digital media trends
DESCRIPTION
The presentation illustrates the ever changing and growing media trends in the online/digital world.TRANSCRIPT
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Christian Bartens, Tourism Australia, March 2007
Digital Media Trends
The last few years
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Christian Bartens, Tourism Australia, March 2007
Digital Universe 1990
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Christian Bartens, Tourism Australia, March 2007
Digital Adoption
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Christian Bartens, Tourism Australia, March 2007
Digital Universe Today
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Christian Bartens, Tourism Australia, March 2007
Digital Universe Today
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Christian Bartens, Tourism Australia, March 2007
Behaviour Change
More Information Sources + Same Amount Of Time = ?
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Christian Bartens, Tourism Australia, March 2007
Digital Media Trends
The next few years
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Christian Bartens, Tourism Australia, March 2007
ONLINE OXYGEN
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Christian Bartens, Tourism Australia, March 2007
ONLINE OXYGEN
“Roughly 10 years after the first web sites started popping up, 1 billion consumers worldwide
consider online access an absolute necessity, needing it like they
need oxygen.”
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Christian Bartens, Tourism Australia, March 2007
24/7 ENTERTAINMENT
The only scarcity is time, and thus attention
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Christian Bartens, Tourism Australia, March 2007
Basic Human Needs
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Christian Bartens, Tourism Australia, March 2007
EXPERIENCE ECONOMY
We have all we need, now we want experiences
Self-Actualization
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Christian Bartens, Tourism Australia, March 2007
LIFE CACHING
Social biography network
Esteem
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Christian Bartens, Tourism Australia, March 2007
MOBILE OXYGEN
Turning phones into friend finders
Belonging
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Christian Bartens, Tourism Australia, March 2007
GENERATION C(ONTENT)
Your main ‘theme’ for 2007?
AUDIENCE AND PARTICIPANTS
Self-Actualization Esteem
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Christian Bartens, Tourism Australia, March 2007
CUSTOMER-MADE
You, Sergey, Larry and Paul
Esteem
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Christian Bartens, Tourism Australia, March 2007
Blogshere 2003 - 2006
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Christian Bartens, Tourism Australia, March 2007
Campaign Buzz
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Christian Bartens, Tourism Australia, March 2007
CUSTOMER-MADE
Millions of viewers for 12 bucks
Esteem
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Christian Bartens, Tourism Australia, March 2007
HOBBYNOMICS
“Consumers producing, contributing, adding, suggesting for non-monetary reasons, leaving economists (and well-known brands) in shock.
If only they would reap the benefits from understanding that increasingly, contributing constitutes status for creative individuals”
Esteem
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Christian Bartens, Tourism Australia, March 2007
TRYSUMERS
Review before you buy
Esteem Belonging
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Christian Bartens, Tourism Australia, March 2007
Music Recommendations Esteem
Belonging
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Christian Bartens, Tourism Australia, March 2007
Long Tails Everywhere
Search
Clothing Content
Holidays etc
Volu
me
Variations
Music
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Christian Bartens, Tourism Australia, March 2007
Australian Top 20
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Christian Bartens, Tourism Australia, March 2007
Consumer Generated Media
1% CREATORS start groups, create and publish content
10% SYNTHESISORS find, adapt, add to and share content
100% CONSUMERS search for, find and
share content
Not everyone will contribute, but the minority who do make
a big difference
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Christian Bartens, Tourism Australia, March 2007
Consumer Generated Branding
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Christian Bartens, Tourism Australia, March 2007
Social Network Flickr
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Christian Bartens, Tourism Australia, March 2007
Self-Organizing Syndication
Web 1.0
Directories
Search
Brochures
Web 2.0
RSS
Tagging
Wikis
Mashups PEW: “28% of US Internet users tagged content
online”
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Christian Bartens, Tourism Australia, March 2007
Digital Media Trends
What about travel?
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Christian Bartens, Tourism Australia, March 2007
Trust Online
Source: Digital Center, University of Southern California
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Christian Bartens, Tourism Australia, March 2007
MySpace & Travel
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Christian Bartens, Tourism Australia, March 2007
MySpace & Travel
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Christian Bartens, Tourism Australia, March 2007
KLM Commercial
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Christian Bartens, Tourism Australia, March 2007
YouTube & Travel
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Christian Bartens, Tourism Australia, March 2007
Wikipedia & Travel
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Christian Bartens, Tourism Australia, March 2007
Wikipedia & Travel
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Christian Bartens, Tourism Australia, March 2007
Gaming & Travel
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Christian Bartens, Tourism Australia, March 2007
Entertainment Category
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Christian Bartens, Tourism Australia, March 2007
Females Are Players
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Christian Bartens, Tourism Australia, March 2007
Too Young To Play
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Christian Bartens, Tourism Australia, March 2007
YOUNIVERSAL BRANDING
Reebok runs to Second Life
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Christian Bartens, Tourism Australia, March 2007
SecondLife & BigPond
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Christian Bartens, Tourism Australia, March 2007
MARKETING 2.0
Backvertising, assvertising and nailvertising
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Christian Bartens, Tourism Australia, March 2007
Thank You
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Christian Bartens, Tourism Australia, March 2007
Useful Links
Where does he find this stuff?
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Christian Bartens, Tourism Australia, March 2007
Newsletters
• http://www.emarketer.com/ • http://www.techcrunch.com/ • http://www.smartbrief.com/iab/ • http://www.marketingvox.com/ • http://www.trendwatching.com/ • http://www.springwise.com/ • http://www.useit.com/alertbox/
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Christian Bartens, Tourism Australia, March 2007
Trends
• http://www.hitwise.com.au/datacenter • http://www.google.com/trends • http://www.google.com/zeitgeist • http://www.trendwatching.com/trends • http://www.springwise.com/ • http://www.blogpulse.com/ • http://www.alexa.com/
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Christian Bartens, Tourism Australia, March 2007
Research • http://www.etcnewmedia.com/ • http://www.internetworldstats.com/ • http://www.useit.com/alertbox/ • http://www.doubleclick.com/ • http://www.digitalcenter.org/ (US) • http://www.online-publishers.org/ • http://www.clickz.com/ • http://www.nngroup.com/ • http://www.jupiterresearch.com/ • http://www.pewinternet.org • http://www.atlassolutions.com/institute