bringing to market technological innovation

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International Journal of Engineering Business Management Bringing to Market Technological Innovation: What Distinguishes Success from Failure Regular Paper Federico Frattini 1 , Alfredo De Massis 2,* , Vittorio Chiesa 1 , Lucio Cassia 2 and Giovanna Campopiano 2 1 Politecnico di Milano, Department of Management, Economics and Industrial Engineering 2 University of Bergamo, Department of Economics and Technology Management and Center for Young & Family Enterprise (CYFE) * Corresponding author E-mail: [email protected] Received 15 June 2012; Accepted 16 July 2012 DOI : 10.5772/51605 2012 Frattini et al.; licensee InTech. This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. £ ǯ ǰ ¢  Ȭ ¢   ǯ ¢ Ȭ¢ ¢ǰ   ¢ ¡ǯ  ǰ Ȃ ǰ ǰ £ ǰ ¢ Ȭ¢ ǯ £ ǯ ¢ ŗŞ ǰ     £ Ȭ řŖ ¢ǯ ¢ £ ȬDZ ¢ ¢ǰ   ¢ ¢ǰ   £ ¢ £ ǯ Ȭ¢ ¢ £ǰ ǯ ¢  £ ǰ Ȭ ǰ ¢ ǰ ǰ   ŗǯ DZ £  ¢   ǯ ¢ ¢ ¢ǰ   ¢ ¢ £   ǽŗǾ ¢ ǰ ¢ ǰ ǰ ¢ £ ¢ ǽŘǾǯ ǰ £   ǽřǾDz ¡ǰ ǞŗŗŖ   ¢ ǰ  ǭ ¡ ǞŘŖŖ ǽŚǾǯ ǰ 1 Zd/> www.intechopen.com Int. j. eng. bus. manag., 2012, Vol. 4, 15:2012

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International Journal of Engineering Business Management

Bringing to Market Technological Innovation: What Distinguishes Success from Failure Regular Paper

Federico Frattini1, Alfredo De Massis2,*, Vittorio Chiesa1, Lucio Cassia2 and Giovanna Campopiano2

1 Politecnico di Milano, Department of Management, Economics and Industrial Engineering 2 University of Bergamo, Department of Economics and Technology Management and Center for Young & Family Enterprise (CYFE) * Corresponding author E-mail: [email protected] Received 15 June 2012; Accepted 16 July 2012

DOI : 10.5772/51605

2012 Frattini et al.; licensee InTech. This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Federico Frattini, Alfredo De Massis, Vittorio Chiesa, Lucio Cassia and Giovanna Campopiano: Bringing to Market Technological Innovation: What Distinguishes Success from Failure

1www.intechopen.comwww.intechopen.com Int. j. eng. bus. manag., 2012, Vol. 4, 15:2012

Int. j. eng. bus. manag., 2012, Vol. 4, 15:20122 www.intechopen.com

Federico Frattini, Alfredo De Massis, Vittorio Chiesa, Lucio Cassia and Giovanna Campopiano: Bringing to Market Technological Innovation: What Distinguishes Success from Failure

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Int. j. eng. bus. manag., 2012, Vol. 4, 15:20124 www.intechopen.com

Federico Frattini, Alfredo De Massis, Vittorio Chiesa, Lucio Cassia and Giovanna Campopiano: Bringing to Market Technological Innovation: What Distinguishes Success from Failure

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Int. j. eng. bus. manag., 2012, Vol. 4, 15:20126 www.intechopen.com

Federico Frattini, Alfredo De Massis, Vittorio Chiesa, Lucio Cassia and Giovanna Campopiano: Bringing to Market Technological Innovation: What Distinguishes Success from Failure

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Int. j. eng. bus. manag., 2012, Vol. 4, 15:20128 www.intechopen.com

Federico Frattini, Alfredo De Massis, Vittorio Chiesa, Lucio Cassia and Giovanna Campopiano: Bringing to Market Technological Innovation: What Distinguishes Success from Failure

9www.intechopen.com

Int. j. eng. bus. manag., 2012, Vol. 4, 15:201210 www.intechopen.com

Federico Frattini, Alfredo De Massis, Vittorio Chiesa, Lucio Cassia and Giovanna Campopiano: Bringing to Market Technological Innovation: What Distinguishes Success from Failure

11www.intechopen.com