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Academic Poster Design Dr Jennifer Ferreira

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Academic Poster Design

Dr Jennifer Ferreira

Outline

Session designed to provide an introduction to creating academic posters.

1) Poster design

• What makes a good academic poster?

• Deciding on content

• Referencing

• Design options and style issues

2) Infographics

• What are infographics?

• Why use infographics?

• Tools and online platforms

• Creating your own infographics

Academic posters

Session designed to provide an introduction to

creating academic posters.

‘Posters are a chance to show off your work and to

network with colleagues, but only if the design is easy

on the eye.’

Powell, K (2012) Nature 483: 113-115.

What is the purpose

of academic posters?

What makes a good academic poster?

You have a selection of academic posters in your pack.

Identify:

• 5 good features of some of these posters;

• 5 things which could be improved in these posters

What makes an effective poster?

What makes a good academic poster?

Should be

readable 2

metres away Title should be

short and draw

interest

Limit the

word count

Text is

clear and

to the point Use of bullets,

numbering and

headlines make

it easy to read Effective use

of graphics,

colour and

fonts

Consistent

and clean

layout

Examples of best practice?

http://colinpurrington.com/2012/example-of-bad-scientific-poster/

The content: audience

You need to get the academic content right.

Who will your audience be?

• Specialist

• Related

• General

Content: Amount of Text

Content: Format

Title: the biggest text

Heading

This is an example sentence. Your opening text would go

here.

Heading

This is another example sentence.

Sub heading

This is the final example sentence.

Content: Format

. Cafes in the circular economy

There are a range of examples where cafés are becoming more than

simply spaces of consumption. Repair cafés represent one example:

http://repaircafe.org/.

The goal of the repaid café is to reduce waste, maintain and pass on

knowledge about repairing and strengthening communities.

The first Dutch repair café was opened in 2009 and there are now

locations all over the world including Germany, the US, Latvia, Brazil, Italy,

Canada. They represent places where you can bring your broken items

(electronics, clothing, tools) and have them repaired by volunteers – and

also have coffee.

Existing Research

Existing research on cafes is sporadic, but I have made an attempt to start

collecting relevant literature (key articles are listed at the end of this

document).

An ESRC project, “Cappuccino Community” conducted by Eric Laurier and

Chris Philo (Laurier and Philo, 2005) ran from 2003-2005 produced a

number of outputs around the use of cafes spaces – it was largely a study

of human behaviour in café spaces, and they used a range of methods to

explore how these spaces were used, and the different roles people play in

cafés.

Cafes in the circular economy

There are a range of examples where cafés are becoming more than

simply spaces of consumption. Repair cafés represent one example:

http://repaircafe.org/.

The goal of the repaid café is to reduce waste, maintain and pass on

knowledge about repairing and strengthening communities.

The first Dutch repair café was opened in 2009 and there are now

locations all over the world including Germany, the US, Latvia, Brazil,

Italy, Canada. They represent places where you can bring your

broken items (electronics, clothing, tools) and have them repaired by

volunteers – and also have coffee.

Existing Research

Existing research on cafes is sporadic, but I have made an attempt to

start collecting relevant literature (key articles are listed at the end of

this document).

An ESRC project, “Cappuccino Community” conducted by Eric Laurier

and Chris Philo (Laurier and Philo, 2005) ran from 2003-2005

produced a number of outputs around the use of cafes spaces – it was

largely a study of human behaviour in café spaces, and they used a

range of methods to explore how these spaces were used, and the

different roles people play in cafés.

Content: Alignment

Line spacing = 0.9 The first Dutch repair café was opened in 2009 and there are now locations all over the world

including Germany, the US, Latvia, Brazil, Italy, Canada. They represent places where you can

bring your broken items (electronics, clothing, tools) and have them repaired by volunteers – and

also have coffee.

