digital trends digitailwise
TRANSCRIPT
DIGITAL TRENDS June, 2016
SMART DATA
SMART DATA
Having a lot of data is useless for most of brands
The key is the WHICH WHY HOW WHAT FOR
§ Which data
§ Why needed
§ How to collect
§ To do What
Collecting is just a start (and can be an end…)
AUTOMATION
AUTOMATION
Automation is your best partner for relevance
§ Algorithms everywhere
§ Automatic bidding
§ Automatic targeting
§ Automatic personalization / recommendation
§ Automatic trigger
§ Automatic lifecycle
§ Automatic content generator
§ Dynamic content (products + offers + geotargeting)
ATTENTION
ATTENTION
Customer don’t care about your offer, they care about their needs and desires
Don’t talk about you
§ Answer needs
§ Create needs
§ Create desire !
EXPERIENCE
EXPERIENCE
Digital is everywhere & Digital tools helps to create new kind of Experiences
§ Instore
§ Online
§ In transports
§ In the street
§ In your house, on your watch, on your fridge…
“Everything” can be a touchpoint and an experience for your target
PHYGITAL
PHYGITAL
Retail is going digital
§ New way to present products
§ New way to enhance experience
§ New way to manage stocks
§ New way to drive to store
§ New opportunities to personalize & collect data
OMNICHANNEL
OMNICHANNEL
Clients are omnichannels Brands needs to be too
§ Offer
§ Price
§ Quality
§ Experience
§ Services
§ Recognition / consideration
MOBILE
MOBILE
Everybody is using mobile
§ To talk
§ To chat
§ To play
§ To live
§ To search
§ To buy
Brands need to be relevant on mobile
© DigitailWise 2016 16
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