KEMENARIKAN DESTINASI PARIWISATA

From the commercial point of view....

A touristic product is a combination of tangible and intangible items that meet the needs and motivation of a certain consumer.

TOURIST ATTRACTIONS

INFRASTRUCTURESAND

EQUIPMENTSSERVICES IMAGE AND

SYMBOL VALUES

Key point: segmentation

In order to attract visitors, the different components of the tourist industry have to combine to create specific products targetting an specific consumer.

The destination is the umbrella under we have to offer a wide range of produtcs: segmented and with a theme

Segmented products To get together what exists to make it more attractive and/or introduce as a new thing.

Add little elements: activities, services, some equipments,...

PositioningBased in marketing techniques

IMAGINATION AND COORDINATION

Kriteria Penilaian Atraksi WisataKRITERIA UTAMA KRITERIA TAMBAHANAtraksi Alam Aksesibilitas Keindahan Alam Tidak terlalu jauh dari bandara

atau pelabuhan laut Keragaman flora Durasi dan kenyamanan perjalanan

cukup memadai Keragaman fauna Atraksi penunjang Kemudahan untuk mengamati

kehidupan satwa liar Ketersediaan atraksi alam lain di

kawasan ekowisata Ketersediaan informasi yang akurat

tentang VegetasiAtraksi Budaya

Ketersediaan ekosistem yang belum terjamah manusia

Tempat warisan atau peninggalan sejarah

Kesempatan untuk berenang Kebudayaan Lokal Keunikan objek Akomodasi Peluang untuk lintas alam Ketersediaan atau kemingkinan

pengembangan akomodasi yang memenuhi standar higienis

Objek megalitik Ketersediaan menu makanan yang praktis dan higienis

Suhu dan kelembaban udara yang nyaman

Prasyarat dasar

Curah hujan yang normal Jaminan keamanan wisatawan Ketersediaan bangtuan dan

oerawatan medis

Sekuat apakah daya tarik atraksi yang tersedia

Daya tarik Kesimpulan PrioritasDaya tarik tinggi Unsur produk

(aksesibilitas, fasilitas, atraksi)

Estimasi jumlah pengunjung

Profitabilitas Perlu pengendalian

Daya tarik sedang Unsur produk tersedia namun masih perlu pembenahan

Perlu antisipasi persaingan produk

Daya tarik rendah Unsur produk tidak memadai

Unsur dan variabel yang dinalisisUnsur VariabelAtraksi Alam Lokasi, jenis, Jumlah, mutu,

masalah, daya tarikAtraksi Budaya Lokasi, jenis, jumlah, mutu,

masalah, daya tarikDampak lingkungan yang potensial

Perubahan lingkungan fisik, ekologis, daya dukung

Aksesibilitas Daya angkut, akses, mutu, frekuensi, ongkos

Pasar Daerah asal, tipe perjalanan, tipe kegiatan

Informasi wisata Mutu peta, buku panduan wisata, pemaparan, akurasi, dan autentisitas informasi

Promosi Efektifitas advertensi, publisitas, kehumasan, insentif, moda promosi

Organisasi dan kelembagaan

Organisasi terkait, hubungan kerja, kemitraan, teamwork pengembangan

Komitmen pelaku wisata Dukungan riil berbagai sector, sikap public dan masyarakat local terhadap pengembangan atraksi

Requirements Knowledge of the market

Compatible mix products/markets

Initiative and innovation

Creativity Organising and coordination

Correct channels of commersialisation

Add value to the product

It doesn’t exist a magical receiptWe have to work on it constantly

Generic Trips Wide range market Popular destinations Mid-low level clients Easy packages Standard services Advertising based on price Controled by big tour operators

Buy through travel agents

Actual TaskPlease asses one of tourism attraction according to your personal need

Satisfaction from current services and facilities

Indicators Dissatisfied NeutralSatisfiedf % f % f %

Hotels 11 13.1 16 18.8 57 67.9Restaurants 32 38.1 20 23.5 32 38.1Shopping facilities 59 70.2 16 18.8 10 11.9Community events 58 69.0 17 20.0 10 11.9Recreation activities 39 46.4 14 16.5 32 38.1Health care services 50 59.5 18 21.2 17 20.2Educational opportunities 45 53.6 23 27.1 17 20.2Economic status 65 77.4 12 14.1 7 8.3Industrial Adjustment Survey findings

indicate that health care, education, and declining income are residents’ main concerns. Index of resident satisfaction with

current services and facilities

Satisfaction with tourism development

Dis-satisfied

Neutral

Satisfied

Tourism development in the last 5 years

Proposed tourism projects

35 %

16 %

33 %

27 %

32 %

56%

Acceptable level of tourism development in the future

Indicators Disagree Neutral Agreef % f % f %

M ore hotels to be built 31 37.8 20 23.5 31 37.8M ore tourism developm ent 5 5.9 10 11.8 70 82.4# of tourists double in 5 yrs 9 10.6 9 10.6 67 78.8# of tourists triple in 5 yrs 23 28.4 18 21.2 40 49.4

Rural Development Model