

EARNINGS83% of urban women

contribute to household income

CLOTHING / ACCESSORIES63% browse at least once a day

62% are buying for themselves most of the times when they shop online

PREFER TO SHOP ONLINE

ASIA

Contact The Economist Group

USAValerieWilliamson@economist.com +1 (415) 278-0880

ASIAInezAlbert@economist.com +852 2585 3260

UKAnneKelly@economist.com +44 (0)20 7576 8100

EUROPE, MIDDLE EAST & AFRICARaphaelRennuit@economist.com +44 (0)20 7576 8168RichardSullivan@economist.com +44 (0)20 7576 8056

LouisdeFouchier@economist.com +33 (0)1 53 93 66 02