2014 digital trends
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2014 Digital trends and problems - presented by Janus Boye in Stockholm in January 2014TRANSCRIPT
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2014 Digital trends and problems
Stockholm, January 2014Janus Boye, J. Boye
[email protected], @janusboye
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4 key trends
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It is all about engagementincl. personalization & big data
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The connected customertowards omni-channel
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Empowering mobile usersit is all about productivity
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The digital agency as king makers
they own the customer
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3 problems organisations are trying to solve in 2014
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Become a digital businessget a new mindset or go bankrupt
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Connecting the dots digital is where brand and identity
disconnects
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From analytics to intelligencedeveloping metrics to inform decision
making
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Many still don’t get the basics right
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Many migrations in 2014customers looking for the safe choice
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Top brands struggleand are looking for friends to help them out
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Lack of understandingCIO vs. CMO view
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Lack of understandingcommunity and culture fit