Line spacing = 1 The first Dutch repair café was opened in 2009 and there are now locations all over the world

including Germany, the US, Latvia, Brazil, Italy, Canada. They represent places where you can

bring your broken items (electronics, clothing, tools) and have them repaired by volunteers – and

also have coffee.

Line spacing =1.1

The first Dutch repair café was opened in 2009 and there are now locations all over the world

including Germany, the US, Latvia, Brazil, Italy, Canada. They represent places where you can

bring your broken items (electronics, clothing, tools) and have them repaired by volunteers – and

also have coffee.

.

Content: Alignment

The first Dutch repair café was opened in 2009 and there are now locations

all over the world including Germany, the US, Latvia, Brazil, Italy, Canada.

They represent places where you can bring your broken items (electronics,

clothing, tools) and have them repaired by volunteers – and also have

coffee.

The first Dutch repair café was opened in 2009 and there are now locations

all over the world including Germany, the US, Latvia, Brazil, Italy, Canada.

They represent places where you can bring your broken items (electronics,

clothing, tools) and have them repaired by volunteers – and also have

coffee.

Content: Formatting

• Use a maximum of 2 fonts for your poster

• Set headings in bold

• Use italics ,underlining and CAPITALS sparingly

• Break up any large areas of text with subheadings

• Remember that the text needs to be visible from 2

metres

Prepare your images

Images and Copyright

Flickr Creative Commons:

https://www.flickr.com/creativecommons/

Flickr: The Commons

https://www.flickr.com/commons

Google Advanced Image Search

https://www.google.com/advanced_image_search

Wikimedia Commons

https://commons.wikimedia.org/wiki/Main_Page

Graphs

0

5

10

15

20

25

A B C D E

Series1

Series2

0

5

10

15

20

25

30

A B C D E

Axis

title

Axis title

Series1

Series2

Tables

A B C D E

1 25 23 17 10 2

2 20 22 10 12 15

3 21 12 5 23 15

4 5 14 6 9 17

A B C D E

1 25 23 17 10 2

2 20 22 10 12 15

3 21 12 5 23 15

4 5 14 6 9 17

Layout

c

c

Title, authors, contact details

Introduction

Method

Results

Conclusion

Image

Graph

Table References

Layout

c

c

Title, authors, contact details

Introduction

Method

Results

Conclusion

Image

Graph

Table References

Layout

c

c

Layout

c

c

“A clean layout speaks to an

uncluttered mind, and that's

who you want to talk to at

meetings”

Colin Purrington, Evolutionary

Biologist

Colour scheme

Blue on red appears blurry to the

eye.

Yellow on white is hard to read.

Red on Blue appears blurry to

the human eye.

White on black can sometimes

be useful.

Checking the details

• Have you checked for typos?

• Have you used headings to orient readers and convey

major points?

• Have you broken your poster up into sections?

• Have you displayed all your graphs, pictures, photographs

in context?

• Have you included your full contact information?

• Have you acknowledged al your contributors?

• Have you included names and logos of funding

organisations?

• Have you included references?

• Have you checked it is the right size?

Where to start?

Key Questions

• What is the most interesting

or important issue/finding

from my research I want to

display in the poster?

• What kind of information can

I convey on the poster?

• How can I visually share my

research with the audience?

Should I use graphs, images,

diagrams?

Microsoft PowerPoint

Microsoft Publisher

Adobe Illustrator

Inkscape

http://www.nuigalway.ie/remedi/poster/design1_layout.html

A short video: planning

Online resources:

• Guide to Creating Academic Posters Using Microsoft PowerPoint

https://www.stir.ac.uk/media/schools/is/documents/CreatingAcademicPost

ersUsingPowerPoint.pdf

• Making an academic research poster using Power Point (video)

https://www.youtube.com/watch?v=MqgjgwIXadA#t=512

• Poster Design Handbooks:

http://www.nuigalway.ie/remedi/poster/media/Poster_Design_Manual.pdf

• Postgraduate Poster Support website:

http://www.nuigalway.ie/remedi/poster/index.html

Infographics

What are infographics?

