dl deck final
TRANSCRIPT
Problem• Identification of social media influencers is
hard• Knowing what type of content to produce that
will interest these influencers is hard• Finding specific points on which to engage
these influencers is hard• Advertising to these influencers is indirect,
expensive, time consuming, and often ineffective
Solution: PersoniFind• Simple Keyword Search Engine
• Find social media influencers on any topic instantly
• Conversational Analysis Engine• Find… Content that resonates (what excites influencers?)
• Subtopic trends (what are they talking about?)
• Publications of interest (what influences the influencers?)
• Specific relevant conversations (engage them!)
Market
• Social media professionals in corporate or agency teams needing discovery and analytics ($2.73 Billion by 2019)*
• SMBs looking to market via social media advertising ($17.34 Billion by 2019)**
* http://www.marketsandmarkets.com/PressReleases/social-media-analytics.asp**http://www.statista.com/statistics/276890/social-media-marketing-expenditure-in-the-united-states/
Competitive Advantage
• Full-featured influencer platforms are expensive (Traackr starts at $50K/year), are aimed at agency market only, or focus on the influencers that have already interacted with company social media accounts (Little Bird).
• The PersoniFind platform is simple to use and priced for multiple levels of users.
• PersoniFind provides more relevant analysis than simple influence measurement like Kred and Klout.
• PersoniFind is more focused than general social analytics platforms like Sysomos, Crimson Hexagon, Salesforce.
• Competitors such as Buzzsumo and Linkdex focus more on SEO/content marketing with influencer analytics as a secondary offering.
Future Vision• Match these influencers to your current customer base
• See which influencers are loyal customers ripe to be advocates
• Track influencers across partner properties• Provide access to RTB advertising platforms to target
these influencers• Sell data gathered across all partners back into RTB
platform