“If you’ve read a newspaper or blog, flipped through a magazine,

or used social media recently, you’ve likely come across

infographics – those self – contained pictorials that tell you about

the gist of the story or concept at a glance” (Smiciklas), 2012

“An infographic is defined

as a visualization of data

or ideas that tries to

convey complex

information to an

audience in a manner

than can be quickly

consumed and easily

understood”

(Smiciklas, 2012).

Source: DfID (2013)

http://www.flickr.com/photos/dfid/11238612796/sizes/

o/

Fore more examples see:

http://www.rgs.org/OurWork/Schools/Teaching+resources/Teaching+resources.htm

Rise of the infographic

A useful tool to disseminate information from research, and

teaching materials, in a more visual manner than traditional

publication methods.

Source: Google Trends (2015)

The tools: Tableau

Tableau: http://www.tableausoftware.com/public/

IPad App: Vizable: http://vizable.tableau.com/

Source: New Scientist (2011)

All available from the Tableau website

Online Platforms

Infogram

http://infogr.am

Online Platforms

Piktochart

http://piktochart.com/

Online Platforms

Easelly

http://www.easel.ly/blog/

Creating your own

infographics

Infographics are created for

different purposes. Whatever the

purpose of the infographic these

are some things to consider.

Make the theme, story or message

clear

Infographics need to have a clear

theme, story or message. It is

important to think about what the

purpose of your infographic is and

what you want to showcase before

you start your design.

Creating your own infographics

It is a good idea to story board your idea before you

start creating anything digitally.

Creating your own

infographics

• Consider your audience

• Make it visually appealing

• Consider the size

• Consider simplicity

• Use your data effectively

• Consider the impact

Source: http://www.pbs.org/wnet/nature/an-original-

duckumentary-infographic-all-about-ducks/8040/

10 Tips for Creating Infographics

1) Sketch out a draft storyboard on paper before creating your digital design.

2) Be clear - have a title that is likely to 'grab' your audience.

3) Be concise - restrict the amount of ideas you are going to include.

4) Try to use different graphics to tell your story.

5) Limit your colour palette to keep the design simple.

6) Limit the amount of font styles used.

7) Try not to use too much text.

8) Only use data relevant to your infographic

9) Use simple graphics and icons that relate to your data

10) If you have a lot of information to convey consider breaking the infographic

into sections.

A simple way to create infographics:

Microsoft Publisher and Inkscape

The Noun Project: http://thenounproject.com/

Inkscape

http://www.inkscape.org/en/

+

=

Useful books:

Cool Infographics:

Effective Communication

with Data Visualization and

Design, 2013, Randy Krum

Infographics for

Dummies, 2014 ,Justin

Beegel

The Power of

Infographics: Using

Pictures to Communicate

and Connect with Your

Audiences, 2012, Mark

Smickilas

Visualize This: The Flowing

Data Guide to Design,

Visualization and Statistics,

2011, Nathan Yau

Data Points: Visualization

That Means Something,

2013, Nathan Yau

Infographics: The

Power of Visual

Storytelling, 2012,

Jason Lankow, Josh

Ritchie and Ross

Crooks

A Daily Infographic

http://dailyinfographic.com/

The Office for National Statistics

Infographic Guidelines:

http://theidpblog.files.wordpress.co

m/2013/10/infographic-guidelines-

v1-0.pdf

Cool Infographics:

http://www.coolinfographics.com/

Visualizing.org:

http://www.visualizing.org/

Useful websites:

http://www.theguardian.com/guardian-

masterclasses/data-visualisation-courses

http://www.theguardian.com/technology/dat

a-visualisation

The Guardian

Questions?

[email protected]

@jennywrenwatts

Available to download from :

https://www.academia.edu/8124962/Infographics_An_Introduction